BbaTumis SoTa rustavelis saxelmwifo universiteti. turizmis fakulteti. awaris ar turizmisa da kurortebis departamenti. turizmi: ekonomika da biznesi

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2 BbaTumis SoTa rustavelis saxelmwifo universiteti turizmis fakulteti awaris ar turizmisa da kurortebis departamenti turizmi: ekonomika da biznesi V saertasoriso samecniero-praqtikuli konferencia programa batumi xixanis xeoba 5-6 ivlisi, 2014

3 Batumi Shota Rustaveli State Tourism Faculty Tourism and Resorts Department of the Autonomous Republic of Ajara TOURISM: ECONOMICS AND BUSINESS V th International Scientific-Practical Conference PROGRAM Batumi - Khikhani Gorge 5-6 July,

4 konferenciis ganrigi _ batumi-xixanis xeoba _ monawileta registracia, batumi _ awaris maralmtianetsi gamgzavreba, xixanis xeoba (125 km batumidan) _ lanhci (Suaxevis municipaliteti) _ sxaltis sakatedro tazaris monaxuleba _ pleneruli sxdoma, seqciuri musaoba (sof. xixaziri zrvis donidan 1450 m) _ adgilobrivi mosaxleobis yofa-cxovrebis gacnoba _ sazeimo vaxsami (sof. xixaziri) _ dabinaveba _ awaris maralmtianeti, xixanis xeoba _ sauzme _ a) xixanis cixesimagris (zrvis donidan 2550 m.) monaxuleba b) xixanis xeobis turistuli RirsSesaniSnaobebis (awaris eristavebis - ximsiasvilebis sazafxulo rezidenciis adgilis, sofel Txilvanis etnografiuli muzeumis da bunebrivi macivaris ) datvaliereba _ turistuli sadili _ Semajamebeli Sexvedra, diskusia _ batumsi gamgzavreba lanhci (qedis municipaliteti) _ batumsi dabruneba 3

5 CONFERENCE AGENDA _ Batumi-Khikhani Gorge Registration of participants, Batumi Departure to Ajara highland, Khikhani gorge (125 km. from Batumi) Lunch in Shuakhevi Municipality Visit to the Skhalta Cathedral Plenary session, work in sections (Village Khikhadziri metres above sea level) Experience the life of locals Conference dinner (Village Khikhadziri) Guest accommodation _ Ajara Highlands: Khikhani Gorge Breakfast a) Visit to Khikhani Castle (2550 metres above sea level) b) Visit to the sightseeing of Khikhani Gorge (residences of Ajarian nobles: Khimshiashvili summer residence, Ethnographic Museum and natural refrigerator in village Tkhilvana) Tourists Dinner Closing Meeting, discussion Departure to Batumi, lunch in Keda Municipality Return to Batumi 4

6 plenaruli sxdoma / PLENARY SESSION awaris maralmtianeti, sof. xixaziri Ajara Highlands: village of Khikhadziri oficialuri gaxsna / Opening of the Conference aliosa bakurize batumis SoTa rustavelis saxelmwifo universitetis reqtori, Aliosha Bakuridze Rector of Batumi Shota Rustaveli State, Professor arcil xabaze awaris avtonomiuri respublikis mtavrobis Tavmjdomare Archil Khabadze Chairman of the Goverment of Autonomous Republic of Ajara giorgi TavamaiSvili awaris ar ganatlebis, kulturisa da sportis ministri Giorgi Tavamaishvili Minister of Education, Culture and Sport of Autonomous Republic of Ajara rostom berize - saorganizacio komitetis Tavmjdomare, batumis SoTa rustavelis saxelmwifo universitetis turizmis fakultetis dekani, Rostom Beridze - Chairman of the Organizing Committee, Dean of Tourism Faculty of Batumi Shota Rustaveli State, Professor Ddemur diasamize - awaris ar turizmisa da kurortebis departamentis Tavmjdomare Demur Diasamidze - Chairman of Department of Tourism and Resorts of Autonomous Republic of Ajara 5

7 15:00_16:00 momxseneblebi / Speakers 1. besik baucaze. BbaTumis SoTa rustavelis saxelmwifo universitetis xulos municipalitetis turistuli potenciali Besik Bauchadze. Professor of Batumi Shota Rustaveli State Tourism potential of Khulo Municipality 2. sergo ciramua.,,turizmis geoinformaciuli centris damfuznebeli, turizmi da mtiani regionebis ganvitareba: mobiluri aplikacia,,travelgis Sergo Tsiramua. Professor, Founder of NGO "Tourism Geo- Information Center" Tourism and Development of Highland Regions: Mobile APP TravelGIS 3. Gerald Wetzel. Professor of Hotel Management, Dr. Baltic College - FHM, Schwerin, Germany Basics of National Identity in Culinary Tourism gerald vetceli. sastumros menejmentis, baltikis universiteti-koleji, Sverini, Ggermania erovnuli identobis safuzvlebi kulinariul turizmsi 4. Kurt Heinz Reitz,,REITZ/CONSULTING Berlin and Batumi / Georgia - Business consulting for tourism and hospitality, EBC Hochschule in Berlin, Germany Tourism development in Khulo: experiences and suggestions kurt heinc reici -,,REITZ/CONSULTING Berlin and Batumi / Georgia -turizmisa da maspinzlobis biznesis konsaltingi, EBC koleji, berlini, გGermania turizmis ganvitareba xulosi: STabeWdilebebi da rekomendaciebi 6

