way of life in this vibrant and unique community. We are pleased to announce our new branding campaign for this wonderful coastal village, as we

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2 Our beautiful seaside enclave, located just 15 minutes south of San Francisco makes our visitors feel worlds away, and right at home. We like to think of ourselves as the doorway to peace in Spanish, and lends itself to the ethereal natural surroundings of hills and beaches. With comfortable lodging, a plethora of delicious dining options and unique shopping way of life in this vibrant and unique community. We are pleased to announce our new branding campaign for this wonderful coastal village, as we destination for visitors near and far. We will be to showcase the natural and beauty and all the great things to see and do here. and calls travelers to enjoy the beauty of our seaside location. Whether taking in the view from your oceanfront room, watching the sunset over a candlelit dinner or experiencing the vast beauty of the area from one of our Our city offers unforgettable experiences, historical treasures and spectacular walking and hiking trails. With delicious restaurants and cafes, comfortable hotels and unique shops, there is something here for everyone. The Chamber of Commerce is dedicated to promoting our community, assisting our businesses in their success and providing our visitors with a welcoming, enchanting time along our coastal shore. We are glad to have you here and hope that you enjoy the relaxation that characterizes Sincerely, Courtney Conlon, CEO Pacifica Chamber of Commerce

3 Our Development Between 1905 and 1920, the Ocean Shore Railway attracted small settlements around each station. Ray Higgins brought development to the area, building many homes and the San Pedro School. When the student population outgrew the school, became City Hall. The coast north of Devil s Slide remained sparsely populated until the post-world War II building boom. the area with residential planning, and thousands of small houses covered the valleys and crept up the hillsides, each its own distinct community. together to preserve our heritage, while creating new amenities dance of natural beauty, activities, lodging, dining and shopping that draws visitors worldwide. Our Discovery de Portola of Balaguer, Spain also discovered San Francisco from from Ireland and Italy. A thriving vegetable farming area soon Our Name saved. One is over the front stairs at City Hall and the other sits in the City Council Chambers. Our Incorporation ants, preservationists in the early 1970 s saved much of its hillside open space as part of the Golden Gate National Recreation Area. Our Historical Sites We are proud to showcase a wide range of well-preserved his- of our favorites: Sanchez Adobe Constructed in the 1840 s from timbers salvaged from a design, coupled with relics of the Ohlone Indians and Spanish the second oldest structure still standing in San Mateo County. The Adobe is open to the public Tuesday through Thursday from 10 a.m. to 4 p.m. and Saturday and Sunday from 1 p.m. to 5 p.m. Admission is free for children under 6. A $1.00 donation is requested of all other visitors Little Brown Church feet from the Ocean Shore Railroad. Known as the Salada Beach

4 Presbyterian Church, it served as a church, community social center, meeting room, public school, well-baby clinic and neigh- is focusing on a $500,000 restoration fundraising in recogni CA Sam s Castle of way was paved over and turned into Highway 1, reputed to be and along the railway berm in Pedro Point. The huge cut between and three railroad stations still stand. Model railroad and picture viewing. Sam s Castle after his wife Emily s childhood home in Scotland. his San Francisco home was severely damaged in the 1906 World War II, the castle was purchased and restored in 1959 arts and antiques collected during his career as theater painter- Castle is occasionally open to the public for tours by the Paci Ocean Shore Railroad started in San Francisco ran along a coastal route through the tain at Devil s Slide and traveled south through Montara, Moss Beach, El Granada and Half Moon Bay. The route ended at Tunitas Dept. of Fish & Game. Famous for its salmon runs and winter Dungeness crabbing, the pier attracts anglers from around the whale viewing during their biannual migration. The Pier is open daily from 4 a.m. to 10 p.m. (Please note that the pier closes during rough weather.) ,

5 trails in the Bay Area, affordable hotel options, delicious restaurants and a wide range of activities. Visitors feel worlds away and right at home when surrounded by the natural beauty of rolling is a family friendly destination with a wealth of activities to be enjoyed, both indoors and out. Here are some of our favorites: Be Lulled to Sleep oceanfront lodging in the laby of crashing waves on the shore between here website at for lodging options. Catch A Wave began at Pedro Point in the 1930 s. Today Linda Mar State Beach offers a beautiful, wind protected break that is one of the surf shops on Crespi Blvd. and Pedro Point for wetsuits, surf- Shop til you Drop Peruse the unique shops along Palmetto Avenue. This quaint shopping district is a perfect destination to shop and snack. The one-mile beach Tee Off The Sharp Park Golf Course was designed by Alister Mackenzie who created the Augusta National Golf Course in Georgia, where the Masters Tournament is played. The 18 -hole public golf course is par 72 for men and 74 for women. The historic clubhouse, built in 1932, houses the starter golf area, lounge, large main dining room and a private dining room. Get Artsy The Sanchez Art Center is one of the Bay Area s tions. Located on Linda Mar Boulevard just a mile east of Highway 1, it is housed in the same building as the Stephen Johnson Photog- offers programs of jazz, classical, world, folk, opera and contemporary music, as well as drama, poetry and dance. Knock Down a Pin Sea Bowl offers a beautiful modern bowling alley Highway with 32 lanes that are sure to please bowlers of any age or skill level. There are competitive leagues or recreational play available. Join the Band Nick s Dining Room offers breakfast, lunch and dinner daily in a relaxed atmosphere with extraordinary views local fare. Nick s bar and lounge is open daily for cocktails and appetizers and features live music and dancing on the weekends.

