REGIONAL STRATEGY AND REGIONAL ACTION PLAN

Transcription

1 Sustainable Transport and Tourism along the Danube REGIONAL STRATEGY AND REGIONAL ACTION PLAN Action Author Bratislava Self-Governing Region 31/08/2013

2 IMPRESSUM CONTACTS Coordination: Bratislavský samosprávny kraj Sabinovská 16, P.O. Box Bratislava web: Authors: AUREX spol. s r.o. Ľubľanská Bratislava web: More information about TRANSDANUBE and the project activities &results are available at Page 2 / 82

3 CONTENT 1 REGIONAL DEVELOPMENT STRATEGY FOR SUSTAINABLE TRANSPORT AND TOURISM Objectives Regional conditions framework Gap Analysis REGIONAL ACTION PLAN List of development Measures Evaluation of Development measures Consultation process Prioritisation of feasible development measures SUMMARY ANNEXES Bibliography Strategic and Conceptual documents overview Maps of accessibility of individual categories of tourism attractions Best practice examples Page 3 / 82

4 1 REGIONAL DEVELOPMENT STRATEGY FOR SUSTAINABLE TRANSPORT AND TOURISM INTRODUCTION Danube region has good preconditions for tourism development. It abounds with natural, cultural and historical potential, which may develop into making a tourism offer and create quite a diverse range of products. On the other hand, the development potential of the Danube is not fully used. This is due to, inter alia, transport accessibility, or the availability of relevant information, which often creates a barrier to attendance. Topic of sustainable mobility and sustainable tourism follows the Europe 2020 strategy, which considers smart, sustainable and inclusive growth. With this strategy, the European Commission seeks to base the economic growth on better indicators of energy efficiency, low-carbon economy and renewable energy. As a tool for sustainable development for a whole Danube Region serves European Union Strategy for the Danube Region, which includes priority area aimed at: Improve the mobility and multimodality, in which should be ensured sustainable metropolitan transport systems and mobility, enhanced regional and local cross-border infrastructure as well as an access to rural areas and developed multimodality and intelligent transport systems, Promote culture, tourism and contacts between people, in which should be improved sustainable mobility and transport links via rail, bus and shipping in the Danube countries and promoted green transport links and cycle tourism. Sustainable development regional strategy for the transport and tourism ( Strategy ) is carry out within the transregional project TRANSDANUBE, funded through South-East Europe Transnational Cooperation Programme, whose main objective is the development of tourist attractions in the regions along the Danube through the promotion of sustainable mobility, natural and cultural heritage. The Strategy builds on previously developed analytical study of the state of the art of sustainable mobility and tourism in the Danube region, which was developed for Bratislava Self-governing region, which have mapped the current state of tourism and in particular the possibilities of sustainable mobility in tourism. Strategy consists of two parts: (1) Regional Strategy and (2) Regional Action Plan. Strategy and Regional Action Plan follow the activities carried out under the project Transdanube, in which the vision of sustainable mobility and tourism in the Danube region were discussed and four key areas of concern were determined: Page 4 / 82

5 1. Sustainable mobility offers, 2. Sustainable tourism product, 3. Information and Marketing 4. Financial possibilities, organizational and legislative framework. In terms of territorial specification Regional Strategy covers the development of whole area of interest of Danube region on Slovak territory (Bratislava, Trnava and Nitra region). It forms a logical framework for defining action plans in the individual regions. Regional Action Plan describes in detail the implementation of strategy for specific (limited) area. Due to the fact that the bearer of this strategy is the Bratislava Self-governing region, Regional Action Plan is based on the needs of the Bratislava region and identifies development projects primarily for the Bratislava region. The project aim is to develop a strategy for sustainable mobility with respect to the development of tourism in the respective regions along the Danube, including rail, public, cycling and shipping transport in order to implement the concept of sustainable tourism the Danube region. The reason for the creation of appropriate conditions for the public transport development is also an effort to reduce the negative impacts of individual motorized transport on the environment and safety on roads. Strategy, following the vision of the project, is defining objectives, priorities and measures in the field of development of sustainable mobility, tourism, information and marketing, as well as organizational and legislative framework that will support and enhance the competitiveness of the region and will contribute to ensuring the development of the tourism sector in Danube region. Regional Action Plan proposes a series of concrete projects with a detailed description, indicative budget and implementation horizon to achieve these objectives. In fulfilling the objectives of the Strategy and implementation of a Regional Action Plan is necessary to take into account the overarching goal of ensuring sustainable development of the territory. As an assumption for higher use of the potential of Protected area Dunajské luhy and Little Danube is the identification of old environmental burdens dating from the industrial production of the past, which may represents a risk for tourism development in the future. Page 5 / 82

6 1.1 OBJECTIVES The structure of objectives determined within strategy in question consists of following objectives: the global objective, which is defined on level of common strategy specific objectives, which are defined on level of individual interest areas (sustainable mobility supplies, sustainable tourism products, information and marketing and financial possibilities, organizational and legal framework) operational objectives, which are defined on level of concrete actions. Target group for which this strategy is defined is created by residents of the area in question, i.e. residents of towns and municipalities located in the Danube region 1. The center target group is created by residents of the Slovak capital city Bratislava and its near surroundings. Global objective: To improve the conditions for the development of tourism in surroundings of the river Danube through the sustainable mobility Scheme 1 Interconnection of individual objectives levels 1 For the project TRANSDANUBE purposes, within which this strategy is handled Danube region has been defined as the area of 50km distance from the Danube flow. Page 6 / 82

7 1.1.1 SPECIFIC OBJECTIVE 1: INCREASE THE SUSTAINABLE MOBILITY OFFER Priority 1: Sustainable mobility offers Operational objective 1.1: Enhance the quality and enlarge the offer of transportation service in areas of the river Little Danube, reservoir Hrušov and protected area of Dunajské luhy Minimum standards to be achieved in 2020: Expansion of cycle route network in the near of Little Danube with educational routes with connection to the international route Eurovelo 6 and Eurovelo 13. The network of cycle routes in the area of Hrušov reservoir will be built with the connection to the cross- border cycle routes system in Hungary and Austria. At minimum two starting points of PLA Dunajské luhy and its surroundings will be accessible through Bratislava s integrated transport system. Indicators: 15 km of new cycle routes will be built (strengthen, marking, insertion into the cycle routes network). Reconstruction of 15 km of already existing cycle routes. Operational objective 1.2: To create conditions for enhancement the use of water transport on the rivers Danube and Little Danube Minimum standards to be achieved in 2020: One regular ship transport connection between Bratislava center and Hrušov reservoir. One regular cross-border ship transport connection in the area of Water Works Gabčíkovo. In the area of Water Works Gabčíkovo will be at least two new ports available for tourists for passenger ship and yachts with the corresponding infrastructure. Accessing of at least two ports for non motorized boats on Little Danube. Building of two junction channels in the near of small river electric plants on Little Danube to increase the navigability of Little Danube. Indicators: Count of ship public transport connections on the river Danube passing through Bratislava (two connections: regular or seasonal). Accessing of four ports for non motorized boats on Little Danube. Page 7 / 82

8 1.1.2 SPECIFIC OBJECTIVE 2: ENHANCEMENT OF THE QUALITY AND DIVERSITY OF TOURISM PRODUCTS Priority 2: Products of sustainable tourism Operational objective 2.1: To use the potential of water tourism on the river Little Danube Minimum standards to be achieved in 2020: Creation and availability of minimum three new attractions in the Little Danube region. Renovation and availability of at least two water mills of Little Danube for touristic purposes. For tourists in the Little Danube region will be created complex two days thematic package of water tourism. Indicators: Count of reconstructed touristic attractions in Little Danube region and its surroundings ( two new attractions). Two reconstructed water mills of Little Danube. Operational objective2.2: To create conditions for the use of environmental tourism product in the PLA of Dunajské luhy and its surroundings Minimum standards to be achieved in 2020: Creation of at least two new attractions of touristic environmental products in the PLA Dunajské luhy and its surroundings. Accessing of the one educational path at the minimum in the PLA Dunajské luhy and its surroundings. Indicators: Count of newly created attarctions of tourism in the PLA Dunajské luhy (2 newly created attractions). 5 km of educational paths available in the PLA Dunajské luhy located in Bratislava county. Operational objective 2.3: To enable river boat transit through the old channel of the river Danube Minimum standards to be achieved in 2020: Feasibility study production of the Danube old channel navigability project and mapping of tourism development potential in its surroundings Page 8 / 82

9 Indicators: Building of one entry point for Danube old channel vessels. Old channel of the river Danube usage for touristic and recreational purposes SPECIFIC OBJECTIVE 3: INNOVATIONAL OFFER OF INFORMATION AND AIMED PROPAGATION OF TOURISM PRODUCTS Priority 3: Information and marketing Operational objective 3.1: Easily accessible information about tourist activities in Danube region Minimum standards to be achieved in 2020: Tourists will have at their full disposal complex portal with the offers of touristic attractions in Danube region with the supply of possibilities for public transport or non motorized transport. Indicators: Five established projects aiming the awareness increase of touristic attraction in Danube region. Operational objective 3.2: To increase the propagation of tourist products of gastronomy and hiking in the rural areas of Danube surroundings Minimum standards to be achieved in 2020: Production of at least two information material about countryside tourism products and gastronomy in the Danube region. For tourists in the Danube region at least two new thematic packages of tourism products will be created. Indicators: Five new thematic packages of tourism products in the Danube region. Operational objective 3.3: Support the tourism in the area of the river Little Danube through the creation of the product and its promotion Minimum standards to be achieved in 2020: Page 9 / 82

10 Production of one publication at minimum with the information, maps and indications about cycle routes, water paths, restaurant and accommodation possibilities. Indicators: One promotion material created about possibilities of tourism in the Danube region SPECIFIC OBJECTIVE 4: BETTER FINANCIAL, ORGANIZATIONAL AND LEGAL CONDITIONS FOR SUSTAINABLE MOBILITY AND TOURISM Priority 4: Financial options, organizational and legal framework Operational objective 4.1: To ensure financial resources to support activities in the field of sustainable mobility offers and tourism products in Danube region Minimum standards to be achieved in 2020: To ensure sufficient financial resources from the public sector to support the tourism sphere in the Danube region. To ensure supplemental financial sources from at least one private sector subject to support the tourism sphere in the Danube region. Indicators: Total volume of additional funds for the field of mobility support and tourism from public sources ( up to year 2020). Total volume of additional funds for the field of mobility support and tourism from private sources ( up to year 2020). Creation of subsidy scheme to support sustainable mobility and tourism in the Danube region. Operational objective 4.2: To create organizational precondition to ensure the horizontal and vertical coordination of key subjects activities Minimum standards to be achieved in 2020: Acceptance of at least one agreement about the cooperation between subjects of public administration to support the development of the Danube region. Indicators: Page 10 / 82

11 Count of created partnerships (e.g. PPP, working group) for purposes to support sustainable mobility and tourism development in the Danube region (one created partnership). Count of created cross-border platforms to develop tourism in the Danube region (one crossborder platform). Operational objective 4.3: To ensure the implementation of strategy into the Program of economic and social development of concerned counties and municipalities, and also monitor the progress of its implementation Minimum standards to be achieved in 2020: The implementation of sustainable mobility and innovative tourism products into the development papers of regional and local administration (PESD). Creation of common tourism development conception in the Danube region. Indicators: Count of accepted legislative tools to protect the environment and to support the tourism development and sustainable mobility in the Danube region (one legislative tool). Count of accepted strategic papers to support tourism development in the Danube region (one strategic paper). The implementation of strategy will be monitored through the scheme of measurable indicators. Monitoring of the state of strategy implementation will be ensured by Bratislava Self-governing region. Basis for the monitoring will be data provided by the Office of Bratislava Self governing region and involved municipalities. Page 11 / 82