8 seqciuri musaoba - awaris maralmtianeti, sof. xixaziri B WORKING IN SECTIONS - Ajara Highlands: village of Khikhadziri I seqcia Section turizmis ganvitarebis problemebi da perspeqtivebi THE PROBLEMS AND PERSPECTIVES OF TOURISM DEVELOPMENT I A seqcia seqciis xelmzrvaneli: larisa yorranasvili Chairperson: Larisa Korganashvili 1. niko kvaracxelia. saqartvelos sapatriarqos wmida andria pirvelwodebulis saxelobis qartuli universitetis turistuli destinaciebis mdgradi ganvitarebis indikatorebis formirebis axali sistema Niko Kvaratskhelia. Professor of St. Andrew the First-Called Georgian of the Patriarchate of Georgia New system of formation sustainable development indicators of tourism destinations 2. larisa yorranasvili. iv. javaxisvilis sax. Tbilisis saxelmwifo universitetis saqartvelo turistuli momsaxurebit saertasoriso vawrobasi Larisa Korganashvili. Professor of Iv. Javakhishvili Tbilisi State Georgia in International Trade Tourism Services 3. rusudan qinqlaze. saqartvelos teqnikuri universitetis asoc. nino abesaze. iv. javaxisvilis saxelobis Tbilisis saxelmwifo saqartvelos turizmis ganvitarebis tendenciebi da perspeqtivebi 7

9 Rusudan Kinkladze. Assoc. Professor of Georgian Technical Nino Abesadze. Assoc. Profssor of Iv. Javakhishvili Tbilisi State Prospects And Trends of Tourism Development in Georgia 4. Tsitsino Dzotsenidze. Doctor of economics, Akaki Tsereteli State Sustainable tourism as a fundamental pillar of international regional integration 5. Ahmet Hakan Özkan. Faculty of Economics and Administrative Sciences İstanbul Aydın, Turkey Global Crisis and the Government Intervention in USA 6. ani bejanisvili. saqartvelos teqnikuri universitetis doqtoranti soflis meurneoba _ saqartvelos globaluri konkurentunarianobis dargobrivi prioriteti Ani Bezhanishvili. PHD Student of Technical of Georgia Agriculture - Global Competitiveness Branch Priority of Georgia 7. N nodar grzelisvili. saqartvelos davit armaseneblis saxelobis transsasazrvro regionuli turizmis ganvitarebis perspeqtivebi saqartvelosi Nodar Grdzelishvili. Assoc. Professor of David Aghmashenebeli of Georgia Perspectives of Transborder Regional Tourism Development in Georgia 8. nona axvlediani. akaki weretlis saxelmwifo sezonuri rxevebi turizmis statistikasi (ekonomikur_statistikuri analizi) Nona Akhvlediani. Assoc. Professor of Akaki Tsereteli State Seasonal Oscillations of Tourism Statistics (Economic - Statistical Analysis) 9. bela goderzisvili. saqartvelos teqnikuri universitetis asist. zurab baxturize. saqartvelos teqnikuri universitetis doqtoranti saqartvelos turistuli infrastruqturis ekonomikuri potenciali da ganvitarebis perspeqtivebi 8

10 Bela Goderdzishvili. Assist. Professor of Georgian State Zurab Bakhturidze. Phd Student of Georgian State Prospects of development and economic potential of Georgian Tourist infrastructure 10. nana benize. akaki weretlis saxelmwifo universitetis asoc. jambul biwaze. akaki weretlis saxelmwifo universitetis asoc. turizmi da inflaciastan brzola Nana Benidze. Assoc. Professor of Akaki Tsereteli State Universiry Jambul Bitsadze. Assoc. Professor of Akaki Tsereteli State Universiry Tourism and Fight Against Inflation 11. natela wiklasvili. batumis SoTa rustavelis saxelmwifo universitetis Tamila TurmaniZe. batumis SoTa rustavelis saxelmwifo universitetis doqtoranti qalta dasaqmebis aqtualuri problemebi saqartvelosi Natela Tsiklashvili. Professor of Batumi Shota Rustaveli State Tamila Turmanidze. Phd Student of Batumi Shota Rustaveli State Women s Employment Problems In Georgia I B seqcia seqciis xelmzrvaneli: besik barkalaia Chairperson: Besik Barkalaia 1. besik barkalaia. saqartvelos teqnikuri universitetis zurab vasakize. saqartvelos teqnikuri universitetis qetevan qajaia. saqartvelos teqnikuri universitetis asist. turizmis gavlena qveynis socialur-ekonomikur ganvitarebaze Besik Barkalaia. Professor of Georgian Technical 9

11 Zurab Vashakidze. Professor of Georgian Technical Ketevan Kadjaia. Assistant Professor of Georgian Technical Impact of Tourism on Country's Social-Economic Development 2. elene menabde. saqartvelos teqnikuri universitetis asoc. turizmis roli qveynis socialur-ekonomikur ganvitarebasi Elene Menabde. Assoc. Professor of Technical Of Georgia Role of Tourism in Socio-Economic Development of the Country 3. liana qartvelisvili. garemos erovnuli saagento, qartul-evropuli universiteti lasari qurdasvili. qartul-evropuli universiteti lana mzarelua. qartul-evropuli universiteti klimatis cvlilebis gatvaliswineba regionaluri turizmis ganvitarebisas Liana Kartvelishvili. National Environmental Agency of Georgia, Head of Climate Division Georgian-European Lashari Kurdashvili. Georgian-European Lana Mzarelua. Assoc. Professor of Georgian-European The Influence of Climate Change on Development of Regional Tourism in Georgia 4. eka gegesize. saqartvelos universitetis turizmis industriis gavlena ekonomikur zrdasa da ganvitarebaze saqartvelosi Eka Gegeshidze. Professor of the of Georgia Tourism Industry Effects on the Economic Growth and Development in Georgia 5. lali oqrocvarize. kavkasiis saertasoriso universitetis asist. turizmis socialur-ekonomikuri gavlena Lali Oqrotsvaridze. Assist. Professor of Caucasian International Social-Economic Impact of Tourism 6. natela janelize. Aakaki weretlis saxelmwifo universitetis mowveuli specialisti investiciebi turizmsi, rogorc qveynis ekonomikis mastimulirebeli faqtori Natela Janelidze. Invited Specialist at Akaki Tsereteli State Investments in Tourism as a Factor Stimulating the Economy 10

