APF 2013 SPRING CONFERENCE MARCh 21-23, 2013 LAS VEGAS, NEVAdA

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2 AN INVITATION The American Pathology Foundation invites you to join us for our 2013 Spring Conference, March at the Cosmopolitan of Las Vegas. Attendance at the 2013 Spring Conference connects you with an influential audience of physician and pathology practice business leaders. Take this opportunity to realign yourself with past colleagues and establish new relationships doing business with APF really does pay off! GAIN EXPOSURE FOR YOUR COMPANY: Whether your objective is to generate new leads, to network with pathologists and practice managers or to increase awareness of your brand, APF national conferences are the perfect avenue to accomplish these goals. All exhibit hours are unopposed by other meeting activities and a variety of traffic-building activities will take place in the Exhibit Hall setting. REGISTER TODAY! A limited number of exhibit booth spaces are available! Please join us for the education, networking, fun and most importantly, the opportunity to showcase your products and services to some of the leading professionals and decision-makers in the pathology field. APF values the contributions of each exhibiting company. We appreciate your support and look forward to your participation in the Spring 2013 Exhibit Program. HOTEL INFORMATION COSMOPOLITAN OF LAS VEGAS From the center of the Las Vegas Strip rises an original and enchanting destination The Cosmopolitan of Las Vegas features modern residential-style accommodations, numerous resort attractions, including premier restaurants, boutiques, a 100,000 sq. ft. casino, a full-service spa and three unique pool experiences. Adjacent to the Las Vegas City Center, the hotel also features a state-of-the-art fitness center, full service business center, and convenient access to all that Las Vegas offers. The Cosmopolitan of Las Vegas is serviced by McCarran International Airport (LAS) and is a 3.5 mile (10 minute cab or shuttle) from the terminal. Terrace Studio guest rooms with outdoor balconies provide breathtaking views of the city. Each 610 sq ft room incorporates the latest technology such as plasma screen televisions, high-speed wireless internet and state-of-the-art control systems for climate, lighting and entertainment. A meticulously designed kitchenette holds your very own microwave and Sub-Zero mini-bar. Warm, welcoming touches give each room the feeling of a private urban residence. Marble floor bathrooms, Japanese soaking tubs and rain showers complete the relaxing inroom experience. The Cosmopolitan of Las Vegas is offering the American Pathology Foundation guest rates of $ per night, plus tax, single/double occupancy for Terrace Studio city view rooms. Complimentary in-room high-speed internet access for APF 2013 Spring Conference guests has also been arranged. Please specify when making your room reservations that you are a member of the American Pathology Foundation (APF) group Las Vegas Boulevard South Las Vegas, NV Reservations: We strongly recommend that you contact the reservations department well in advance of this date to ensure your accommodations at the host hotel. Reservations may be made by calling hotel toll-free at: or by using the Passkey Registration website for the APF 2013 Spring Conference at : SAPFO3

3 ThE EVOLuTION OF ThE PAThOLOGy PRACTICE: AdVANCE, AdAPT ANd SuCCEEd EXHIBITOR INFORMATION Reach an influential audience of pathology professionals at the APF 2013 Spring Conference. Act now to reserve your prime exhibit space. Register online at or mail or fax the enclosed Application and Contract to exhibit today! EXHIBIT SPACE & BOOTH SELECTIONS: Only 30 exhibit booths are available for the 2013 Spring Conference. Booth selection is on a first-come first serve basis, with registration priority given to APF Industry Affiliate Members, conference sponsors and returning exhibitors. Requests for double booths (8 x 20) will be accepted on a space-available basis. EXHIBITOR REGISTRATION PROCESS - NEW! Exhibitor sign-ups for the Spring Conference will be accepted according to the schedule shown below: September 24: Fax/Mail Registration for APF IA Members, Sponsoring Exhibitors October 15: Online/Fax/Mail Registration Open for All Exhibitors EXHIBIT SPACE FEES: All booths are 8 feet deep by 10 feet wide. Included with each space are draped back and side walls, a booth