2nd UNWTO World Conference on Smart Destinations
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1 2nd UNWTO World Conference on Smart Destinations Oviedo June 2018 PROGRAMA PROGRAMME
2 LUNES, 25 DE JUNIO / MONDAY, JUNE 25 15:00 h. Acreditaciones / Registration 15:30 h. Apertura Pre-Congreso I+D+i R&D Day / Opening of R&D Pre-Conference 15:45 h. Ponencia inaugural / Keynote María Benjumea, CEO Founder & CEO of SPAIN STARTUP - SOUTH SUMMIT 16:30 h. Sesiones paralelas Académicas &Start-ups / Parallel Sessions: Academia & Start-ups LA GESTIÓN DE DESTINOS TURÍSTICOS BASADA EN DATOS THE DATA-DRIVEN MANAGEMENT OF TOURISM DESTINATIONS NUEVAS SOLUCIONES TECNOLÓGICAS PARA MEDIR LOS OBJETIVOS DEL TURISMO SOSTENIBLE NEW TECHNOLOGICAL SOLUTIONS TO MEASURE THE OBJECTIVES OF SUSTAINABLE TOURISM ROOM3 LA VINCULACIÓN DE LA ECONOMÍA CIRCULAR Y EL TURISMO THE LINK BETWEEN THE CIRCULAR ECONOMY AND TOURISM ROOM4 LA IMPORTANCIA DE LA ACCESIBILIDAD EN LOS DESTINOS TURÍSTICOS INTELIGENTES THE IMPORTANCE OF ACCESSIBILITY IN SMART TOURISM DESTINATIONS 19:00 h. Clausura R&D Day / Closing R&D Day 2
3 MARTES, 26 DE JUNIO / TUESDAY, JUNE 26 09:00 h. Registro / Registration 09:30 h. Inauguración oficial: Destinos Inteligentes en el Siglo XXI Official opening: Smart Destinations in the XXI Century Francisco Wenceslao López Martínez, Mayor of Oviedo Zurab Pololikashvili, Secretary General, UNWTO Álvaro Nadal, Minister, Ministry of Energy, Tourism and Digital Agenda of Spain Javier Fernández Fernández, President, Government of the Principality of Asturias 10:00 h. Ponencia inaugural: El futuro de la economía digital y la sociedad Keynote: Shaping the Future of Digital Economy & Society 10:30 h. Smart talk alto nivel: Crecimiento, digitalización y sostenibilidad - El futuro del turismo High level smart talk: Growth, Digitalization and Sustainability - The Future of Tourism Moderator: Bernardo Hernandez, Jury Member of the Princess of Asturias Awards for Scientific and Technical Research, Entrepreneur and Business Angel 12:00 h. Entrevista: Sociedad en Transformación - Aprendiendo de la Historia Interview: Society in Transformation Learning from History Moderador / Moderator: Marta García Aller, Journalist & Author Invitado / Guest: Massimo Marchiori, Professor, University of Padua and Research Scientist, MIT Computer Science. Creator of HyperSearch, Google s Search Engine 12:30 h. Smart Talks AUDITORIO AUDITORIUM DESTINOS EN CAMINO HACIA LA TRANSFORMACIÓN DIGITAL DESTINATIONS ON THEIR WAY TOWARDS DIGITAL TRANSFORMATION Moderador / Moderator: Juan Jesús García, Head of Industry Affairs, EU, Amadeus IT Group Ponentes / Speakers: Enrique Martínez, Coordinator National Smart Cities Plan, Secretary of State for Information Society and Digital Agenda (SESIAD), Ministry of Energy, Tourism and Digital Agenda of Spain João Ricardo Moreira, Board Member, NOS, Tourism Information Portal Portugal Smart Dubai, UAE Chief Transformation Officer, New York City 13:30 h. Comida (Tiempo libre) / Lunch break (Free Time) 3
4 15:30 h. Smart Talks GOBERNANZA INTELIGENTE DE DESTINOS / SMART DESTINATION GOVERNANCE Moderador / Moderator: Carlos Diez de la Lastra, CEO, Les Roches Marbella International School of Hotel Management Ponentes / Speakers: Ariel Juárez Morales, General Manager, Sectoral Information Integration (SECTUR), Mexico Riddell Graham, Director of Industry & Destination Development, VisitScotland Raquel Huete, Director, Valencia Region Tourism Board Ángeles Muñoz Uriol, Mayor of Marbella Roger Valencia Espinoza, Tourism Vice Minister, Peru LA GEOLOCALIZACIÓN, CLAVE PARA ENTENDER EL CONTEXTO LOCAL UNDERSTANDING LOCAL CONTEXT THROUGH LOCATION INTELLIGENCE Moderador / Moderator: Sergio Guerreiro, Senior Director, Knowledge Management and Corporate Affairs, Visit Portugal Ponentes / Speakers: Eric