TAKE YOUR TIME STAKEHOLDERS GUIDE

Transcription

1 TAKE YOUR TIME STAKEHOLDERS GUIDE

2 2015 Best Ad Campaign WINNER Our award-winning TAKE YOUR TIME ad campaign has brought incredible success to the community. The campaign features TV spots, print ads and PR campaigns all highlighting the value of experiencing one more day in Garfield County. We are now ready to take this campaign to the next level by involving our local partners and employees through the Take Your Time Initiative. This is an internal effort to involve and engage businesses throughout Garfield County. We want everyone in the county to understand how to experience the best of Bryce Canyon Country. Bryce Canyon HIKING MOUNTAIN BIKING CANYONEERING RED CANYON CAPITOL REEF NATIONAL PARK SLOT CANYONS BOULDER MOUNTAIN KODACHROME BASIN DIXIE NATIONAL FOREST ANASAZI STATE MUSEUM SCENIC BYWAY 12 BryceCanyonCountry.com

3 The TAKE YOUR TIME Initiative GETTING THE WHOLE COUNTY INVLOVED The TAKE YOUR TIME INITIATIVE will accelerate an already successful campaign to a whole new level through the help and engagement of Garfield County employees. We envision visitors interacting with county employees, discussing different activities around the area, discovering new ideas and adding plans to their itinerary. Maybe they ll plan another hike, book an extra tour or schedule a scenic drive. No matter what they plan, we want our visitors to start thinking about how they can TAKE THEIR TIME in Garfield County. WELCOME TO GARFIELD COUNTY EXPLORE BRYCE CANYON SCENIC BYWAY 12 AND 143 GRAND STAIRCASE SO MUCH MORE!

4 INTERSTATE FREEWAY MAJOR PAVED ROADS SCENIC BYWAYS SCENIC BACKWAYS UNPAVED ROADS STATE PARKS POINTS OF INTEREST CEDAR CITY PAROWAN CEDAR BREAKS NAT L MON. ZION NATIONAL PARK ST. GEORGE LAS VEGAS GARFIELD COUNTY ACTIVITIES MAP MANY ADVENTURES AWAIT IN GARFIELD COUNTY I O SALT LAKE CITY I-70 PANGUITCH LAKE HATCH Tropic Reservoir ZION NATIONAL PARK GRAND CANYON LAKE POWELL PANGUITCH RED CANYON 12 BRYCE 62 BRYCE CANYON NATIONAL PARK SALT LAKE CITY I-70 ANTIMONY 22 Otter Creek Reservoir Pine Lake TROPIC OTTER CREEK STATE PARK Posey Lake ESCALANTE PETRIFIED FOREST STATE PARK HENRIEVILLE CANNONVILLE KODACHROME BASIN STATE PARK GROSVENOR ARCH ESCALANTE TORREY CALF CREEK FALLS DEVIL S ROCK GARDEN 12 ANASAZI STATE PARK MUSEUM BOULDER CAPITOL REEF NATIONAL PARK GRAND STAIRCASE- ESCALANTE NATIONAL MONUMENT GLEN CANYON NATIONAL RECREATION AREA HOLE-IN-THE-ROCK 24 TICABOO I LAKE POWELL BULLFROG BLANDING INTERSTATE FREEWAY MAJOR PAVED ROADS SCENIC BYWAYS SCENIC BACKWAYS UNPAVED ROADS STATE PARKS POINTS OF INTEREST Airport Visitor Center Boat Ramp Snowmobiling Biking Swimming Campground Hiking Canoes Golf X-C Skiing ATV Fishing 4-Wheel Drive Horse Rides Water Skiing Rodeo Scenic Flights Mileage From Bryce Canyon National Park Anasazi State Park Museum Antimony, Utah...41 Arches National Park Boulder, Utah...80 Brian Head via Panguitch Bullfrog via Burr Trail Burr Trail via Boulder, Utah...80 Calf Creek Falls...65 Cannonville, Utah...16 Canyonlands National Park Capitol Reef National Park Cedar Breaks via Panguitch...83 Cedar City, Utah Denver, Colorado Escalante, Utah...50 Escalante Petrified Forest...48 Flagstaff, Arizona Glen Canyon Dam Grand Canyon, North Rim Grand Canyon, South Rim Hatch, Utah...24 Hells Backbone...64 Henrieville, Utah...19 Hole in the Rock Kanab, Utah...77 Kodachrome Basin State Park Las Vegas, Nevada Los Angeles, California SALT LAK Mesa Verde National Park...431I-70 SALT LAKE CITY I-70 Moab, Utah Monument Valley Natural Bridges Nat l Mon Page, Arizona Panguitch, Utah...24 Panguitch Lake...41 Phoenix, Arizona Pine Lake...22 Pipe Spring Nat l Mon Posey Lake...62 Red Canyon... 8 St. George, Utah Salt Lake City, Utah Ticaboo via Burr Trail Tropic Reservoir...15 Tropic, Utah...11 Widtsoe Junction...16 Zion National Park...83

