Attraction Survey Results January 2018
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1 Attraction Survey Results January 218 February 12, 218 David Nash Research and Data Manager
2 Where are visitors from? STATE/COUNTRY PERCENTAGE NC 69.26% INVALID ZIP 7.13% FL 4.92% SC 1.52% VA 1.45% PA 1.45% CA 1.2% OH 1.7% NJ 1.1% NY.95% MD.88% TX.82% GA.76% MI.63% UT.57% WA.51% AZ.51% WV.44% STATE/COUNTRY PERCENTAGE IL.38% IN.38% CO.32% CT.32% MN.32% AK.25% DC.25% WI.25% NM.19% AL.19% BRAZIL.13% PUERTO RICO.13% WY.13% GERMANY.13% ID.13% KY.13% AR.13% TN.13% STATE/COUNTRY PERCENTAGE BOLIVIA.6% DE.6% MA.6% LA.6% OK.6% FRANCE.6% VT.6% CANADA.6% MT.6% NE.6% MO.6% VIRGIN ISLANDS.6% OR.6% ME.6% NV.6% NH.6% NETHERLANDS.6% 2
3 Average Attraction Rating 1 st Quarter nd Quarter rd Quarter th Quarter Year
4 What is the age of the visitors (All Attractions)? 6+ 12% Under 18 6% % % Under % % 4
5 Where are Visitors Staying? Local/Resident Day Trip Passing Through Friends/Family Hotel RV Park/Campground 5 4 Other 5
6 4 What are the areas of interest?
7 9 8 Total Number of Filled Out Surveys (by Attraction) Botanical Garden Averasboro of the Cape Fear 41 Triangle Rock Club nd Airborne The Climbing Place 7
8 Total Surveys Where are you staying (by Attraction)? nd Airborne Averasboro Botanical Garden of the Cape Fear The Climbing Place Day Trip Friends/Family Hotel Triangle Rock Club Local/Resident Other 4 Passing Through RV Park/Campground 1 4 8
9 Total Surveys Age Range (by Attraction) nd Airborne Averasboro Botanical Garden of the Cape Fear The Climbing Place Under Triangle Rock Club
10 Total Surveys Why are you Visiting (by Attraction)? nd Airborne Averasboro Botanical Garden of the Cape Fear The Climbing Place Business Triangle Rock Club Business with Military Convention 1 Eclipse 1 Events/Festivals Hurricane Irma Other This Attraction/Venue Vacation Visit Friends/Family
11 Breakdown of Visitor s Who Selected This attraction/venue as Why are you visiting? nd Airborne Averasboro Botanical Garden of the Cape Fear This Attraction/Venue The Climbing Place Passing Through Local/Resident Hotel Friends/Family 4 Day Trip Triangle Rock Club 11
12 Where did you hear about the Attraction? nd Airborne Averasboro Botanical Garden of the Cape Fear Billboard The Climbing Place Facebook Triangle Rock Club Other Other: Drove By Other: Google Other: TripAdvisor 1 1 Other: Visitor Center Other: Walked by 3 6 Print Radio 1 1 Signs 1 Social Media 26 Website Word of Mouth
13 Total Surveys 25 Was the Venue Easy to Find (by Attraction)? nd Airborne Averasboro of the Cape Fear The Climbing Place Triangle Rock Club No yes
14 Ratings (by Attraction) July August September October November December January February March April May June 82nd Airborne Division War Memorial Averasboro Botanical Garden JFK Special Warfare of the Cape Fear The Climbing Place Triangle Rock Club
15 Averasboro Survey Comments of the Cape Fear The Climbing Place Triangle Rock Club Averasboro Excellent help by volunteers that were present Very interesting & knowledgeable staff. Great gift shop Once upgraded - advertising via public schools and daycares. It was very satisfactory (everything) Pairing of the museum with the Poe House next door was an amazing stop Keep your staff. They are knowledgeable & friendly. Why is Lego Blackbeard upstairs? What a fantastic find. We were driving through & needed a place for the kids to get their energy out. The price is great. The owners/employees were helpful & friendly. We are from Tampa & wish we had a place like this! You guys are lucky! We will be back when we drive north to see family again!! Wonderful Staff! Thank You (blank) Very fun. Friendly staff. John was extremely helpful and a pleasure to talk to. I will come again. good gift shop Adding more museum [illegible word] Enlarge: wonderful site, would love 2 see more of the Cape Fear Triangle Rock Club Awesome! None change the place up a bit :) The tour was amazing! Ms. Wilma was wonderful. Beautiful home, fully restored. Volunteers were wonderful. Really enjoyed. Great FASCINATING improve lighting Information was great! Enjoyed everything from the receptionist to the artifacts Very friendly staff, interesting and good facility I love this place Love this Very interesting Very nice It was a great experience The building is set off the main road, but the sign is huge and easy to see! 15
16 Survey Suggestions Averasboro of the Cape Fear The Climbing Place Triangle Rock Club Walking tour. More funding Solicit more reading to make it more imaginative for the children. Visit other children's museums in neighboring cities. No perfect Personalized magnets N/A. I was very pleased. everything was amazing, keep it up Nothing - it was amazing!!! Nothing We were looking for more transportation items Excellent display. Thank You Repair the train upstairs Add parking I am overall very satisfied with this facility and have no complaints! 16
17 Extra Survey Questions of the Cape Fear Question 1 Question 2 No 4 Yes 8 3,1,8,8 1 3,5,4, 1 8,12,1,8 1,5,, 1 3,5,3,3 1 1,1,1,1 1,3,, 1,1,, 1 2,3,2,2 1 17
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Attraction Survey Results December 217 January 18, 217 David Nash Research and Data Manager Where are visitors from? STATE/COUNTRY PERCENTAGE NC 63.57% INVALID ZIP CODE 8.63% FL 6.6% SC 1.83% PA 1.74%
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