12 1.2 REGIONAL CONDITIONS FRAMEWORK SUMMARY OF ANALYSIS OF SUSTAINABLE MOBILITY AND TOURISM IN THE DANUBE REGION AT PRESENT STATE 1. Transport system Through the Danube region two multimodal corridors are passing (IV. corridor: Dresden Prague Bratislava Vienna Budapest and V. corridor: Venice Koper Trieste Ljubljana Budapest Uzhgorod / supplementary road V.a/: Bratislava Žilina Uzhgorod). At present Slovakia is part of Schengen area and that is why borders of Danube region are open. The most important transit hub is considered to be Bratislava. The others transit hubs connecting railway and bus transportation with the local public transport are located in Trnava, Malacky, Dunajská Streda, Galanta, Komárno, Nové Zámky, Šaľa and Levice. Based on a few available information we can summarize, that the offer of regional public transport within regions is, excluding some exceptions, not attractive. Missing direct connections, low frequency and long waiting times during the exchange of connections are reasons why public transportation cannot competes private individual car transport. From the traffic and availability area of these attractions we can state, that attractions located in the surroundings of entry points have good accessibility thanks to public transport support. From the time point of view they are accessible up to 30 minutes without need of the connection exchange. Accessibility of the others attractions, which are located at the greater distance from the entry points is complicated and requires better logistics. In the most cases change of the connection and combined way of transport (train, bus) is needed. From the time perspective availability of attractions by direct connection up to 60 minutes and by combined transport more as 60 minutes. The main competitor of public transport is individual transport. In case of complicated exchanges and long lasting sections of the transport individual transport is the main competitor for the public transport which is at the end completely substituted. 2. Tourism sector Tourism in the monitored area is specialized mostly in recreation and stay close to the thermal water sources and sport activities concentrated near the Danube river and its tributaries. Danube tributaries are surrounded by floodplain forests with specific fauna and flora, which stimulated declaration of Protected landscape area Dunajské luhy. Very interesting attractions are also maintained water mills of Little Danube. Riches of thermal sources resulted into the building of thermal swimming pools which are visited by international clientele. The biggest swimming pools are visited by more as half of million visitors per year. Thanks to its locations regions are mostly oriented at summer sport activities - rafting, swimming, yachting, diving but also skating, running, cycling etc. Page 12 / 82

13 Recreational activities are completed by sport ones located at Danube embankment. Approximately 40 km path from Bratislava through Šamorín to Gabčíkovo (as part of the international cycle route EuroVelo 6) offers convenient conditions for cyclists. It is possible to pass this route by both banks of the Danube river. Suitable terrain condition and good socioeconomic location is reflected into the unconventional kinds of activities such as golf, automotive and racing tracks. Thanks to rich history the territory is full of cultural and historical monuments from time of Roman empire to the present. The largest number of historical monuments and museums and galleries is concentrated in the capital Bratislava. 3. Information systems While creating the tourism products, information about daily tourists are important, but these data are not officially published. This should be changed after release of implemented tourism satellite account results, which exactly establish methodology how to monitor counts of daily tourists. Based on the data analysis can be stated, that trend of all monitored indicators is increasing. 4. Organizational, legal and financial conditions Tourism and transport are meant to be one of the country s economic growth accelerator. They are difficult to develop without the support at the national level. Legal measures can create the framework for the support in the other hand can mean barriers in already mentioned areas of economy. Legal framework in the transport area is splitted into various sections according to the type of transport. The main legal framework for the tourism is Act no. 91/2010 Coll. on the support of tourism as amended by later regulations. Beside the legal framework, for the creation of transport and tourism analysis, it is important to know their institutional coverage. Transport and tourism belonging to the respective ministries, agencies, departments and sections reflects the pertaining importance to these areas. Tourism department has gone through a various ministries during the last years (Ministry of Economy, Ministry of Culture, Ministry of Transport, Construction and Regional development of Slovak Republic). Each transition includes the change of agenda, competencies and the most important aspects are missing which tourism institutions have which competencies. Area of transport is covered by Ministry of Transport, Construction and Regional development and each section such as Section of road transport and land communications, Section of railway transport and Section of Civil aviation and Section of waterborne transport. Also tourism belongs to the above mentioned ministry. Beside it fulfilling of tourism duties is covered by Self- governing regions, municipalities, Slovak tourist board, county organizations of tourism and regional organizations of tourism. Possibilities to finance projects from the area of sustainable transport and tourism from various sources and their combinations is a lot. Main sources of finance can be divided into two: own sources of regional administration, foreign repayable funds, foreign irretrievable funds and sources of private sector. Page 13 / 82

14 Ministry of Transport, Construction and Regional development of Slovak Republic and Slovak tourist board are present at national level. ŽSR (Railways of Slovak Republic), Železničná spoločnosť a.s. (Slovak rails, inc.) and Železničná spoločnosť Cargo a.s. (Slovak rails Cargo, inc) are covered by Ministry of Transport, Construction and Regional development of Slovak Republic. Their activities in the area of tourism development are directly connected to their competencies resulting from their institutional coverage. At regional level there are mostly departments of Self governing regions, county and regional tourism organizations. The key actors are organizations from private sector for example transport companies Slovak Lines, ltd, Regiojet, ltd, micro regional associations, local action groups etc. SWOT analysis Strength Transport and mobility: - Developed transport infrastructure - Convenient location at borders of three states - Good connection with Austrian public transport system (Vienna), train, bus, river, bicycle - Geographic location and accessibility of Bratislava as the center of the region - Integrated transport system of the Bratislava city - The offer of Danube cruise trips (passenger transport by the Danube river) - Well developed cycle routes (Eurovelo 6 and 13) - Increasing of cycle tourism popularity - Electromobility pilot project launched (project VIBRATE) Weaknesses Transport and mobility: - Unsolved static transport system in Bratislava and other cities, parking policy and parking system itself complicates the development - Underdeveloped conditions and infrastructure for future rise of cycle transport within cities (as sustainable form of the transport) - Data availability on national/ regional level as well as cross-border data - Regional disparities - Absence of direct railway connection of Bratislava Main station and Bratislava Petrzalka (direction to Austria) - Train and bus stations are not considered to be attractive public places (cleanness) - Aspect of time consuming travelling within the region by public transport( train/ bus) which is eliminated by individual transport (car) - Limited count of ports for recreational watercrafts - Underdeveloped network of cycle paths and routes, mostly around Komarno and Sturovo and connection between Danube cycle route and artery(connection between north and south) Turistický ruch: - High transport pressure, which is increasing during the years. Mostly directions from Samorinand Trnava to Bratislava Page 14 / 82

15 Tourism: - Nature potential: Dunajske luhy, Male Karpaty (Small Carpathians) and its vineyards, Maly Dunaj (Little Danube), Morava - Attractive cultural, historical and technological heritage and festivals/ activities: Bratislava, komarno, Trnava, castles (Devin, Cerveny Kamen, Smolenice, etc.), water mills. - Large scale of water sport possibilities within the region: Čunovo, Little Danube, lakes - Thanks to the locality high potential for foreign tourists increase - Increase of visitors counts in the past years - Thermal pools with high counts of visitors - Primary offer creates good conditions for development of non mass and eco friendly/ soft tourism form, walking tourism, cycle tourism, riding, hunting, fishing Tourism: - Seasonality summer period Limited amount of facilities/ interests within the region available during the bad weather conditions - The offer and level of available suplementary services - Insufficient care of cultural historical technical monuments which are abandoned - Data unavailability about the segmentation of visitors/ tourists at the place of attraction/ destination - Limited amount of developed and sold tourism products - Large difference between the touristic offers within the city and the municipality complex offer is missing - The absence of touristic packages - public transport included - The absence of spatial information and orientation - Favorable conditions for countryside tourism and agritourism Informational systems and organizational, legal and financial conditions: - Engagement into subregional associations, which aim is as the development of tourism (Centrope), as first results promotion of toureurope.eu - New initiatives/ projects connecting both banks of the Danube river and Morava (raft, cycling,) bridges... - Newly established organizations for tourism destinations (PPP), which begin at the market within the region(county organizations of tourism and regional organizations of tourism). Informational systems and organizational, legal and financial conditions: - Low level of coordination between involved partiesfor the purposes of cycle tourism development - The level of information, coordination and cooperation in the area of cross border transport and mobility is relatively low - Cross-border coordination and cooperation with Austrian/ Hungarian organizations - Insufficient international marketing - Weak cooperation between public and private sector - Limited count/ the absence of informational tourism systems in the region - The absence of common marketing strategy in the Danube region - Low language skills (English, German) of tourism employees outside of Bratislava mostly Opportunities Transport and mobility: -New planned integrated system of public transport in Threats Transport and mobility: - Increasing of motorization can decrease the interest in Page 15 / 82

16 Bratislava county from The usage of the Danube river as ecological water road - Present structure and the offer of public transport can be used as the basis for further integration and development of attractive tourism products - The possibility of new technology usage to increase the mobility products attractiveness in tourism (e-mobility, e bicycles, etc.) - Increase of fuel prices could lead to the increase of public transport usage - The potential to create alternative water route on the Little Danube flow new recreation connection of Bratislava - Komárno public transport and its usage - Environmental risk due to increase of traffic volume - The competition inability with hungarian side of the Danube, based on insufficient or missing investments into the infrastructure and/ or services - Accessibility decrease of periphery and county regions - The crises influence which decreases income of state and Self governing regions - The deterioration of vehicles technical conditions and infrastructure lack of funds for its support decreasing of the attractiveness - To complete the spatial orientation system Tourism: - Another development of Danube cycle route and its regional crossroads with Slovak routes and the extension of very popular Danube cycle route from Passau to Vienna - The potential of the Danube as the complex(tourism)(supported by European programs such as Danube region) - Increasing interest about sustainable tourism (soft tourism, ecotourism, agritourism, etc.) - The development of facilities for bad weather conditions and supplementing of already existing offer Tourism: - Impossibility to increase the tourism infrastructure quality, facilities and services level - Pending global financial crisis - Increasing competition, loss of existing markets and clients - Underestimation and disinterest about the maintenance of cultural, historical and technical monuments usable for tourism - Outflow of qualified employees abroad - The usage of agglomeration within larger region( Vienna, Brno, Budapest, etc.) to attract visitors - Increased interest in short term recreation by residents of the Danube region suburbanization and demand for new services and attractions Informational systems and organizational, legal and financial conditions: - The activity of civil associations within the support of cycle transport development mostly in the cities (cycle coalition, BiCyBa...) - BRAWISIMO survey (region BRAtislava WIen: Mobility behavior studies) which will deal with the collection of present compatibility data about the mobility and the transport during the year 2013 in Bratislava Self governing region and Trnava Self governing region(fall 2013) within cross-border project VKMAT-SK Informational systems and organizational, legal and financial conditions: - Financing from EU side and other external sources as the main source to finance the infrastructure and projects - Cooperation disinterest from subjects sides - Continuous insufficient coordination and cooperation between subject acting at tourism - National strategy of cycling for Slovakia will strengthen the development and the coordination Page 16 / 82

17 - The usage of external sources for financing the mobility development (PPP projects included) - The usage of external financing to speed up the increase of quality of tourism and recreational infrastructure, facilities and services - To complete common cross-border products and destination marketing with Austria and Hungary - To define the tourism strategy (marketing) for region development and promotion thanks to the cooperation of the involved parties of the Danube region Page 17 / 82

18 1.2.2 CONCLUSIONS After the location situation analysis is possible to conclude, that there is space for further development of sustainable transport and tourism. Primary offer creates very good conditions to develop non mass and eco friendly/ soft form of tourism such as walking, cycle tourism, riding, hunting and fishing. With the support of civil association activities, local action groups whether region residents themselves, suitable conditions to fill in the gaps will be created. But opportunities also bring risks. Subjects disinterest in cooperation, impact of economic crisis resulting to decreasing of municipalities and organizations budgets or increased environmental weight to the area can have negative impact on the overall area development. At the end it can be concluded, that to the topic of sustainable mobility and tourism in Slovakia is not pay sufficient attention. Fact is, that at present time pilot projects have been launched and key actors start to pay attention to the mentioned topic what creates positive premise to elaborate this theme in the future. By cooperation between private and state sector attractive touristic offer can be created, which will use transport mobility elements and will become able to compete individual transport. Page 18 / 82