identification sign, one 6 draped table, two chairs and a wastebasket. The exhibit hall floor is carpeted. All exhibitors will be listed in the APF Spring Program Book with a brief description of the company and pertinent contact information. Overnight security, daily maintenance and trash removal, overall illumination and temperature control will be provided. THE RATES FOR EXHIBIT SPACE ARE: $1,600 per booth (APF Industry Affiliate Members, Sponsoring Exhibitors) $1,750 per booth (Exhibitors with one or more individual APF members) $2,000 per booth (Non-member exhibitors) The APF reserves the right to deny exhibit space. Note: Exhibit space pricing does not include any materials such as (but not limited to) additional furnishings, electrical or internet service. These items must be arranged separately with the exhibit service contractor. REGISTRATION OF EXHIBIT PERSONNEL: All persons visiting the Exhibition area as well as staffing the booth must be registered and wear the APF Conference name badge. Exhibitors will receive two (2) complimentary registrations per paid booth space. The fee for the third representative is $250. Each exhibiting company is limited to three (3) representatives. Representatives must be employees of your company. APF has a policy against solicitation by representatives of organizations who are not registered exhibitors at the APF Spring Conference. Call today! or visit Furthermore, solicitation or distribution of commercial materials may not take place in the room where General Education Sessions or Breakout Sessions are held. Such solicitation or distribution is a violation of our agreement with the ACCME which provides accreditation for the APF s continuing medical education programming. TERMS OF PAYMENT & CANCELLATION: Applications must be accompanied by a credit card number, check or money order made payable to APF in the full about per space rental reserved. If written notice of space cancellation is dated by February 22, 2013, a full refund, less a $100 administration fee, will be made. NO refund will be made for requests dated after February 22, CONFERENCE PROGRAM BOOK INFORMATION: Your company information and/or product description will be included in the exhibitor section of the APF Program Book. Please provide one-two paragraphs that best represent your company. your company description to melissa@apfconnect.org. Please note that APF reserves the right to edit copy to conform to format and length limitations. Your company logo will be included with your Exhibitor Information listed in the Program Book. Please submit your logo along with your company description. For best results, we request vector EPS files or a hi-res JPEG. We cannot reproduce Word Document files and are not able to use logos from websites. The deadline for all Exhibitor materials (company description, logos, etc.) is Monday February 4, IMPORTANT DATES FOR EXHIBITORS: Monday, Sept. 24, 2012: Early Registration for Member or Sponsor Exhibitors (Fax, Mail) Monday, Oct. 15, 2012: Open Registration for Any Exhibitors (Online, Fax, Mail) Monday, Feb. 4, 2013: All Exhibitor Applications, Company Info, Logos and Sponsorship Proposals due. Friday, Feb. 22, 2013: Exhibit Space Cancellation Cut-off Friday, Feb. 22, 2013: Hotel Room Block Cut-off EXHIBITOR SERVICES John Gillen PME Expo Services 2314 Holly Ridge Dr., Ocoee, Florida john@my-pme.com T: F: The Exhibitor Service Kit containing order forms, shipping instructions and information about exhibitor services and booth furnishings will be sent to each exhibitor via no later than January 7, 2013.

4 EXHIBIT HALL EVENTS EXhiBiT hall & refreshment BrEaKs The Nolita Ballroom is the setting for the Exhibit Hall and the gathering place throughout the conference. Conference Attendees will gather to dine, socialize, network and take a break. Friday, March 22, 2012 saturday, March 23, :45 10:15 am..... Morning Break 9:45 10:15 am Morning Break 2:30 3:00 pm Afternoon Break 2:45 3:15 pm Afternoon Break daily continental BrEaKFasT & LuNchEONs A Continental Breakfast Buffet and Luncheon will be served each day in the Nolita Ballroom. Breakfast will be from 7:00 8:00 am each day and lunch will be 12:00 1:15 pm. These meals are included in your registration costs. Please use these opportunities to visit with attendees and network with your colleagues. OPENiNG WELcOME reception EXhiBiTOr hosted WiNE TasTiNG & seventh annual EiLErs FuNd silent