Brand Identity Ferroli corporate

Transcription

1 Brand Identity Ferroli corporate

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3 BRAND IDENTITY This manual has been designed and produced to facilitate the task of all those involved in the management of the Ferroli SpA trade mark image. The company strongly advises all involved to follow the instructions regarding colour and position carefully, in order to harmonise use of the trade mark in all zones, both in and outside Europe. chapter 1 > General technical printing information chapter 2 > Avoiding conflict regarding colour or positioning chapter 3 > Printing positions on white company stationery chapter 4 > Printing positions on business stationery chapter 5 > Printing positions for non-stationery items and occasional stationery chapter 6 > Car identity Note. Ferroli Trademark shall never be used in conjunction with other trademarks (es. Lamborghini Calor, Cointra...). The only allowed exception to this rule for the use of trademarks in combination if for the After Sales Network (e.g. after sales vehicles or spare parts when the commercial policy of the company allows it). The Trademark Gruppo Ferroli with the F and the SUN is no longer allowed in any application. FERROLI BRAND IDENTITY - 3

4 BRAND IDENTITY chapter 1 > General technical printing information logo - graphic element 5 description and construction 6 colours on white background 7 colours on black background 8 company istitutional colours 9 control area 10 background colours 4 - FERROLI BRAND IDENTITY

5 chapter 1 General technical printing information logo graphic element Description and Construction The Ferroli trade mark is made up of two elements: [ 1 ] graphic element [ 2 ] logo [ 1 ] [ 2 ] Note: the use of the pay-off is no longer allowed in any language. Any sentence and additional message shall be used externally to the respect area of the Ferroli trademark. FERROLI BRAND IDENTITY - 5

6 chapter 1 General technical printing information logo graphic element Colours on white background The Ferroli trade mark is made up of two colours, but only one colour should be used in black and white versions. pantone: ref colour process: C0 / M48 / Y95 / K0 RGB: red 243 / green 153 / blue 16 RAL: 2008 pantone: Process Black 4colour process: C0 / M0 / Y0 / K100 RGB: red 0 / green 0 / blue 0 RAL: 9005 pantone: Cool Gray 7 4colour process: C0 / M0 / Y0 / K37 RGB: red 183 / green 185 / blue 186 RAL: 9006 pantone: Process Black 4colour process: C0 / M0 / Y0 / K100 RGB: red 0 / green 0 / blue 0 RAL: FERROLI BRAND IDENTITY

7 chapter 1 General technical printing information logo graphic element Colours on black background The Ferroli trade mark is made up of two colours, but only one colour should be used in black and white versions. pantone: ref colour process: C0 / M48 / Y95 / K0 RGB: red 243 / green 153 / blue 16 RAL: colour process: C0 / M0 / Y0 / K0 RGB: red 255 / green 255 / blue 255 RAL: 9010 pantone: Cool Gray 7 4colour process: C0 / M0 / Y0 / K37 RGB: red 183 / green 185 / blue 186 RAL: colour process: C0 / M0 / Y0 / K0 RGB: red 255 / green 255 / blue 255 RAL: 9010 FERROLI BRAND IDENTITY - 7

8 chapter 1 General technical printing information logo graphic element Company Institutional colours The institutional colours for the Ferroli SpA trade mark are black (or white) and pantone 151. To maintain faithful colour reproduction you are advised to choose, whenever possible, printing with an added colour rather than converting to four colour process. 8 - FERROLI BRAND IDENTITY

9 chapter 1 General technical printing information logo graphic element Control area When the trade mark is used without the payoff it should have minimum dimensions of 13 x 6.4 mm 2 and a control area of 21 x 12.3 mm mm 25,6 mm 16 mm 4 mm 6,4 mm 13 mm 4 mm 52 mm [ minimum size ] [ 400% ] 6,4 mm 4 mm 4 mm 16 mm 13 mm 25,6 mm 16 mm 52 mm NB: any further reduction of the size of the trade mark is not allowed. These sizes allow for minimum legibility. The control area should be increased proportionately as the trade mark size increases. FERROLI BRAND IDENTITY - 9

10 chapter 1 General technical printing information logo graphic element Institutional background colours When the trade mark is printed on orange or red backgrounds the trade mark colours change as below and respect all technical details as indicated up to this point. Other background colours allowed: White, Black, Grey, Orange 151. In case of application of the trademark on other colours, a control area with one of the colours above shall always be used. NB: if the background is in the institutional colour 151 you are advised to use pantone print colours rather than converting the same into four colour process FERROLI BRAND IDENTITY

