Androniki Kavoura Damianos P. Sakas Petros Tomaras Editors. Strategie Innovative. Marketing. 5th IC-SIM, Athens, Greece 2016.

Transcription

1 Androniki Kavoura Damianos P. Sakas Petros Tomaras Editors Strategie Innovative Marketing 5th IC-SIM, Athens, Greece 2016 ö Springer

2 Part I Creativity, Innovation and Entrepreneurship Competence in Higher Education Transversal Competences as a Medium of Teaching. The Case of Creativity, Innovation and Entrepreneurship 3 Andres Boza, Marta Femändez-Diego, Leonor Ruiz, Mariluz Gordo, M.M.E. Alemany, Faustino Alarcön and Llanos Cuenca Using Data Sources, Tools and Applications Düring Data Mining in Marketing Management of Higher Education 11 Martina Junkovä Integration of the Theory and Practica in Continuity with the Development of Key Competencies One of the Necessary Areas of Solutions for the Czech University Education 17 Marcela Göttlichovä Part II New Ways of Marketing Analytics Social Media Analytics Empowering Customer Experience Insight 25 Jari Jussila, Mika Boedeker, Harri Jalonen and Nina Heiander Emotion-Gauge: Analyzing Affective Experiences in B2B Customer Journeys 31 Tuula Andersson, Mika Boedeker and Vilma Vuori Customer Perceived Value A Key in Marketing of Integrated Solutions 37 Nina Heiander, Virpi Sillanpää, Vilma Vuori and Olavi Uusitalo Reliability and Perceived Value of Sentiment Analysis for Twitter Data 43 Jari Jussila, Vilma Vuori, Jussi Okkonen and Nina Heiander XV

3 xvi Part III Development and Marketing Strategies in Innovative Technological Enterprises Measuring the Impact of Burnout on Job Satisfaction and Organizational Commitment 51 G. Zapantis, M. Skordoulis, M. Chalikias, D. Drosos and A. Papagrigoriou The Relationsbip Between Subordinates and Supervisors and the Impact on Job Satisfaction and Efficiency of the Employees 57 G. Tsitmideli, G. Sidiropoulos, M. Chalikias, D. Drosos and P. Kalantonis Part IV 6th Symposium on Management Challenges (IANOS): Crisis Kills or Links? The Role of Organizational Culture in the Greek Higher Tourism Quality 65 D. Belias, E. Velissariou, A. Koustelios, K. Varsanis, D. Kyriakou and L. Sdrolias Integrating Total Quality Management Philosophy in the Greek Tourism Sector 71 D. Belias, E. Velissariou, A. Koustelios, K. Varsanis, D. Kyriakou and L. Sdrolias The Role of Organizational Culture in Greek Higher Education Quality 77 D. Belias, D. Kyriakou, A. Koustelios, K. Varsanis and L. Sdrolias Integrating Total Quality Management Philosophy in Greek Higher Educational Institutions 85 D. Belias, A. Koustelios, K. Varsanis, D. Kyriakou and L. Sdrolias Relationship Between Supervisors Emotional Intelligence and Transformational Leadership in Hotel Organization 91 Tryfon Vasilagos, Panagiotis Polychroniou and Leonidas Maroudas Dynamic Combination of Automatic Forecasts for Corporate Budgeting 97 Sotirios D. Nikolopoulos Financial Text Mining in Twitterland 105 S.D. Nikolopoulos, I. Santouridis and T. Lazaridis

4 xvii Part V 2nd Symposium on Business Modelling Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences 117 Ioannis C. Drivas, Apostolos S. Sarlis, Damianos P. Sakas and Alexandros Varveris Communicating Strategically for Improving Team Effectiveness in ICTs Organizations 125 I.C. Drivas, D.P. Sakas and C. Riziotis Part VI 2nd Symposium on Healthcare Services: Special Aspects and Challenges in an Evolving Environment Improve the Effectiveness of the Provided Healthcare Services and the Efficiency of a Public Hospital in the Light of a Manager 135 Papadaki Maria and Platis Charalampos The Use of Information System at Public Hospital Pharmacies in Greece: Myths and Reality 143 Ioannis Karafyllis, Charalampos Platis and George Pierrakos Organization Style and Its Effect on Employee Satisfaction and Personal Performance 151 Platis Charalampos and Zoulias Emmanouil A Prospective Evaluation of Health-Related Quality of Life of Cancer Patients Receiving Day and Home Care Services in Greece 159 George Pierrakos, Dimitra Latsou, Aspasia Goula, John Pateras, John Nikolados, Charis Platis, Markos Sarris and Sotiris Soulis The Role of Local Government in the Provision of Social Services in the Third Age. Case Study: The Municipality of Volos 165 Papadimitriou Athanasia, Platis Charalampos and Zoulias Emmanouil Part VII Marketing Communications in Online Communities Pharmaceutical Marketing STAR 173 Tiago Costa, Teresa Tiago, Flavio Tiago, Sandra Paria and Joäo Couto Comparison Shopping Websites and Their Impact on Consumers' Purchase Intention 179 Theodoras Kentistos-Rannos and Prodromos D. Chatzoglou