Gundersen, Founder of Development Seed & CEO Mapbox Jaime de Mora, VP Sales International, Carto Simon Hughes, Managing Director, Africa Unit, Hatfield Consultants Kathryn Seitz, Director, Sales (Canada/ LATAM Region & Global Channel Program), DigitalGlobe 16:30 h. Café / Coffee Break 17:00 h. Smart Talks CONECTANDO DISPOSITIVOS E INFORMACIÓN: NUEVAS PERSPECTIVAS A TRAVÉS DE BIG DATA CONNECTING DEVICES AND INFORMATION - NEW INSIGHTS THROUGH BIG DATA Moderador / Moderator: Christophe Demunter, Head of the Tourism Statistics, EUROSTAT Ponentes / Speakers: Fernando de Pablo Martín, President, SEGITTUR Carme Artigas, Co-Founder & CEO, Synergic Partners Elke Michlmayr, Software Engineer & Technical Lead, Google Zurich Federico Esper, Director General, Market Intelligence and Observatory of Tourism, Buenos Aires AVANCE DE LA ACCESIBILIDAD EN LOS DESTINOS INTELIGENTES ADVANCING ACCESSIBILITY IN SMART DESTINATIONS Moderador / Moderator: Marina Diotallevi, Programme Manager, Ethics and Social Responsibility Programme, UNWTO Ponentes / Speakers: Olaf Schlieper, Innovations Manager, German National Tourist Board, Germany José Luis Rivas Hernández, Mayor, Ávila ONCE Fundation/ Ilunion Microsoft 20:00 h. Programa Social para los asistentes / Social Programme for Participants 4
5 MIERCOLES, 27 DE JUNIO / WEDNESDAY, JUNE 27 09:00 h. Smart Talks LA IMPORTANCIA DE LA ECONOMÍA CIRCULAR EN LA SOSTENIBILIDAD DEL TURISMO THE IMPORTANCE OF THE CIRCULAR ECONOMY FOR SUSTAINABLE TOURISM DEVELOPMENT Moderador / Moderator: Dirk Glaesser, Director, Sustainable Development of Tourism Programme, UNWTO Ponentes / Speakers: Sisa Ntshona, CEO, South Africa Tourism Hermann Blomeyer, Head of Environment, Munich Airport Petra Stušek, Managing Director, Ljiubliana Tourism, Slovenia Harald Friedl, CEO, Circular Economy INNOVACIÓN EN MARKETING DE DESTINOS / INNOVATION IN DESTINATION MARKETING Moderador / Moderator: Manuel Butler, General Manager, Tourism Institute of Spain (Turespaña) Ponentes / Speakers: Chris Pomeroy, Director of Global Strategies & Client Services, MMGY Global Ted Sullivan, Vicepresident, Resort & Destination Analytics, ADARA Asociación de Hostelería y Turismo en Asturias 10:00 h. Smart Talks LA RELEVANCIA DE LOS DATOS ABIERTOS PARA LOS ENTES GESTORES DE LOS DESTINOS INTELIGENTES / THE RELEVANCE OF OPEN DATA FOR SMART DESTINATION MANAGEMENT Moderador / Moderator: Barbara-Chiara Ubaldi, Head, Digital Government and Open Data Unit, OECD Ponentes / Speakers: Davis Adieno, Africa Regional Manager, Global Partnership for Sustainable Development Data (GPSDD) Martin Soutcheck, Director R&D, Outdoor Active GmbH Juan José Hierro, Chief Technology Office, Fiware MOVILIDAD INTELIGENTE: EL FUTURO DEL TRANSPORTE SMART MOBILITY: THE FUTURE OF TRANSPORTATION Moderador / Moderator: José Manuel Fernández Bosch, Managing Director Non Regulated Business, AENA Ponentes / Speakers: Juan Villalba, Global Deployment Director, Ozone Drive Grethe Bergsland, Director, Innovation Norway Madrid Iván Rejón, Head of Strategy, Gov t & Industry Relations, Marketing & Communications, Ericsson Ignacio Pérez-Carasa, Director de Relaciones Institucionales, ALSA TomTom 11:00 h. Asturias Destino Turístico Inteligente - Estrategia de Digitalización Asturias Smart Destination - Digitalization Strategy Isaac Pola, Minister of Employment, Industry and Tourism of the Principality of Asturias 11:30 h. Entrevista: Cómo impactará en el futuro del turismo la inteligencia artificial? Interview: How Artificial Intelligence Will Impact the Future of Tourism? Greg Land, Executive Director & Global Industry leader, Aviation, Hospitality & Travel Related Services at IBM 12:30 h. Clausura del congreso / Conference Closing 5
2nd UNWTO World Conference on Smart Destinations
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