11 BRAND IDENTITY chapter 2 > avoiding conflict regarding colour or positioning logo - graphic element - background 12 main errors to avoid FERROLI BRAND IDENTITY - 11

12 chapter 2 Avoiding conflict regarding colour or positioning logo graphic element Main errors to avoid Translation of graphics and modification of characters The graphic element must not be translated. The graphic element must not be rotated. The trademark cannot be stretched. NB: the elements which make up the Ferroli SpA trade mark cannot be changed. They must not be translated or rotated, compressed or enlarged as a whole and fonts cannot be substituted FERROLI BRAND IDENTITY

13 chapter 2 Avoiding conflict regarding colour or positioning logo graphic element Main errors to avoid Colours NB: there are two colours which make up the Ferroli SpA trade mark and these same colours cannot be interchanged nor undergo variations in pantone nor stop existing side by side whether on a white background or on the permitted background colours as in chapter 1. FERROLI BRAND IDENTITY - 13

14 chapter 2 Avoiding conflict regarding colour or positioning logo graphic element background Main errors to avoid Overlaying NB: use of graded colour backgrounds or other backgrounds not illustrated in chapter 1 is NOT permitted FERROLI BRAND IDENTITY

15 chapter 2 Avoiding conflict regarding colour or positioning logo graphic element Main errors to avoid Reduction of control area NB: the control area, shown by the dotted line, must always maintain the correct colour background of the trade mark. It must not therefore be invaded by other backgrounds words or images. FERROLI BRAND IDENTITY - 15

16 chapter 2 Avoiding conflict regarding colour or positioning graphic element Main errors to avoid Separate use NB: the graphic element is for the exclusive use of the Property Ferroli SpA as it is graphic identification for communication and recognition. The use of the graphic element in conjunction with any other mark, graphism or graphic element is forbidden, unless explicitely approved by the Management FERROLI BRAND IDENTITY

17 BRAND IDENTITY chapter 3 > printing positions on white company stationery 18 font 19 A4 headed paper 20 A4 headed continuing paper 21 business card 22 envelopes FERROLI BRAND IDENTITY - 17

18 chapter 3 Printing positions on white company stationery font Description RotisSemiSans Pro for headed paper as follows Rotis SemiSans PRO Light Rotis SemiSans PRO Light Italic Rotis SemiSans PRO Regular Rotis SemiSans PRO Italic Rotis SemiSans PRO Bold Rotis SemiSans PRO Extra Bold 18 - FERROLI BRAND IDENTITY

19 chapter 3 Printing positions on white company stationery A4 headed paper colour version Description A4 headed paper (example for Italy) FERROLI BRAND IDENTITY - 19

20 chapter 3 Printing positions on white company stationery A4 headed continuing paper colour version Description A4 headed continuing paper The use of headed continuing paper is at the discretion of the user FERROLI BRAND IDENTITY

21 chapter 3 Printing positions on white company stationery business cards Description The business card is printed in the horizontal [ 1 ] 85 x 55 mm 2 business card [ 2 ] personalised business card 85 X 55 mm 2 [ 1 ] FERROLI spa Via Ritonda 78/A, San Bonifacio (Vr) Italy Tel Fax info@ferroli.it - P.Iva/VAT nr Name Surname Job Title [ 2 ] FERROLI spa Via Ritonda 78/A, San Bonifacio (Vr) Italy Tel Fax name_surname@ferroli.it - P.Iva/VAT nr NB: business cards will always have the black orange trade mark. the business card are printed without Titles for the person (Dr., Ing. etc...) FERROLI BRAND IDENTITY - 21

22 chapter 3 Printing positions on white company stationery Envelopes Description Company stationery envelopes are of the following type: [ 1 ] American-style with or without window 230 x 110 mm 2 [ 2 ] 330 x 230 mm 2 gusset envelope [ 3 ] 260 x 190 mm 2 gusset envelope Ferroli spa San Bonifacio (Verona) Italy Via Ritonda 78/A tel Ferroli SpA San Bonifacio (Verona) Italy Via Ritonda 78/A tel Ferroli spa San Bonifacio (Verona) Italy Via Ritonda 78/A tel Ferroli SpA San Bonifacio (Verona) Italy Via Ritonda 78/A tel [ 1 ] i migliori gradi centigradi i migliori gradi centigradi [ 2 ] i migliori gradi centigradi i migliori gradi centigradi Ferroli SpA Ferroli spa San Bonifacio San (Verona) Bonifacio Italy (Verona) Via Ritonda Italy Via 78/A Ritonda tel. 78/A tel Ferroli SpA Ferroli spa San Bonifacio San (Verona) Bonifacio Italy (Verona) Via Ritonda Italy Via 78/A Ritonda tel. 78/A tel [ 3 ] 22 - FERROLI BRAND IDENTITY