5 xviii Part Vffl The Role of Branding for Companies and Countries Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity 189 Olga Juraskova, Martina Jurikova and Romana Cockova Current Perception of a Brand in Czech Consumers' Mind 197 Martina JuHkovä and Josef Kocourek Generation Z and Religion in Times of Crisis 205 Aikaterini Stavrianea and Irene Kamenidou Consumer Brand Relationship Development Process in the Context of Online Booking Services: The Role of Cogniüve and Affective Drivers 213 A.N. Giovanis, P. Athanasopoulou and S. Mamalis Fashion Brands, Social Media, and Consumers' Exposure to Marketing Messages 221 Artha Sejati Ananda, Angel Hernändez-Garcia and Lucio Lamberti A Report on Museum Branding Literature 229 Zoe-Chans Belenioti, George Tsourvakas and Chris A. Vassiliadis "Greek Breakfast": A New Tourism Brand Name for an Age-Long Gastronomy Tradition 235 Kontis Alexios-Patapios and Gkoumas Aristeidis Part IX User Generated Content and Marketing Clifif Diving in Virtual Communities 245 Teresa Tiago, Flavio Tiago, Sandra Paria and Joäo Couto Attitüde Toward Change: Factors Aflfecting Hospital Managerial Employees' Resistance to Change 251 Vasiliki Amarantou, Stella Kazakopoulou, Prodromos Chatzoglou and Dimitrios Chatzoudes Part X Innovations on Shipping Management and Marketing Are Greek Tanker Operators Aware of IMO's Sustainable Maritime Transportation System and Willing to Follow Its Goals and Actions? 261 Athena Parsotaki and Aristotelis B. Alexopoulos Strategies in 'Shipping Business Management' 267 Alexandros M. Goulielmos

6 xix How Do Dry Bulk Freight Levels AfFect Minor Dry Commodity Trade and Shipping Marketing Düring Economic Recession Periods? 273 Konstantina Athanasiou The Process of Employing Greek Ship Officers Onboard Greek Ships: A Proposal for a New Recruiting Tool 281 Aristotelis B. Alexopoulos and Panagiotis Karagiannidis Evolution of Logistics Centers and Value-Added Services Offered in Port Areas and the Importance of Marketing 291 Afroditi-Anastasia Menegaki and Aristotelis B. Alexopoulos The Role of Marketing in the Shipping Industry in Gase of Accidents 299 Anastasios Georgakis and Aristotelis B. Alexopoulos The Commercial and Economic Effects of Fuel Additives in the Maritime Industry in a Heavily Environmental^ Regulated Market 307 Jason Merkouris-Stylopoulos and Aristotelis B. Alexopoulos Part XI 2nd Symposium on Business Informaücs and Modelling Software Protection and Piracy Focusing on the 2008 Crisis: A Comparative Study and Simulation Modeling Regarding the Gase of Greece, Germany, and England 319 John Hlias Plikas, Nasiopoulos K. Dimitrios, Panagiotis Delis and D.S. Vlachos Decision Support Systems and Strategie Information Systems Flanning for Strategy Implementation 327 Poris Kitsios and Maria Kamariotou Modeling and Simulation of Promotion Procedures for IT Companies Through Facebook 333 Tsiavos G. Panagiotis, Pachtiti E. Foteini, Nasiopoulos K. Dimitrios, Damianos P. Sakas and D.S. Vlachos Modeling and Simulation for the Development of Innovative Ideas for Video Games in Smartphones 341 Tsomis Konstantinos, Koukouris Georgios, Damianos P. Sakas, Nasiopoulos K. Dimitrios and D.S. Vlachos Mobile Commerce and Success Factors. Simulation and Modeling of the Problem 349 Aristotelis Chantzaras, Nasiopoulos K. Dimitrios and D.S. Vlachos

