1 Publicity Report November 2017 PR DEPARTMENT In partnership with
2 NOVEMBER 2017 Monthly Publicity Coverage MEDIA BLOGTROTTERS Market Articles Circulation Unique Visitors per Month Blog Posts & Vlogs Unique Visitors per Month Social Media Impressions Germany ,645 15, ,000 2,396,426 UK 4 756,884 1,771, ,000 8,647 France ,000 4,913,262 IMO* 3 283, , Total 22 1,999,646 2,155, ,000 7,318,335 * International Media Office (Marketing Greece direct PR)
3 The mainland
4 AUTHENTIC THESSALY GERMAN MEDIA VISIT Meteora s unique landscape enchants German TV viewers German private TV channel Sat.1 broadcast a four-minute travel feature on Meteora during a morning programme, produced by journalist Uwe Krist following his visit to the destination in March. The feature focused on the monasteries of Meteora and surrounding area, as well as activities available to travellers, local customs and took viewers all the way to the Thessaly coastline.
5 AUTHENTIC THESSALY GERMAN MEDIA VISIT Sat.1 travel feature spotlights a rare miracle of nature The programme featured an inside look at the Meteora monasteries and hiking in the area, local beekeping and the March 25 National Day celebrations which coincided with the visit. Watch the programme
6 AUTHENTIC THESSALY GERMAN MEDIA VISIT One million viewers take an inside peek at the monasteries The travel feature was aired on Sat1 s Frühstücksfernsehen, which is broadcast live on weekdays and attracts about 1 million viewers per show. Broadcast 1 million viewers At the top of the rock pillars are ancient monasteries, the Meteora monasteries. Some of them are more than 1,000 years old. Active holidaymakers have a great deal of experiences to choose from here. The height of the rocks is fascinating. There are numerous climbing tours available, which are led by skilled climbers and can be booked on location at every hotel. For summit chasers or hikers, a stunning panorama awaits at all times of the day and throughout the year Back down in the valley, it s worth taking a trip to the village of Kalambaka. Here, at the foot of the rock cliffs, visitors are welcome to enter this church, that dates back almost 1,000. It is a Byzantine jewel
7 UNIQUE WESTERN GREECE GERMAN GROUP TRIP Lifestyle magazine uncovers little-known coastal towns Print Circulation: 293,627 German lifestyle magazine Laviva published a six-page travel feature on Western Greece, written by journalist Nele Marie Brüdgam, following a group media trip. She notes that the western coast is dotted with exceptionally charming towns and beaches where peace reigns supreme. Blue Lake beach is especially beautiful as is a crystal clear lake surrounded by cypresses The next day we rented a canoe so that we could visit the lagoon. We wanted to indulge in this beautiful landscape one more time, before we had to say goodbye
8 UNIQUE WESTERN GREECE GERMAN GROUP TRIP Visit generates more than 140 travel destination features Following the group trip held in May, four participating journalists have already seen their travel destination features published, namely Klaus Eichmüller for Südwest Presse, Katrin Schütze-Lill for Hannoversche Allgemeine Zeitung, Nele Marie Brüdgam for Laviva and Angelika Pickardt for Travelbook. Features from two more participants are scheduled for publication. TOTAL Print Circulation: 1,901,405 TOTAL Online UVM: 8,382,728 MEDIUM ARTICLES CIRCULATION UVM Aller-Zeitung Allgemeine Zeitung der Lüneburger Heide Altmark Zeitung, Salzwedeler Nachrichten Böhme-Zeitung Einbecker Morgenpost Hannoversche Allgemeine Zeitung Harke, Die Kieler Nachrichten Landeszeitung für die Lüneburger Heide Lübecker Nachrichten, Hansestadt Lübeck Märkische Allgemeine, Potsdamer Tageszeitung Neue Presse Hannover, Stadt Travelbook.de Haller Tagblatt Kreiszeitung Böblinger Bote Ludwigsburger Kreiszeitung Mannheimer Morgen (Zeitungsgruppe Rhein-Neckar-Pfalz) Reutlinger General-Anzeiger Stuttgarter Nachrichten, S Stuttgart Stuttgarter Zeitung Südwest Presse online Südwest Presse Laviva TOTAL 147 1,901,405 8,382,728
9 HARMONIOUS HALKIDIKI UK CELEBRITY VISIT UK comedian champions healing effects of Halkidiki holiday Print & online Circulation: 765,884 UVM: 814,436 As I started to move from limping Dancing Queen to Super Trouper, I vowed to take back bits of my Grecian experience to London. I now make sure I spend at least 10 minutes every day sitting, breathing and looking at a view (or a picture of one, if the real view isn t inspiring). In a double-page cover destination feature for The Sunday Times Travel section, much-loved UK comedian and actress Miranda Hart outlined the reasons it is important to take a holiday and unwind. She recommended Halkidiki as the ideal detox destination, following her late-september visit.
