Maximizing the Potential of Station Locations in Japan. Emiko Sayama Director, JR East NY Office New York, NY

Transcription

1 Maximizing the Potential of Station Locations in Japan Emiko Sayama Director, JR East NY Office New York, NY

2 Today s presentation... Outline of JR East Strategy of Life-Style Business Sample Case 1: Tokyo Station City Sample Case 2: Residential area stations 2

3 Fundamental data of JR East JR East is the largest passenger railroad company in Japan Network: 4,669 miles (7,513 km) No. of Passengers: 17 million /day (the largest in the world) No. of Trains: 13,000 /day Operating Revenue: $27.0 billion /year Net Income: $2.0 billion /year No. of Employees: 59,000 - No government subsidies *Numbers are as of FY ended March 31, 2014 *Conversion into U.S. dollars at the rate of 100 to U.S.$1 Greater Tokyo area Copyright 2014 East Japan Railway Company ALL Rights Reserved. 3

4 JR East railroad network Shin-Aomori Akita We own and operate all categories of railroad transport. Shinjo Kanazawa Yamagata Niigata Fukushima High-speed Integrated Railroad Network Nagano Takasaki Metropolitan Regional 4

5 5 Business overview of JR East $4.0b (14.8%) $2.5b (9.3%) SC & Office $0.7b (17.7%) $0.4b (8.8%) Station Space Utilization Others $2.2b (8.3%) $0.3b (8.0%) $2.7b (65.5%) Transportation $18.3b (67.6%) 34% 32% 30% 28% 26% 24% 22% 20% Non-transportation ratio FY2013, 72 consolidated subsidiaries Profit rates are about 15% on both rail business and non-rail business Outer circle : Operating revenues / Inner circle : Operating incomes b following the dollar numbers indicates billion.

6 Each station : unlimited potential HOME STATION OFFICE buy newspapers buy coffee Every station is a point for transportation links. But also Station can be a point to obtain daily necessities. 6

7 Each station: unlimited potential OFFICE STATION HOME Dine with friends Exercise Explore the bookstore Choose the clothes Attend the class etc. Station can be a place to add value to your lifestyle. 7

8 Each station : unlimited potential HOME hospital STATION city employment bureau HOME Drop off and pick up children Visit the hospital Visit to research work Go to government related office etc. nursery city office branch OFFICE Station tax office community center can be a place to make your lifestyle easier. 8

9 Station/town/railroad network Local line area Entertainment Station building Medical and welfare Office Station building Center of a city Housing Office Cultural facilities Station building Nature Hotel Medical and welfare Housing Entertain ment Hotel Regional core stations Develop unique stations that attract customer living the center of the city to visit... Regional sub-core stations Supporting people s attractive living along the line.. Supporting city function Enhancing convenience of living in the center of a city Mega terminal city Multifunctional city, the attractive destination

10 Life-Style Businesses Daily passengers: 17 million Added Value Shopping Centre Group companies Logistics Office Hotel Retail Restaurant Advertising & Publishing Sports & Leisure Housing Strategy Capital (Investment) Space Human Resources JR East 9

11 Our range of life-style businesses Ekinaka In-Station shopping zones: 25 locales Ekinaka Individual retail and restaurants: 2,000 stores Shopping centers: 151 locales Hotels: 45 locales with 6,600 rooms Office buildings: 24 locales Fitness Clubs: 17 facilities Advertising Regional Revitalization & More As of April

12 Example: Tokyo Station City Façade of Tokyo Station Building in 1914 Post-war reconstruction appearance: Recent conservation and restoration: completed in

13 Tokyo Station City Sapia Tower Gran Tokyo North Tower Hotel Office Office Gran Tokyo South Tower RAILWAY Shopping Center GranRoof Office In-Station business ( EKINAKA RETAIL AD) The Tokyo Station Hotel 13

14 Tokyo Station City Gran Tokyo South Tower Gran Tokyo North Tower Office Office Gran Roof SC 14

15 Tokyo Station City Exceptional Floor Area Ratio District (116.7ha (288.4 acre) June,2002) Maximum floor area-to-land ratio : 400 % B 300% 400% 700% 300% 100% A 15

16 Tokyo Station City (office buildings) Sapia Tower 35floors above 4floors underground, 30,000 sqm (7.4 acre) GranTokyo South Tower 42floors above 4floors underground, 50,000 sqm (12.4 acre) (JR East possession) GranTokyo North Tower 43floors above 4floors underground, 15,000 sqm (3.7acre) (JR East possession) 32

17 TOKYO STATION CITY (Shopping Zones) South Court... (31 shops, 1,700 sqm, 2033 sqyd ) Nippon (Japan) Re-Standard Gran Sta... (50shops, 4,500 sqm, 5382 sqyd ) Tokyo Precious memory GranSta Marunouchizaka... (13shops, 600 sqm, sqyd) Daily Happiness! Central Street... (15shops, 2,900 sqm, sqyd) Link Japan North Court... (13 shops, 990 sqm, 1184 sqyd) Japanese Kitchen (Food culture) Keiyo Street... (23shops, 2,400sqm, 2870 sqyd) ) Tokyo green Style 17

18 Tokyo Station City (Hotel) Originally opened in 1915, it re-opened in Oct.2012 with 3 banquet halls, 10 restaurants and bars, a fitness and spa facility, and 150 guest rooms. 18

19 Tokyo Station City (Public Space) Opened in September 2013, with 15 shops in an area of 14,000 sqms (3.4 acre). on floors B1 through 3F. Pedestrian deck between North tower and south tower [Eco] Wall vegetation Watering utilizes waste water and rainwater falling on the roof Mist spraying Latest environmental technology reduces temperature 2-3 degrees ICT Terrace (2F) Interactive facilities of Information & Communication Technology Station square will be re-opened in fall 2014 [Design Concept] Tower of Crystal and sail of light 19

20 Example: Tachikawa Station (residential area stations) Tachikawa Station : min.by train from Tokyo with daily passenger usage of 160,000 Nursery school e-cute Shopping Zone :87 Shops English conversation school Dental clinic

21 Happy child project (residential stations) Childcare facilites along the network As of Apr <Photos> top:station nursery middle:station after-school child care center bottom: Oyako community café Station nursery: 60 Station after-school child care center: 2 Nursery within workplace: 4 Others: 5 23

22 Thank you for your attention