Hurppu. Horizon Centre. Hurppu Investor Presentation

Transcription

1 Hurppu Horizon Centre

2 Hurppu Nature's own adventure force Nature is both an escape and asylum. It cares for the mind and the body. In nature, there is a refreshing and stimulating effect: it relieves stress, helps to forget the worries of everyday life and improves mood.

3 Hurppu Luxury under the forest shelter Hurppu is a unique paradise in the middle of untouched nature. The forests hide their fascinating stories from the time of the tsar, the sea with its dazzling waves gives the thoughts a space for flying and rest.

4 Hurppu Horizon Centre Location and distances 14 km Virolahti 22 km 41 km Vaalimaa Hamina border crossing point HURPPU 185 km Helsinki-Vantaa Airport 225 km Saint-Petersburg, Russia

5 Hurppu Horizon Centre Land 23 ha Forestryand agricultural area 42 ha 600 m Luxury villas area Sea shoreline 92ha 8 ha 2,7 ha Tourist service area Waterfront Yachting area

6 RECREATION AREA WATERFRONT GLAMPING AREA FOREST HOTEL AREA LUXURY VILLAS AREA SPA HOTEL AREA RECREATION AREA RECREATION AREA Hurppu Horizon Centre Land use concept Glamping Glamour camping high standard and experienceable accommodation. The Glamping Tents are tents with all the comforts, set in the middle of wildlife. Recreation area The outstanding natural beauty, including some rare species of flora and fauna, makes Hurppu an exceptional spot for travelers seeking peace of mind, with scenic splendor and outdoor activities. Forest hotel area The window wall brings enchanting forest scenery indoors. In addition to the entertainment provided by the tourist services, the surrounding nature attracts versatility. Luxury villas area Several luxurious villas offered for rent will complement the possibility of accommodation for more demanding guests. Hotel & restaurant, spa, sauna and conference facilities Hurppu is expected to attract a steady demand constituted by domestic and international tourists seeking a romantic spa or family weekend. Waterfront, event platform A granite stone platform extending to the sea offers a natural stage not only for observing the marine life, but also enjoying a selection of cultural events.

7 Hurppu Horizon Centre Conceptual content Sea view terrace Forest hotel Glamping Spa- Capsules Saunas, wellness Waterfront Yacht harbour Birdwatching Zsar Outlet Village Luxury Villas Forest Nature Luxury Spa Granite Island: Event platform Activities Canoeing and Whitewater rafting Hotel 60 rooms Restaurant Fishing Riding Heliport Golf Boat tours Sea and forest view

8 Hurppu Horizon Centre Network partners 1 2 Golf Birdwatching Kaakon Golf, Virolahti Municipality of Virolahti 3 4 Riding Harju Learning Centre, Ravijoki White water rafting Prokajak, Kotka HURPPU 5 6 Canoeing Niemelän Mökit, Virolahti 7 8 Boat Tours JaPi-Matkat Oy, Virolahti Fishing Niemelän Mökit, Virolahti Zsar Outlet Village Vaalimaa

9 Spa Hotel The spa hotel is located in the harbour area. It provides a highend breakout from everyday life. The Spa Hotel combines a true natural experience and luxurious services. Hurppu is also suitable for the implementation of corporate events, training, conferences and seminars and various cultural and entertainment events. Hurppu Spa Hotel has taken into account the following needs: Spa- Capsules Hotel 60 rooms Saunas, wellness Luxury Spa Restaurant Direct contact with nature Modern, environment-friendly wooden architecture Nature-styled rooms, each with sea or forest views High quality restaurant world Outdoor events serving solution, for example ground floor of the hotel opens partly out for restaurant activities High-quality spa, including a variety of saunas, a swimming pool, a Jacuzzi, treatment rooms, a solarium, a gym, a relaxation area and a unique relaxation in spa capsules Feeling of privacy

10 Spa Hotel CUSTOMER GROUPS SERVICES OPERATING ENVIRONMENT Residents of large cities, management team level High quality and versatile accommodation services A TOP-LEVEL RESTAURANT NATURE- THEMED ROOMS Wealthy people who appreciate versatile services Everything works, get what you want, everything is possible Relaxation services Service of meetings Active holidays HURPPU SPA HOTEL EVENT CATERING LUXURY SPA NATURE- THEMED MEETING ROOMS SPA CAPSULES SAUNAS WELLNESS

11 Waterfront Sea view terrace Waterfront Yacht harbour The harbour area is sea gate of Hurppu Hurppu is easily accessible by sea from the Helsinki metropolitan area, the Baltic States and Russia. Various things to do and explore are found in Virolahti and Kotka- Hamina region and in the eastern Gulf of Finland National Park. Located in the immediate vicinity of the port area, the square-meters granite island provides a natural place not only for observing marine life, but also for organizing various cultural events. The coastline is long, and the harbour can rent boats, canoes and fishing gear. For nature lovers the Arctic migration of birds getting to know a guided tour is an unforgettable experience! Sea view terrace, yacht harbour, boat tours, fishing, event platform with various events. Boat tours Granite Island: Event platform

