2016 OPENINGS. The countdown P.03. has begun! IMAGES Cap3000, a mythic place P.10
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1 # JUNE 2015 magazine by ALTAREA COGEDIM COME AND SEE US AT THE SIEC, STAND B4 IMAGES Cap3000, a mythic place P In France and abroad, an overview of news from our shopping centers P.12 BRANDS Gares & Connexions The Altarea Cogedim difference P.17 // HEADING PARIS BOULEVARD MACDONALD L AVENUE 83 - TOULON-LA VALETTE 2016 OPENINGS The countdown P.03 has begun!
2 02 03 EDITORIAL THE LATEST SUCCESS IN PARIS RAIL STATIONS, OPENINGS IN 2015 AND 2016 AND THE DEVELOPMENT PIPELINE ON PRIME LOCATIONS ALL DEMONSTRATE ALTAREA COGEDIM S DYNAMIC. FRÉDÉRIC LALOUM // General Manager Leasing Altarea Commerce T his new issue of Retail Magazine testifies to the retail dynamic of Altarea Cogedim. We will look at the transformation of the Paris- Austerlitz and Paris-Montparnasse rail stations, two competitions won in 2014 and early Building on the expertise developed in the Paris-Est and Paris-Nord projects, we owe this new achievement to our ability to design the on-the-spot retail space of tommorow. The news from our centers is especially rich halfway through the year. Marques Avenue highway A13 has just been inaugurated. The concept enhanced the initial offering of our Aubergenville Family Village, near Paris. Macdonald will open their doors in Today we are doing everything to make these openings major events. Another banner headline for our Group: Cap3000, mythic place, is still transforming to offer its Nice-based and its international customers all the retail sales outlets and services they could dream of (135,000 sqm, 300 stores). Finally, Altarea Cogedim s momentum is embodied through the major mixed-use projects led by the Group. After Massy Place du Grand Ouest, we have just won a magnificent mixed-use project of 65,000 sqm including 700 homes and 20,000 sqm of shopping and entertainment in Bezons (95) OPENINGS The countdown has begun! The Group will open two emblematic centers on prime locations. L Avenue 83 in Toulon-La Valette and Paris Boulevard //// Design and production: (COBR004) Photo credits: Altarea Cogedim, Vincent Bourdon, Fotolia, Getty images, rights reserved. Non-contractual document, subject to modifications. June Two shopping and leisure centers will open in 2016: L Avenue 83 in Toulon-La Valette and Paris-Boulevard Macdonald in northern of Paris. In all, Altarea Cogedim designed more than 80,000 sqm of shopping and entertainment in these two locations. What will they look like? How will these centers be organized? Which retailers will be there? Take a guided tour
3 04 Paris HeadiNG images 360 brands 05 HeadiNG a parisian program with major players, veritable anchors in each of their activities. key FiGureS 32,000 sqm of shopping in PAris WiTh 1 AreA of 2,500 sqm devoted To restaurants ProJeT LoCATed 1 ACross from An operating ugc multiplex c nema And ACCessiBLe By The rosa PArks rail station (TrAM T3B And rer eole)
4 06 toulon HeadiNG images 360 brands HeadiNG l avenue 83: 95% leased a year before opening, the center boasts prestigious retailers like Primark, Pathé, New look, Nike, etc. to satisfy its customers. key FiGure 51,000 sqm of shopping And entertainment WiTh MediuM sized stores And several stores entertainment area one 16-screen Pathé multiplex CineMA 1 fitness CenTer 1 ChiLdren s AreA 2,000 sqm food CourT WiTh 120 restaurants 7,000 sqm at the center of one of the most powerful retail offerings of southern France.