7 XX The Simulation Model of Supply Chains on tiie Macroeconomic Level is tiie Tool to Control the Economic Development of the Region 357 Natalia Lychkina, Elena Molodetskaya and Yulia Morozova Calculating Handling of Business Resources for Establishing a Successful Information's Technology Project 363 Christos Chaldezos, Damianos P. Sakas, Nasiopoulos K. Dimitrios and Despina S. Giakomidou Calculating Handling of Company Resources for Establishing an Effective Project Team 369 Christos Chaldezos, Damianos Sakas, Nasiopoulos K. Dimitrios and Despina S. Giakomidou Businesses: The Association Between Their Export Performance and Information and Communication Technology Adoption 375 John Hlias Plikas, Nasiopoulos K. Dimitrios, Eleni-Karveli Glynou, Damianos P. Sakas and D.S. Vlachos Modelling the Process of a Web-Based Collaboration Tool Development 383 Nasiopoulos K. Alexandras, Sakas P. Damianos, Nasiopoulos K. Dimitrios and Vlachos S. Dimitrios Comparing Serum and XP Agile Methodologies Using Dynamic Simulation Modeling 391 Nasiopoulos K. Alexandras, Damianos P. Sakas, D.S. Vlachos and Nasiopoulos K. Dimitrios The Development of New Ideas for IT Products, Through Social Media 399 Pachtiti E. Foteini, Nasiopoulos K. Dimitrios, Damianos P. Sakas and D.S. Vlachos Multicriteria Assessment of Alternative Policy Scenarios for Achieving EU RES Target by Ioannis Papadogeorgos, Aikaterini Papapostolou, Charikleia Karakosta and Haris Doukas Mechanisms of Management Process Improvement of an Ed ucational Institution 413 Omarava Naida Omarovna, Omarov Omar Alievich and Ivanova Yelena Vladimirovna

8 xxi Part XII 6th Symposium on Integrated Information The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals 429 Apostolos P. Sarlis, Ioannis C. Drivas and Alexandras Varveris Implementation and Dynamic Simulation Modeling of Search Engine Optimization Processes. Improvement of Website Ranking 437 A.S. Sarlis, I C. Drivas and D P. Sakas Instagram Company Page Creation Modeling and Simulation 445 A.S. Sarlis, D P. Sakas, D P. Vlachos and A. Antoniou Two Years on Developing Metrics for Crowdsourcing with Digital Collections 453 Tuula Pääkkönen Ethics and Medical Research 459 Kotsori Ioanna Soultana Is the Market Value of Software Yendors Affected by Software Vulnerability Announcements? 465 Georgios Spanos, Lefteris Angelis and Kyriaki Kosmidou Conceptual Search Algorithms for FDB Databases 471 E.N. Petraki, E.J. Yannakoudakis and C A. Kapetis Blocking for Entity Resolution in the Web of Data: Challenges and Algorithms 479 Kostas Stefanidis Analysis of GW AP Collected Tags in the Description of Heritage Materials 483 Tomislav Ivanjko and Sonja Spiranec Selective Monitoring of the Safety of Railway Buildings 489 Paolino Di Feiice Group Recommendations in MapReduce 495 Vasiiis Efthymiou, Petros Zervoudakis, Kostas Stefanidis and Dimitris Plexousakis APANTISIS: A Greek Question-Answering System for Knowledge Base Exploration 501 Emmanouil Marakakis, Haridimos Kondylakis and Papakonstantinou Aris

9 xxii News Articles Platform: Semantic Tools and Services for Aggregating and Exploring News Articles 511 Koralia Papadokostaki, Stavros Charitakis, George Vavoulas, Stella Panou, Paraskevi Piperaki, Alis Papakonstantinou, Savvas Lemonakis, Anna Maridaki, Konstantinos Iatrou, Piotr Arent, Dawid Wiäniewski, Nikos Papadakis and Haridimos Kondylakis Data Mining of World Bank Indicators 521 Maha A. Hana Why Today's Marketers Are Getöng It Wrong 529 Michael A. Belch Ontology-Based Term Malching Approaches in Social Media 533 Mariam Gawich, Marco Alfonse, Mostafa Aref and Abdel-Badeeh M. Salem Index 545