12 Waterfront CUSTOMER GROUPS SERVICES OPERATING ENVIRONMENT Events visitors Versatile services for boaters SEA VIEW TERRACE Café Services Holiday travellers Boat berths for both small and seaworthy boats HURPPU HARBOUR YACHT HARBOUR Local residents Recreation and resting place GRANITE ISLAND

13 Forest Nature The outstanding natural beauty, including some rare species of flora and fauna, makes Hurppu an exceptional spot for travelers seeking peace of mind, with scenic splendor and outdoor activities. With thousands of migrating birds every year, Hurppu is a true paradise for birdwatchers and nature lovers. In summer the numerous butterflies complete the effect. Forest hotel Glamping Glamping Forest hotel Luxury Villas Luxury Villas Forest Nature Direct contact with nature Unique experience of staying naturally overnight. Feeling of privacy

14 Forest Nature CUSTOMER GROUPS SERVICES OPERATING ENVIRONMENT Residents of large cities Natural nearby accommodation LUXURY VILLAS Appreciate privacy Adventure services HURPPU Appreciate good services Appreciate nature and want to experience authentic nature Nature key active holidays Relaxation services based on nature FOREST NATURE FOREST HOTEL GLAMPING

15 Luxury Villas The villas are spacious, of very high quality and unique design. Ceiling to floor window walls bring the enchanting sea and forest landscapes in the interior. The villas are decorated to a high standard including modern furnishings and construction technology solutions. On the large terrace you can enjoy the ambience comfort with a fireplace.

16 Forest Hotel The Forest hotel buildings are spacious, of very high quality and unique design. Floor to ceiling window wall brings enchanting forest scenery into the interior. Enjoy the ambiance comfort with the fireplace. In addition to the entertainment provided by the tourist services, the surrounding nature attracts versatility. Key features include silence, fresh air, and forest scenery.

17 Glamping A unique experience in the enchanting nature of staying overnight. Luxury travel combines outdoor activities, nature and luxury. The living space is a tent building with all amenities, where one wall is transparent. The tents are heat-insulated, and the heat and the atmosphere are brought by a wood-fired fireplace. Tents are equipped with hotel-style amenities.

18 Activities In summer and winter, Hurppu also offers a wide variety of activities that are sure to be fun to do. You can choose a complete ready package of services or a package made to your order on the base of our many years experience to meet your requirements. Those can be fishing, rent a boat, play tennis or jog on a number of nature trails. Activities Fishing Birdwatching Golf Riding Canoeing and Whitewater rafting Zsar Outlet Village Heliport Boat tours Hurppu area's rich activities include golf, horseback riding, birdwatching, snowmobiling, kayaking, white water rafting, fishing. The area has plenty of hiking and jogging trails, lighted ski trails and cycling routes. Salpalinja Museum, Virolahti Maretarium ja Vellamo Museum, Kotka Hamina Bastion Zsar Outlet Village luxury brand stores and shopping centres in Vaalimaa provide excellent shopping and complementing Hurppu's services.

19 Activities CUSTOMER GROUPS SERVICES OPERATING ENVIRONMENT Residents of large cities SEA NATURE OBJECTS Hobby services GOLF CENTER Events visitors Nature activities Shopping HURPPU ACTIVITIES NETWORK PARTNERS RIDING CENTER Holiday travellers Relaxation services FOREST ATTRACTIONS AIR

20 Hurppu Horizon Centre Facts

21 Municipality Osmo Havuaho Head of Municipality The planned Hurppu Horizon Centre will be located in the municipality of Virolahti, 14 kilometers from the E18 motorway, which connects the cities of Helsinki and St. Petersburg. The hotel will be located on a scenic stretch of coastline just across the Finnish-Russian border. Municipality of Virolahti approved the plan of business activities in Hurppu. Municipality is also confirmed the intention to develop Hurppu and is ready to lay the utility networks needed for the business of the Hurppu Horizon Centre at its own expense.