19 1.3 GAP ANALYSIS Based on Gap analysis, through which gaps between desired state expressed by objectives set and present situation are identified, we can point at following gaps in individual areas: TRANSPORT SYSTEM A) insufficient infrastructure for pedestrians Within the Danube region the network of sidewalks and touristic paths for pedestrians is underdeveloped. The problem is long term neglect state and insufficient amount. Self-governing regions should pay more attention to this issue so residents together with visitors could know beauties of the Danube region closer. B) unexploited potential of the Danube river as the road for public transport For the promotion of sustainable mobility within the Danube region should transport through the Danube river be used in larger scale. Developing of this transport form, beside partial substitution of non conventional public transport, would increase the interest in tourism of the region. C) insufficient infrastructure for cyclists For further development of cycle tourism in the region area is needed maintenance, expansion and connection of already existing routes as well as building of new cycle connections. Insufficient interest in the preference of this transport form from Self-governing regions is reflected in low public interest. Cycle routes can be not only for recreation, but also as the connection of municipalities to ensure ordinary transport needs of area residents, what can support ecological aspect of sustainable transport. Also potential for cycle routes usage for running and in-line skating is appreciable TOURISM SECTOR A) unsatisfactory state of existing touristic attractions The barrier of increase of resident s interest in nature reservation visits, cultural monuments and others touristic facilities are their unsatisfactory conditions. To overcome this barrier increased maintenacne is needed. Revitalization of existing tourism products is less financially demanding as the building of new ones. B) low variety of attractions (insufficient amount of attractions) The other problem in gaining of new visitors is limited offer of provided touristic attractions. Higher variety of spare time spending possibilities can attract more and demanding tourists. Important Page 19 / 82

20 activity for Self-governing regions is identification of suitable projects and grant of flexible cooperation during their realization. C) insufficient offer of attractions for short term recreation for region residents Suburbanization of Bratislava fast settlement areas brings need to develop new kind of recreation short recreation during the day, or weekend recreation. Mostly young families with children are looking for this kind of relax. They are mostly new residents of capital s satellites, who are use spending free time the planned way, which is dynamic and optimal represents combination of sport, recreational and educational activities INFORMATION SYSTEMS A) weak awareness and promotion of existing attractions Insufficient promotion of the unit and publicity of individual attractions is another barrier, which defend further development of tourism in the Danube region. Good and understandable awareness about possibilities how to spend the spare time and usage of offered services are basis for successful development beginning. Keeping the high quality information system could be the answer to this barrier. B) unused potential of existing attractions (missing networking) Huge gap exists also while usage of area potential and individual attractions. Decision making offices task is to identify similar activities and integrate them into common, unified category. With limited financial, legal, personal and organizational capacities of Self-governing regions, this region development obstacle is the easiest to overcome ORGANIZATIONAL, LEGAL AND FINANCIAL FRAMEWORK A) inconsistent concept/coordination for the development of the Danube region The basis for each activity related to questions of tourism development is creation of unified, common concept for all Self-governing regions. The absence of common principle, procedure and prioritization are the issue at present. The creation of common documentation and its further acceptance will be positive step forward comprehensive development. B) insufficient international development cooperation of the Danube region Another important problem is the lack of international cooperation between actors within development of the Danube region at the lowest level. Getting to know the problems and demands of the population of the involved parties, as well as the exchange of experiences with their solutions, is extremely necessary component for good cooperation. Page 20 / 82

21 2 REGIONAL ACTION PLAN Defining a regional action plan represents the second (tactical) level in the planning hierarchy. Based on the objectives defined under a common vision (project Transdanube) the regional action plan is drawn up for the following four areas: 1. Sustainable mobility offers, 2. Sustainable tourism products, 3. Information and marketing and 4. Financial options, organizational and legislative framework. Scheme 2 Regional action plan for 1 Sustainable mobility offer Page 21 / 82

22 Scheme 3 Regional action plan for 2 Sustainable tourism products Scheme 4 Regional action plan for 3 Information and marketing Page 22 / 82

23 Scheme 5 Regional action plan for 4 Financial options, organizational and legal framework Page 23 / 82

24 2.1 LIST OF DEVELOPMENT MEASURES List of development measures represents a synthesis of the conclusions of the analysis of disparities and design objectives defined at the strategic planning level (1st planning level). The result of this process is a list of development measures for the following four areas: 1. Offer sustainable mobility, 2. Sustainable tourism products, 3. information and marketing and 4. Financial options, organizational and legislative framework. A more detailed description of project proposals is contained in Chapter 2.4 Prioritization of feasible development measures P 1: SUSTAINABLE MOBILITY OFFERS No. Measure 1. Recreational waterway Little Danube 2. Network of cycle paths near the river Little Danube 3. Include non-motorized transport into the Bratislava integrated transport system 4. Danube bus system: Šamorín Hainburg 5. Danube bus system: Šamorín Dunakiliti 6. Danube bus system: Bratislava Orth an der Donau 7. Updating the schedules of public transport to the seasonal needs of regional attractions 8. Last mile P 2: SUSTAINABLE TOURISM PRODUCTS No. Measure 1. Restoration of water mills as an attractive tourism product 2. Build and Eco-centre for a protected area of Dunajské luhy 3. The gazebo for bird watching in PLA Dunajské luhy 4. Water educational path Discover Little Danube Page 24 / 82

25 5. To make accessible tributaries on the left side of Danube in the area of Dunajská Lužná Kalinkovo Hamuliakovo - Rovinka 6. Revitalization of the educational path PLA Dunajské luhy Biskupické luhy 7. Feasibility study of the old channel of the Danube for recreational and sport sailing 8. Navigability of the old channel of Danube by small motorized watercrafts P 3: INFORMATION AND MARKETING No. Measure 1. Maintaining and actualization of the Online tourist attractions catalogue in the Danube region 2. Comprehensive marketing product Little Danube Recreation and its promotion in the Danube area 3. Creation of thematic tourism products in the Danube region 4. Bratislava region Card 5. Building up the system of spatial orientation through information boards in the Danube region P 4: FINANCIAL OPTIONS, ORGANIZATIONAL AND LEGAL FRAMEWORK No. Measure 1. Common concept of tourism development in Danube region 2. Creation and implementation of subsidy schemes for the purposes of tourism development 3. Development of cross border platform in order to improve conditions for tourism 4. Memorandum for the support of tourism development in the Danube region 5. Improving the legal environment for recreational sport sailing on the Little Danube 6. Incorporation of the sustainable mobility and innovative tourism products into the development documents of regional and local self government Page 25 / 82

26 2.2 EVALUATION OF DEVELOPMENT MEASURES Evaluation of selected developing measures was implemented on the basis of their expected impact on the overall objective of the Strategy. This evaluation was also called initial feasibility check, in which were the estimated projected costs, implementation horizon and a brief overview of anticipated sources of funding. As a basis for evaluation of development measures were used conceptual development documents prepared for transport, mobility and tourism in the planning area. Information on the financial framework and implementation horizon, in the case of incomplete information, were based on the implementation of similar projects in the past, or was proposed processing complex financial analysis. Identify sources of funding is based, inter alia, the experience of the current programming period, the European cohesion policy, as well as knowledge of the preparatory process for the new programming period The next step was to consult the identified projects and their specifications with relevant key stakeholders - representatives of Bratislava region, public administration, government, private sector and others. Page 26 / 82

27 2.3 CONSULTATION PROCESS List of development measures and their detailed characteristics have been the subject of a consultation process with key stakeholders from the public and private sector. During the process potential partners involved in the implementation of these development measures, as well as their holders have been identified. In order to obtain the necessary inputs and specific development plans in the area of interest during the process of development of the Regional Action Plan there were made the following meetings: Working meeting to prepare PESD of Bratislava Self-governing region with the Danubian municipalities and micro-regional association of Danube - March 2013; Working meeting of members CENTROPE region - May 2013; National workshop of TRANSDANUBE - July 2013; o representatives of local and regional tourism organizations, public transport operators in the region, commercial tourism operators, mayors, representatives of state administration in the field of transport, tourism, water and bicycle transport, boat transport operators on the Danube, NGO, water sports operators; Cooperation with city municipality Čunovo and Rusovce; Meeting with the Director of the Agency for the development of water transport (Ministry of Transport, Construction and Regional Development) - July 2013; Meeting with Kpt. Lubomir Fejes, NAUTIVIA s.r.o. - July 2013; Meeting No.1 with mayors of municipalities along the Danube: Nová Dedinka, Vlky, Hrubý Šúr, Hrubá Borša, Kostolná pri Dunaji - 15 August 2013; Meeting No.2 with mayors of municipalities along the Danube: Bernolákovo, Zálesie, Most pri Bratislave, MČ Bratislava Vrakuňa, Ivanka pri Dunaji 22. august 2013; Consultation with a professional organization of State Nature Conservancy of the Slovak Republic - PLA Dunajské luhy - August 2013; Meeting with representatives of Senec district municipalities - September Page 27 / 82

28 2.4 PRIORITISATION OF FEASIBLE DEVELOPMENT MEASURES Prioritization of development measures, with regard to their feasibility and significance of the impact, represents a result of the consultation process with key stakeholders. Priority level reflects the prioritization of development measures namely at three levels: high priority, medium priority and low priority. The following is a recapitulation of all information collected and compiled during the processes described above P 1: SUSTAINABLE MOBILITY OFFERS 1. Measure Recreational waterway Little Danube 2. Short description The aim is to revitalize the area of the river Little Danube and create new water connections, which provide an expansion of opportunities for spending leisure time activities and sport activities for inhabitants, prepare the ground for the development of environmental education projects and packages, and also present traditions that have always been linked with Little Danube. A part of the project should be oriented on creation of a strategy for using the area for all the attractions (sports recreation education) and the necessary background to them. The project should also reflect the potential of the areas capacity, but by natural stabilizing, as well as the interest of communities to participate in the final product as much to maintain balance functions. The project proposes the main points of interest, with the potential to build capacities and propose optimal mobility plan for them. It would be evaluated the natural and technical area limits, environmental burden, establish the optimal action to stabilize the area. The project also envisages the acquisition of boats cleaning the garbage and linking existing cycling way along the river. The project aims to create a legislative, organizational and technical conditions, as well as build a comprehensive infrastructure for water transport (locks, ports and harbors into the water, etc ) And the section from Bratislava to the confluence of the river Danube with river Váh. 3. Estimated impact The aim of the project is to obtain new waterway for sporting or recreational boating. In addition to the main objective also higher culture and clean little river Danube will be achieved, where it will be possible to develop non-formal education for various target groups in various forms - active (recreation, sports, sailing, cycling) and passive (nature trails, signs, restoration of cultural monuments and traditions, educational products). This measure will increase the attractiveness of the Little Danube, to attract new tourists and expand the recreation opportunities for area residents. Danube region by acquiring a specific identity that can be independently developed as a tourism product. 4. Estimated costs To determine the resultant amount is necessary t o develop a comprehensive costs analysis. Page 28 / 82

29 5. Realization horizon Midterm ( ). 6. Financing options European Structural and Investment Funds (ESIF), Budgets of involved authorities and partners. 7. Partners Municipalities surrounding the river Little Danube, water sport operators in the area, shipyards, NGO and others 8. Responsible partner Responsible organization of the project will come from an agreement between partners. 9. Evaluation Visitors will obtain the possibility to use a new tourist atractivity. 10. Priority Medium 1. Measure Network of cycle paths near the river Little Danube 2. Short description The intention is to create the connecting cycle routes between municipalities on the Little Danube with the main points of the Little Danube recreation waterway. Established routes link the individual Danube municipalities to form a complex network of cycle routes that will benefit local citizens and tourists on transport and tourism. 3. Estimated impact It is expected that the project will increase the interest of public on the use of network of cycle routes and simultaneously extend the sustainable mobility offer for everyday use within the Danube region. 4. Estimated costs It is necessary to develop a comprehensive cost analysis to determine the final budget. 5. Realization horizon Midterm ( ). 6. Financing options ESIF, municipality and other partners budget. 7. Partners Bratislava Self-governing Region, Municipalities surrounding the river Little Danube and others. 8. Responsible partner Bratislava Self-governing Region, Municipalities surrounding the river Little Danube and others. 9. Evaluation Establish at least 15 km of new cycle route sections. 10. Priority Medium 1. Measure Include non-motorized transport into the Bratislava integrated transport system Page 29 / 82