auction Thursday, March 21 5:30 7:00 pm The Spring 2013 Conference gets underway with an Opening Welcome Reception in the Nolita Ballroom. This is a primary social and networking event for all conference participants. Each exhibitor is invited to provide a sampling of wine (average two bottles) that can be ordered from the enclosed wine list. Your wine selection and wine glasses will be available at your exhibit for you to serve guests who visit your booth. Don t miss out on this traffic-building opportunity! Our Seventh Annual Eilers Fund Silent Auction will kick-off on Thursday evening with a variety of special items up for bid. Auction items will be on display in the Exhibit Hall throughout the conference until bidding concludes during our Saturday afternoon break. Proceeds will benefit the American Pathology Foundation s Russell J. Eilers Scholarship Fund. This scholarship makes it possible for selected pathology residents to attend APF meetings free of charge. We encourage exhibitors to donate items for the silent auction and welcome all contributions: gift items, artwork, collectibles, products and services. All donations are tax deductible. Contact the National Office for more information or a silent auction donation form. it s a JuNGLE reception Friday, March 22 5:30 7:00 pm Join us on Friday evening to unwind after the day s sessions, network with fellow attendees and enjoy some wild fun before heading out on the town! Winners of the APF 2013 Golf Tournament will be announced and our silent auction will continue with a variety of items on display for bid. Collect APF poker chips from exhibitors to be entered to win a special prize drawing. Schedule Thursday, March 21, :00 5:00 pm Exhibit hall Open for Exhibitor Move-in (Register/Check-in in the Mont-Royal Commons Foyer Registration Center) 5:30 7:00 pm Opening Welcome Reception with Exhibitor hosted Wine Tasting & Seventh Annual Eilers Fund Silent Auction benefiting pathology resident education. Friday, March 22, :00 8:00 am Continental Breakfast in Exhibit hall 10:00 10:30 am Morning Break, Exhibit hall Open 12:00 1:15 pm Lunch in Exhibit hall 2:30 3:00 pm Afternoon Break, Exhibit hall Open 5:30 7:00 pm It s A Jungle Reception saturday, March 23, :00 8:00 am Continental Breakfast in Exhibit hall 10:15 10:45 am Morning Break, Exhibit hall Open 12:00 1:15 pm Lunch in Exhibit hall 2:45 3:15 pm Afternoon Break, Silent Auction Concludes 3:15 3:30 pm Exhibitor Wrap-up Session 3:30 pm Exhibitor Move-out The APF 2013 Spring Conference offers 5 hours of unopposed exhibit time. The continental breakfasts and lunches are included in the cost of exhibiting and provide additional opportunities for you to interact with conference participants.

5 ThE EVOLuTION OF ThE PAThOLOGy PRACTICE: AdVANCE, AdAPT ANd SuCCEEd SPONSORSHIP OPPORTUNITIES Don t miss these special opportunities to enhance your visibility at our 2013 Spring Conference! To take advantage of these sponsorship opportunities please contact melissa@apfconnect.org. THuRSDAY AFTERNOON GOLF TOuRNAMENT $3,500 host the Golf Tournament (announcements, start) and presentation of trophy to winning team at Friday Evening Reception Company name and logo on participant golf goodie bags Individual recognition poster displayed in Exhibit hall entrance throughout conference THuRSDAY EVENING OPENING WELCOME RECEPTION & WINE TASTING $4, banner in the Exhibit hall Recognition announcement during reception FRIDAY EVENING IT S A JuNGLE RECEPTION / ENTERTAINMENT $6, banner in the Exhibit hall Recognition announcement during reception 2013 SPRING CONFERENCE MOBILE APP TITLE SPONSOR $3,000 Prime sponsor recognition / ad on the 2012 mobile app main page App is supported on top four smartphone brands (Android, Blackberry, iphone, Windows) Exhibitor directory stays on phones of conference attendees as a reference after conference concludes NEW! 2013 SPRING CONFERENCE VIRTuAL LEARNING SPONSOR $3,500 Prime sponsor recognition / ad on Virtual Learning sessions broadcast live from 2013 Spring Conference Virtual sessions will be available for purchase/download in APF online store, creating additional post-conference sponsor exposure DAILY LuNCHES (2) $3,500 DAILY CONTINENTAL BREAKFASTS (2) $2,000 Individual recognition poster at Exhibit hall entrance Recognition announcement during meal INTERNET KIOSK or TECHNOLOGY HuB IN EXHIBIT HALL (1) $2,000 COFFEE/REFRESHMENT BREAKS (3) $1,500 unrestricted EDuCATIONAL