23 BRAND IDENTITY chapter 4 > printing positions on business stationery 24 font 27 headed continuous printer paper 28 headed invoice PEIE FERROLI BRAND IDENTITY - 23

24 chapter 4 Printing positions on business stationery font Description Formata Pro for documents as follows Formata PRO Light Formata PRO Light Italic Formata PRO Regular Formata PRO Italic Formata PRO Medium Formata PRO Medium Italic Formata PRO Bold Formata PRO Bold Italic 24 - FERROLI BRAND IDENTITY

25 chapter 4 Printing positions on business stationery font Description Helvetica LT Std for documents as follows Helvetica LT Std Light Condensed Helvetica LT Std Light Condensed Oblique Helvetica LT Std Condensed Helvetica LT Std Condensed Oblique Helvetica LT Std Bold Condensed Helvetica LT Std Bold Condensed Oblique Helvetica LT Std Black Condensed Helvetica LT Std Black Condensed Oblique FERROLI BRAND IDENTITY - 25

26 chapter 4 Printing positions on business stationery font Description Helvetica LT Std for documents as follows Helvetica LT Std Light Helvetica LT Std Light Oblique Helvetica LT Std Roman Helvetica LT Std Oblique Helvetica LT Std Bold Helvetica LT Std Bold Oblique Helvetica LT Std Black Helvetica LT Std Black Oblique 26 - FERROLI BRAND IDENTITY

27 chapter 4 Printing positions on business stationery heading for invoices, order copies, transport documents on continuous printer paper Description In both colour and black and white versions (example for Italy) Ferroli spa San Bonifacio (Verona) Italy Via Ritonda 78/A tel telex fax box 79 cod.fisc. / P.I Ferroli spa San Bonifacio (Verona) Italy Via Ritonda 78/A tel telex fax box 79 cod.fisc. / P.I Ferroli spa San Bonifacio (Verona) Italy Via Ritonda 78/A tel telex fax box 79 cod.fisc. / P.I Centro Logistico Gambellara (Vicenza) Italy Via Strada Statale 11, n.14 tel Ferroli spa San Bonifacio (Verona) Italy Via Ritonda 78/A tel telex fax box 79 cod.fisc. / P.I Centro Logistico Gambellara (Vicenza) Italy Via Strada Statale 11, n.14 tel FERROLI BRAND IDENTITY - 27

28 chapter 4 Printing positions on business stationery heading for invoices - PEIE format Description 210 x 297 mm2 colour version (example for Italy) i migliori gradi centigradi Ferroli spa Via Ritonda 78/A San Bonifacio Verona - Italy Ferroli Ferroli SpA SpA Cap. Cap. Soc. Soc , int. int. vers. vers. C.F. / P.IVA C.F. e / P.IVA Nr. Iscrizione Sede Sede legale legale ed ed amministrativa: Via Via Ritonda Ritonda, 78/A 78/AAmministrazione: fax 045 fax Fatturazione: Registro fax Imprese Verona San San Bonifacio (VR) (Vr) tel. tel Comm. Comm. Italia: Italia: fax 045 fax Fatturazione: Comm. fax Estero: 045 fax info@ferroli.it Assistenza: Assistenza: fax 045 fax Comm. Estero: fax FERROLI BRAND IDENTITY

29 BRAND IDENTITY chapter 5 > printing positions for non-stationery items and occasional stationery 30 silkscreen trade mark 32 adhesive parcel tape 33 power point presentation template 34 luminous signs FERROLI BRAND IDENTITY - 29

30 chapter 5 Printing positions for non-stationery items silkscreen trade mark or adhesive label (for product) Description The trade mark to be applied to the product should be chosen from the following three standard sizes for all Ferroli products [ 1 ] 30 mm base [ 2 ] 55 mm base [ 3 ] 90 mm base [ 1 ] [ 2 ] [ 3 ] NB: conforming to current use of trade marks on products the payoff will not be used. Mother-of-pearl backgrounds are preferred for adhesive labels. Other formats may be allowed with permission and approval from the head office FERROLI BRAND IDENTITY