30 2. Short description The purpose of the project is the involvement of non-motorized transport in Bratislava Integrated Transport System (BIT) in the Danube region. It includes building paths and additional infrastructure for pedestrians and cyclists (parking, bike racks, bike rentals), which will thus allow better access to public transport. The aim is through better availability to increase the attractiveness of public mass transport. 3. Estimated impact Integrated transport represents a uniform tariff and information system for various public transport means. To increase the attractiveness of using public transport is needed to build additional infrastructure for non-motorized traffic (pedestrians, cyclists) and its involvement in the BIT system. The main objective of this project is that residents prefer public transport instead of individual and thus conserve the environment. 4. Estimated costs It is necessary to develop a comprehensive cost analysis to determine the final budget. 5. Realization horizon Midterm ( ). 6. Financing options ESIF, municipality budget, Ministry of Transport, Construction and Regional Development budget, transport companies budget and other. 7. Partners Bratislava Self-governing Region, City of Bratislava, Ministry of Transport, Construction and Regional Development, Dopravný podnik Bratislava (Transport company of Bratislava), Slovak Lines, Železničná spoločnosť Slovensko (Slovak rail company), RegioJet, Železnice Slovenskej republiky (Railways of Slovakia), involved municipalities, BIT, a.s. 8. Responsible partner Involved municipalities, BIT, a.s. 9. Evaluation Residents of the region and tourists get the opportunity to use the whole offer of sustainable transport when moving between their tourist objectives. 10. Priority Medium 1. Measure Danube bus system: Šamorín Hainburg 2. Short description Fast outskirts transport and tourist ferry linkage of peripheral and suburban areas of Bratislava with city center (line Šamorín - Čunovo - Bratislava Centre - Devin - Hainburg). The proposed system envisages acquisition of the carrier ship establishing a network of base and operating marinas. 3. Estimated impact The proposed ship connection should reliieve the ground road and rail transport and promote the public transport, as well as support the eco-tourism development. Measurable output of the project is the number of passengers using this transport. Page 30 / 82

31 4. Estimated costs (Source: Modro-zelené spojenia na vodných cestách stredoeurópskeho regiónu CENTROPE). 5. Realization horizon Midterm ( ). 6. Financing options ESIF, municipality budgets and private sources. 7. Partners Private sector and involved municipalities. 8. Responsible partner Private sector. 9. Evaluation Creation of new tourist transport connection between settlements relieve conventional traffic and attract new visitors. 10. Priority Medium 1. Measure Danube bus system: Šamorín Dunakiliti 2. Short description Slovakia-Hungarian waterway connection via Hrušov reservoir of Gabčíkovo hydropower project, a lock Čunovo and old bed of the Danube (line Šamorín - Čunovo - Rajka - Dunakiliti). The proposed system envisages acquisition of the carrier ship establishing a network of base and operating marinas. 3. Estimated impact The proposed ship connection should reliieve the ground road and rail transport and promote the public transport, as well as support the eco-tourism development. Measurable output of the project is the number of passengers using this transport. 4. Estimated costs (Source: Modro-zelené spojenia na vodných cestách stredoeurópskeho regiónu CENTROPE). 5. Realization horizon Midterm ( ). 6. Financing options ESIF, municipality budgets and private sources. 7. Partners Private sector and involved municipalities. 8. Responsible partner Private sector. 9. Evaluation Creation of new tourist transport connection between settlements relieve conventional traffic and attract new visitors. 10. Priority Medium Page 31 / 82

32 1. Measure Danube bus system: Bratislava Orth an der Donau 2. Short description Slovakia-Austrian waterway connections along the Danube and Lower March (line Bratislava - Devínska Nová Ves - Devín - Hainburg - Orth an der Donau). The proposed system envisages acquisition of the carrier ship establishing a network of base and operating marinas. 3. Estimated impact The proposed ship connection should reliieve the ground road and rail transport and promote the public transport, as well as support the eco-tourism development. Measurable output of the project is the number of passengers using this transport. 4. Estimated costs (Source: Modro-zelené spojenia na vodných cestách stredoeurópskeho regiónu CENTROPE). 5. Realization horizon Midterm ( ). 6. Financing options ESIF, municipality budgets and private sources. 7. Partners Private sector and involved municipalities. 8. Responsible partner Private sector. 9. Evaluation Creation of new tourist transport connection between settlements relieve conventional traffic and attract new visitors. 10. Priority Medium 1. Measure Updating the schedules of public transport to the seasonal needs of regional attractions 2. Short description In the case of seasonal attractions, it is appropriate to adjust traffic options to these attractions, according to real demand from the public. In the period in which it is assumed greater interest is welcome to strengthen public transport. Among the seasonal adjustment of schedules belongs also modification of time intervals during the day. 3. Estimated impact Strengthening the performance of public transport at the time of higher demand for its use by the public contributes to prefer the public transport instead of individual transport. 4. Estimated costs It is necessary to develop a comprehensive cost analysis to determine the final budget. 5. Realization horizon Midterm ( ). 6. Financing options Bratislava Self-governing Region budget. Page 32 / 82

33 7. Partners Bratislava Self-governing Region, Seasonal attractions providers, BIT, a.s., ŽSR, Slovak lines, a.s., RegioJet, a.s. 8. Responsible partner Bratislava Self-governing Region. 9. Evaluation Modifying of traffic schedules according to seasonal needs will contribute to increasing the number of persons and tourists using public transport instead of individual car transport, as well as increase public interest in tourism. 10. Priority Medium 1. Measure Last mile 2. Short description Under the "last mile" is understood to cover the distance from the final point of the public transport to attractiveness, to which we want to get. Often this distance is the reason why people prefer to use individual car transport instead of public. The solution to this problem could be to map the potential attractions for which it would be seek alternative ways of overcoming the last mile. The aim is to prepare a study to identify suitable attractions and propose for them adequate solutions to overcome barriers to the last mile. 3. Estimated impact A last mile study will contribute to higher use of public transport for the purpose of traveling to a tourist attractions. 4. Estimated costs (estimated costs) 5. Realization horizon Midterm ( ). 6. Financing options Bratislava Self-governing Region budget. 7. Partners Bratislava Self-governing Region, local municipality, private sector, Local and regional tourism organizations, transport companies. 8. Responsible partner According to agreement of all partners. 9. Evaluation Mapping of potential attractions and suggestions for solving the "last mile" problem in selected locations will increase the attractiveness of sustainable public transport in tourism. Thereby the development of tourism, as well as reducing the environmental burden resulting from transport will be promote. 10. Priority Medium P 2: SUSTAINABLE TOURISM PRODUCTS Page 33 / 82

34 1. Measure Restoration of water mills as an attractive tourism product 2. Short description The aim is to restore the historical heritage and incorporate it into the tourism offer. The project focuses on reconstruction of water mills in Dunajský Klátov, Jelka, Jahodná and Tomášikovo together with the establishment of publicly accessible exposures for tourism. 3. Estimated impact The output of the project is to increase the attractiveness and attract tourists to the identified municipalities. By increasing of number of tourists in this area is also expected expansion of services in the field of gastronomy, hotel services and other. 4. Estimated costs (Source: Feasibility Study and Technical Consultancy for Tourism Development in the Territory of Water Works Gabčíkovo). 5. Realization horizon Midterm ( ). 6. Financing options ESIF, municipality budgets, donation. 7. Partners Involved municipalities in BSGR and TTSGR, NGOs, private sector and Tourism Association. 8. Responsible partner According to agreement of all partners. 9. Evaluation Restoring the existing attractions in this area is expected to succeed to attract a higher number of tourists. 10. Priority Medium 1. Measure Build and Eco-centre for a protected area of Dunajské luhy 2. Short description The construction of Ekocentre will be based on the analytical study evaluating potential of the protected landscape area. The project offers large scale of possibilities how to use this ecologically valuable area. Tourists will gain entry point to PLA, from where they will have possibility to visit unique fauna and flora, to watch endemic species, which live in this area. Object will offer up country for coordination of environmental education for various target groups, place for scientific meetings and seminars, summer camps, representation of partner organization s interests, but will be also destination for individual walks. 3. Estimated impact It is expected that thanks to this project total number of visitors will increase as well as the offer of touristic activities in this area, cross border cooperation, tourism and informedness will improve. 4. Estimated costs It is necessary to develop a comprehensive cost analysis to determine the final Page 34 / 82

35 budget. 5. Realization horizon Long term ( ). 6. Financing options ESIF, Bratislava Self governing region budget sources and sources of involved self governments and others. 7. Partners Bratislava Self governing region and PLA Dunajské luhy Administratio, c.p. Čunovo, non-profit organizations 8. Responsible partner According to agreement of all partners. 9. Evaluation By creation of new tourist product increased visit rate is expected. 10. Priority Medium 1. Measure The gazebo for bird watching in PLA Dunajské luhy 2. Short description The gazebo construction in PLA Dunajské luhy area - in Rusovce locality for the purpose to watch surrounding beauties especially water birds. The tower will be part of educational path, where tourists will be given more detailed information about local fauna and flora. Project will enlarge possibilities for usage of this valuable area. The project will create background for environmental education coordination for various target groups, but will be also destination for individual walks. 3. Estimated impact It is expected that thanks to this project total number of visitors will increase in this area and residents environmental awareness will improve. 4. Estimated costs (Source: BSGR Office) 5. Realization horizon Midterm ( ). 6. Financing options ESIF and Bratislava Self governing region budget sources 7. Partners Bratislava Self governing region, involved self government's subjects of solved locality and PLA Dunajské luhy Administration 8. Responsible partner PLA Dunajské luhy Administration 9. Evaluation By creation of new tourist attraction increased visit rate is expected. 10. Priority Medium Page 35 / 82

36 1. Measure Water educational path Discover Little Danube 2. Short description New attraction creation untypical educational path accessible mostly from the surface of Little Danube flow. It will inform holidaymakers on their water tour in creative form about natural, cultural, historical and practical attractions, which relate to Little Danube (nature, mills, tramps, watermanship, water paths, how to survive in the nature, agriculture, geocaching, hydroelectric plants pure energy, attractions from the history of the communities and others). 3. Estimated impact It is expected that thanks to this project total number of visitors will increase, the offer of unpretentious activities in this area will increase. 4. Estimated costs (Source: BSGR Office) 5. Realization horizon Midterm ( ). 6. Financing options ESIF and Bratislava Self governing region budget sources 7. Partners Bratislava Self governing region, included municipalities, SVP š.p. and dock-yard Zálesie. 8. Responsible partner Lodenica Zálesie (Dock yard Zálesie) 9. Evaluation By the renovation of existing attractivities and creation of new product oriented at the environmental education for public in this location it is expected to attract more tourists searching for recreation as well as to increase environmental awareness through educational programs. 10. Priority Medium 1. Measure To make accessible tributaries on the left side of Danube in the area of Dunajská Lužná Kalinkovo Hamuliakovo - Rovinka 2. Short description The aim of the project is to water and access tributaries directing from Danube (from Hrusov reservoir) towards listed municipalities and re-connect them step by step. By the revitalization of tributaries partial renovation of primary landscape structure should be achieved and also local network of water biocorridors should be created. Part of the project is the re connection of local cycle touristic and walking paths with the international Danubian cycle route with turnings along revitalized tributaries to individual municipalities. 3. Estimated impact The revitalization of tributary system and renovation of landscape surroundings will increase ecological stability, territory biodiversity and usage of tourism potential. 4. Estimated costs It is necessary to develop a comprehensive cost analysis to determine the final Page 36 / 82