11 HIP ATHENS GERMAN MEDIA VISIT Grazia magazine paints a pretty picture of Autumnal Athens Print Circulation: 180,000 The weather is still warm, hotel prices are reasonable and there s a lot worth seeing (not just ancient sites, though the Acropolis is always worth a visit!). Here are the best Autumn hotspots to visit in the capital The German edition of fashion and lifestyle magazine Grazia published a double-page travel destination feature on the hip face of Athens, highlighting culture and dining recommendations for readers. The story followed a 16-page fashion editorial published in the magazine.
12 REINVENTING ATHENS GERMAN MEDIA VISIT Leading German newspapers showcase tourism start-ups Print Circulation: 404,656 Leading German newspapers TZ and Münchner Merkur published a full-page feature focusing on Athens start-up scene, outlining the various concepts that Greek entrepreneurs have implemented to reveal the city s secrets to travellers. A place of longing for devotees of ancient times, rich in history and at the same time, fertile ground for a lively start-up scene from which visitors also benefit
13 UPSCALE ATHENS US MEDIA RELATIONS Luxury travel magazine: Athens is Europe s hottest city break Online & Print UVM: 368,610 Circulation: 97,117 Read article With a pristine coastline, heady cocktail culture and vibrant arts scene that spans the ancient and avant-garde, it s a wonder Athens has been overlooked for so long US luxury lifestyle magazine Elite Traveler published an in-depth travel guide to Athens, written by travel writer Rachel Howard, proclaiming the capital is Europe s hottest city break destination. The writer notes an uptick in hotel investment, discerning dining choices and new cultural highlights such as the Stavros Niarchos Foundation Cultural Centre.
14 ATHENS MARATHON 2017 Journalists and digital influencers revel in sporty city break Among the 51,000 participants in this year s Athens Marathon were four journalists from Germany, Austria, France and the UK, a German sports blogger and a French sports vlogger. They also explored Athens as part of a sporty city break media trip jointly organised with the Athens-Attica & Argosaronic Hotel Association.
15 ATHENS MARATHON - UK MEDIA TRIP Runner s World warms to fun, friendly atmosphere of race Online UVM: 718,521 Read article If any arena can inspire a sprint finish, it is surely the Panatheniac Stadium, the world s largest all-marble structure, which has been standing for almost 2,000 years. In a full-page feature for the UK online edition of popular running magazine Runner s World, journalist Rick Pearson wrote about his experience of participating in the Athens Marathon 10K Road Race, emphasising the friendly atmosphere of the entire event. He noted the fact that the 10K race meant he had the energy and time to also explore the capital.
16 ATHENS MARATHON FRENCH BLOGTROTTERS VISIT Sports influencer beats personal record in Athens Marathon Instagram: 354,979 YouTube: 189,302 Facebook: 97,316 Leading French sports vlogger Marine Leleu shared her experience of participating in the full Athens Marathon with her social media followers. Ahead of a vlog, she noted how proud she felt that she beat her personal Marathon record and honoured to have had the opportunity to be part of such a historic race. I finished the Athens Marathon!!! My 6th Marathon! So proud to run this legendary marathon, the first in history! A good return from injury and I loved the full km! Plenty of altitude and happiness at 3:28! My best time and the most beautiful arrival in a legendary stadium
17 ATHENS MARATHON FRENCH MEDIA VISIT French runner completes 42k for female running mag Sandrine Nail-Billaud, a French runner and contributing editor in French female running magazine Running pour Elles, shared images of her experience of running the full Athens Marathon. A sports travel destination feature is due to be published in an upcoming issue of the publication. Images from my participation in the Athens Marathon, the slowest and most historic of all of my Marathon running so far... Thanks to Running pour Elles for this experience. The story is coming up in the next issue!
18 ATHENS MARATHON AUSTRIAN MEDIA VISIT Sports magazine features highlight mythical Marathon Online UVM: 15,000 Read article Read article Around 1,000 visitors are on site, including media and representatives of international marathons. The race and the torch-lighting ceremony convey a power and myth with which no other modern sport can compete. Austrian running magazine RunUp published two online stories written by journalist Andreas Maier who ran the full Athens Marathon. One story focused on the torch-lighting ceremony in Marathon and the other on the race experience and the feeling of entering the stadium for the Marathon finish.
19 ATHENS MARATHON GERMAN MEDIA VISIT Sports blogger tells of emotional city break in Athens Online UVM: 35,000 Instagram: 58,700 Facebook: 625 German sports blogger Angelique Vochezer featured highlights of a sporty city break in Athens, combining her participation in the 10K race and exploration of the city s cultural attractions, on her social media channels. She not only showcased the city centre but also the Athens Riviera. Read blog post As a runner, what is even more beautiful is to see how the marathon is staged in the city where it was invented. We cheered on runners as they entered the Panathenaic Stadium. And this feeling, when the runners have almost completed such a long distance race, is indescribable and so motivating
20 ATHENS MARATHON GERMAN MEDIA VISIT Digital influencer breathes in the sunshine and recharges Take a deep breath one last time in the sunshine and recharge your batteries #namaste
21 ATHENS MARATHON GERMAN MEDIA VISIT Journalist shares race experience on social media Journalist Peter Echler, of German newspaper Nürnberger Nachrichten, published several social media posts on his personal profiles, sharing his unique experience of participating in the Athens Marathon, ahead of a story.
