Publicity Report. October 2017 PR DEPARTMENT. In partnership with

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1 Publicity Report October 2017 PR DEPARTMENT In partnership with

2 OCTOBER 2017 Monthly Publicity Coverage MEDIA BLOGTROTTERS Market Articles Circulation Unique Visitors per Month Blog Posts & Vlogs Unique Visitors per Month Social Media Impressions Germany UK France IMO Total * International Media Office (Marketing Greece direct PR)

3 CHIC ATHENS GERMAN MEDIA VISIT Grazia magazine features 16-page Athens fashion editorial The German edition of aspirational fashion & lifestyle magazine Grazia published a 16-page print fashion editorial with the creative face and contemporary culture of Athens as a backdrop. Shot by renowned photographer Thomas Krappitz, it featured two prominent German models.

4 CHIC ATHENS GERMAN MEDIA VISIT Athens the centre of attention for luxury brand photo shoot Print Circulation: 180,000 Luxury brands, including Salvatore Ferragamo, Louis Vuitton, Moncler, Hermes, Celine, Balenciaga, Chanel and Dior, were presented within multifaceted images of Athens.

5 The islands

6 MYSTICAL MYKONOS GERMAN MEDIA VISIT When Mykonos takes on the colours of an endless summer Print Circulation: 104,917 Leading German lifestyle magazine Madame published a five-page print travel guide on Mykonos, presenting new openings and must-visit locations to make the most out of a late-summer visit to the island. Long summer nights and the latest trends characterize the island: wild and romantic beaches with rustic tavernas

7 AUTUMNAL SANTORINI GERMAN MEDIA RELATIONS Santorini feature runs in 339 online and print media outlets Print 288 articles Total circulation: 3,370,243 Online 51 articles Total UVM: 438,166,801 The most beautiful things in Santorini are free. For example, a hike along the crater from Oia to Thira in the late-afternoon sun. Or the black beach of Perissa, where you can bathe in water temperatures of 22 degrees during October" German news agency DPA published a travel feature recommending Santorini in autumn, in which Discover Greece was exclusively referenced as the travel portal of choice. The story was reproduced in 339 German online and print publications.

8 AUTUMNAL SANTORINI GERMAN MEDIA RELATIONS Travel feature published in more than 280 print media Medium - print Articles Circulation Rheinische Post, Düsseldorfer Stadtpost D-MW Weser Kurier Kölnische Rundschau, Köln Nord Hessische Allgemeine HNA, KSS Kassel Stadt Ruhr Nachrichten Badische Neueste Nachrichten Rhein-Zeitung Lindauer Zeitung, Schwäbische Zeitung Flensburger Tageblatt Potsdam am Sonntag Westdeutsche Zeitung, DUS Düsseldorf Südkurier General Anzeiger Nordwest-Zeitung, Oldenburger Nachrichten Welt Bundesausgabe, Die Heilbronner Stimme, Heilbronn Recklinghäuser Zeitung Schweriner Volkszeitung, Schwerin Rhein-Neckar-Zeitung Zeitungsgruppe Lahn Dill, Wetzlarer Neue Zeitung Siegener Zeitung Gießener Allgemeine Offenburger Tageblatt Hellweger Anzeiger Badisches Tagblatt Nordbayerischer Kurier Cellesche Zeitung Oberhessische Presse, Marburg walsroder > markt Pinneberger Tageblatt Westdeutsche Allgemeine WAZ Waldeckische Landeszeitung Hersfelder Zeitung Harz Kurier Pirmasenser Zeitung Emder Zeitung Butzbacher Zeitung TOTAL 288 3,370,243

9 AUTUMNAL SANTORINI GERMAN MEDIA RELATIONS Story features in 51 online media over a two-month period Medium - online Articles UVM Welt online, Die Wetter.com WEB.DE GMX msn Deutschland msn Österreich GMX Österreich tz Online Münchner Merkur Online GMX Schweiz & Ostsee Zeitung Online Sächsische Zeitung Online shz.de Freie Presse Online Nordwest-Zeitung Online Nordwest-Zeitung Online WN Westfälische Nachrichten Online General-Anzeiger, Bonn Online Volksstimme.de Schweriner Volkszeitung online Schweriner Volkszeitung online Rhein-Zeitung online volksfreund.de Rhein-Neckar-Zeitung Online webnachrichten.de Soester Anzeiger Online Lübecker Nachrichten Westline online Allgemeine Zeitung online Wiesbadener Kurier Online Gießener Anzeiger Online Hersfelder Zeitung Online Aachener Nachrichten online VRM Abo&Service - Rhein Main Presse da-imnetz.de AZ Allgemeine Zeitung Online Dorstener Zeitung Online Bürstädter Zeitung Online Lampertheimer Zeitung Online Main-Spitze Online Wiesbadener Tagblatt Online Kreis-Anzeiger Zentralhessen Online Gelnhäuser Tageblatt, Lauterbacher Anzeiger, Reise- Preise.de, Usinger Anzeiger, Oberhessische Zeitung, Aero International, Noows.de, DPA TOTAL ,166,801

