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1 ECER: Eco-Tourism Projects Codes Initiatives Location Taman Negara, EndauRompin, Kenyir Lake, Lojing, Machang & Gua Musang Click to edit Master text styles Second level Third level Fourth level Fifth level Focus Eco Tourism Centres State Park Homestay Program Kenyir Lake, T ganu Hills, Setiu Wetlands, Chini Lake, Nenggiri & Stong Hills Jeli, Gua Musang, Lojing, Dabong, Kuala Lipis, Kuala Berang, Pasir Raja, Kahang & Mersing MACHANG JELI SETIU WETLANDS STONG HILLS NENGGIRI DABONG LOJING KENYIR LAKE KUALA BERANG GUA MUSANG TAMAN NEGARA PASIR RAJA TERENGGANU HILLS KUALA LIPIS KUALA GANDAH CHINI LAKE Elephant Sanctuary Kuala Gandah & Kenyir Lake Establish eco-lodges and homestay programmes incorporating modern technology with specialised ecotourism operators. ENDAU ROMPIN MERSING KAHANG 47
2 ECER: Urban Tourism Projects Codes Initiatives Kota Bharu Waterfront Click to edit Master Kota Bharu text styles & Commercial Areas Second level Tourism Gateway to ECER Third level Fourth level Develop strategic urban areas to maximise tourism and economic benefits. Fifth level Location City Centre Kuala Terengganu City Centre Ensure good accessibility to public transportation, amenities and availability of accommodation. Main Components : KTCC Marina, Cruise Terminal, Integrated Mall, Entertainment Centre MICE, Hotels & Water Sport amphitheatre. KBCC Hotels, Shopping Mall, Convention Centre, Main Square and Grand Bazaar. 48
3 ECER: Cultural Heritage Tourism Projects Codes Initiatives Location TUMPAT Click to edit Master text styles Second level Third level Fourth level Fifth level Cultural Heritage Art & Craft -Handicraft Village -Historic Areas -Taman Tamadun Islam Homestay Program Kota Bharu, Kuala Terengganu & Pekan Kota Bharu, Tumpat, K.T ganu, Pulau Duyong, Setiu, Merang, Dungun, Kemaman, Jerantut, Pantai Sepat, Kuala Pahang, Pekan & Rompin Encourage development of traditional arts, crafts, dance, music and others. Upgrade traditional arts and crafts Develop heritage city and arts & crafts tours. MERANG SETIU PULAU DUYONG DUNGUN KEMAMAN JERANTUT PANTAI SEPAT KUALA PAHANG PEKAN ROMPIN 49
4 ECER: Cross Border Tourism Projects Codes Initiatives Click to edit Master text styles Pengkalan Cross Border Tourism Second level Third level Fourth level Fifth level Location Kubor, Rantau Panjang & Bukit Bunga Improve cross-border trading linkages with neighbouring countries Identify facilities for shopping, dining, entertainment and recreation. Upgrade amenities, religious pilgrimages training facilities, retail outlets, etc PENGKALAN KUBOR BUKIT BUNGA RANTAU PANJANG 52
5 ECER: Hallmark Events Monsoon Cup Click to edit Master text styles Second level Third level Fourth level Sultan s Endurance Challenge Proposed Future Events 1) Terengganu International Islands Boat Race - as part of any established boat race Fifth worldwide level. 2) Kota Bharu International Cultural Fest - cultural festivities featuring traditional performing arts 3) Nenggiri-Stong International Extreme Sports Competition - to revive white water rafting competition and complemented by other extreme sports. 4) Rompin Royal Billfish Competition - High potential to attract anglers worldwide. 5) Red Bull Air Race World Series 6) IGFA World Angling Championship 7) Mersing Eco-Challenge 54
6 ECER: Target Industries / Investors for Tourism Click to edit Master text styles Large local and International investors. Second level Hotel and Property Developers Third level Institutional Investors Local land owners Fourth level Service Providers Fifth level Tour Operators and Travel Agencies Transport Service Agencies i.e. Car Rental, Marine & Aviation Services Food and Beverage outlets 57
7 Click to edit Master text styles Second level Third level Fourth level Fifth level.: MANUFACTURING
8 ECER: Overview of the Manufacturing Sector Kelantan Pahang Agro-based Click to Products edit Master text styles Food & Halal Processed Second Product level Boat Building & Repair Third level Rubber Wood-based Cluster Handicraft, Fourth Textile level & Apparel Fifth level Agro-based Products Palm Oil Industrial Cluster Food & Halal Processed Product Rubber Wood-based Cluster Plastics/Polymer Automotive/Transport Equipment Electrical & Electronic Handicraft, Textile & Apparel Terengganu Agro-based Products Food & Halal Processed Product Plastics/Polymer Boat Building & Repair Rubber Wood-based Cluster Handicraft, Textile & Apparel 72
9 ECER: Manufacturing Strategies Manufacturing activities to be focused on selected industrial parks Click to edit Master text styles Strengthen the value chain & focus on high value activities Second level Strengthen linkages with other clusters, e.g. - Food Processing. Tourism - Handicrafts Third Agriculture level Fourth level Develop effective promotion, marketing, packaging & branding Fifth programmes level Develop skills training programmes in synergy with ECER industrial development plan Focus on R&D activities for related manufacturing products Upgrade infrastructure to make the ECER an attractive investment destination 73
10 ECER: Key Manufacturing Projects Click to edit Master text styles Handicraft Industry (Batik, Songket, Wood Carving & Silverware) Initiatives Second level Food & Halal Processed Product Initiatives Third level Boat Building & Repair Initiatives Fourth level Automotive/Transport Equipment Initiatives Fifth level Rubber Wood Cluster Palm Oil Industry Cluster Industrial Estates Initiatives Free Zones 74
Click to edit Master text styles Second level Third level Fourth level Fifth level
International Positioning of ECER Eastern Gateway Major Tourism Destination Exporter of Resource based & Manufacturing products Trade Infrastructure & logistics hub 27 ECER : The Master Plan The ECER Master
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