37 budget. 5. Realization horizon Midterm ( ). 6. Financing options ESIF, Self governing regions budget sources. 7. Partners Bratislava Self governing region, included self-governing regions, SVP š.p 8. Responsible partner According to agreement of all partners. 9. Evaluation The revitalization of locality will have positive effect on the increasing visit rate in the area as well as positive impact on the ecological stability of the area. 10. Priority Medium 1. Measure Revitalization of the educational path PLA Dunajské luhy Biskupické luhy 2. Short description The reconstruction of raffish educational path in Podunajské Biskupice. 3. Estimated impact It is expected that thanks to this project beside the total number of visitors will increase, the offer of unpretentious activities in this area will increase as well. 4. Estimated costs (Source: BSGR Office) 5. Realization horizon Short term (2014). 6. Financing options ESIF and Bratislava Self governing region budget sources 7. Partners Bratislava Self-governing region, PLA Dunajské luhy Administration and BROZ o.z. 8. Responsible partner PLA Dunajské luhy Administration 9. Evaluation By the renovation of existing attraction it is expected to attract higher amount of tourists and will improve the accessibility. 10. Priority Medium 1. Measure Feasibility study of the old channel of the Danube for recreational and sport sailing 2. Short description The aim of the study is to map the tourism potential in the area of the old channel of Danube and to propose possibilities for its further development for recreational and sport sailing with possible connection to Mošon channel at hungarian part. 3. Estimated impact It is predicted development of the old channel of the Danube as touristic Page 37 / 82

38 destination, its potential usage and tourism development in its surrounding with positive impact on local economy. 4. Estimated costs (Source: BSGR Office) 5. Realization horizon Short term (2014). 6. Financing options ESIF and Bratislava Self governing region budget sources 7. Partners Partnership of Slovak association of water motoring, Tourism association and Slovak Navigation Association in cooperation with hungarian administrative bodies and others. 8. Responsible partner Bratislava Self governing region 9. Evaluation Total amount of visitors in the locality will increase due to the development of services and infrastructure necessary for tourism. 10. Priority Medium 1. Measure Navigability of the old channel of Danube by small motorized watercrafts 2. Short description The aim of the project is to allow sialing through the old channel of Danube. The main target is to put into service canal at level Čunovo and at level Dunakility, as well as to put into service canal through weirs in the old channel of Danube. 3. Estimated impact Moving recreational sailing to the old channel of Danube its attractiveness would increase, thanks to the surrounding landscape as well as safety would increase, because shipping of the large cargo boats would be separated. The increasing of the attractiveness would increase the volume of visitors in this area. 4. Estimated costs (Source: Feasibility Study and Technical Consultancy for Tourism Development in the Territory of Water Works Gabčíkovo) 5. Realization horizon Long term ( ). 6. Financing options ESIF 7. Partners Partnership of Slovak association of water motoring, Tourism association and Slovak Navigation Association in cooperation with hungarian administrative bodies and others. 8. Responsible partner According to agreement of all partners. 9. Evaluation The revitalization of locality will have positive effect on the increasing visit rate. 10. Priority Low Page 38 / 82

39 2.4.3 P 3: INFORMATION AND MARKETING 1. Measure Maintaining and actualization of the Online tourist attractions catalogue in the Danube region 2. Short description The above mentioned project refers and enlarge possibilities of already existing web page ( by providing actual information about all tourist activities in the Danube region (paths for individual touristic types, wine routes, water sports, swimming pools, gastronomic specialities, etc.). In the future it is possible to consider connection of regional touristic web page with the information portal, which covers region level Centrope ( 3. Estimated impact Simple and summary web portal, which provides visitors by all information about attractivities and specialities within the region, as well as transport possibilities for all destinations, it will increase informedness and afterwards also interest of potential tourist in visiting of the Danube region. 4. Estimated costs It is necessary to develop a comprehensive cost analysis to determine the final budget. 5. Realization horizon Midterm ( ). 6. Financing options ESIF, Self governing regions and private sector budget sources. 7. Partners 8. Responsible partner Bratislava Self-governing region, the capital city Bratislava, LTO Senec region, CTO Tourism of Bratislava region, involved municipalities and private sector subjects. CTO Tourism of Bratislava region 9. Evaluation By the simple transparency and increased informedness about activities within the region also interest of potential tourists to visit the Danube region will increase. 10. Priority High 1. Measure Comprehensive marketing product Little Danube Recreation and its promotion in the Danube area 2. Short description The aim is to improve the Danube region image as touristic destination and effectively address key markets through series of promotion brochures, internet page, by the presence at chosen touristic exhibitions and fairs as well as the cooperation with journalists and tour operators. The important factor to achieve the target will be networking of tourism products Page 39 / 82

40 between cycle tourism, rafting, restaurant and accommodation services. By creating homogenous promotion system of the comprehensive assurance of the marketing product Little Danube Recreation the process of information providing for large mass will improve. 3. Estimated impact By the increased promotion of the county at the touristic exhibitions and fairs it is predicted also increased amount of foreign tourists. Also higher revenues from the products and services sale in the area of Bratislava region are expected due to the increased visit rate. 4. Estimated costs (Source: amount is derived based on the qualified estimation) 5. Realization horizon Midterm ( ). 6. Financing options ESIF, Self governing regions budget sources, source of CTO Tourism of Bratislava region, and LTO Senec region. 7. Partners LTO Senec region, CTO Tourism of Bratislava region, involved services providers and products salesmen, municipalities administration and Bratislava Self governing region. 8. Responsible partner LTO Senec region 9. Evaluation By the improved image of the Danube region it is expected increased interest of tourists for its visit and higher revenues for the products salesmen and services providers in this sector. 10. Priority High 1. Measure Creation of thematic tourism products in the Danube region 2. Short description The intent of this measure is to create tourism products packages, which would consist of groups of similar touristic attractions, specific for the Danube region. Such a networked products should consist of the facilities providing local gourmet delicacies, fish specialities and other gastronomic services. Good example is the wine route, which presents the network of wine yards, which can be visited by tourists. 3. Estimated impact Creation of such a products would help to present whole area better and afterwards increased rate of visitors of individual facilities would be mirrored in the positive way. 4. Estimated costs It is necessary to develop a comprehensive cost analysis to determine the final budget. 5. Realization Short term (2014). Page 40 / 82

41 horizon 6. Financing options ESIF, Bratislava Self governing region budget sources and sources of involved subjects. 7. Partners Bratislava Self governing region. LTO Senec region, CTO Tourism of Bratislava region, involved services providers and products salesmen of the Bratislava Slef governing region. 8. Responsible partner Bratislava Slef governing region. 9. Evaluation By the creation of such activities packages total amount of visitors will increase as well as the revenues for provided services and sold products. 10. Priority High 1. Measure Bratislava region Card 2. Short description The card will serve for the better communication between self government and residents, to support social policy and to support regional micro economy. It should offer to teh resident and region visitor medium, which allows integration of individual transport providers within the region and also serve as identification card when using various services in the field of culture, sport, gastronomy and more. Card will refer to the project FamilyNet, which aim is to create family passport for families with children valid within BSGR area, TSGR area, Lower Austria and Burgenland. BSGR card will enlarge family passports functionality, which holders will be allowed to use discounts for chosen services in tourism area by possibility to use it as pre paid travel ticket for ITS within Bratislava county. The project s aim is to continually engage new service providers in tourism and public transport into an integrated system using access via BSGR card. 3. Estimated impact Thanks to this card, which allows its holders to use various discounts and other advantages, it is expected increased tourism in Bratislava county. I tis expected that the total amount of card holders will achieve Estimated costs (Source: BSGR Office) 5. Realization horizon Midterm ( ). 6. Financing options ESIF, Bratislava Self governing region budget sources, sources of capital of Slovak republic Bratislava, others involved partners and others. 7. Partners Bratislava Self-governing region, Capital of Slovak republic Bratislava, main transport providers within the region, involved subjects from private sector, funded Page 41 / 82

42 and budget organizations of BSGR, private sector, public sector bodies. 8. Responsible partner Bratislava Self-governing region 9. Evaluation It is expected that after the card introduction in the short term the number of cardholders will increase and also the measure will have a positive impact on increased tourism in the Bratislava region. 10. Priority Medium 1. Measure Building up the system of spatial orientation through information boards in the Danube region 2. Short description Unified information system used in tourism allows visitors to identify and afterwards to orientate in the tourist interesting location. Spatial information system is created by orientation direction boards to mark the entrance to individual monuments and to mark routes of tourist paths and spatial information boards, which include chosen information with spatial map of the region supplemented by graphical symbols (pictograms). 3. Estimated impact The aim of the project is to ensure quick access and availability of individual and actual spatial data. Such a system of information boards presents effective way of providing spatial data and information for a lot of users in line with their requirements. The mission of the spatial information system is to familiarize with the tourism product. 4. Estimated costs It is necessary to develop a comprehensive cost analysis to determine the final budget. 5. Realization horizon Midterm ( ). 6. Financing options Bratislava Self governing region budget 7. Partners Bratislava Self governing region. Local self government, involved municipalities, LTO Senec region, CTO Tourism of Bratislava region. 8. Responsible partner CTO Tourism of Bratislava region. 9. Evaluation Building up the system of information boards will allow better orientation in the area for visitors and will contribute to better informatization about local givenness, what at the end will lead to the increase of the overall area attractiveness from tourism point of view. 10. Priority Medium Page 42 / 82

43 2.4.4 P 4: FINANCIAL OPTIONS, ORGANIZATIONAL AND LEGAL FRAMEWORK 1. Measure Common concept of tourism development in Danube region 2. Short description Concept of development of weekend recreation residents of the capital Bratislava in the Danube region, in the Little Danube, Hrusov reservoir, PLA Dunajské luhy and others. Root of the project is a focus of self governments to promote agro tourism, walking tour and water tourism, cycle tourism and other activities in the wild nature associated with the swimming, fishing and other activities. 3. Estimated impact The expected outcome is to increase the number of visitors in mentioned destinations. The main share should represent the residents of Bratislava and foreign tourists. 4. Estimated costs (Source: BSGR Office) 5. Realization horizon Midterm ( ). 6. Financing options ESIF, Office of Bratislava Self governing region budget sources and others. 7. Partners Capital city of Slovak republic Bratislava, Bratislava Self governing region and involved self governments, subjects from private and non profit sector. 8. Responsible partner According to agreement of all partners. 9. Evaluation The establishment of the concept and its subsequent implementation could increase the number of visitors in the mentioned destinations. 10. Priority High 1. Measure Creation and implementation of subsidy schemes for the purposes of tourism development 2. Short description By the creating of subsidy scheme to support sustainable mobility and tourism in the Danube region. The aim is to achieve funding increase for mentioned location by combining public and private sources. The purpose of the subsidy scheme is to establish rules for the organization of public and private sector, based on which it will be possible to provide common funding for selected areas of sustainable transport development and tourism products especially in the Danube region. 3. Estimated impact The result will be an increase in the number of actors and funding sources for the support of sustainable mobility and tourism products projects. 4. Estimated costs from public and from private sources (source: BSGR Office, note: Page 43 / 82

44 these are financial sources for tourism development and sustainable mobility in the Danube region for years ). 5. Realization horizon Short term (2014). 6. Financing options Sources from BSGR budget and private sector donation. 7. Partners Region self government, private sector. 8. Responsible partner Bratislava Self governing region, private sector. 9. Evaluation The likely result of the realized measure is the increase of financial sources for the area of sustainable mobility and tourism of per year. 10. Priority High 1. Measure Development of cross border platform in order to improve conditions for tourism 2. Short description The purpose of the project is the involvement and usage of experiences of foreign regions tourism organizations. It is necessary to organize the exchange of experiences and include excursions to selected facilities of rural tourism. Another objective of common platform is to achieve the cooperation and connection of public transport providers with subjects operating in the tourism area in order to increase the attractiveness of the public transport usage for commuting to touristic attractions. The example is the unified ticket for public transport which serves also as the ticket to the swimming pool and so on. 3. Estimated impact The cooperation of organizations on both sides of the Danube will represent good basis for planning and future development of tourism activities in the whole Danube region. 4. Estimated costs / year (Note: it is indicative costs estimation to ensure common meetings of working group, it is recommended to establish system of rotated presidencies of the working group). 5. Realization horizon Short term (2014). 6. Financing options Sources from the self governments budgets and formed organizations. 7. Partners Bratislava Self governing region, self government of frontier regions (Lower Austria and Burgenland, region Győr Moson Sopron and Komárom - Esztergom) and tourism organizations. 8. Responsible Slovak House Centrope Page 44 / 82