10 REMOTE AMORGOS - UK MEDIA RELATIONS Conde Nast Traveller finds the Amorgos of The Big Blue Print & online UVM: 1,118,310 Circulation: 78,091 The UK edition of Conde Nast Traveller magazine published a multi-page travel destination feature on Amorgos in print in the October edition and online. Travel writer Rachel Howard describes the island as intriguing and details her chance meetings with interesting personalities. The sea is luminous, molten turquoise. The only other passengers are a middle-aged Athenian couple, hands entwined. They giggle into the spray, 'a kiss of the foam-embroidered sea', as the Greek poet Nikos Gatsos put it Read article

11 RHODES IN-DEPTH - UK PRESS TRIP Irish travel show Getaways goes to the heart of the island Social media Instagram: 9,270 Irish travel show Getaways, broadcast on BBC One Northern Ireland and RTÉ One Ireland, spent six days on Rhodes filming a full episode focusing on the island. The programme, which will air at the start of 2018, will showcase the island s beaches, medieval town, historical sites, gastronomy and wine, water sports and entertainment options for children and adults, and Symi. One of the two presenters published posts on Instagram and Instastories in breaks between filming. Today s lunch venue great food, great views & the company s okay too #getaways #rhodes #greece #atriumhotels #tv #tvpresenter #travel

12 Athens

13 SAILING IN THE SARONIC GERMAN MEDIA VISIT Leading Sunday newspaper charts Athenian democracy Print Circulation: 264,731 Germany s most influential Sunday newspaper, Frankfurter Allgemeine Sonntagszeitung (FAS), published a full-page feature noting that democracy was not born in Greece but in Athens and outlines the reasons why the difference matters, via a sailing trip in the Saronic Sea. The final lesson we learned on our educational trip: The horizon is there to be broadened and, in some cases, to fall down. Barren land, salesmen with new ideas, rowers. In the end you need someone who can bring it all together and make something new out of it

14 ATHENS FOR KIDS FRENCH MEDIA RELATIONS Top family website uncovers Athens hidden treasures UVM: 8,617,760 Leading French family website Magic Maman outlines nine reasons why Athens is the ideal destination for a family city break, namely not only its cultural heritage but also its entertaining, family-friendly activities. Read article In restaurants and other public places, children are warmly welcomed. To make the most out of this beautiful break, you just have to relax and lose yourself in this city

15 The mainland

16 UNIQUE WESTERN GREECE GERMAN GROUP TRIP 74 German media publish Western Greece travel feature Print 73 articles Circulation: 839,233 Online 2 articles UVM: 3,018,229 Following a group press trip to Western Greece in May, a travel feature by journalist Klaus Eichmüller was published in German newspaper Südwest Presse (online & print) and reproduced in a total of 74 regional newspapers. He noted that, between ancient Delphi and Olympia, visitors can explore a coastal area known to few visitors, where the country s national consciousness was shaped. This region is perfect for birdwatchers as they have the opportunity to spot over 250 different types of birds. It is brilliant to paddle across the water in a canoe and see flamingos feeding peacefully

17 THESSALY GERMAN GROUP TRIP Germany uncovers the life essence of Central Greece Print Circulation: 71,000 From somewhere you can hear the sound of music, fluttering bird noises and the wind blowing in your ears. My eyes are wandering up to the steep slopes, carpeted in green. It took two hours to reach this place from Athens. I am now enthralled by this amazing view, the tranquility with which this place is infused German magazine Geo Saison published a travel feature on Karpenisi following a 2016 group press trip to Central Greece. The story describes the destination as a traveller s paradise, detailing the network of long-distance hiking trails, horse-riding and cultural highlights, such as the Proussos Monastery.