31 chapter 5 Printing positions for non-stationery items silkscreen trade mark or adhesive label (for product) Description The trade mark to be applied to the product should be chosen from the following three standard sizes for all Ferroli products [ 1 ] 30 mm base [ 2 ] 55 mm base [ 3 ] 90 mm base [ 1 ] [ 2 ] [ 3 ] NB: conforming to current use of trade marks on products the payoff will not be used. Mother-of-pearl backgrounds are preferred for adhesive labels. Other formats may be allowed with permission and approval from the head office. FERROLI BRAND IDENTITY - 31

32 chapter 5 Printing positions for occasional stationery adhesive parcel tape Description White parcel tape in 60 mm width, one version. i migliori gradi centigradi i migliori gradi centigradi i migliori gradi centigradi i migliori gradi centigradi i migliori gradi centigradi 32 - FERROLI BRAND IDENTITY

33 chapter 5 Printing positions for non-stationery items Power Point presentation template Description [ 1 ] Cover [ 2 ] Introduction titles / index/ pages [ 3 ] Pages [ 3 ] S A N B O N I F A C I O 1 4 N O V S A N B O N I F A C I O 1 4 N O V I t a l i a S A N B O N I F A C I O 1 4 N O V [ 2 ] [ 1 ] S A N B O N I F A C I O 1 4 N O V NB: the template must always have the trade mark in black and orange 151 FERROLI BRAND IDENTITY - 33

34 chapter 5 Printing positions for non-stationery items luminous signs Description [ 1 ] Ferroli SpA trade mark 960 x 385 mm 2 [ 2 ] Ferroli SpA trade mark 1880 x 440 mm 2 [ 1 ] [ 2 ] 34 - FERROLI BRAND IDENTITY

35 chapter 5 Printing positions for non-stationery items luminous signs or panel to be personalised Description [ 1 ] Ferroli SpA trade mark 2000 x 1000 mm2 [ 2 ] Ferroli SpA trade mark 1000 x 600 mm2 [ 1 ] i migliori gradi centigradi PERSONALISED SPACE [ 2 ] i migliori gradi centigradi PERSONALISED SPACE File Archivio5: insegna_lum1_puntovend. / insegna_lum2_puntovend. FERROLI BRAND IDENTITY - 35

36 BRAND IDENTITY chapter 6 > Car identity 37 After Sales Service 38 Customisation with Ferroli trademark on multi-branded vehicles We remind you that whatever additional mark/sentence/payoff to be used on the vehicle SHALL NOT be used near the Ferroli trademark, but can only be used in a clearly separate position. As an example, in Italy it was agreed and allowed to use the sentence TDB-Tecnici del Benessere on the after sales network veichles. The trademark FERROLI shall anyhow appear at least on the two sides (right and left) and on the back of the vehicle, at a minimum height of 80 cm from the ground. The veichle colour approved for this graphism are: BLACK, WHITE, METAL GREY FERROLI BRAND IDENTITY

37 chapter 6 Car Identity After Sales Service Description Example of Ferroli-only after sales service center vehicle: no other trademarks are allowed on the same car when this design is selected. In any case the only colour scheme approved for this layout is with the vehicle main background colour in either WHITE, BLACK or METAL GREY. [ esempi standard di ] sponsorizzazione portiera [ customized - example 1 ] [ customized - example 2 ] standard personalizzata esempio 1 esempio 2 TERMOIDRAULICA snc Via Giotto, 8 - San Bonifacio - VR Tel cm. 7,5 cm. 5,5 cm. 6 cm. 24 TERMOIDRAULICA snc Via Giotto, 8 - San Bonifacio - VR Tel cm. 7,5 cm. 5,5 cm. 6 cm. 7,5 cm. 5,5 cm. 6 cm. 78 cm. 17 cm. 78 cm. 78 esempi di sponsorizzazione automezzi FERROLI BRAND IDENTITY - 37

38 chapter 6 Car Identity Customisation with Ferroli trademark on multi-branded vehicles Description Minimum requirements and minimum size of Ferroli trademark. [ 1 ] logo Ferroli mmq (1290x750) [ 2 ] logo Ferroli mmq (1610x950) [ 3 ] logo Ferroli mmq (2100x1230) [ 1 ] [ 3 ] [ 2 ] 38 - FERROLI BRAND IDENTITY

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40 Ferroli spa San Bonifacio (VR) Italy Via Ritonda 78/A tel fax cod. 89WG0020/00 - edizione