5 08 09 IMAGES PARIS RAIL STATION: FOUR AND COUNTING! The Paris-Austerlitz project Gare du Nord The Paris-Montparnasse project Gare de l Est GARE DU NORD STATION 550,000 TRAVELERS/DAY More than 3,500 sqm UNDER RENOVATION GARE DE L EST STATION 35 million TRAVELERS/YEAR 6,500 sqm OF SHOPS IN THE HEART OF THE STATION WITH DIRECT ACCESS FROM THE METRO A recognised expertise Gare du Nord station Gare de l Est station With over 10 years experience, Altarea Cogedim has acquired unique know-how in the creation and marketing of retail spaces in transit areas. As a designer and manager of shopping concourses in the Gare du Nord Station and the Gare de l Est Station, Altarea Cogedim has designed a new retail offering specifically adapted to rail stations. This meets the new needs of travelers and their changing shopping habits. AUSTERLITZ STATION 22 million TRAVELERS IN ,000 TRAVELERS PER DAY IN 2014 MONTPARNASSE STATION 50 million TRAVELERS IN million TRAVELERS IN , 000 sqm DEVELOPED Montparnasse station Austerlitz station Rail stations whose retail spaces are managed by Altarea Cogedim
6 10 11 A MYTHIC PLACE: IMAGES CAP3000 CAP3000 unveils its projects For several months, a temporary edifice has adorned the Cap3000 terraces. This space is designed to host sales meetings, future press conferences, elected officials and the general public, thanks to a gallery telling the history of the center from its inauguration in 1969 up to the present expansion-renovation project that should be completed by A initial rebuilding phase will be finalized in Cap3000 will soon offer 135,000 sqm with 300 stores to satisfy the expectations of a national and international clientele sqm WATERFRONT OF SHOPS, SERVICES AND ENTERTAINMENT 300 STORES AND RESTAURANTS
7 12 13 In France and abroad, an overview of headline news from our shopping centers in operation, undergoing expansion or in development. IN OPERATION QWARTZ celebrates its 1 st year! The first connected regional shopping center, QWARTZ celebrated its first anniversary! This event was celebrated with unique events highlighting the center s original positioning. Since its opening on 9 April 2014, QWARTZ has already welcomed several million visitors for an unprecedented digital and connected shopping experience. The premium retail and entertainment offering, driven by brands including the Marks & Spencer - Primark duo, which cover over 5,000 sqm each, along with a Carrefour hypermarket featuring the latest digital innovations, is winning over ever more customers. QWARTZ was also recognized at the November 2014 MAPIC Awards. 160 SHOPS AND RESTAURANTS 12 MEDIUM SIZE STORES INCLUDING A 12,000 SQM CARREFOUR HYPERMARKET 3,000 PARKING SPACES SANT CUGAT gets a face lift The renovation work on the Barcelona shopping and entertainment center has been completed, revealing a renewed central plaza. Inditex group retailers took advantage of the renovation to increase their size. The arrival of Sephora, Decimas and Springfield, complete the center s varied offering, which develops more than 50,000 sqm spread overtwo levels, with 100 shops,a multiplex cinema, 10 restaurant chains and a 22,000-sqm Eroski hypermarket. Catchment area 1.7 million INHABITANTS 2,500 PARKING SPACES JAS-DE-BOUFFAN The new center opens its doors! The new Jas-de-Bouffan shopping center opened its doors on 8 April this year. It now offers a 10,000-sqm shopping mall featuring 68 shops and restaurants, 6 kiosks and play areas, 16 locations dedicated to pop-up shops, a Casino hypermarket and more than 1,500 parking spaces. The center, which already had major national retailers like Courir, Burton or Camaïeu, now features new attractive brands that complete the retail offering. These include Tiger (1 st retail outlet in France), Kiko, Ikks, Swarovski and Jules. In the heart of a customer catchment area of 220,000 inhabitants, the new center meets the expectations and changing needs of an increansingly urban clientele.