5 EMPLOYEE BENEFITS OF THE TAKE YOUR TIME INITIATIVE There are many ways local businesses can get involved with the Take Your Time Initiative, and there are so many benefits from active involvement in this campaign. OVERALL EXPERIENCE Engagement with local employees will enhance experiences throughout Garfield County when visitors receive insider tips about attractions they won t want to miss. CUSTOMER EXPERIENCE The customer experience will improve in your establishment as visitors feel a personal connection to the area and to the people they are interacting with. We want our guests to feel welcomed at local establishments, increasing the chances they ll put your business on their list of places they must hit the next time they come, or on the list of must-see places they suggest to their friends. RETURN TRAVEL More return travel will greatly pay off in the long term as visitors feel welcomed to the area and have personal experiences that leave lasting impressions. Never answer I don t know when a guest inquires about available activities. Respond by saying, Let me find out, and use the resources provided in this toolkit as a reference to answer questions, suggest ideas and inform guests. You can also refer guests to the appropriate visitor center for more specific details about a particular attraction.

6 WE RE HERE TO HELP YOU BY PROVIDING THE RESOURCES YOU NEED Included in this toolkit, you will find an Activity Cheat Sheet, a Quick Answers Guide and a copy of the Garfield County Travel Guide. These resources are designed to be taken with you and kept close by as a reference for suggesting new activities and new plans for visitors to take advantage of. ACTIVITY CHEAT SHEET Offers a list of both popular and lesser-known attractions around Garfield County. It will provide great suggestions for visitors who may ask for advice on what to do during their trip. From driving along the scenic byways to camping in the Grand Staircase-Escalante National Monument, we want visitors to extend their stay after learning about all there is to explore in every corner of the county. QUICK ANSWERS GUIDE Provides a list of potential questions that visitors could ask. In these situations, this guide will equip each employee with possible answers to give visitors a wide range of possible activities they may have not known beforehand. Whether they are looking for a weekend trip or a family-friendly activity, we want our visitors to discover new excursions and extend their stay. HIKING ATV RIDING For maps and other ideas, please visit the Bryce Canyon Visitor s Center. The Dixie National Forest has many incredible trails through brycecanyoncountry.com/things-to-do/area-activities/hiking/ red rock scenery and beautiful views. brycecanyoncountry.com/things-to-do/area-activities/atv-ohv-riding/ Rim Trail BCNP The most popular trail within Bryce Canyon. A 4.7-mile hike leading to beautiful viewpoints including Sunset Point, Sunrise Point, Bryce Point and Inspiration Point. This is a fairly easy option. Navajo Loop Trail BCNP This is a more strenuous 2.2-mile loop ascending 521 feet from the floor of the amphitheater. The trail winds through a section called Wall Street, where you can walk through a narrow collection of unique hoodoos. Fairyland Loop BCNP A lengthier 8.2-mile trail with particularly beautiful views at the Fairyland Point overlook that runs through the remarkable hoodoos. MOUNTAIN BIKING brycecanyoncountry.com/things-to-do/area-activities/ mountain-biking/ Red Canyon/Bryce Canyon Multi-Use Path The new, 5-mile paved trail that extends from Red Canyon to Inspiration Point in Bryce Canyon. This trail can be biked from beginning to end or in sections along the way. Thunder Mountain Trail A longer, 7.8-mile trail running through both pine forests and red rock country. Best for more experienced bikers. Cassidy Trail A 8.9-mile trail in Red Canyon through impressive red rock scenery and ponderosa pine forests. PHOTOGRAPHY brycecanyoncountry.com/things-to-do/area-activities/photography/ Sunset Point & Inspiration Point BCNP Stunning views overlooking Bryce Canyon. Best early in the morning and late evenings. The Navajo Loop Trail BCNP Unique hoodoo formations. Bryce Point and Sunrise Point BCNP Sweeping views over Bryce Amphitheater. Red Canyon National Forest BCNP Red rock and hoodoos and surrounded by the lush greenery of Dixie National Forest. STARGAZING ACTIVITY CHEAT SHEET BRYCE CANYON AREA nps.gov/brca/planyourvisit/astronomyprograms.htm Nighty Sky Programs BCNP May through October, the National Park Service offers night sky programs with fun, educational shows from astronomy