12 7. revaz Sengelia. saqartvelos teqnikuri universitetis JuJuna wiklauri-sengelia. saqartvelos teqnikuri universitetis natia Sengelia. saqartvelos teqnikuri universitetis asist. investiciebis roli turistuli biznesis ganvitarebasi Revaz Shengelia. Professor of Georgian Technical Zhuzhuna Tsiklauri-Shengelia. Professoro of Georgian Technical Natia Shengelia. Assistant Professor of Georgian Technical The Role of Investments in Tourism Business Developmen 8. varlam ramisvili. batumis SoTa rustavelis saxelmwifo universitetis mowveuli leqtori turizmis industria-investiciuri saqmianobis sfero Varlam Ramishvili. Invited Lecturer of Batumi Shota Rustaveli State Tourism Industry Field of Investment Activity 9. Tamar berize. batumis SoTa rustavelis saxelmwifo universitetis doqtoranti irakli mesxi. batumis SoTa rustavelis saxelmwifo universitetis doqtoranti investiciebi da dasaqmeba turizmis sferosi Tamar Beridze. Phd Student of Batumi Shota Rustaveli State Irakli Meskhi. Phd Student of Batumi Shota Rustaveli State Investment and Employment in Tourism 10. natia Sengelia. saqartvelos teqnikuri universitetis asistent ucxouri investiciebi da turizmis ganvitarebis perspeqtivebi Natia Shengelia. Assistant Professor of Georgian Technical Foreign Investments and Tourism Development Perspectives 11

13 II seqcia Section turizmi da mtiani regionebis ganvitareba TOURISM AND DEVELOPMENT OF HIGHLAND REGIONS seqciis xelmzrvaneli: paata Caganava Chairperson: Paata Chaganava 1. Hans Oy, Sonja Oy. Owner of Mountain Resort, Norway Mountoun Tourism Development In Norway Hhans oi, sonja oi. samto kurortis mflobeli, norvegia samto turizmis ganvitareba norvegiasi 2. Frode Lieungh. Telemark, Norway New Tourism Products for the Mountainous Settlements frude lengi. telemarkis universiteti, norvegia axali turistuli produqtebi mtiani dasaxlebuli adgilebisatvis 3. Теймураз Абесадзе. Телемаркский университет, Норвегия Марина Рыскулова. Бишкекская финансово - экономическая академия, Кыргызстан Некоторые инновационные направления развития массового горного туризма в условиях Аджарии 4. konstantine xmalaze. saqartvelos teqnikuri universitetis mtiani regionebis turistuli potencialis amoqmedebis gzebi Konstantine Khmaladze. Professor at the Technical of Georgia The Ways to Use the Tourism Potential of Mountainous Regions 5. vaxtang miqasavize. batumis SoTa rustavelis saxelmwifo Jani miqasavize. batumis SoTa rustavelis saxelmwifo universitetis asist. turizmi _ mtiani regionebis mdgradi ganvitarebis perspeqtiuli mimartuleba Vakhtang Mikashavidze. Assoc. Professor of BaTumi Shota Rustaveli State Zhani Mikashavidze. Assist. Professor of Batumi Shota Rustaveli State Tourism A Promising Direction of Sustainabl edevelopment of Mountainous Regions 12

14 6. paata Caganava. batumis SoTa rustavelis saxelmwifo mtiani regionis krizisi da turizmis roli Paata Chaganava. Assoc. Professor of Batumi Shota Rustavelis State Mountain Region Crisis and Role of Tourism 7. leila mamulasvili. goris saxelmwifo universitetis davit WiotaSvili. goris saxelmwifo universitetis saqartvelos mtiani regionebis ganvitareba da turizmi Leila Mamulashvili. Professor of Gori State Teaching Davit Tciotashvili. Professor of Gori State Teaching Development of Mountainous Regions of Georgia and Tourism 8. lamara berize. saqartvelos regionuli ganvitarebisa da infrastruqturis saministro, iv. javaxisvilis sax. Tbilisis saxelmwifo universitetis mowveuli turizmis ganvitareba mtian regionebsi dasaqmebis mnisvnelovani faqtori Lamara Beridze. Professor of Iv. Javakhishvili Tbilisi State Development of Tourism in Mountainous Regions - An Important Factor in Employment 9. manana xarxeli. iv. javaxisvilis saxelobis Tbilisis saxelmwifo turizmis ganvitarebis potenciali saqartvelos mtianetsi Manana Kharkheli. Associate professor of Iv. Javakhishvili Tbilisi State Tourism Development Potential in Mountain Areas of Georgia 10. bacana Selia. batumis SoTa rustavelis saxelmwifo universitetis doqtoranti merab diasamize. batumis SoTa rustavelis saxelmwifo universitetis doqtoranti mtasi turistuli marsrutebis mowyobis ZiriTadi maxasiateblebi Bachana Shelia. Phd Student of Batumi Shota Rustaveli State Merab Diasamidze. Phd Student of Batumi Shota Rustaveli State Main Features of Arrangement of Mountain Tourist Routes 13

15 11. irakli korzaia. batumis SoTa rustavelis saxelmwifo universitetis asistent maralmtiani awaris konkurentunarianobis Sefaseba saertasoriso turistul bazarze Irakli Kordzaia. Assist. Professor of Batumi Shota Rustaveli State Assessing Competitiveness of the Highland of Ajara in International Tourism Market III seqcia Section turizmis industria da biznesgaremo INDUSTRY OF TOURISM AND BUSINESS ENVIRONMENT seqciis xelmzrvaneli: goderzi SaniZe Chairperson: Goderdzi Shanidze 1. Mirali Samadov. Director of Health Life Public Union, Azerbaijan How to Develop a Tourism Business 2. Nako Taskov. Associate Professor of Goce Delcev, Macedonia Nikola V. Dimitrov. Associate Professor Goce Delcev, Macedonia Dejan Metodijeski. Assistant Professor Goce Delcev, Macedonia A Review of the Hostel Sector in the Republic of Macedonia 3. Weon Jae Kim. Dept. of International Business, Incheon National, South Korea An Analytical Research on Travel Decision Factors: With a Case of Chinese Tourists Visiting Korea 14

