Keynote 1: Asia, the West & the Logic of One World

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2 6.15am 1.15pm Golf (Optional; Hotel breakfast will be packed; Chiangmai Highlands Golf & Spa Resort Lunch on your own) 12.50pm 5.00pm Half-day Tour (Lunch excluded) Wat Phra That Doi Suthep; Bhubing Palace (Dress code: Outdoor, with knees & shoulders covered (no revealing attire)) 6.30pm 10.00pm Opening Dinner Shangri-La Hotel, cabana area (Dress code: Smart casual (outdoor)) am 9.15am (15min) Welcome Addresses Pol.Maj.Gen. Attagrit Tharechat, Director- General, Government Lottery Office, Thailand Tan Soo Nan, APLA Chairman & CEO, Singapore Pools am 10.05am 10.05am 10.35am am 11.25am am 12.15pm 12.15pm 1.45pm pm 2.45pm (60min: 10min* pm 3.45pm (60min) Keynote 1: Asia, the West & the Logic of One World Keynote 2: Sun Tzu Art of War for Contemporary Business Keynote 3: The Mind of the Consumer: Advertising, What Works, What Doesn t, and Why Lunch Panel session 1: Lottery Case Studies in Advertisements & Promotions: a) In-store Marketing b) TV & Print Advertising c) Loyalty & Rewards Programs d) Sales & Promotion Initiatives & Events e) Social Media & Mobile In Conversation 1: Doing Well by Doing Good Prof Kishore Mahbubani, Dean, Lee Kuan Yew School of Public Policy at National University of Singapore, and one of Foreign Policy s Top Global Thinkers in 2010 & 2011 Professor Dr Foo Check Teck, Chairman, Sun Tzu Art of War Institute Neal Estavillo, Managing Director, MediaCom Malaysia a) Victoria Tang, Manager, Retail Distribution and Operations, Lotterywest b) Takashi Yoshida, Manager, Lottery Division, Mizuho Bank c) Kevin Downes, Sales and Marketing Manager, Scientific Games d) Emilia Mazur, Corporate Communications Manager, Lotto New Zealand e) Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote Venus Asavasitthithavorn, Corporate Communications Director, SCG (Siam Cement Group) and Erin Lyon, Executive Director, CSR Asia Moderators: Jean-Luc Moner-Banet, President, WLA and Jan Stewart, CEO, Lotterywest

3 3.45pm 4.15pm pm 5.00pm (45min: 10min*3 + 15min Q&A) Evening Industry Updates: New Developments in Business & Regulatory Environment: a) Australia b) China c) India Free and easy a) Sue van der Merwe, General Manager - Group Lottery Operations, Tatts Lotteries b) Yu Wenjun, Deputy Director General, China Welfare Lottery c) Kapil Khanna, CEO, Future Gaming Solutions India am 9.50am am 10.40am 10.40am 11.10am am 12.10pm (60min: 10min* pm 1.50pm pm 2.50pm (60min) pm 3.40pm (50min: 10min* pm 4.10pm Keynote 4: Kiss, Bow or Shake Hands : Building Relationships in Asia & around the World Keynote 5: Best Practices in Retail Distribution: Lessons from European Lotteries Panel session 2: The Lottery s Experience in Retail Distribution a) Retailer Management b) Productivity Improvements c) Developing New Customer Segments d) Planning of Outlet Locations e) Retail Distribution on the Internet Lunch In Conversation 2: Talent Management, Succession Planning, Staff Retention, Motivation & Learning Panel session 3: Harnessing the People Power Lotteries Management of Human Resource: a) Staff Training b) Talent Management & Succession Planning c) Engaging Staff in Community Work d) An integrated approach to People and Organisational Development Terri Morrison, Co-Author of the bestselling Kiss, Bow or Shake Hands book series Jean-Luc Moner-Banet, President, World Lottery Association (WLA) a) Pol.Maj.Gen. Attagrit Tharechat, Director- General, Government Lottery Office, Thailand b) Anil Chandrapati, Regional Account Director Asia Pacific, GTECH c) Shan Tie, Vice President, China Sports Lottery Technology Group d) Marios Mitromaras, General Manager Asia & Deputy Managing Director Asia Pacific, INTRALOT e) Mike Veverka, CEO & Founder, Jumbo Interactive Dr Niramol Jindanuwat, Country Human Resources Manager, IBM Thailand and Paul O'Malley, Senior Partner, Asia Middle East Turkey and Africa business leader for Employee Health & Benefits, Mercer Moderators: Bill Thorburn, Chief Operating Officer, Tatts Lotteries and Seah Chin Siong, Deputy CEO, Singapore Pools a) Gilbert Cheng, Head of Retail, Channels and Organisational Development, Hong Kong Jockey Club b) John Teo, Chief Financial Officer, Singapore Pools c) Beh Swan Swan, Head of CSR & CIO, Magnum d) Rebecca McNeilage, Manager, Marketing Projects, Lotterywest