rangers, which are followed by stargazing with telescopes. Astronomy Festival BCNP Each summer, Bryce Canyon hosts a four-day astronomy festival featuring famous astronomy guest speakers, planet walks, planisphere workshops and green laser constellation tours. Badger Creek Loop A 20-mile trail through many high mountain meadows and thick forests. This trail takes about three hours and is best for intermediate ATV riders. Bull Rush Loop A scenic trail through thick forests and hills, this 36-mile trail is best for more advanced riders. Casto Canyon Ride This intermediate trail starts in downtown Panguitch and provides beautiful country views. This 36-mile ride will take about five hours. Powell Point A 20-mile trip by Pine Lake with majestic views, best for intermediate riders. Pass Creek A great trail for beginners, this 27-mile trip to Panguitch Lake has many scenic viewpoints along the way. For a full list of great trails and maps, visit the website or call toll free or SCENIC DRIVES brycecanyoncountry.com/things-to-do/scenic-byways/ Scenic Byway 12 Also known as All American Byway 12, this drive spans more than 120 miles through diverse and ruggedly beautiful landscapes. This road runs through Red Canyon State Park providing beautiful views and picture-perfect opportunities. Scenic Byway 143 This drive is a 55 mile course between Panguitch and Parowan, Utah. It is also called Utah s Patchwork Parkway, describing the historical story of pioneers walking on quilts as they crossed to Parowan. Scenic Highway 89 Scenic Highway 89 is part of the Utah Heritage Highway 89. The road passes through the western section of the area and connects travelers from Zion National Park to the north rim of the Grand Canyon. SCENIC BACKWAYS Be sure to check at the visitor s center for road conditions, especially during bad weather. brycecanyoncountry.com/things-to-do/scenic-byways/ Cottonwood Canyon Road Scenic Backway This trip features Kodachrome Basin State Park, Grosvenor Arch, the Paria River, views of Bryce Canyon National Park and more picturesque locations. East Fork of the Sevier Scenic Backway A 17-mile trip for incredible wildlife viewing opportunities. Features East Fork of the Sevier, Tropic Reservoir, Dixie National Forest and more. BCNP = Located inside Bryce Canyon National Park. Park entrance fee is necessary. WHAT DOES TAKE YOUR TIME MEAN? We ask our visitors to Take Your Time so they don t rush through their trip, or miss out on the many experiences available in Bryce Canyon Country. We want to encourage our visitors to book enough time to see everything there is to do in Garfield County. Where we live and work has everything from outdoor adventure to true western experiences, and visitors can take part in all of it if they just take their time and really enjoy everything there is to do here. WHAT ARE SOME KID-FRIENDLY ACTIVITIES THAT WE CAN DO? Hiking in Bryce Canyon Bryce Canyon National Park has plenty of kid-friendly hiking trails and camping sites for the whole family to enjoy. Red Canyon Use the Red Canyon and Bryce Canyon multi-use pathway on bike or on foot. Stop at the Red Canyon Visitor Center and enjoy the exhibits or walk to the kid-friendly Bird s Eye and Pink Ledges trail. Night Sky Programs From May through October, kids will love the Night Sky Programs in the park where Astronomy Rangers put on educational and entertaining programs followed by stargazing with telescopes. Stop at the Bryce Canyon Visitor center to schedule your program and learn how to get there. Panguitch/Panguitch Lake Take a drive on Scenic Byway 143 also known as Utah s Patchwork Parkway. Drive through historic Panguitch and view some of the old red brick pioneer homes. Along the byway, stop at Panguitch Lake where boat rentals and horseback rides are available. Kodachrome Basin State Park The park offers fun hiking trails that kids really enjoy. You will also find a picnic area, restrooms and sandstone features in fantastic shapes. Utah GeoTour Garfield County has five hidden Geocahes within Garfield County. If you find three of the five caches, write down the codes and pick up a Garfield County GeoTour patch at the Ruby s Inn front desk. For more information, visit WHERE CAN WE GO TO GET THE BEST VIEW OF BRYCE CANYON NATIONAL PARK? Sunset Point Visit in the early morning or late evening for an overlook of the park. Sunrise Point Best photographed in the early morning to watch the sunrise was over Bryce Amphitheater. QUICK ANSWERS GUIDE BRYCE CANYON AREA IS THE BRYCE CANYON SHUTTLE OPTIONAL? The shuttle is optional, however it is convenient and free with your paid admission