GRANT $500 and up SPONSOR A RESIDENT ATTENDEE $500 Individual recognition poster at Exhibit hall entrance CONFERENCE TOTE BAGS $3,000 STAINLESS WATER BOTTLES / REFRESHMENT BREAK $2,000 NAME BADGE LANYARDS $1,500 CONFERENCE PENS $1,000 Company logo imprinted on items MEETING BAG INSERT $500 (plus cost of items) APF will place your company s literature or promotional item in each conference attendee s meeting bag. A sample must be sent to APF in advance for approval. or. create your Own sponsorship! Got an idea? Tell us what you d like to sponsor and how much you d like to spend. We ll work with you to create a custom sponsorship for your company. Contact Melissa Lord-Toof at or melissa@apfconnect.org. (Create-Your-Own Sponsorship proposals must be received by Monday, February 4, 2013)

6 EXHIBITOR FLOOR PLAN N O L I T A B A L L R O O M T H E C O S M O P O L I T A N O F L A S V E G A S ENTraNcE

7 ThE EVOLuTION OF ThE PAThOLOGy PRACTICE: AdVANCE, AdAPT ANd SuCCEEd APPLICATION & CONTRACT TO EXHIBIT Reserve your exhibit space online at or return this form with full payment to: American Pathology Foundation, 1540 S. Coast hwy, Suite 203, Laguna Beach, CA Fax (949) registration deadline: MONday, FEBruary 4, Exhibiting Organization (for Conference Program Listing) Primary Contact Title Company Name Address, City, State, Zip Telephone # Fax # Address Logistical Contact (for service kits and booth assignments) Primary Contact Title Address, City, State, Zip Telephone # Fax # Address Badge Information: List ALL company representatives attending the conference. Limit three representatives per booth. Two registrations are included with your booth fee. The third registration will be an additional $250. Print representatives names and titles below as they should appear on name badges. APF will contact you several weeks prior to the conference event to confirm your company representatives. Additional company personnel beyond three designated representatives will be required to register at the attendee rate on-site I PLAN TO ATTENd: I PLAN TO ATTENd: I PLAN TO ATTENd: Friday Continental Breakfast Friday Continental Breakfast Friday Continental Breakfast Friday Lunch Friday Lunch Friday Lunch Saturday Continental Breakfast Saturday Continental Breakfast Saturday Continental Breakfast Saturday Lunch Saturday Lunch Saturday Lunch BOOTh size: 8 x 10 Rates for Exhibit Space are: $1,600 (IA member exhibitors/sponsors) $1,750 (exhibitors with one or more individual APF members) $2,000 (non-member exhibitors) Please indicate 3 Booth Preferences: Exhibitors may register for an exhibit space online, but must make their booth selection by contacting the APF National Office at ext If returning this form via fax or , please indicate 3 booth preferences. APF recommends you submit your application early. All application will be processed on a first-come, first-serve basis, with early online registration open for APF Industry Affiliate Members, sponsors and returning exhibitors on September 24, 2012, and open registration after October 15, PayMENT MusT BE submitted WiTh application TO EXhiBiT: Exhibit Booth Rental $ Additional Representative ($250 each) $ Wine Order (enclose completed wine order form) $ Company Listing on APF Spring 2013 Mobile Conference App ($175 each) $ Sponsorship Opportunities (indicate event/item/cost ) $ Total..... $ Enclosed is a check made payable to American Pathology Foundation Check # Credit Card: Visa MasterCard American Express Credit Card # Exp. date Name as it Appears on Card (please print) Authorized Signature date Please indicate if you have any special needs including dietary: It is agreed that this application and contract resulting from its acceptance and confirmed assignment of space shall be subject to the regulations contained in Information for Exhibitors as contained in this brochure and on the reverse side of this application. In the event of cancellation by the exhibitor prior to to Friday, February 22, 2013, the liability of the association shall be limited to the refunding of the amount of rental paid less a $100 administrative fee. Cancellation by the exhibitor after that date will result in forfeiture of the required payment. Cancellation by the exhibitor must be in writing. In case of cancellation of the meeting for reasons beyond control of the APF, it is understood that the liability of the association shall be limited to the refund of the amount paid.

