HOW TO MARKET MARINER OF THE SEAS

Transcription

1 HOW TO MARKET MARINER OF THE SEAS The purpose of this guide is to provide you with copy and image suggestions to leverage for your marketing channels. The copy provided is all consumer-facing copy, approved to use by Royal Caribbean. The Asset ID provided can be used to search the image within the Digital Asset Library within CruisingPower.com (CruisingPower.com à Sales & Marketing à Digital Asset Library à Royal Caribbean International) WEEKEND LIKE YOU MEAN IT MARINER OF THE SEAS GENERAL AUDIENCE + FAMILY FOCUS PRODUCT CALL OUT The New Mariner of the Seas Sailing from Miami Sailing 3 and 4 night getaways from Miami BODY This isn t your same-old, never bold weekend. This is a boredom busting getaway for the whole crew. The new Mariner of the Seas is packed with more ways to play on the most maxed-out short getaway ever. Launch yourself into a virtual world on a new bungee trampoline experience Sky Pad SM. Hang ten on the newly added FlowRider surf simulator or race down The Perfect Storm SM waterslides. Bond over family-style Tuscan eats at Jamie s Italian by Jamie Oliver, or kick off date night at The Bamboo Room. Ditch the road trip for an action-packed ship, with quick cruises sailing right from Miami. WEEKEND LIKE YOU MEAN IT NEW TO CRUISE + MILLENIAL FOCUS PRODUCT CALL OUT The New Mariner of the Seas Sailing from Miami Sailing 3 and 4 night getaways from Miami BODY This isn t your weekend on repeat. This is more to see, taste, and snap in a few short days on the most maxed-out getaway ever the totally reinvented Mariner of the Seas. Have a tiki-chic rendezvous at The Bamboo Room craft cocktail bar. Hang ten on the newly added FlowRider surf simulator or bungee into the virtual world of Sky Pad SM. Catch every big play on the big screen at Playmakers SM Sports Bar & Arcade. The best part is, you won t even need to use up all your vacation days. Come Seek the Royal Caribbean SKY PAD SM NO LIMIT LAUNCHING BODY SHORT Strap in, put on your virtual reality headset and soar high into the sky for gravity-defying fun at Sky Pad SM. Whether you re smashing candies in a sugar-coated world or traveling light years into the future this brand-new bungee trampoline experience opens up a whole new universe of possibility.

2 LONG Hop into the Sky PadSM for an out-of-this-world bungee trampoline experience. Strap in, put on your virtual reality headset and get transported to another time, place, or planet. Whether you re smashing candies in a sugar-coated world or traveling light years into the future, your virtual adventure will launch you high into the stratosphere and let your imagination soar. BOARD TO BE WILD FLOWRIDER SHORT Catch a wave right onboard with FlowRider, our 40-foot-long surf simulator. Or cheer on friends from stadium seating with prime wipeout views. Surf s up! LONG Now Mariner of the Seas gives you the chance to catch a wave right on deck. Grab a board and hang ten on our 40-foot-long surf simulator, FlowRider. Or cheer on friends from stadium seating with prime wipeout views. Get ready to make some waves! Asset ID: A TWISTING TURNING ADVENTURE THE PERFECT STORM SM SHORT Grab a buddy and plunge through three stories of twisting, turning thrills to the bottom of the dual racer slides Typhoon SM and Cyclone SM. The conditions are just right for The Perfect Storm SM. LONG Three stories high with wet and wild thrills, The Perfect Storm SM water slide duo takes excitement off the charts. Grab a buddy and race through twists, turns and translucent panels offering unforgettable views, to the bottom of the Typhoon SM and Cyclone SM slides.