to the park. It runs about every 15 minutes. As an added bonus, guests who take the shuttle don t have to worry about finding a parking spot at often congested parking lots. The Rainbow Point shuttle goes out twice a day; reservations are recommended and can be made at the shuttle ticket office. WHAT DOES THE PARK DO WITH MY ENTRANCE FEE? Money collected from entrance fees are used to complete projects such has road enhancements, improved accessibility for the physically challenged, campground upgrades, rehabilitation of structures and general repair. These funds directly impact the visitor experience within the park. WHEN CAN WE GET INTO THE NATIONAL PARKS FOR FREE? Free entrance days in the National Park are as follows: Martin Luther King Jr. Day National Park Week National Public Lands Day Veterans Day So if you re not already visiting on one of the free park days, plan your next trip on one of the above dates and take advantage of the chance to get into Bryce Canyon for free! WHAT IS THE MOST SCENIC DRIVE IN THE AREA? Scenic Byway 12 All-American Road Scenic Byway 12 is always rated among the 10 most beautiful drives in America. Don t miss it. To make the most of your tour, plan your trip to include activities like a picnic lunch or a stop in one or two of the small towns along the way. Go to scenicbyway12.com to download the Route Guide or pick up the printed guide at any visitor center in the area. Scenic Byway 143 Also known as Utah s Patchwork Parkway, this drive is a 55-mile course between Panguitch and Parowan. More info about scenic drives: CAN I SIGN UP FOR ANY TOURS? Yes, there are a variety of tours offered within the area including ATV tours, hiking tours, aerial tours, fishing and horseback riding tours. A full list of guides and outfitters can be found online at or in the Bryce Canyon Country Travel Guide. Navajo Loop Trail This hiking trail offers great opportunities to see the unique hoodoo formations up close. TRAVEL GUIDE Provides in-depth descriptions and pictures to help visitors visualize their trip and plan their itinerary. This resource also provides a detailed list of accommodations with contact information, which will be helpful to reference when guests ask questions or want to find out more information about a particular activity. ADDITIONAL RESOURCES Visit the website at BryceCanyonCountry.com for helpful information about popular attractions around the area in addition to numerous maps, guides and other resources. Here you will find a list of popular and lesser-known attractions, along with an accommodation guide. Rainbow Point Along the southern end of Bryce Canyon, Rainbow Point is a 17-mile drive to one of the highest points, offering a stunning view of the vast park. You can see for miles along the east rim of the Paunsugunt Plateau where the pink cliffs and hoodoos light up all day long. More information about scenic locations: Never answer I don t know when a guest inquires about available activities. Respond by saying by saying, Let me find out, and use the resources provided in this toolkit as a reference to answer questions, suggest ideas and inform guests. You can also refer guests to the appropriate visitor center for more specific details about a particular attraction. The Garfield County Travel Council is here to help you. Use us as a resource. Feel free to ask questions or voice concerns while implementing these initiatives. Our goal is to ensure each employee can explain how to Take Your Time in Garfield County.

7 HOW TO GET INVOLVED AND HELP THE INITIATIVE Place provided signs in traffic-heavy locations within your establishment. When visitors ask you about the signs, be ready to answer what it means to Take Your Time in Garfield County. Review the cheat sheet of activity recommendations and use these examples to provide extra suggestions for visitors to add to their itinerary. Read the quick answers to potential questions for ideas on the best ways to respond to visitor inquiries. Review the map in this brochure for an overview of the county and become familiar with which areas feature popular activities. Get Take Your Time certified online. Visit BryceCanyonCountry.com to review all materials and watch the training video. When completed, you will receive the Take Your Time certification.

8 HIKING MOUNTAIN BIKING CANYONEERING SLOT CANYONS FISHING ATV TRAILS RED CANYON BRYCE CANYON NATIONAL PARK CAPITOL REEF NATIONAL PARK GRAND STAIRCASE - ESCALANTE NATIONAL MONUMENT BOULDER MOUNTAIN KODACHROME BASIN STATE PARK ESCALANTE PETRIFIED FOREST STATE PARK LAKE POWELL DIXIE NATIONAL FOREST ANASAZI STATE MUSEUM SCENIC BYWAY 12