8 EXHIBITOR GUIDELINES RuLES & REGuLATIONS THE CONTRACT & APPLICATION TO EXHIBIT The Contract/Application for space, the formal notice of space assignment by APF and the full payment of all booth fees together constitute a contract for the right to use space. APF reserves the right to assign and reassign the exhibit space allotted each contract as it deems necessary. TERMS OF PAYMENT you are urged to submit your application early. Full payment must accompany the completed application. Checks must be in us Funds, drawn on a us Bank, payable to APF. BOOTH SPACE CANCELLATION / REDuCTION OF SPACE Notification of cancellation or reduction of booth space must be in writing. Cancellations sent via fax will be accepted at Cancellations received by February 22, 2013, will be subject to a $100 administrative fee. No refund will be made for cancellation requests received after February 22, use OF DISPLAY SPACE All distribution and demonstration of promotional materials must be confined to the perimeters of the exhibitor s booth. distribution of literature, samples, etc., by firms that are NOT participating in the technical exhibit is prohibited. Evidence of violation of this rule should be reported immediately to an APF representative. STANDARDS FOR EXHIBITING As a courtesy to participants and fellow exhibitors, exhibiting companies must open their exhibit on time and staff the booth at all times during the exhibit hours. No packing of equipment or literature, or dismantling of exhibits is permitted until exhibit closing time. unethical conduct or infraction of rules on the part of the exhibitor or his representative, or both, will subject the exhibitor or his representative to dismissal from the exhibit hall, in which event it is agreed that no refund will be made by APF. No entertainment or social functions may be scheduled to conflict with conference program hours, exhibit hours or social events held during March 21 23, LIABILITY The American Pathology Foundation (APF), its officers, directors, agents and employees cannot guarantee against loss, theft, damage or injury connected with the exhibitor s participation in the exhibition. The exhibitor assumes the entire responsibility and liability for losses, damages and claims arising out of the use of the exhibition premises. The exhibitor agrees to indemnify, hold harmless and defend APF, Cosmopolitan of Las Vegas, and their respective employees and agents from any and all such losses, damages and claims. hotel will not be responsible or liable for any loss, damage or claims arising out of exhibitor s activities on the hotel s premises except for any claims, loss or damages arising directly from the hotel s own negligence. APF will not be responsible or liable for any loss, damage or claims arising out of the exhibitor s activities on the premises except for any claims, loss or damages caused by or resulting from the negligence of APF, its officers, directors, agents or employees. Exhibitors understand that neither APF nor Cosmopolitan of Las Vegas maintain insurance covering exhibitor s property and it is the sole responsibility of the exhibitor to obtain such insurance. CONTRACTuAL AGREEMENT It is expressly understood that in leasing and using space in the exhibit hall, the exhibitor agrees to abide by all rules and regulations; moreover, that APF in accepting the application for space, agrees to furnish ordinary facilities and services as enumerated in this agreement. Any points not covered above or elsewhere on these pages are subject to a settlement by the management (APF). APF reserves the right to change or modify any rule or regulation, or any specification therein, when deemed advisable and to the best interest of the association. In the interest of providing meeting attendees with information about the variety of products and services available to Pathology Professionals, APF permits companies to set up exhibits at APF meetings. The attendance of the exhibitors at APF meetings does not constitute the association s endorsement of any product or service offered. APF makes no representations, express or implied, regarding the nature or quality of the products or services offered by meeting exhibitors. Attendees are urged to consult with their own legal advisors before signing any contract with an exhibitor Fax

9 WINE ORDER FORM The Exhibitor hosted Wine Tasting Event will be held on Thursday, March 21, Each exhibitor is invited to provide a sampling of wine to be served to guests who visit your booth. APF will provide hors d oeuvres. Wine must be ordered from this list. Prices are inclusive of a 21% service charge, and an 8.1% state sales tax. We recommend a limit of 3 bottles per exhibitor booth. Additional sponsorships are available if you wish to increase your company s visibility at this event. WhiTE WiNEs Price Quantity Total Chandon Brut Cuvee Sparkling White $ $ domaine Carneros Brut Sparkling White $ $ Veuve Clicquot yellow Label Brut Champagne $ $ Rodney Strong Chardonnay $ $ Au Bon Climat Chardonnay $ $ Ferrari Carano Tre Terre Chardonnay $ $ Clos du Val Chardonnay $ $ honig Sauvignon Blanc $ $ Calera Viognier $ $ Grich hills Fume Blanc $ $ Etude Pinot Gris $ $ Chateau Ste. Michelle Eroica Riesling $ $ red WiNEs Fisticuffs Cabernet $ $ Franciscan Cabernet $ $ Freemark Abbey Cabernet $ $ honig Cabernet $ $ Rodney Strong Merlot $ $ Chateau Ste. Michelle Indian Wells Merlot $ $ Flora Springs Merlot $ $ Northstar Merlot $ $ Belle Glos Meiomi Pinot Noir $ $ Patricia Green Reserve Pinot Noir $ $ Achaval Ferrer Malbec $ $ Austin hope Syrah $ $ COMPANY NAME: TOTAL $ Enclosed is a check made payable to American Pathology Foundation Check # Credit Card: Visa MasterCard American Express Credit Card # Exp. date Name as it Appears on Card (please print) Authorized Signature date RETuRN THIS FORM AND YOuR PAYMENT TO: American Pathology Foundation 1540 S. Coast hwy, Suite 203 Laguna Beach, CA (877) Fax (949)