18 NORTHERN GREECE HOLLAND MEDIA RELATIONS Dutch magazine 6-page special on Thessaloniki & Halkidiki Print Circulation: 30,000 Recently-launched Dutch travel and lifestyle magazine &C dedicated six pages to tips for visiting Thessaloniki and Halkidiki. The best of Thessaloniki s buzzing city scene and cultural highlights are matched by suggestions for dreamy beach holidays and mouthwatering gastronomy in Halkidiki. Just over an hour from Thessaloniki is the Halkidiki region where you go for a so-called urban beach holiday. In other words, you have the best of town and beach

19 BLOGTROTTERS 2017 The Case for Sustainable Tourism

20 BLOGTROTTERS 2017 The Case for Sustainable Tourism View video A promotional video made exclusively with vlog footage was made to showcase The Best of Blogtrotters 2017, and celebrate the achievement of passing 2 Million Sustainability Footsteps within the year.

21 SERENE SANTORINI UK BLOGTROTTERS VISIT UK lifestyle influencer shines light on hidden Santorini Instagram: 723,000 Twitter: 269,000 Facebook: 65,636 Prominent UK-based Canadian lifestyle blogger-vlogger Estée Lalonde captured the peaceful side of Santorini and featured unique local products in social media posts published during a late-sun romantic getaway in October with her vlogger partner. Absolutely no filter because Santorini simply doesn't need one

22 SERENE SANTORINI UK BLOGTROTTERS VISIT Vlogger-blogger leads followers down the road less travelled YouTube: 1.1 million Blog UVM: 75,000 Estée published a Santorini travel guide blog post and a YouTube vlog highlighting a hike to Oia, local dining and a sailing trip around the caldera, which has received more than 196,000 views so far. Read blog post Having spent the previous day high up on the cliff tops it was really cool to be able to get down to sea level and see the island from a totally different perspective View the vlog

23 SUSTAINABLE SANTORINI UK BLOGTROTTERS VISIT UK vlogger-instagrammer taps into tranquility of isle Instagram: 112,000 Twitter: 30,100 UK vlogger-instagrammer Aslan Ryskali, known as Li0nsmane, published atmospheric Instagram posts depicting Santorini during an October trip with his digital influencer partner Estée Lalonde. I was lucky enough to visit arguably the most beautiful island on earth!

24 SUSTAINABLE SANTORINI UK BLOGTROTTERS VISIT Digital influencer taste-tests island s one-of-a-kind produce YouTube: 111,000 Aslan published a Santorini travel vlog on his YouTube channel highlighting the island s sustainable traditional products, a sailing experience and a cliffside hike. One of the prickly pear plants You can cultivate the fruit and make loads of things from it jam and even liquor apparently View the vlog

25 DELICIOUS ATHENS UK BLOGTROTTERS VISIT Key lifestyle influencer dishes up capital s culinary delights Social media Instagram: 390,000 Twitter: 163,000 Facebook: 165,075 UK lifestyle blogger-vlogger Anna Gardner published posts across her social media channels featuring some of the locations she visited and local dishes she sampled during her October visit to the capital, together with fellow influencer Zanna Van Dijk. Today I walked 22,000 steps, ate my body weight in feta and huffed and puffed my way to the top of the Acropolis. ATHENS. IS. BEAUTIFUL.

26 YEAR-ROUND ATHENS UK BLOGTROTTERS VISIT Vlogger-blogger recommends capital for Autumn city break YouTube: 435,000 Blog UVM: 140,000 UK lifestyle blogger-vlogger Anna Gardner published a travel guide and YouTube vlog on Athens in Autumn showcasing the city s gastronomic pleasures, traditional dishes and beverages, hidden neighbourhoods and opportunities to stay fit. On our final day we hiked up Mount Lycabettus. It looked pretty daunting from the bottom, but it s a gradual winding path that actually didn t take too long to get to the top Read blog post View the vlog

27 CULTURE-RICH ATHENS UK BLOGTROTTERS VISIT Lifestyle blogger captures city s colours and flavours Social media Instagram: 193,000 Twitter: 20,600 Facebook: 10,958 It was love at first sight for UK fitness and lifestyle influencer Zanna Van Dijk, who spent a culturefocused long weekend city break in Athens and enthusiastically posted on Instagram. Athens, you've been spectacular I've had the most amazing weekend of escapades Honestly though, it was the ultimate city break #discovergreece #visitathens #athens

28 ACTIVE IN ATHENS UK BLOGTROTTERS VISIT Fitness vlogger leads the way to a sprightly girls getaway Blog UVM: 50,000 YouTube: 41,000 Zanna published a travel and food guide on her blog, highlighting the city s historical and cultural highlights, and a vlog on her YouTube channel outlining her experience of Athens ancient sites and contemporary vibe. Read blog post View the vlog

29 DREAMY MILOS GERMAN BLOGTROTTERS VISIT Digital influencer explores the Cycladic isle by boat Read blog post Blog UVM: 72,664 Instagram: 29,400 Facebook: 11,515 German travel blogger Travel on Toast published an extensive blog post detailing her experience of a day-long boat tour around Milos, suggesting it is the best way to explore the island s rocky landscapes and caves. First of all: the all-day boat tour is the hit! At first I did not know if - as a single traveler - the nine hours on board would not be too long for me. But the great guide, the nice group, the many attractions, five (!!!) go swimming and the delicious food left the time flying by.