4 pm 5.00pm (50min: 10min*4 + Evening Development of Lotteries in Asia-Pacific a) French Polynesia b) Philippines c) Sri Lanka d) Vietnam Free and easy a) Thierry Gabarret, Deputy General Manager, La Pacifique des Jeux b) Julieta Aseo, Assistant General Manager, Philippine Charity Sweepstakes c) Chanaka Dodangodage Damminda, Assistant General Manager (Marketing), Development Lotteries Board, Sri Lanka d) Nguyen Thanh Dam, Deputy General Director, Vietnam Lottery Company am 9.50am am 10.40am 10.40am 11.10am am 12.25pm (75min) pm 12.35pm (10min) pm 12.45pm (10min) 12.45pm 2.15pm Keynote 6: Insights on Consumer Behaviour across Cultures Keynote 7: Gamification: Playing your Digital Cards Right Debate: Lotteries which pursue aggressive selling tactics are acting against responsible gaming principles Prof Chiu Chi-Yue, Research Director, Institute on Asian Consumer Insight Simon Collins, ASEAN Digital Strategy Lead, Accenture Interactive Proposition: Emilia Mazur, Corporate Communications Manager, Lotto New Zealand Gilbert Cheng, Head of Retail, Channels and Organisational Development, Hong Kong Jockey Club Opposition: Sue van der Merwe, General Manager - Group Lottery Operations, Tatts Lotteries Alan Lim, State Manager, Magnum Moderator: Seah Chin Siong, Deputy CEO, Singapore Pools Jean-Luc Moner-Banet, President, WLA Promotion of World Lottery Summit 2014 in Rome, Italy Promotion of APLA/WLA Seminar 2014 in Mabel Mamba, Director, Philippine Charity Manila, Philippines Sweepstakes Office Lunch 2.30pm 4.00pm APLA AGM Venue: Lanna Ballroom pm 10.00pm Closing Dinner Old Chiang Mai Cultural Center (Dress code: Smart Casual (outdoor), pants for ladies) ^6.45am 1.00pm Networking Day (Lunch included) Mae Sa Elephant Camp (Dress code: Outdoor) Note: Start time is pick-up time at hotel; End time is drop-off time at hotel.

Social Programme Golf at Chiangmai Highlands Golf and Spa Resort (18 Nov, lunch excluded) <optional>: This is one of the best golf courses in Chiang Mai.

located 3,520 feet above sea level, with an exhilarating view of Chiang Mai city and surrounding countryside.

5 Social Programme Golf at Chiangmai Highlands Golf and Spa Resort (18 Nov, lunch excluded) <optional>: This is one of the best golf courses in Chiang Mai. Surrounded by panoramic mountain views and lush tropical jungle, this challenging Schmidt Curley designed layout with rolling fairway and flashes of bunkers guarding the greens awaits your golfing experience. Half-day Tour (18 Nov, lunch excluded) <Included in registration fee>: Visit Chiang Mai's top landmark, Wat Phra That Doi Suthep, a golden temple containing Buddha's relics, established in 1383 and located 3,520 feet above sea level, with an exhilarating view of Chiang Mai city and surrounding countryside. Also visit Bhubing Palace, a royal residence to the Royal Family while visiting north, famous for its gardens of roses and ferns. Dress code: Outdoor, with knees & shoulders covered (no revealing attire) Opening Dinner (18 Nov): A sumptuous spread of BBQ buffet at the cabana area of Shangri-La Hotel, offering a spectacular showcase of both local & international cuisine. Enjoy dinner in natural cool comfort during Chiang Mai s best weather of the year in November, along with traditional northern Thai music and performances. Dress code: Smart casual (outdoor)

Several traditional performances will be shown during the meal where guests are welcomed to participate in the dance.