16 4. Sorena metreveli. saqartvelos teqnikuri turistuli momsaxurebisa da turistuli produqciis gaangarisebis Taviseburebani Shorena Metreveli. Associate Professor of Georgian Technical Characteristics of Calculating Tourism Services and Tourist Products 5. evgeni baratasvili. saqartvelos teqnikuri universitetis paata koruasvili. saqartvelos teqnikuri universitetis servisuli menejmentis roli turistul biznessi Evgeni Baratashvili. Professor of Georgian Technical Paata Koguashvili. Professor of Georgian Technical Role of Service Management in Modern Tourist Business 6. nino liparteliani. goris saxelmwifo saswavlo universitetis nana axalaia. goris saxelmwifo saswavlo universitetis sakruizo turizmis msoflio liderebi Nino Liparteliani. Professor of Gori State Teaching Nana Akcalaia. Professor of Gori State Teaching World s Leader of Cruises Tourism 7. giorgi WilaZe. samcxe-javaxetis saxelmwifo saqartvelos samoqalaqo kodeqsi da gadazidva-gadayvanis regulirebis sakitxebi turistuli momsaxurebis gawevis dros George Chiladze. Assoc. Professor of Samtskhe-Javakheti State Civil Code of Georgia and Issues of Regulation of Transportation-Traffic During Providing the Touring Service 8. nargiza qarqasaze. akaki weretlis saxelmwifo natela vasakize. akaki weretlis saxelmwifo turizmi da politikur-samartlebrivi garemo Nargiza Karkashadze. Assoc. Professor of Akaki Tsereteli State Natela Vashakidze. Assoc. Professor of Akaki Tsereteli State Tourism and Politic-Legal Environment 15

17 9. giorgi xantaze. saqartvelos teqnikuri universitetis asocirebuli lasa murjikneli. saqartvelos teqnikuri universitetis doqtoranti sabiujeto federalizmi da regionuli gamotanabreba turistuli industriis ganvitarebis xelsemwyobi faqtori Giorgi Khantadze. Associate Professor of Georgian Technical Lasha Murjikneli. Phd Student of Georgian Technical FISCAL Federalism and Regional Equalization Factor for the Development of the Tourist Industry 10. nino lazviasvili. saqartvelos teqnikuri universitetis eduard kavtize. saqartvelos teqnikuri universitetis asist. turistul kompaniasi kontrolis Catarebis programa Nino Lazviashvili. Professor of Georgian Technical Eduard Kavtidze. Asisst. Professor of Georgian Technical Program of Carrying out Control in a Tourist Agency 11. nino WalaganiZe. kavkasiis saertasoriso universitetis asoc. sainformacio garemos mnisvneloba saqartvelos turistuli potencialis popularizaciis saqmesi Nino Chalaganidze. Assoc. Professor of Caucasus International Significance of Information Environment in Popularization of Georgia s Tourism Potential 12. xaliana CitaZe. goris saxelmwifo saswavlo lali sadarasvili. goris saxelmwifo saswavlo giorgi TenaZe. iv.javaxisvilis saxelobis saxelmwifo universitetis doqtoranti goris raionis turizmis ganvitarebis aspeqtebi da arricxvis sakitxebi 16

18 khaliana Chitadze. Assoc. Professor of Gori State Lali Sadaghashvili. Assoc. Professor of Gori State George Tenadze. Phd Student of Ivane Javakhishvili Tbilisi State Aspects of Development Gori Region s Tourism and Account Issues 13. nana SarabiZe. akaki weretlis saxelmwifo universitetis asoc. servisis donis Sefaseba qutaisis sastumroebis industriasi Nana Sharabidze. Assoc. Professor of Akaki Tsereteli State Assessment of Level of Service in The Hotel Industry of Kutaisi 14. goderzi SaniZe. akaki weretlis saxelmwifo sastumros menejmentis Taviseburebebi Goderdzi Shanidze. Assoc. Professor of Akaki Tsereteli State Peculiarities of a Hotel Management 15. mania gogize. kavkasiis saertasoriso universitetis doqtoranti Teona anesasvili. saqartvelos teqnikuri universitetis doqtoranti sastumros menejerta gundis saqmianobis ZiriTadi koncefciebi Mania Gogidze. Phd Student of Gori State Teaching Teona Anesashvili. Phd Student of Georgian Technical The Hotel Management Team of the Basic Concepts 16. maka dolize. saqartvelos davit armaseneblis sax. nino mindiasvili. soxumis saxelmw.universitetis asoc. turizmi _ kulturul-rekreaciuli sasualeba Maka Dolidze. Professor of Georgian of David Agmashenebeli Nino Mindiashvili. Professor of Sokhumi State Tourism - Cultural-Recreational Instrumentality 17

19 IV seqcia Section turizmis potenciali, turizmis saxeebi, turistuli produqtebi POTENTIAL OF TOURISM, KINDS OF TOURISM, TOURISM PRODUCTS seqciis xelmzrvaneli: malxaz Rvinjilia Chairperson: Malkhaz Gvinjilia 1. malxaz Rvinjilia. saqartvelos SoTa rustavelis Teatrisa da kinos saxelmwifo universitetis daiv-turizmi da misi ganvitarebis SesaZleblobebi saqartvelosi Malkhaz Gvinjilia. Professor of Shota Rustaveli Theatre and Film Georgian State Div-Tourism and its Development Opportunity in Georgia 2. Мурман Кохреидзе. Доцент, зав.кафедрой станков и инструментов Московского государственного университета леса, Россия Харис Фахретдинов. Профессор, декан факультета механической и химической технологии древесины Московского государственного университета леса, Россия Перспектива развития производства художественных изделий из древесины для туриндустрии Аджарии 3. Tahsin Ozbek. Lecturer, Ondokuzmayis, Samsun, Turkey Food & Beverage International Standards of Service 4. Соня Узденова. Профессор Северо-Кавказского Федерального Университета (филиал в г. Пятигорске), Россия К некоторым проблемам использования легенд в деятельности экскурсовода 5. rusudan qutatelaze. saqartvelos teqnikuri universitetis biznes-injineringis fakultetis dekani guguli yurasvili. saqartvelos teqnikuri Tamar berize. saqartvelos teqnikuri universitetis saqartvelos konkurenciuli upiratesobebi samkurnalo turizmsi 18