45 partner 9. Evaluation From the possible organizations cooperation on both sides of the Danube new tourist activities or transport connection may be created. 10. Priority High 1. Measure Memorandum for the support of tourism development in the Danube region 2. Short description Memorandum for the support of tourism development, sustainable mobility support and environmental protection among municipalities, counties and other public institutions in the Danube region. Memorandum initiate working group establishment, which task will be searching for the solution of the Little Danube issues targeting mostly tourism and sustainable mobility support. The intent of this act is to ensure common and coordinated approach of involved subjects with the aim of more effective cooperation and development of tourism services and sustainable mobility. 3. Estimated impact The result will be common and coordinated approach in addressing development and tourism support and sustainable mobility in the Danube region. 4. Estimated costs 500 / year (Note: it is indicative costs estimation to ensure common meetings of working group, it is recommended to establish system of rotated presidencies of the working group). 5. Realization horizon Short term (2014). 6. Financing options BSGR budget sources, and sources of involved self government. 7. Partners Regional and local self government (BSGR, TSGR, NSGR and others), subjects from private sector. 8. Responsible partner Bratislava Self governing region. 9. Evaluation The result of realized measure is coordinated development, cooperation and concentration of financial sources of selected common projects. 10. Priority Medium 1. Measure Improving the legal environment for recreational sport sailing on the Little Danube 2. Short description By the incorporation of small water ways for recreation sailing to the relevant legislation the rights and duties of individual subjects in relation to these water flows should be obtained. Page 45 / 82

46 3. Estimated impact Indication of the water way on Little Danube, regular care safety, navigability and the flow maintenance as well as coordination of activities on it. 4. Estimated costs Irrelevant. 5. Realization horizon Midterm ( ). 6. Financing options Irrelevant. 7. Partners Ministry of Transport, Construction and Regional Development, SVP š.p., Bratislava Self governing region, Trnava Self governing region, Nitra Self governing region. 8. Responsible partner Ministry of Transport, Construction and Regional Development. 9. Evaluation The measure will allow the usage of the Little Danube for sport sailing under set conditions, what will increase the attractiveness of flow for larger public and will contribute to the tourism development on the Little Danube and its surrounding. 10. Priority Medium 1. Measure Incorporation of the sustainable mobility and innovative tourism products into the development documents of regional and local self government 2. Short description The aim of the initiative is the expression of the involved self governments about the including the tourism development support into the strategic papers (PESD, Strategy of the tourism development and so on.). The intent of this act is to strengthen the tourism development support and to ensure common approach of the local and regional self government to more progressive development of tourism services and sustainable mobility in the Danube region. 3. Estimated impact The result of the initiative will be common support of the tourism development and sustainable mobility in the Danube region. 4. Estimated costs Irrelevant. 5. Realization horizon Short term (2014). 6. Financing options Irrelevant. 7. Partners Regional and local self government. 8. Responsible partner Bratislava Self governing region, Trnava Self governing region, Nitra Self governing region. Page 46 / 82

47 9. Evaluation The result of realized measure is coordinated development, cooperation and concentration of financial sources into the specified common projects. 10. Priority Medium Page 47 / 82

48 3 SUMMARY Regional Strategy and Regional Action Plan are linked to activities whose were carried out under the project Transdanube, in which was discussed and determined vision of sustainable mobility and tourism in the Danube region and has defined four key areas of concern, namely: 1. Sustainable mobility offers, 2. Sustainable tourism products, 3. Information and marketing, 4. Financial capabilities, organizational and legislative framework. These areas have been subject to detailed specification in the Slovak part of the project area. The Strategy also contributes to obtaining the objectives and measures in the field of mobility, transport and sustainable tourism development that are defined in the key development documents of all three slovak regions bordering the Danube (Bratislava, Trnava and Nitra). It is mainly the Program of economic and social development of the regions, which deal also with the measures and activities to develop integrated, sustainable, ecologic and available mobility, the development of an integrated transport, development of cycle routes network, building and development of tourism information systems, promote the development of specific forms and tourism products, water tourism (lakes, watercourses) development and increase the attractiveness of the region for tourists. The coordinator of the strategy and action plan is Bratislava Self-governing region (as a project partner of Transdanube). Defining strategic objectives, as well as the establishment of a regional action plan, follows the strategic objectives and development measures defined in the Program of economic and social development of Bratislava Self-governing region for , and the Action Plan of the Office of Bratislava Self-governing region for the years for the implementation of the Program. On the level of Bratislava Self-governing region the Strategy contributes to fulfillment of the following measures defined in the Program of economic and social development for : Measure No. 6 The environment protection and long term resources utilization (Activities: 6.2 Protection, support and development of cultural and natural heritage, 6.3 Protection and restoration of biodiversity, protection of land and restoration and support of ecosystem services, 6.7 Investments into activities, which promote decrease of air pollution from transport), Measure No. 7 Sustainable mobility support and removing the obstacles in key network infrastructures (Activities: 7.2 Regional mobility fostering, 7.3 Development and restoration of high quality interoperable rail system, 7.5 Development of integrated, sustainable, ecology and available mobility through investments into pumping and charging station, 7.7 Integrated transport development), Measure No. 8 Employment and workforce mobility support (Activities: 8.3 Support for creation of new SME and other work forms in rural areas). Page 48 / 82

49 Set up the development measures in the Regional Action Plan monitors existing development potential of the river Danube, following a common vision for the development of sustainable mobility and tourism in the Danube region, in which the key development areas were identified: Little Danube, Protected landscape area Dunajské luhy and water reservoir Hrušov, Water transport on the river Danube. In the next step it will be necessary, for some development measures, to process further detailed studies to comprehensively determine the conditions and assumptions of their implementation, as well as will set next important steps to fulfill the objectives developed in the strategy. Another precondition, for the successful implementation of the objectives defined in the regional strategy, is the establishment of monitoring and evaluation system. It should provide information on the physical progress during fulfillment of the objectives set out in the regional strategy. For the successful implementation of the strategy, it is required a further expanding and deepening cross-border cooperation, cooperation between neighborhood regions, as well as territorial cooperation between regions and local municipality/authorities. An important factor is the interest and involvement of local actors, especially from private sector, in the process of developing a comprehensive tourism packages. To faster development of sustainable mobility in tourism it will be necessary to gain external support in the form of financial contribution from the European Union. Page 49 / 82

50 Scheme 6 Interconnection of Regional Strategy and Regional Action Plan

51 Figure 1 Area of interest

52 4 ANNEXES 4.1 BIBLIOGRAPHY 1. Current Situation of Sustainable Mobility and Tourism in Danube region 2. National Strategy of Regional development of Slovak Republic 3. Culture and Tourism Strategy 2013+, CENTROPE 4. Development of Public Personal Transport Instead of Individual 5. Strategy of Slovak republic transport Development till Tourism Development Strategy of Bratislava Self-governing Region Conception and Physical Culture Development Program under the Conditions of Bratislava Self-governing Region Program of Economic and Social Development of the Capital of Slovak Republic Bratislava Program of Economic and Social Development of Malacky Amendment No Program of Economic and Social Development of Pezinok 11. Program of Economic and Social Development of Senec Program of Economic and Social Development of Modra 13. Strategy of Public Personal Transport Development in Slovak Republic 14. Strategy of Tourism Development till Analysis of Current Situation of Sustainable mobility and Tourism in Danube Region 16. Strategy DATOURWAY International Strategy of Sustainable Development of Danube Region with Emphasis on Tourism 17. Analysis of Foreign Experiences and Proposal of National Strategy of Cycle Transport and Cycletourism in Slovak Republic Development 18. Feasibility Study and Comprehensive Evaluation of Improvements of Planned Cross-border availability of Hrušov water reservoir and Water Works Gabčíkovo 19. Study of Current Situation and Investment Possibilities in Tourism in Bratislava Self-governing Region 20. Spatial Transport Generel of Bratislava Self-governing Region 21. Development Concept for Efficient Use of Public Ports in Bratislava, Komárno and Štúrovo 22. Program of Economic and Social Development of Nitra Self-governing Region Program of Economic and Social Development of Trnava Self-governing Region Program of Economic and Social Development of Dunajská Streda Program of Economic and Social Development of Komárno Program of Economic and Social Development of Bratislava Self-governing Region Feasibility Study and Technical Consultancy for Tourism Development in the Territory of Water Works Gabčíkovo 28. Study of Perspective Destination of Tourism Segment - Agrotourism in Bratislava and Trnava Self-governing Region Page 52 / 82

53 4.2 STRATEGIC AND CONCEPTUAL DOCUMENTS OVERVIEW Title Slovak Republic National Strategy of Regional Development Description Year 2010 It is basic strategic document, which comprehensively defines strategic approach of the state to the regional development support in the long term perspective. According to Act no.539/2008 Coll about the support of regional development Ministry of Transport, Construction and Regional development of Slovak Republic ensures its elaboration. National strategy is basic strategic document, which aim is to fully establish strategic approach of the state to the support of regional development within Slovak republic. Its task is for region of NUTS 3 level: to identify its internal potential and to specify its competitiveness within Slovak republic, to characterize its specific features and the main competitive advantages resulted from them within the Slovak republic as well as in European context, to define its developing strategic objectives and priorities. Priority for Bratislava region Science, research and innovations Human sources Employment Competitiveness, growth and entrepreneurial setting Environment climate change, renewable energy resources Title Description Strategy in the Culture Area and Tourism 2013+, CENTROPE Analytical strategic paper CENTROPE. Year 2012 Priority Region of cultural, historical and achitectonic heritage of the closest neighbours Effectiveness and efficiency to strengthen competitiveness, employment and quality of the country Thematic cluster Supporting of the managing structure European Grouping of Territorial Cooperation CTMT transformed into the tourism portal Centrope Title Description Development of Public Personal Transport before Individual Transport The paper of Ministry of Transport, Construction and Regional development of Slovak Republic results from government resolution of the Slovak republic no. 660/2006, which aim Page 53 / 82

54 Year 2008 is to support public personal transport at first before the individual transport. Main parts of the paper are analysis of the present state, main challenges influencing development of the individual transport and arrangements to support public personal transport, in the form of the Action plan. Strategic field To increase of public transport service quality and accessibility of the infrastructure Creation of external conditions to increase competitiveness of public transport Title Strategy of Slovak republic Public Personal Transport up to the year 2020 Description The strategy is main paper, which defines main long term objectives, priorities of the transport development within Slovak republic, tools and sources necessary to achieve the objectives. It is the basis for the elaboration of another conceptional material of the ministry and is forming the position of Slovak republic towards european transport policy EC for the period up to 2020 Year 2010 Strategic field Quality, accessible and integrated transport infrastructure Competitive services and balanced development of all transport kinds User friendly transport Ecological, energetically effective and safe transport Title Strategy of Tourism Development of Bratislava Self-governing Region Description The paper of Bratislava Self-governing region Office represents the strategy of tourism development in Bratislava Self governing region in the middle term horizon for the years It analyzes present state and situation in the tourism area of the region and defines the vision and development strategy in BSGR. Year 2008 Key activities The creation of organizational tourism governing structures in BSGR The know how transfer and development of the human sources Tourism product development in BSGR The marketing of tourism product in BSGR Title Conception and Physical Culture Development Program under the Conditions of Bratislava Self-governing Region Page 54 / 82

55 Description The paper of Bratislava Self governing region Office which refers and suplement National program of sport development, which has been accepted by slovak government in September The subject of the paper is sport policy area, which is aiming to increase citizens presence at various exercise and sport activities. Year 2009 The main objective is the support of subjects providing body culture and sport activities at regional level. Key objectives and priorities Coordination and methodological activity of the municipalities, schools, sport and other subjects ensuring tasks in the area of regional physical culture Sport happening organization support and the support of the other physical culture activities of regional, national and international meaning within the county The improvement of alarming sport and exercise children and adolescents habits state during and after school time The support for construction and providing of sport institutions in settled schools, and with the cooperation of citizens, civil association and national sport federations and sport infrastructure within the county The construction of multipurpose hall and indoor swimming pool in Bratislava The development of physical culture care in settled schools, support of school sports activities and usage of sport institutions for physical culture of citizens during and after the school time The creation of program project financial support system from BSGR site The cooperation and unification of all involved subjects at the regional sport level in BSGR The Regional Sport Council establishment,as advisory body to BSGR chairman, controling and regulating the development and fulfiling of regional physical culture tasks in BSGR Title Description Program of Economic and Social Development of the Capital of Slovak Republic Bratislava The program of economic and social development of the municipality is fundamental program paper of the regional municipality development support at the local level. The execution of the program of Economic and Social Development of the municipality results from Act 416/2001 Coll. about the transmission of some activities of the state administration bodies to the responsibility of municipalities and regions, which in the article 1 2 includes the task of the regional development strategy execution and economic and social development programs creation. Year 2010 Strategic development themes Bratislava sub regional center Knowledge economy Life quality and human potential Page 55 / 82