6 Closing Dinner (21 Nov): Enjoy Lanna-style dining experience with a Khan Toke dinner under moonlit sky at Old Chiang Mai Cultural Center. A traditional northern Thai style of dining, a Khan Toke is a raised tray to keep food served at a level higher than the ground on special occasions for guests. Several traditional performances will be shown during the meal where guests are welcomed to participate in the dance. Dress code: Smart casual (outdoor), pants for ladies Networking Day (22 Nov, lunch included): Visit Mae Sa Elephant Camp and have a chance to feed elephants and watch elephant shows. Home to one of the largest assemblies of elephants in north Thailand, the camp conserves and breeds elephants in a natural and healthy environment, to help address the dwindling number of Asian elephants in the wild. (A separate fee is payable if you wish to take a ride on an elephant through the tropical jungle). Take a time to rest and relax while having lunch at one of Chiang Mai s butterfly and orchid farm on the way back to the hotel. Dress code: Outdoor

Accompanying Persons Programme Baan Celadon Thai Silk Village Cotton Chic (19 Nov, morning, lunch excluded): Admire the famous ceramics of Northern Thailand, Celadon an iconic pale green ware, and

Finish the programme at Cotton Chic, a lovely cotton house offering various products and clothes specially made from delicate cotton.

start the day. Then, visit Baan Jang Nak, a home of elephant wood carving where elephants come to life with craftsmen s excellent stylistic skills.

7 Accompanying Persons Programme Baan Celadon Thai Silk Village Cotton Chic (19 Nov, morning, lunch excluded): Admire the famous ceramics of Northern Thailand, Celadon an iconic pale green ware, and learn the process of making one at Baan Celadon. Later, visit Thai Silk Village and see the demonstration of silk weaving. Enjoy shopping for silk products or ordering made-to-order silk suits. Finish the programme at Cotton Chic, a lovely cotton house offering various products and clothes specially made from delicate cotton. Dress code: Casual Bo Sang Umbrella Village Baan Jang Nak Gems Gallery (20 Nov, morning, lunch excluded): Enjoy painting your ideas on colorful umbrellas at the famous Bo Sang Umbrella Village to start the day. Then, visit Baan Jang Nak, a home of elephant wood carving where elephants come to life with craftsmen s excellent stylistic skills. End the day at Gems Gallery where you can find elegant jewelry and accessories at affordable prices. Dress code: Casual Monday 18 November am 1.15pm Golf (Optional; Hotel breakfast will be Chiangmai Highlands Golf & Spa Resort packed; Lunch on your own) 12.50pm 5.00pm Half-day Tour (Lunch excluded) Wat Phra That Doi Suthep; Bhubing Palace 6.30pm 10.00pm Opening Dinner Shangri-La Hotel, cabana area Tuesday 19 November am 1.00pm Accompanying Persons Programme Day 1 (Lunch excluded) Bann Celadon Thai Silk Village Cotton Chic Wednesday 20 November am 1.00pm Accompanying Persons Programme Day 2 (Lunch excluded) Bo Sang Umbrella Village Baan Jang Nak Gems Gallery Thursday 21 November pm 10.00pm Closing Dinner Old Chiang Mai Cultural Center Friday 22 November am 1.00pm Networking Day (Lunch included) Mae Sa Elephant Camp Note: Start time is pick-up time at hotel; End time is drop-off time at hotel.

Chiang Mai Half Day Tours

Chiang Mai Half Day Tours 1.Chiang Mai Tour: T101 Doi Suthep and Meo Village (Tour departs 2 times a day at 08.30 a.m. -12.00 p.m., 1.00 p.m.-5.00 p.m.) Visit the most beautiful and the sacred temple situated