6 Take a Hike Taking in the California sunset from its breathtaking coastal bluffs, Paci- trails offer options for all levels and ages. Go Fish Catch salmon and striped bass from Paci- northern California that allows Dungeness Crabbing during the season. are a great option for viewing the annual migration. Pipe Down Skate Park is perfect for skaters young and old. Internationally renowned skateboarder Tony Hawk boarding stores, one on Crespi drive and the other on Pedro Point. Hours are Monday Saturday, from 9 a.m. to sunset, and a helmet, kneepads and elbow pads at all times. Re-Cycle the bike community for a network of trails asts can follow the steps of Gaspar de Portola and ride up the steep Sweeney Ridge Trail, the ride at Linda Mar State Beach and ride the 2.5-mile paved Terra Nova Blvd. Horse Around Horseback riding several horse trails around the foothills and Several private ranches San Mateo County, horse riding is allowed in The Crystal Springs Reservoir. There are two horse-riding trails: The San Andreas paved trails winding around the eastern shore of the Crystal Springs Reservoir. A public riding stable is located in Park Paci- Segway to The many well-maintained and level trails beaches lend themselves to Segway rides. Begin your ride at Rockaway Beach through a rock quarry and climb Mar Beach. Along the way, you enjoy spectacular views, beautiful best surfers. During select times of year, you can even watch the whale migration and see seals and seabirds in season. Please visit the Segway storefront in Rockaway Beach for tours and information. Paddle Away is growing in popularity at Linda Mar Beach and Rockaway Beach. The conditions make this a perfect location cross-training exercise which utilizes the core muscles and provides a well rounded workout. Additionally, it is a lot of fun!

7 communities dot its seven miles of sandy waterfront. More than of this ethereal town and a feeling of spaciousness rarely found in suburban areas. This natural connecting point of beaches, headlands and hills provides a wide range of recreational op- to hiking, birding, cycling and horseback riding. According to the to be the fourth richest area in the world for marine mammal our expansive beaches, or a breath of fresh air from our hilltop ing showers, bathrooms and a large paved parking lot, it is extremely convenient. The oceanfront Taco Bell at Linda Mar Beach is a popular place to grab a casual bite amid a million dollar view. Sharp Park Beach the only pier in the Bay Area open for crabbing during Dungeness crab season. Its picnic facilities, walking promenade and vistas from Mori Point Headlands above make it a great onestop destination to see the beauty of the area from low and Our Beaches Rockaway Beach is Coast Highway. Its narrow strand, crashing surf and dramatic headlands makes it a popular walking, dining and hotel destina- It is near the mouth of many scenic walking trails and houses the tions, brochures and postcards- everything needed for an enjoy- Linda Mar Beach Our Trails Milagra Ridge ecosystem area that is exceptionally sensitive to human disturbance. Widespread growth of non-native, invasive plants, urban encroachment in such a small area, and stresses on endangered wildlife have led to the federal protection of two endangered paved. Dogs are welcome on a leash. Volunteers interested in , ext Mori Point Headlands colorful history includes ranch house, hotel, speakeasy, restau-

8 The land itself has been of interest to real estate developers cess story of community involvement. Through the efforts of the Trust for Public Land, Mori Point was purchased and protected from development. Congress enacted legislation to add Mori way Beach Quarry trail, or along the levee at Clarendon and threatened red-legged frog are two protected species on Mori To volunteer to help keep this area pristine, call , ext Sweeney Ridge monument marks the approximate location. This federally protected, captivating hiking area of ridges and Our Parks San Pedro Valley Park. This vast area embraces the middle and guided nature trail, hiking trails, a visitor center and views of the Pedro Valley are for day use only. Two picnic areas are available by reservation. The center is open weekends and holidays from car Frontierland Park this is a true Bay Area gem. It sports a massive sloping lawn, in the Bay Area. The park is extensive with forest, open space, a face painting, tug-o-war, water balloons, races, great food and , com,

9 Website: Located two blocks from erty also has full kitchenettes in some of the rooms. Laundry facilities are available on premise. Best Western Plus Lighthouse Hotel Phone: Website: Holiday Inn Express & Suites Phone: Website: Set along Rockaway Beach Best Western Lighthouse Hotel offers spacious rooms and full business center. An ideal destination for families room and sauna. utes from San Francisco and SFO Airport this oceanfront hotel offers freshly updated premium satellite channels and individual climate control with air conditioner. In room coin operated guest laundry. Select rooms and studio suites offer

10 Website: balconies overlooking the ocean. Many of the rooms ing views of the ocean. Website: wireless Internet access and is pet friendly. Website: history can be found at Sea ing more than eight decades under the same family ownership. on the weekends.

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