8 14 15 IN OPERATION U N D ER D E V E L OPM ENT MARQUES AVENUE A13 Out to conquer western Paris With Marques Avenue A13, Altarea Cogedim and Concepts & Distribution have created a new generation of Marques Avenue villages. The spearhead of this new concept, Marques Avenue A13, located in Aubergenville, near the A13 highway, displays original architecture, structured around a landscaped space and an open-air promenade. For the first time in France, an outlet center boasts an array of outstanding qualities: an exceptional customer catchment area with ideal motorway visibility and accessibility. With its 100% wood construction, Marques Avenue A13, which has just opened its doors, combines a diversity of sectors (fashion, sports, home, cosmetics, etc.) for customers full satisfaction. DUE TORRI The shopping star On 15 June 2015, Due Torri, in Sezzano, near Bergamo, welcomed the singer Mika, who came to promote his latest album. His presence attracted thousands of his fans. This exceptional visit testifies to the dynamism of the center, an indispensable retail player in Italy. Located in a customer catchment area of nearly 900,000 inhabitants and offering 42,000 sqm of floor area, Le Due Torri brings together in one location a major retail offering, quality products, and advanced health services and knows how to put on a show! Catchment area 883,000 INHABITANTS Net floor area 42,000 SQM OF RETAIL FLOOR SPACE 2,400 PARKING SPACES CHARTRES 100,000 sqm of retail outlets will set up at the entrance to the city beginning in Offering a diversified retail mix, this regional shopping mall will include a retail hub featuring: a 20,000-sqm hypermarket; an entertainment area and food court overlooking ponds; specialized department stores and outdoor mid-size stores 3,000 free parking spaces. /////////////////////////////// Catchment area 230,000 INHABITANTS 3,000 FREE PARKING SPACES Catchment area 2 MILLION INHABITANTS Surface area 60,000 SQM FLOOR AREA 2,000 PARKING SPACES PROMENADE DE FLANDRE A major regional player The future Promenade de Flandre regional retail area, located in Roncq, will be a major player in the regional economy near the Belgian border. Altarea Cogedim will develop a new center on nearly 60,000 sqm of floor area at the entrance to the town. This complex, featuring of 5 department stores, 25 mid-size stores and shops, and 2,000 parking spaces, will serve a customer catchment area of 2 million inhabitants. The center s architecture was designed by Jean-Michel Wilmotte to fit seamlessly into its environment.
9 16 17 Altarea Cogedim group welcomes the best brands to its shopping centers. Take an up-close look at what s been going on with our retailers. GUEST Altarea Cogedim stands out for the quality of its dialog with our teams. stations both from an economic and consumer behavior point of view. U N D ER D E V E L OPM ENT BEZONS Heart of the city Altarea Cogedim has won the competition launched by the City of Bezons (95) for the construction of a 65,000-sqm mixed-use project. The project will involve building 700 homes and a shopping and entertainment area of nearly 20,000 sqm, a 3,500-sqm hypermarket, neighborhood shops, a multiplex cinema and a food court. Net floor area 65,000 SQM 20,000 SQM OF SHOPS AND LEISURE 1 3,500-SQM HYPERMARKET MASSY Place du Grand Ouest The first stone was laid in March for the Place du Grand Ouest program in Massy. The program will develop 900 homes, 8,000 sqm of neighborhood shops, a 150-room hotel, a 9-screen cinema and a conference center, spanning a total area of 100,000 sqm. This new section of the Atlantis neighborhood located at Massy s TGV and RER transportation hub is set to become the heart of the Southern gateway to Greater Paris. It reflects all of Altarea Cogedim s know-how to design pieces of the city where retail and lodging meet the needs of major cities and their inhabitants. Thanks to the quality of the operation, Altarea Cogedim was able to mobilize several decisive partners, like the Pathé Cinemas and Carrefour brands. 