20 Rusudan Qutateladze. Dean of Faculty of Business Engineering of Georgian Technical Guguli Kurashvili. Associate Professor Georgian Technical Tamar Beridze. Professor of Georgian Technical Competitive Advantages of Georgia in Medical Tourism 6. maia kapanaze. saqartvelos teqnikuri universitetis asoc. kreatiuli turizmis (xelidan gasvebuli)potenciali Maia Kapanadze. Assoc. Professor of Georgian Technical Potential of (Missed) Creative Tourism 7. Марина Рыскулова. Бишкекская финансово-экономическая академия, Кыргызстан Динара Борбиева.Бишкекская финансово-экономическая академия, Кыргызстан Теймураз Абесадзе, Телемаркский университет, Норвегия Наблюдение за птицами перспективное инновационное направление в развитии экотуризма на территори Сарычат-Эрташского государственного заповедника 8. anzor devaze. batumis SOoTa rustavelis saxelmwifo nani gvarisvili. batumis SoTa rustavelis saxelmwifo universitetis asist. agroturizmis ganvitarebis perspeqtivebi saqartvelosi Anzor Devadze. Assoc. Professor of Batumi Shota Rustaveli State Nani Gvarishvili. Assist. Professor of Batumi Shota Rustaveli State Agrotourism Development Perspectives in Georgia 9. nikoloz darciasvili. biznesmeni, menejeri agroturizmis ganvitarebis ZiriTadi tendenciebi da msoflio gamocdileba Nikoloz Darchiashvili. Businessman, Manager Main Development Tendencies of Agro Tourism and World Experience 10. sergo cagareisvili. A akaki weretlis saxelmwifo univeritetis asoc. romantikuli turebi Sergo Tsagareishvili. Associated Professor of Akaki Tsereteli State Romantic Tours 19

21 11. paata koruasvili. saqartvelos teqnikuri universitetis qartvelta kvebis sistema da xasiati Paata Koguashvili. Professoro of Georgian Technical Georgians Food System and Character 12. Sorena caava. saqartvelos teqnikuri universitetis socialur mecnierebata doqtori saqartvelos turizmis potenciali da turizmis saxeebi Shorena Tsaava. Georgian Technical, Doctor of Social Sciences Types and Potentials of Tourism in Georgia 13. Zaira Beridze. Institute of Tourism And Hotel Management, Salzburg, Austria Potential, Types and Products of Tourism in Ajara 14. Mariam Makhatadze. Gori Teaching State, MA Programme Tamar Basilashvili. Manager of Student Issues of Gori State Teaching Tourism Potential and Tourism Varieties in Georgia 15. giorgi WilaZe. samcxe javaxetis saxelmwifo darejan qobelasvili. ilias saxelmwifo universitetis asoc. kulturuli da sportuli turizmis ganvitarebis strategia axalcixis regionsi: iuridiuli, mmartvelobiti da ekonomikuri sakitxebi George Chiladze. Assoc. Professor of Samtskhe-Javakheti State Darejan Kobelashvili. Assoc. Professor of Ilia State Cultural and Sport Tourism as a Development Strategy for the Akhaltsikhe Region: Legal, Managerial and Economic Issues 16. Nino Kvavadze. International Centre of Social Research and Policy Analysis (icsrpa), Project Assistant Improving Agritourism Potential of Georgia: Development of Quality Certification Standards 20

22 17. bela goderzisvili. saqartvelos teqnikuri universitetis asist. zurab baxturize. saqartvelos teqnikuri universitetis doqtoranti saqartvelos turistuli infrastruqturis ekonomikuri potenciali da ganvitarebis perspeqtivebi Bela Goderdzishvili. Assist. Professor of Georgian State Zurab Bakhturidze. Phd Student of Georgian State Prospects of Development and Economic Potential of Georgian Tourist Infrastructure 18. maia Rvinjilia. saqartvelos SoTa rustavelis Teatrisa da kinos universitetis Ddoqtoranti turizmsi animaciur-teatralizebuli programebis dramaturgia Maya Gvinjilia. Phd student of Art Management of Shota Rustaveli Theatre and Film Georgian State Dramaturgy of Animated - Theatrical Programs in Tourism 19. Нaдeжда Левочкина. Сочи, Россия Год музеев культурной олимпиады Сочи naira galaxvarize. saqartvelos teqnikuri universitetis asoc. turizmi da materialuri kulturis Zeglebi Naira Galakhvaridze. Assoc. Professor of Georgian Technical Tourism and Material Culture 21. lana mzarelua. saqartvelos erovnuli universitetis asoc. ia lekisvili. saqartvelos erovnuli universitetis asist. svaneti, rogorc turizmis margaliti Lana Mzarelua. Assoc. Professor of Georgian National Ia lekishvili. Assist. Professor of Georgian National Svaneti, as a Discover of Tourism 22. maia azmaifarasvili. goris saxelmwifo saswavlo saqartvelos Rvinis turizmi - Tanamedrove mdgomareoba da momavlis perspeqtivebi Maia Azmaiparashvili. Assoc. Professor of Gori State The Wine Tourism of Georgia - Present State and Future Prospects 21