56 Environment and city space quality Transport and technical infrastructure Administration and management of the city Title Description Program of Economic and Social Development of Malacky Amendment No.2 The program of economic and social development of the municipality is fundamental program paper of the regional municipality development support at the local level. The execution of the program of Economic and Social Development of the municipality results from Act 416/2001 Coll. about the transmission of some activities of the state administration bodies to the responsibility of municipalities and regions, which in the article 1 2 includes the task of the regional development strategy execution and economic and social development programs creation. Year 2012 Measures Regeneration of communities Regional and urban transport Innovations and technological transfers Informatization of the society Title Description Program of Economic and Social Development of Pezinok The program of economic and social development of the municipality is fundamental program paper of the regional municipality development support at the local level. The execution of the program of Economic and Social Development of the municipality results from Act 416/2001 Coll. about the transmission of some activities of the state administration bodies to the responsibility of municipalities and regions, which in the article 1 2 includes the task of the regional development strategy execution and economic and social development programs creation. Year 2007 Page 56 / 82

57 Measures Human sources Informatization and multimedia information technologies Tourism support and development Transport and its infrastructure Intrastructure, water and energy policy Educational system Culture Sport, recreation and spare time activities Support of youth Safety in the city Image and city attractivity Reconstruction and development of the social infrastructure Organization of the city administration Environmental policy Urbanism, architecture and territorial development Title Program of Economic and Social Development of Senec Description The program of economic and social development of the municipality is fundamental program paper of the regional municipality development support at the local level. The execution of the program of Economic and Social Development of the municipality results from Act 416/2001 Coll. about the transmission of some activities of the state administration bodies to the responsibility of municipalities and regions, which in the article 1 2 includes the task of the regional development strategy execution and economic and social development programs creation. Year 2010 Measures Amenities Residential fund City administration Entrepreneurial environment Tourism Transport Technical infrastructure Water management Protection of the nature and landscape Waste management Air protection Soil protection Page 57 / 82

58 Title Description Program of Economic and Social Development of Modra The program of economic and social development of the municipality is fundamental program paper of the regional municipality development support at the local level. The execution of the program of Economic and Social Development of the municipality results from Act 416/2001 Coll. about the transmission of some activities of the state administration bodies to the responsibility of municipalities and regions, which in the article 1 2 includes the task of the regional development strategy execution and economic and social development programs creation. Year 2008 Strategic field The increasing of the quality of municipality economic potential Econimical and efficient government Quality social services Quality education Quality civic infrastructure The increasing of transport infrastructure quality The increasing of technical infrastructure quality The increasing of environmental quality Development of international, inter - regional and inter municipal cooperation Title Description Strategy of Public Personal Transport Development in Slovak Republic The aim of the strategy is to describe the real, present state at the field of public personal transport, to identify the reasons of this state and to scetch future development possibilities. Public personal transport (PPT) and its situation in Slovakia results from European transport policy, basis of national transport policy of Slovak republic and Strategy of public personal transport development in Slovak republic up to 2020 and is governed by Regulation of (ED) no 1370/2007 and Acts488/2009 Coll., 513/2009 Coll., 514/ 2009 Coll. and 56/2012 Coll. The planning of regional transport results from Plans of economic and social development and territorial plans and, if they are processed, also from Plans of transport accessibility and Spatial generel of transport Year 2013 Strategic objectives and priorities The ensuring of quality legislation, technical norm and strategic papers for the public personal and non motorized transport support The achievement of preferred position of public personal transport and non motorized transport in comparison to automobile transport Providing of attractive public personal transport offer which includes also quality and available transport information Page 58 / 82

59 To define standards of public personal transport services and quality of transport services and the commitment of customers to keep them The enlargement of vehicle park quality and infrastructure of public and non motorized transport To ensure low- entry vehicle park of corresponding quality and high comfort for passengers and high energetic effectivity Title Strategy of Tourism Development till 2020 Description The new strategy of tourism development in Slovak republic up to the year 2013 has been cancelled by previous government resolution no. 300/2011. In order of conceptual approach regulation of this development is needed to accept new strategy in a such way, how is defined in the program declaration of the government of Slovak republic for years Year 2013 Strategic development themes The outlook of tourism development - vision Strategic objective Main kinds product tourism groups in Slovakia The fields and tasks destined to the fulfillment of the strategic objective The quality field The field of the increase of Slovakia attractiveness - as holiday destination, the development of informative tourism development Title Description Analysis of Current Situation of Sustainable mobility and Tourism in Danube Region The study describes present state of the sustainable mobility and tourism in the Danube region in Slovak republic. The area in question is area of 50 km distance from the Danube flow. This area covers the whole Bratislava Self-governing region, partially Trnava Self governing region (Dunajska Streda, Galanta and Trnava district) and partially Nitra Self governing region (Komarno, Nove Zamky, Šaľa and Levice district). Year 2013 Analyzed fields Legislative and institutional framework for the area of sustainable transport and tourism Existing framework papers and development plans, strategies and projects for the field of sustainable transport and tourism The transport and mobility in the region with special emphasis to the system of sustainable transport Present state in the tourism area with emphasis to the tourism attractions Key actors in the area of sustainable transport and tourism Page 59 / 82

60 Title Description Strategy DATOURWAY International Strategy of Sustainable Development of Danube Region with Emphasis on Tourism The aim of DATOURWAY project is the support of sustainable tourism development on the southeast section of the Danube. The realization of three years lasting project, financed by South-East Europe Transnational Cooperation Programme began in May DATOURWAY presents great example of international cooperation, oriented to the tourism development on the middle and southeast section of the Danube river, with the special emphasis to the protection of natural and cultural sources depending on this european large stream. Year 2009 Priorities Touristic attractions development Development of touristic services and products The strengthening of touristic management activities Development of the local touristic sources in the DATOURWAY area The strengthening of regional identity and cohesion through the development of cultural tourism Human sources development in the DATOURWAY area The increasing of environmental knowledge and environment protection along the Danube Infrastructure development in the area of DATOURWAY Title Description National Strategy of Cycle Transport and Cycletourism development in Slovak Republic The paper briefly describes present, leaving state of cycle transport and cycletourism in Slovak republic. The vision of the paper is the equalization of cycle transport with the others transport kinds in such a way, to become full-value part of city transport and regional transport system. It includes the proposal of National cyclestrategy (NCS) itself with the set of concrete actions for cycle transport and cycletourism development in Slovak republic for years , together with established responsible and collaborating subjects and supposed implementation terms and indicators to control the measures of success. Year 2013 Objectives To increase the share of non motorized transport and public personal transport on transport work and amount of routes done in cities To ensure 7% share of cycle transport on transport work in cities up to the year 2020 (as the average in Slovak republic) To create conditions for increasing of cycle transport safety and decrease of car accidents with serious health impacts To ensure equalization of cycle transport in national transport policy and afterwards in regional and local policies, connected to the creation of suitable legislative framework Page 60 / 82

61 for bicycle usage for transport and recreational purposes and to ensure financial support for construction of quality and safe cycle infrastructure together with the maintenance of the existing one To support methodical education of competent officers and specialists in the area of cycle transport development also by creating of Bicycle academy project To improve the awareness and knowledge of citizens about the positive aspect of cycling (transport or recreational) for health, environment and transport efficiency To implement measures and to improve the attractiveness of cycle tourism in Slovak republic for our and foreign tourists To ensure effective financing of cycle transport and cycle tourism development in Slovakia, including the maintenance of already existing cycle touristic routes network Title Description Feasibility Study and Comprehensive Evaluation of Improvements of Planned Cross-border availability of Hrušov water reservoir and Water Works Gabčíkovo Trnava Self-governing region in line with Program of economic and social development of Trnava Self-governing region Thematic field 1 Cross border, trans-national and inter-regional cooperation, Slovak hungarian border, Priority no. 1.9: Cross border infrastructure, which aim is to improve integration level of cross border infrastructure, to decrease pollution, to eliminate missing or insufficient connections realises the project Improvement of crossborder availability of Hrušov water reservoir and Water Works Gabčíkovo Year 2011 Objectives The strategic objective is to increase economic and social integration in cross border area connection of banks municipalities divided by Danube To increase economic competitiveness in border area Development and tourism potential usage The generation of new investments into the infrastructure To relieve critical transport situation in the section Šamorín - Bratislava Title Description Study of Current Situation and Investment Possibilities in Tourism in Bratislava Selfgoverning Region The paper of BSGR office, which presents analysis of the present state and investments possibilities in the tourism field of BSGR area. It analyzes present state and identifies territorial reserves from the development of investments into the tourism point of view. Year 2008 Analyzed fields Present state of the development in the region Description of forecasted development in the region The identification of territorial reserves from the development of investments into the Page 61 / 82

62 tourism point of view. BSGR intents in the field of tourism development in the region The infrastructure in BSGR The overview of supportive tools and investments conditions in BSGR Title Description Spatial Transport Generel of Bratislava Self-governing Region Processed documentation for all transport kinds names and hierarchically arranges requests, which have been expected in relation to the transport system during the development phase up to the year Spatial transport generel of BSGR is the paper, which reacts on adaptation of transport impacts which results from: - territory development - growth or slowing down of economy - creation or termination of various territory functions Year 2012 Analyzed fields Roads and motorways Railway transport Air transport Cargo and personal water transport Non-motorized transport Integrated system of transport Title Description Development Concept for Efficient Use of Public Ports in Bratislava, Komárno and Štúrovo Development concept for efficient use of public ports in Bratislava, Komárno and Štúrovo has been elaborated based on point C.1. of the Slovak republic government resolution no.798 from 6th November 2008 Year 2009 Strategic objectives To operate transloading services in public ports Bratislava and Komárno on the application of public ports in the form of so called Tool port model To enlarge the portfolio of offered landing, logistics and other services To support the increase of transloading capacity of public ports through proactive marketing and PR To increase competitiveness of public ports in comparison with the other Danube ports To build up positive image of the modern river port which offers large service portfolio Page 62 / 82

63 Title Program of Economic and Social Development of Nitra Self-governing Region Description The program of economic and social development of the municipality is fundamental program paper of the regional municipality development support at the regional level. The execution of the program of Economic and Social Development of the municipality results from Act 416/2001 Coll. about the transmission of some activities of the state administration bodies to the responsibility of municipalities and regions, which in the article 1 3 includes the task of the regional development strategy execution and economic and social development programs creation. Year 2011 Strategic development themes Economy Human sources Agriculture and rural development Infrastructure Environment Title Program of Economic and Social Development of Trnava Self-governing Region Description The program of economic and social development of the municipality is fundamental program paper of the regional municipality development support at the regional level. The execution of the program of Economic and Social Development of the municipality results from Act 416/2001 Coll. about the transmission of some activities of the state administration bodies to the responsibility of municipalities and regions, which in the article 1 3 includes the task of the regional development strategy execution and economic and social development programs creation Year 2009 Strategic development themes Institutional competitiveness of TSGR Tourism, its presentation and promotion Promotion and marketing Internal services Safety Transport infrastructure Bus service Education Sport Culture and art Social services Environment Health care Page 63 / 82