22 The islands
23 TRANQUIL SIFNOS CHILEAN MEDIA RELATIONS Chilean newspaper taps into the calm side of Sifnos Print Circulation: 215,000 Leading Chilean newspaper El Mercurio published a fourpage travel feature on Sifnos in its Sunday supplement Revista Domingo. The article, first published in The New York Times in July, characterises Sifnos as the ideal island to enjoy a relaxing vacation. I hadn t come to the Cyclades for the famous islands. I was there for me. The invitation to join my friends there had showed me a simple truth about myself: I never took real vacations
24 BLOGTROTTERS 2017 The Case for Sustainable Tourism
25 BREATHTAKING ELOUNDA FRENCH BLOGTROTTERS VISIT French vlogger amazed by history of Spinalonga YouTube: 950,034 Views: 89,055 Facebook: 419,015 View vlog Prominent French lifestyle vlogger and technology influencer Anil B (Wartek) captured his experience of Elounda as a latesummer romantic escape in a breathtaking six-minute video. He showcased the authentic side of the destination and was impressed with its beauty and historical attractions. Spinalonga Island, also known as the Island of lepers, is a small fortified island. Facing Elounda, in Mirabello Bay, the fort was built by the Venetians in 1579, then occupied by the Turks in 1715 and served as a place of confinement for lepers from 1904 to 1957
26 BREATHTAKING ELOUNDA FRANCE BLOGTROTTERS VISIT Lifestyle blogger falls for the authentic luxury of Elounda Blog UVM: 12,000 Instagram: 45,238 Read blog post French lifestyle blogger Ophelie Duvillard, who joined Anil B on a Blogtrotters trip, published a blog post where she describes her experience of Elounda, highlighting warm hospitality, breathtaking views and excellent services.
27 WESTERN GREECE UK BLOGTROTTERS VISIT Travel bloggers map out road trip across little-known West Online Blog UVM: 300,000 Read blog post Influential UK travel blogger-vlogger duo Hand Luggage Only produced a detailed travel guide on taking a road trip through mainland Greece, highlighting lesser-known Messolongi and Nafpaktos, among other destinations. After filling your tummy, head for a little stroll around the intimate Museum of Ancient Greek Technology that has over 3,000 years of history in one place
28 PAROS, TINOS & MYKONOS FRENCH BLOGTROTTERS VISIT French blogger falls for beauty of unspoilt Tinos Watch the vlog Social media Blog UVM: 80,000 Instagram: 118,000 Facebook: 28,573 YouTube: 1,300 French lifestyle and travel blogger Elles en Parlent published a blog post and vlog describing her late-summer escape to Tinos. She noted that she had the opportunity to view the local tradition of basket weaving, taste local dishes and discover the island s traditional villages. Read blog post Tinos is a more authentic island Since we had a nice dose of white villages and pretty beaches in Paros, we were very happy to find something else on Tinos
29 ETERNAL ATHENS GERMAN BLOGTROTTERS VISIT German blogger traces road trip from Athens to Thessaly Instagram: 44,900 UVM: 45,000 Facebook: 12,294 German blogger Lina Mallon published the first of a series of blog posts tracing an Autumn road trip to Thessaly that started in Athens, a city that she says offers visitors the chance to constantly uncover new places and cultural events. I like the area around Monastiraki so much. I just love to drift around here a little bit aimlessly and to discover new things every now and then. We stroll past a few well-known tavernas and good memories until we finally reach Plaka and take a look at the Parthenon Read blog post
30 CRUISING IN THE AEGEAN SPAIN BLOGTROTTERS VISIT Spanish travel blogger lauds the diversity of Aegean islands UVM: 15,000 Instagram: 14,340 Spanish travel blogger Rutasyrutinas published blog posts from an Aegean cruise, in Spanish and English, describing her experience of Mykonos where life is simple and local traditions remain very present and Patmos, one of the most sacred islands of the Christian world. Read blog post 1 Read blog post 2 But above all, Patmos is a really calm island, and we were happy to have some time to explore it by foot. A short walk took us to some old windmills, that although not as famous as the ones in Mykonos, are in excellent condition following a restoration in Placed in line at the top of the hill, and surrounded by fields of fennel, they are the perfect addition to the beautiful sunsets of Patmos
31 STYLISH SAMOS UK BLOGTROTTERS VISIT Online lifestyle magazine praises history-rich island UVM: 5,000 Afterwards, head back to Pythagorios, a pretty town with side streets that are just so eloquently charming with typical Greek colours and the prettiest of doors Read blog post UK lifestyle blogger Arianna Trapani produced a travel guide on Samos for online home and lifestyle website Heart Home, focusing on the island s historical sites, culture, architecture, beaches, local cuisine and wine, and experiences available to visitors. Trapani, who visited the island in June, recommended Samos as an idyllic couples destination.
Publicity Report October 2017 PR DEPARTMENT In partnership with OCTOBER 2017 Monthly Publicity Coverage MEDIA BLOGTROTTERS Market Articles Circulation Unique Visitors per Month Blog Posts & Vlogs Unique
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