23 23. mariam xositasvili. iakob gogebasvilis saxelobis Telavis saxelmwifo universitetis aniko asasvili. iakob gogebasvilis saxelobis Telavis saxelmwifo universitetis doqtoranti marina kobaxize. batumis SoTa rustavelis saxelmwifo universiteti gaga buisvili. iakob gogebasvilis saxelobis Telavis saxelmwifo universitetis asist. qartlsi introducirebuli zogierti jisis TeTri yurznis sameurneo teqnologiuri Tvisebebis Seswavla Mariam Khositashvili. Professor of Iakob Gogebashvili Telavi State Aniko Asashvili. Phd Student of Iakob Gogebashvili Telavi State Marina Kobakhidze. Batumi Shota Rustaveli State Gaga Buishvili. Assoc. Professor of Iakob Gogebashvili Telavi State Study of Technological Properties of Some Varieties of White Grapes Introduced in Kartli Region 24. mariam xositasvili. iakob gogebasvilis saxelobis Telavis saxelmwifo universitetis olani gocirize. mevenaxeoba-mervineobis samecniero centri Tea qituasvili. iakob gogebasvilis saxelobis Telavis saxelmwifo universitetis doqtoranti guram papunize. batumis SoTa rustavelis saxelmwifo universitetis otar wiwilasvili. mevenaxeobisa da mervineobis samecniero-kvleviti institutis akademiuri doqtori muskaturi yurzeni da misgan mirebuli Rvino masalebis daxasiateba Mariam Khositashvili. Professor of Iakob Gogebashvili Telavi State Olani Gotsiridze. Acad. Doctor of viticulture - wine science center Tea Kituashvili. PhD Student of Iakob Gogebashvili Telavi State Guram papunidze. Professor of Batumi Shota Rustaveli State Otar Tsitsilashvili. Doctor of Viticulture and Winemaking Institute Characteristics of Wine Materials Produced From Muscadine 25. mariam xositasvili. iakob gogebasvilis sax. Telavis saxelmwifo universitetis davit TamaraSvili. mevenaxeoba-mervineobis samecniero centris akademiuri doqtori 22

24 Tea xositasvili. iakob gogebasvilis saxelobis Telavis saxelmwifo universitetis doqtoranti merab arzenaze. batumis SoTa rustavelis saxelmwifo universitetis akademiuri doqtori vaja gocirize. mevenaxeobisa da mervineobis samecnierokvleviti institutis akademiuri doqtori qartlsi introducirebuli zogierti jisis witeli yurznis sameurneo teqnologiuri Tvisebebis Seswavla Mariam Khositashvili. Professor of Iakob Gogebashvili Telavi State Davit Tamarashvili. Academic Doctor of Viticulture - Wine Science Center Tea Khositashvili. Phd Student of Iakob Gogebashvili Telavi State Merab Ardzenadze. Academic Doctor of Batumi Shota Rustaveli State Vaja Gotsiridze. Academical Doctor of Viticulture and Winemaking Institute Study of Technological Properties of Some Varieties of Red Grapes Introduced in Kartli Region 23

25 V seqcia Section turizmis da danisnulebis adgilis marketingi da menejmenti TOURISM & DESTINATION MARKETING AND MANAGEMRNT V A seqcia seqciis xelmzrvaneli: eliso gvelesiani Chairperson: Eliso Gvelesiani 1. Ausrine Armaitiene. Prof. Dr. Tourism And Recreation Department Health Science Faculty, Klaipeda, Litva Renata Bertuzyte. Lect. Tourism And Recreation Department Health Science Faculty, Klaipeda, litva Framework of Tourism Events Management Studies- Item Approach 2. evgeni baratasvili. saqartvelos teqnikuri universitetis Tamar rostiasvili. saqartvelos teqnikuri maia soselia. saqartvelos teqnikuri universitetis asoc. turistuli sawarmos marketinguli garemos kvleva eqspertuli Sefasebebisa da analizis metodikis gamoyenebit Evgeni Baratashvili. Professor of Georgian Technical Tamar Rostiashvili. Associate Professor of Georgian Technical Maia Soselia. Associate Professor of Georgian Technical Study of Marketing Environment of Tourist Company on the Basis of Method of Expert Estimations and Analysis 3. lili kowlamazasvili. qartul-evropuli universiteti lasari qurdasvili. qartul-evropuli universiteti liana qartvelisvili. qartul evropuli universiteti adamianuri resursebis martvis efeqtiani metodebi turistul organizaciebsi Lili Kochlamazashvili. Georgian-european Lashari Kurdashvili. Georgian-european Liana Kartvelishvili. Georgian-european Effective Human Resource Management Methods in Tourism Organizations 24

26 4. eliso gvelesiani. akaki weretlis saxelmwifo konfliqtebis martvis strategia turistul organizaciasi Eliso Gvelesiani. Assoc. Professor of Akaki Tsereteli State Conflict Management Strategy in Tourism Organization 5. nino xaxubia. batumis SoTa rustavelis saxelmwifo universitetis doqtoranti turizmis dargis adamianuri resursebis motivacia Nino Khakhubia. Phd Student of Batumi Shota Rustaveli State Human Resources Motivation of the Tourism Field 6. nino samwkuasvili. suxisvilis saswavlo universitetis asoc. marketinguli teqnologiebis gamoyenebis Taviseburebani turistul industriasi Nino Samchkuashvili. Assoc. Professor of Sukhishvili Teaching Peculiarities of Using Marketing Technologies in Tourism Industry 7. karlo Rurwkaia. saqartvelos teqnikuri universitetis eka Ciqovani. saqartvelos teqnikuri universitetis doqtoranti TaTia Rurwkaia. saqartvelos teqnikuri universitetis aasoc. P stumartmoyvareobis industriis marketingi Tanamedrove periodsi 8. guguli yurasvili. saqartvelos teqnikuri universitetis asocirebuli Tamar berize. saqartvelos teqnikuri universitetis davit bibicaze. saqartvelos teqnikuri universitetis asistent reklama turizmis ganvitarebis strategiis mnisvnelovani faqtori Guguli Kurashvili. Associate Professor of Georgian Technical Tamar Beridze. Professor of Georgian Technical Davit Bibichadze. Assistant Professor of Georgian Technical Advertising - the Important Factor in Strategy of Development of Tourism 25