22 Markets & Target Groups Hurppu Horizon Centre is located approximately two-hour drive from the Helsinki metropolitan area and the three-hour drive from St. Petersburg. This area population is about 6.5 million people. These naturally form the largest market potential in the neighborhood. Hurppu Horizon Centre customer target groups: Seeking natural peace and appreciating high-quality services wealthy tourists International travellers appreciating luxury-quality services Travellers appreciating luxury-quality wellnes and pice of mind Nature lovers, birdwatchers and butterfly fanciers Seekers interested in culture, history and stories Yachtsmen and water enthusiasts Shopping tourists visiting Zsar Outlet Village Business and customer events, meetings, seminars, festivals

23 Potential competitors The most significant competitors for Hurppu could be, for example: JAVRI, Saariselkä, Finland KAKSLAUTTANEN, Saariselkä, Finland NAAVA RESORT, Ähtäri, Finland THE THIEF, Oslo, Norway EL LODGE, Sierra Nevada, Spain Usually Spa hotel groups are working with similar concepts and can not be a serious competition for Hurppu, which has a unique location and profile, high quality services and new rooms, as well as completely new client target groups. None of the Spa Hotels in Finland offer Spa Capsule treatments and associated massage therapies.

24 The key figures of potential competitors JAVRI, Finland 2017 Turnover (1000 ) 852 Profit (1000 ) 178 Profit, % 34,30 KAKSLAUTTANEN, Finland Turnover (1000 ) Profit (1000 ) Profit, % 34,50 36,10 39,00 43,50

25 Possible distribution partners Europe & Asia TUJAREISEN, Benningen am Neckar, Germany, GLUR REISEN AG, Basel, Switzerland, AMAN, Hangzhou, China, SMALL LUXURY HOTELS, Lontoo, England, Russia VIPTOURS, St. Petersburg, Russia, JETTOTRAVEL, Moscow, Russia, TUR, Moscow, Russia, FLAGMAN TRAVEL, Moscow, Russia, HAPPY TRAVEL, Moscow, Russia, MORE TUROV, Moscow, Russia, VIP VOYAGE, Moscow, Russia, Finland & USA LUXURY ACTION, Rovaniemi, Finland,

26 The investment plan Investor should be an experienced and brave player in the industry Investor should be able to understand the strong business potential associated with the Hurppu area and the planned concept Further, the investor should have a strong interest in investing in a luxury tourist destination and understand the potential return on it

27 Progress of the project Progress of the project 1. Technical design of buildings and related permits and contracts. Operational service concept and brand design 6 8 months 2. Construction of hotel and villas 18 months 3. Marketing + distribution agreements 1. luxury travel agencies 2. Social media and content marketing 4. Recruitment and training of service processes 3 4 months 5. Launch and start up business 2,5 years Investment schedule YEAR Total

28 Financing plan REQUIRED CAPITAL Buildings and constructions Land and water areas Buildings Other tangible assets Total FINANCING Long-term loans Bank loans Business allowances VAT Returning Share capital Investments / loan of ownership Total

29 Ownership structure HOLDING LTD Investor 80 % Norados Ltd. 20 % PROPERTY LTD Ownership and maintenance of hotel property and villas OPERATOR LTD Spa, hotel and restaurant operations VILLAS LTD Construction and sale of villas & land area

30 Financial forecast (estimate) Occupancy 65%. Spa hotel with 60 rooms, 6 villas, 15 glamping tents, 15 forest hotel rooms. Three full first year of operation. Period EUR (1000) 1. year 2. year 3. year Turnover Expenses Materials and supplies Personnel expenses Other operating expenses Expenses total Operating margin Financing expenses Depreciation 4% Direct taxes 20% Net profit / loss ,6 % ,1 % ,6 % ESTIMATED OCCUPANCY IN MONTHLY January February March April May June July August Sept. October Novem. Decem. Average 70 % 55 % 50 % 55 % 70 % 75 % 75 % 75 % 75 % 55 % 55 % 70 % 65,00 %

31 Balance sheet (estimate) Occupancy 65%. Spa hotel with 60 rooms, 6 villas, 15 glamping tents, 15 forest hotel rooms. Three full first year of operation. Assets (1000 ) 1. year 2. year 3. year Tangible assets Land Buildings Current assets Cash in hand & at banks Other Assets total Liabilities (1000 ) 1. year 2. year 3. year Equity total Share capital Retained earnings Creditors Long-term Short-term Liabilities total

32 SWOT Strengths Seaside Location Unique nature Diversity of nature Proximity of the Gulf of Finland National Park Proximity of the Russian border Weaknesses Regional underdevelopment Challenging transport connections Car parking Opportunities Eco tourism, regional history and development programs New opportunities for recreation created by sea tourism The development of the Russian living standards The business potential created by cooperation Threats Lack of courage for high-quality and unique projects Failure of marketing Descending development of travel Unique pollution of nature

33 From Luxury to Nordic Lifestyle Mr. Vadim Kasarnovski My dream is to offer five-star tourism experiences in the arms of an unbridled nature. After years of running the helicopter company as a company leader and providing exclusive service packages for businessmen and world stars, I know what luxury travellers value and want.

34 Hurppu Horizon Centre Vadim Kasarnovski Project Director Osmo Havuaho Head of Municipality