100,000 SQM NET FLOOR AREA 8,000 SQM OF SHOPS & RESTAURANTS 1 PATHE CINEMA WITH 9 SCREENS 1 CONGRESS CENTER 1 HYPERMARKET CARREFOUR FRÉDÉRIC MICHAUD// Director of Development Gares & Connexions After Paris-Montparnasse, Altarea Cogedim has won the transformation of the Paris- Austerlitz station: what do you think made the difference? Undeniably, your Group stands out for the quality of the dialog developed with our teams. Many exchanges and iterations provided mutual enrichment throughout the selection process. The Altarea Cogedim teams have a view of the profession that lets us step back and question ourselves. In addition, the selected project had a diversified offering and merchandising suited to the needs of travelers and to our own expectations since we wanted to expand the range of retailers present on both sites. Altarea Cogedim s offer stands out from its competitors offers by taking into account the uniqueness of these rail Could you give us some more details about your current projects? The retail part of the Paris- Austerlitz project, scheduled to be delivered in 2020, will fan out under the arch of the historic hall. The many buildings, located today between the station and the gardens of the Pitié-Salpêtrière hospital, will be replaced by a new complex spanning almost 20,000 sqm. As for Paris- Montparnasse, three issues govern the transformation of the station. First of all, we have to anticipate the sustained traffic for the whole complex, which will serve 80 million travelers in Next, we have to increase travelers comfort by designing new spaces, as most of the station dates back to the 1960s. Finally, we have to develop the services offered to travelers and satisfy their needs. To this end, 19,000 sqm of surface area will be completely re-designed. How do you work with Altarea Cogedim s teams? Thanks to sustained interaction and good coordination with the teams, we are able to meet travelers changing expectations by designing the Paris rail stations of tomorrow.
10 18 19 TIGER the new retail brand sets up in France KIKO joins the shopping area in the Gare du Nord station DESIGUAL western breeze for the colorful brand CLAUDIE PIERLOT makes its debut at Cap3000 Tiger has leased its first French site in the Jas-de-Bouffan shopping center, located near Aix-en-Provence. The brand will also open a store at Toulon-La- Valette. The Danish design brand, founded 25 years ago, is recognized for its creativity, the practicality of its products and its great sense of humor, all at affordable prices! /////// More information online at The Italian cosmetics brand Kiko offers an avant-garde line of makeup and skincare. Very high quality, safe and effective products, created to satisfy women s beauty desires. The shop will open its doors in September in Gare du Nord. More information online at Gare du Nord Paris 550,000 travelers per day 3,800 sqm You can discover the new Desigual shop in the Espace Jaurès shopping center located in Brest. Created to become the shopping reference in the Finistère capital, Espace Jaurès is at the center of all trends: fashion, culture, entertainment, lifestyles, etc. More information online at Alongside Sandro, Maje and Ikks, Claudie Pierlot is one of the brands that has recently joined the center. The fast-growing center s customers are already delighted with Claudie Pierlot, a retailer for urban women. More information online at Cap3000 Nice 1,000,000 inhabitants in the catchment area 4,500 parking spaces Jas-de-Bouffan Aix-en-Provence 220,000 inhabitants in the catchment area 1,700 parking spaces BOUTIQUE MARATHON come and test your running equipment In a great location spanning more than 300 sqm, Boutique Marathon has taken up residence in Bercy Village. The most prestigious brands of shoes, textiles and electronic accessories for running are now available for sports enthusiasts. More information online at Bercy Village Paris 12 th arrondissement 4,462,899 inhabitants in the catchment area 3,000 parking spaces Espace Jaurès Brest 400,000 inhabitants in the catchment area 740 parking spaces
11 PROMENADE DE FLANDRE RONCQ REGIONAL RETAIL AREA. 60,000 SQM OPENING : km from the Belgian border Lille on Highway A22 Across from the Auchan Roncq Shopping Center Department stores & Medium size stores, Shops & Restaurants CDAC authorized CONFIDENTIAL DOCUMENT An AltareaCogedim / Immochan joint project Leasing Contact: Altarea
12 «THE MYTHIC PLACE» «THE MYTHIC PLACE» N ICE C Ô T E D AZUR N ICE C Ô T E D AZUR NON-CONTRACTUAL DOCUMENT sqm 300 STORES - WATER FRONT sqm 300 STORES - WATER FRONT
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