27 9. maia melaze. grigol robaqizis saxelobis universitetis asoc. Tamar qoblianize. kavkasiis saertasoriso universitetis axalgazrduli turizmis, rogorc bazris gansakutrebuli segmentis kvleva Maia Meladze. Assoc. Professor of Grigol Robakidze Tamar Koblianidze. Professor of Caucasus International Marketing Research of Youth Tourism as a Special Segment of the Tourism Market 10. Tamar dudauri. saqartvelos kavkasiis saertasoriso riskebis martva turistul organizaciasi Tamar Dudauri. Assoc. Professor of Caucasus International Risk Management in Tourist Organizations 11. dali solorasvili. akaki weretlis saxelmwifo universitetis Tea udesiani. akaki weretlis saxelmwifo universitetis doqtoranti arricxvis srulyofis sakitxebi turistul sawarmoebsi Dali Sologashvili. Professor of Akaki Tsereteli State Tea Udesiani. Phd Student of Akaki Tsereteli State Improvement of Accounting at Tourism Enterprises 12. kaxaber maxvilaze. saqartvelos teqnikuri universitetis doqtoranti servisi, rogorc biznesprocesi Kakhaber Makhviladze. Phd Student of Georgian Technical Service as Business Process 13. TinaTin gugesasvili. akaki weretlis saxelmwifo finansuri menejmenti - rogorc martvis safuzveli turistuli industriis sawarmosi Tinatin Gugeshashvili. Assoc. Professor of Akaki Tsereteli State Financial Management - As a Basis for Management in Tourism Industry 14. nana nadareisvili. saqartvelos teqnikuri universitetis asoc. nodar ZiZikaSvili. eqsperti strategiul dagegmvasi samkurnalo da SPA turizmis klasterizaciit ganvitarebis perspeqtivebi (wyaltubos magalitze) 26

28 Nana Nadareishvili. Assoc. Professor of Georgian Technical Nodar Dzidzikashvili. Strategic Planning Expert Prospects of Development of Health and Spa tourism with Clusterization (Tskaltubo example) V B seqcia seqciis xelmzrvaneli: evgeni baratasvili Chairperson: Evgeni Baratashvili 1. Ahmad Mohammadi. PhD. Student In Human Resource Management, Shakhespajue Esfahan, Iran Elyas Reyahi. MA. In Persian literature. Anar Eslamic Azad. Iran Provide the Conceptual Model for the Development of Tourism In Iran and Reducing Barriers Them 2. evgeni baratasvili. saqartvelos teqnikuri universitetis xatuna kurtanize. saqartvelos teqnikuri universitetis doqtoranti saqartvelos balneologiuri kurortebi mdgradi turizmis ganvitarebis mnisvnelovani mimartuleba Evgeni Baratashvili. Professor of Georgian Technical Khatuna Kurtanidze. Phd student of Georgian Technical Georgian Balneological Resorts The Important Direction of Stable Tourism Development 3. lia kvaracxelia. saqartvelos teqnikuri universitetis asoc. nino abesaze. iv. javaxisvilis saxelobis Tbilisis saxelmwifo sakurorto-rekreaciuli resursebi da samkurnalo turizmi ganvitareba saqartvelosi 27

29 Lia Kvaratskhelia. Assoc. Professor of Georgian Technical Nino Abesadze. Assoc. Professor of Iv.Javakhishvili Tbilisi State Resort and Recreational Resources and Medical Tourism Development in Georgia 4. maka firanasvili. saqartvelos teqnikuri universitetis asoc. natalia Wanturia. saqartvelos teqnikuri ana arcvaze. saqartvelos teqnikuri universitetis xarisxis uzrunvelyofis samsaxuris mtavari specialisti balneologiuri kurortebis ganvitareba msofliosi da misi perspeqtivebi saqartvelosi Maka Piranashvili. Assoc. Professor of Georgian Technical Natalia Chanturia. Assoc. Professor of Georgian Technical Ana Archvadze. Senior Specialist of Georgian Technical SPA Tourism Development in the World and its Prospects in Georgia 5. besik barkalaia. saqartvelos teqnikuri universitetis nino SafaTava. saqartvelos teqnikuri universitetis doqtoranti bunebriv-rekreaciuli resursebis gamoyenebisa da martvis imitaciuri modelirebis safuzvlebi Besik Barkalaia. Professor of Georgian Technical Nino Shapatava. PhD student, Georgian Technical Basics for Imitative Modeling of Utilization and Management of Natural - Recreation Resources 6. Tamaz gamsaxurdia. akaki weretlis universitetis asoc. Teimuraz festvenize. akaki weretlis universitetis asoc. bunebrivi resursebis menejmenti da misi roli turizmis ganvitarebasi Tamazi Gamsakhurdia. Assoc. Professor of Akaki Tsereteli State Teimuraz Pestvenidze. Assoc. Professor of Akaki Tsereteli State Management of Natural Resources and its Role in the Development of Tourism 28