64 Title Program of Economic and Social Development of Dunajská Streda Description The program of economic and social development of the municipality is fundamental program paper of the regional municipality development support at the local level. The execution of the program of Economic and Social Development of the municipality results from Act 416/2001 Coll. about the transmission of some activities of the state administration bodies to the responsibility of municipalities and regions, which in the article 1 2 includes the task of the regional development strategy execution and economic and social development programs creation. Year 2007 Strategic objectives Sustainable city development with respect to the environment and assurance of sustainable economic city growth Increasing of the offered services quality and ensure an increase of the living standard of the city residents Sustainable development of the city technical infrastructure assurance, the improvement of the environment quality for residents Title Program of Economic and Social Development of Komárno Description The program of economic and social development of the municipality is fundamental program paper of the regional municipality development support at the local level. The execution of the program of Economic and Social Development of the municipality results from Act 416/2001 Coll. about the transmission of some activities of the state administration bodies to the responsibility of municipalities and regions, which in the article 1 2 includes the task of the regional development strategy execution and economic and social development programs creation. Year 2007 Strategic development themes Human sources field Social services field Health care field Educational system field Sport field Field of culture, history and traditions Civil society field Field of industry and services Tourism field Housing development field Transport field Page 64 / 82

65 Environment field Spatial plans of the city Title Program of Economic and Social Development of Bratislava Self-governing Region Description The program of economic and social development of the municipality is fundamental program paper of the regional municipality development support at the regional level. The execution of the program of Economic and Social Development of the municipality results from Act 416/2001 Coll. about the transmission of some activities of the state administration bodies to the responsibility of municipalities and regions, which in the article 1 3 includes the task of the regional development strategy execution and economic and social development programs creation Year 2013 Strategic objectives Knowledge oriented economy development Development of services and tourism Integrated ecological transport and decrease of energetic demand Environmental quality improvement Title Description Feasibility Study and Technical Consultancy for Tourism Development in the Territory of Water Works Gabčíkovo This paper has been elaborated based on the cooperation between Ministry of economy of Slovak republic and Italian republic. Feasibility study for tourism development in the territory of Water Works Gabčíkovo is drafted in three parts (phases), which differs by the content and specific results, but are mutually connected in the way to achieve set targets. Year 2006 Strategic themes Protection and evaluation of natural and built environs Integration and development of economic activities during the tourism management Improvement of tourism management in the region Title Description Study of Perspective Destination of Tourism Segment - Agrotourism in Bratislava and Trnava Self-governing Region This paper has been elaborated based on the cooperation between Bratislava Self-governing region and Trnava Self- governing region. It has been supported by the budget heading of Ministry of Transport, Construction and Regional development of Slovak Republic. Page 65 / 82

66 Year 2012 Fields Territory analysis of BSGR and TSGR from the agrotourism services point of view Analysis of successful products in Austria Identification of entrepreneurial subjects of the territory in question, sorting of SME into categories: gastronomy, wine, folk creation, leisure activities The actions and recommendations for agrotourism development in the area of BSGR and TSGR Page 66 / 82

67 4.3 MAPS OF ACCESSIBILITY OF INDIVIDUAL CATEGORIES OF TOURISM ATTRACTIONS

68 Map 1 Accessibility of municipalities from the attractions of category Source: AUREX spol. s r.o., 2013 Note: The map shows the accessibility of the municipality from the nearest attraction of the category (in km)

69 Map 2 Accessibility of municipalities from the attractions of category Thermal water recreation Source: AUREX spol. s r.o., 2013 Note: The map shows the accessibility of the municipality from the nearest attraction of the category (in km)

70 Map 3 Accessibility of municipalities from the attractions of category Cultural and historical monuments Source: AUREX spol. s r.o., 2013 Note: The map shows the accessibility of the municipality from the nearest attraction of the category (in km)

71 Map 4 Accessibility of municipalities from the attractions of category Urban Tourism - Museums and galleries Source: AUREX spol. s r.o., 2013 Note: The map shows the accessibility of the municipality from the nearest attraction of the category (in km)

72 Map 5 Accessibility of municipalities from the attractions of category Other attractions and events Source: AUREX spol. s r.o., 2013 Note: The map shows the accessibility of the municipality from the nearest attraction of the category (in km)

73 Map 6 Accessibility of municipalities by railway Source: AUREX spol. s r.o., 2013 Note: The map shows the accessibility of the municipality from the nearest railway station

74 Map 7 Accessibility of municipalities with attractions by railway Source: AUREX spol. s r.o., 2013 Note: The map shows the accessibility of the municipalities with attractions to the nearest railway station

75 4.3.1 LIST OF ATTRACTIONS The starting basis for defining the list of attractions was the Analysis of the state of sustainable mobility and tourism in the Danube region 2, which served as a basis for the preparation of Regional Strategy and Regional Action Plan. Attraction Water works Gabčíkovo Water reservoir Hrušov PLA Dunajské luhy - Vlčie hrdlo PLA Dunajské luhy - Podunajské Biskupice PLA Dunajské luhy - Kalinkovo PLA Dunajské luhy - Rusovce PLA Dunajské luhy - Čunovo PLA Dunajské luhy - Šamorín PLA Dunajské luhy - Dobrohošť PLA Dunajské luhy - Vojka nad Dunajom PLA Dunajské luhy - Bodíky PLA Dunajské luhy - Baka PLA Dunajské luhy - Sap PLA Dunajské luhy - Medveďov PLA Dunajské luhy - Kľúčovec PLA Dunajské luhy - Číčov PLA Dunajské luhy - Klížska Nemá PLA Dunajské luhy - Malé Kosihy PLA Dunajské luhy - Zlatná na Ostrove Water sports resort in Čunovo City Šamorín urban part Čilistov Hamuliakovo Kalinkovo River dead arm Číčov Slnečné jazerá Senec Aquapark Senec Category 2 The current situation of sustainable mobility and tourism in the Danube region, VVMZ spol. s.r.o., February 2013 Page 75 / 82

76 Water work Králová Little Danube rafting - Zálesie Little Danube rafting - Tomášov Little Danube rafting - Vlky Little Danube rafting - Jelka Little Danube rafting - Eliášovce Little Danube rafting - Madarász Little Danube rafting - Jahodná Little Danube rafting - Topoľníky Little Danube rafting - Kolárovo Hron river rafting - Kalná nad Hronom Hron river rafting - Svodov Hron river rafting - Želiezovce Hron river rafting - Bíňa Hron river rafting - Kamenica nad Hronom Morava river rafting - Moravský Svätý Ján Morava river rafting - Malé Leváre Morava river rafting - Gajary Morava river rafting - Suchohrad Morava river rafting - Záhorská Ves Morava river rafting - Vysoká pri Morave Morava river rafting - Devínska Nov8 Ves Morava river rafting - Devín Thermalpark Dunajská Streda Thermal Corvinus - Veľký Meder Thermal swimming pool Diakovce Thermal swimming pool Podhájska Thermal Centrum Galandia Thermal swimming pool Vincov les Thermal swimming pool Komárno Vadaš Thermal Štúrovo Swimming pool Patince Bratislava historical centre Bratislava - castle War memorial Slavín Thermal water recreation Thermal water recreation Thermal water recreation Thermal water recreation Thermal water recreation Thermal water recreation Thermal water recreation Thermal water recreation Thermal water recreation Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Page 76 / 82

77 Castle of Devín Castel Gerulata Rusovce Gerulata Iža Castle Pajštún Castle Červený Kameň Manor-house in Malacky Trnava - Malý Rím (Little Rome) Castle in Smolenice City Komárno - Old and new fortress City Komárno - Courtyard of Europe Water mill Jelka Water mill Tomášikovo Water mill Jahodná Water mill Dunajský Klátov Water mill Kolárovo Castel in Levice Folk Architecture Reserve Brhlovce Plavecký castle Folk Architecture Reserve Veľké Leváre Svätý Jur - castle Biely Kameň Bratislava Slovak national museum Bratislava Slovak national gallery Trnava West Slovakia museum and galleries Trnava - And gallery City Senec City Pezinok City Modra City Malacky Museum in Červený kameň Museum Danubiana Svätý Jur - National History and Literary Museum Golf resort - Bernolákovo Golf Club - Báč Golf Club Lozorno Golf Club Hrubá Borša Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Cultural and historical monuments Urban Tourism - Museums and galleries Urban Tourism - Museums and galleries Urban Tourism - Museums and galleries Urban Tourism - Museums and galleries Urban Tourism - Museums and galleries Urban Tourism - Museums and galleries Urban Tourism - Museums and galleries Urban Tourism - Museums and galleries Urban Tourism - Museums and galleries Urban Tourism - Museums and galleries Urban Tourism - Museums and galleries Other attractions and events Other attractions and events Other attractions and events Other attractions and events Page 77 / 82

78 Small Carpathian Wine Route - Rača Small Carpathian Wine Route - Svätý Jur Small Carpathian Wine Route - Limbach Small Carpathian Wine Route - Pezinok Small Carpathian Wine Route - Vinosady Small Carpathian Wine Route - Dubová Small Carpathian Wine Route - Častá Small Carpathian Wine Route - Doľany Small Carpathian Wine Route - Viničné Small Carpathian Wine Route - Štefanová Small Carpathian Wine Route - Vištuk Small Carpathian Wine Route - Šenkvice Small Carpathian Wine Route - Budmerice Place of pilgrimage Marianka National natural reserve Šúr Slovenský Grob Chorvátsky Grob Slovakia Ring Zoo Bratislava Botanical garden Bratislava Corporex horseback riding center and polo club Hrubá Borša Siberian tiger farm Kostolná pri Dunaji Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Other attractions and events Page 78 / 82

79 4.4 BEST PRACTICE EXAMPLES Based on the experiences with the development and sustainable mobility support and sustainable tourism best practice examples of international and cross border activities are described in the following text. 1. Mošon Danube Mošon Danube is right side tributary of the Danube, which disconnects from the main flow below Bratislava close to Water Works Čunovo, cross the border with Hungary, flows through Pannonian plain through cities Mosonmagyaróvar and Győr and after 123 kilometers flows back to the main flow of the Danube above the Gonyu municipality. Along the river camping places are built, which offer maximum comfort for watermen. Camping prices are approximately 500 Ft per person per night. In some cases tent or watercraft has to be paid. In each and every camp social facilities are available and also restaurant or buffet facilities are available. (Source: ) 2. Ecocentre Tisa The ecocentre is visitors and education centre that brings together and facilitates its visitors natural values of the Tisa Lake and Tisa valley and presents live nature of the second biggest lake of Hungary. Four floor visitors centre expects visitors offering 2.600m2, its permanent expositions, projection room equipped by 3D technology and great, liter fresh water aquarium offer really great nature experience. In addition to the tourism it emphasis also education meaning. By completing the educational content of primary and secondary schools biology syllabus through practical teaching can have a decisive role also tour exhibitions Ecocentre and participation at organized programs and may provide important aid also for university students. The main building offers possibility to organize scientific lectures and events in the modern equipped conference hall for 100 participants. Ecocentre will meet in the future also regional functions, as per plans the extension of the water policy will be placed here, while the building tower will place alarm system for Tisa Lake. (Source: ) Page 79 / 82

80 3. Donau Auen park National park Donau-Auen (Dunajské luhy) is situated between european capitals Vienna and Bratislava and protects the last large area of the river floodplain country in the Central Europe. The life-giving artery of this area is natural flow of the Danube river, which creates environment for a lot of rare flora and fauna. The education offer in national park is variete and diverse: during the walking tours, or rafts experienced guides will dedicate you into the secrets of Danube floodplain magic nature. New views on Danube floodplain together with detailed information are at visitors disposals in the Centre of national park in Orth castle (schlossorth Nationalpark-Zentrum), in the village Orth/Donau. The part of the program are also Slovak days in National park, which includes exhibition tour "DonAUräume (national park topic) with the Slovak guide, informational material in Slovak language. Entry fee includes individual tour of gazebo and castle island with underwater observation point (detailed plan with description of individual stands in slovak language is available at the entry). The overall length of staying: at minimum 2,5 hours. The centre for visitors of National park located in Orth castle (schlossorth), former water castle, located at the north bank of the Danube in Orth ander Donau village offers: permanent exhibition DonAUräume dedicated to the national park topic, which is presented and projected into four pictures information centre of National park with possibility to reserve and order from rich offer of programs for visitors, local cultural centre, castle courtyard the gazebo with national park international partners exhibition, observation of white stork family through the camera Page 80 / 82