30 DREAMY MILOS GERMAN BLOGTROTTERS VISIT Blogger posts extra Santorini and Milos social media posts Travel on Toast published additional photos of Santorini and Milos on Instagram, indicating how much she enjoyed visiting the two islands.

31 MILOS & SIFNOS GERMAN BLOGTROTTERS VISIT Travel blogger lauds Milos diversity and Sifnos originality German travel blogger Good Morning World published two extensive blog posts showcasing the physical beauty, culture and gastronomy of Sifnos and Milos, accompanied by colorful photos, following her recent visit. Blog UVM: 35,000 Milos is more diverse than any other island in the Cyclades. Red glowing rocks, bizarre limestone formations and hot springs in the sand, and in the sea will amaze you Read blog post Read blog post Countless, bright white churches with contrasting blue roofs and picturesque Cycladic houses break through the lush green of the island. Old windmills enjoy their exposed locations overlooking the sea. Sifnos, you are adorable

32 PELION & METEORA GERMAN BLOGTROTTERS VISIT Travel blogger wowed by the natural landscape of Thessaly Social media Instagram: 44,600 Facebook: 12,300 Twitter: 4,183 German travel blogger Lina Mallon produced social media coverage of Thessaly, highlighting the beauty of autumnal Pelion and the imposing charm of Meteora, during her recent visit, ahead of scheduled blog coverage.

33 PAROS, TINOS & MYKONOS FRENCH BLOGTROTTERS VISIT French blogger throws spotlight on traditional face of Paros Social media Blog UVM: 80,000 Instagram: 118,000 Facebook: 28,573 French blogger Elles en Parlent published a blog post on Paros, the first of a series of posts following a late-summer trip to Paros, Tinos and Mykonos. She describes being impressed with the island s authenticity and friendly locals. Read blog post I loved to lose myself in these streets and meet many of the locals. I found that, beyond the island s touristy areas, Paros villages have retained their authenticity and we discovered the life behind the walls

34 WESTERN GREECE UK BLOGTROTTERS VISIT Vloggers portray authenticity of Nafpaktos & Messolongi Social media Blog UVM: 300,000 YouTube: 2,100 UK travel blogger-vlogger duo Hand Luggage Only published a YouTube travel vlog on their road trip through Nafpaktos and Messolongi and a blog post promoting the video. The influencers detailed their explorations of towns, lakes, lagoons, monasteries as well as culinary highlights and a wine-tasting experience. We went up to see some of the monasteries today and we went up to the mountains, which were crazy beautiful and so peaceful Read blog post View the vlog

35 MAGICAL MILOS FRENCH BLOGTROTTERS VISIT Blogger relays how she found her inner peace on island Blog UVM: 40,000 Instagram: 82,700 Read blog post French lifestyle & travel blogger & vlogger Meryl Denis published social media posts and a blog post on experiencing Milos in early October for a late-summer relaxing island break. The post focuses on the isle s beaches and lunar landscapes. She plans to also publish a vlog. This trip to Milos was my very first visit to Greece, and now all I want to do is take my camera and go back to Greece for a month to explore all of the other places this amazing country has to

36 ENCHANTING MILOS FRENCH BLOGTROTTERS VISIT French blogger rediscovers the beauty of the Cyclades Blog UVM: 50,000 Instagram: 215,234 Read blog post French blogger Hélène, founder of the Girl Born to Travel Instagram account, published a blog post on Milos, in which she recounted her experience of visiting the isle s beaches, meeting locals and sampling local delicacies, following her visit together with fellow influencer Meryl Denis. It doesn t matter how many times I have been to a specific country or how many times I have seen the exact same spot because every single time I experience it in a different way

37 AEGEAN ISLAND CRUISE SPANISH BLOGTROTTERS VISIT Spanish travel blogger couple samples a taste of the Aegean Blog UVM: 12,500 Instagram: 28,488 Facebook: 2,351 Spanish travel blogging couple Christina and Daniel, of Wander on World, published a blog post describing their experience of visiting Greece for the first time and on a late-summer cruise in the Aegean. Read blog post White houses, local shops, roads with the best views and windmills without anyone fighting for a photo. Another island (ie Pamos) that we would say yes, it is worth it, even for half a day

38

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