30 7. mamuka gogelia. batumis SoTa rustavelis saxelmwifo universitetis asist. ekologiuri turizmis ganvitarebis strategiebis specifikuri maxasiateblebi saqartvelosi Mamuka Gogelia. Assist. Professor of Batumi Shota Rustaveli State Specific Features of Ecological Tourism Development Strategies in Georgia VI seqcia Section turizmi: inovaciebi, sainformacio teqnologiebi da ganatleba TOURISM: INNOVATIONS, INFORMATIONAL TECHNOLOGIES AND EDUCATION seqciis xelmzrvaneli: nana Sonia Chairperson: Nana Shonia 1. konstantine abulaze. a(a)ip,,turizmis geoinformaciuli centris damfuznebeli da Tavmjdomare, sergo ciramua. a(a)ip,,turizmis geoinformaciuli centris damfuznebeli, giorgi ciramua. a(a)ip,,turizmis geoinformaciuli centris IT proeqtebis menejeri turizmis mobiluri aplikacia,,travelgis Konstantine Abuladze. Professor, NGO Founder and Chairman of "Tourism Geo-Information Center" Sergo Tsiramua. Professor, Founder of NGO "Tourism Geo- Information Center" Giorgi Tsiramua. IT Projects Manager, NGO "Tourism Geo-Information Center" Tourism Mobile APP TravelGIS 29

31 2. nana Sonia. akaki weretlis saxelmwifo universitetis mixeil Cakaberia. saqartvelos teqnikuri universitetis doqtoranti turistuli industriis dazrvevisa da usafrtxoebis sakitxebis srulyofa inovaciuri teqnologiebis danergvit Nana Shonia. Professor of Akaki Tsereteli State Mikheil Chakaberia. Phd Student of Georgia Technical Improvement of Insurance and Safety Issues in the Tourism Industry by Introducing Innovative Technologies 3. Ddarejan gelaze. batumis SoTa rustavelis saxelmwifo universitetiს asist. Tanamedrove sainformacio teqnologiebis mnisvneloba turizmsi Darejan Geladze. Assist. Professor of Batumi Shota Rustavelis State The Importance of Modern Information Technologies in Tourism 4. mzia tikisvili. iv. javaxisvilis Tbilisis saxelmwifo universitetis maia giorgobiani. iv. javaxisvilis Tbilisis saxelmwifo universitetiს asist. zamira Sonia. iv. javaxisvilis Tbilisis saxelmwifo universitetis asist. ekoturizmi da misi infrastruqturis ganvitarebis perspeqtivebi E Excel Si statistikuri gamotvlebis safuzvelze Mzia Tikishvili. Professor of Ivane Javakhishvili Tbilisi State Maia Giorgobiani. Assistant Professor of Ivane Javakhishvili Tbilisi State Zamira Shonia. assistant Professor of Ivane Javakhishvili Tbilisi State Ecotourism and Its Infrastructure Development Prospects on the Basis of Statistical Calculations in Excel 5. rati abulaze. saqartvelos teqnikuri universitetis asoc. lia berikasvili. saqartvelos teqnikuri universitetis asoc. Profesori irma maxarasvili. kavkasiis saertasoriso universitetis doqtoranti onlain turizmis ganvitarebis problemebi da tendenciebi saqartvelosi 30

32 Rati Abuladze. Assoc. Professor of Georgian Technical Lia Berikashvili. Assoc. Professor of Georgian Technical Irma Makharashvili. Phd Student of Caucasus International Problems and Tendencies for Development of Online Tourism in Georgia 6. Natela Mosiashvili. Teacher of Tbilisi State, Professor of Sukhishvili Teaching Using Multimedia Means in English for Tourism Teaching Methodology 7. manana banzelaze. akaki weretlis saxelmwifo darejan CxiroZe. qutaisis universiteti etikuri ganatlebis roli ekoturizmis ganvitarebasi Manana Bandzeladze. Assoc. Professor of Akaki Tsereteli State Darejan Chkhirodze. Kutaisi The Role of Ethic Education in Development of Ecoturism 8. lia mentesasvili. Tbilisis saswavlo universitetis nino CaxunaSvili. Tbilisis saswavlo universitetis ekologiuri arzrda-ganatlebis mecnieruli safuzvlebi Lia Menteshashvili. Professor of Tbilisi Teaching Nino Chakhunashvili. Professor of Tbilisi Teaching Foundations of the Ecological Education 9. Lia Inaishvili. Batumi Shota Rustaveli State, Doctor of Pedagogical Sciences The Role of Tourism in the Teaching and Educational Process of Adolescents 10. Tamar paiwaze. iv.javaxisvilis saxelobis Tbilisis saxelmwifo universitetis mogzauroba kavkasiasi: istoriul mxatvruli faqti interkulturuli rezonansisatvis Tamar Paichadze. Professor of Ivane Javakhishvili State Traveling in the Caucasus: Historical -Cultural Fact For the Intercultural Resonance 31

33 Semajamebeli Sexvedra - xixanis xeoba CLOSING MEETING - Khikhani Gorge misalmeba / Welcoming Address rostom berize - batumis SoTa rustavelis saxelmwifo universitetis turizmis fakultetis dekani, Rostom Beridze - Dean of Tourism Faculty of Batumi Shota Rustaveli State, Professor momxsenebeli / Speaker 1. giorgi begaze. ilias saxelmwifo universitetis turizmis centris direqtori Giorgi Begadze. Director of Tourism Center, Ilia State 2. Hans-Ulrich Trosien Centrum fur international Migration und Entwicklung (CIM), Germany Rural Tourism in Ajara hans-ulrix trosieni saertasoriso migraciisa da ganvitarebis centris eqsperti, Ggermania sasoflo turizmi awarasi 3. irakli korzaia. turistuli saagento,,unituris, direqtori axali turistuli marsrutebi mtian awarasi Irakli Kordzaia. Travel Agency,,UNItour, Director New Tourist Routes in Ajara Highland diskusia / D Discussion 32

34 MASTERCLASS masterklasi Ralf Lehmann. Docent of Shverin Tourism College, Expert of cooking, Germany a. Food & Beverage International standards of service b. German cuisine as indicator of national identity ralf lemani. Sverinis turizmis kolejis docenti, samzareulo saqmis eqsperti, germania a. sakvebi da sasmeli - momsaxurebis saertasoriso standartebi b. germanuli samzareulo, rogorc erovnuli identobis macvenebeli 33

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