3 LASER TAG: BATTLE FOR PLANET Z SM LASER FOCUS FUN ALT: HIGH-TECH SPACE TREK SHORT : In a far-flung galaxy in a distant future, two forces are set to collide in Battle for Planet Z SM. Grab your intergalactic gear for a stellar time in Studio B. LONG : In a far-flung galaxy in a distant future, two forces are set to collide in Battle for Planet Z SM. One, the last remnants of a robot civilization. The other, an alien landing party from a solar system soon to be consumed by a meganova. It's a glow-in-the-dark face off for control of the last planet in an epic laser tag battle. Grab your intergalactic gear for a stellar time in Studio B. Asset ID: or LOOK THROUGH TIME ESCAPE ROOM: THE OBSERVATORIUM A brilliant professor has succeeded in creating a magical observatory capable of traveling through time and space. The only problem: he s become lost along the way. Your team must answer his call for help, solving mind bending teasers to bring him back to the now in The Observatorium, our newest escape room challenge. FAMILY-STYLE MADE FAMOUS JAMIE S ITALIAN BY JAMIE OLIVER

4 SHORT Chef Jamie Oliver may be one of Britain s most famous food exports, but it s his intense passion for Italian cooking and the Italian way of life that drives the menu at Jamie s Italian. LONG Chef Jamie Oliver may be one of Britain s most famous food exports, but it s his love of Italian cooking that drives the menu at Jamie s Italian. Here, you ll enjoy rustic dishes, handmade using seasonal ingredients, and authentic recipes that are tried and tested crowd-pleasers. Warm up with Jamie s Italian Famous Plank piled high with cured meats, pickles and tempting cheeses. From there, try delicious pastas made in-house every day plus more entrees, small plates, a gorgeous selection of grills and tempting desserts. Asset ID: A FAR EAST FEAST IZUMI HIBACHI & SUSHI SHORT Say Konnichiwa to a reimagined favorite at Izumi Hibachi & Sushi. Sashimi, sushi and more are all made-to-order with intense flavors, the best ingredients and impeccable presentation. LONG From sushi to sashimi and tableside cooking preparation using hot rocks, Izumi offers an exotic Asian-inspired dining experience and is brand-new to Mariner of the Seas. At Izumi Hibachi & Sushi, you ll enjoy a wide variety of hot and cold appetizers, entrees, desserts and more, all made-to-order with intense flavors, the best ingredients and impeccable presentation. Asset ID: 27275

5 STARBUCKS MARITIME COFFEE TIME SHORT Get your daily fix even while out at sea. Whether it s your favorite cup of coffee or a tempting pastry, your morning won t skip a beat with Starbucks onboard. LONG Being at sea for a few days doesn t mean you have to give up your daily half-caff Coconut Milk Macchiato. Your Salted Caramel Mocha Frappucino is here, too. And achieve Teavana whenever the mood emerges. From drinks to pastries, you can enjoy all your Starbucks favorites right onboard Mariner of the Seas. KITSCHY COOL COCKTAILS THE BAMBOO ROOM SHORT Welcome to The Bamboo Room a laid-back, punched-up Polynesian watering hole that will whisk you away with its throwback vibe and kitschy cool cocktails. LONG Welcome to The Bamboo Room a laid-back, punched-up Polynesian watering hole that will whisk you away with its throwback vibe. Settle in to the curiously-chic lounge and your bartender will do the rest. Cocktails are handcrafted with exotic fruits and spices, and your tastes in mind, so you can kick back with friends while nibbling on sharable bites at the bar. SCORE AN AWESOME TIME PLAYMAKERS SM SPORTS BAR & ARCADE SHORT At Playmakers SM Sports Bar & Arcade, it s all about winning whether you re watching your home team on screen, making your own legendary plays at the arcade or refueling on your game-day favorites. LONG At Playmakers SM Sports Bar & Arcade, it s all about winning. Watch your home team dominate on the field, or make your own legendary plays at the arcade. When it s time to refuel, you ll find wings, popcorn shrimp, sliders and our signature Playmaker Burger to keep you going, along with ice-cold brews.

6 WHEN DO I NEED MARKS? Sky Pad SM The Bamboo Room no mark Mariner of the Seas FlowRider Starbucks The Perfect Storm SM Battle for Planet Z SM Playmakers SM Sports Bar & Arcade Escape Room: The Observatorium no mark Jamie s Italian by Jamie Oliver no mark Izumi Hibachi & Sushi no mark HELPFUL TIPS WHEN MARKETING MARINER DISCLAIMER Communications that use images to represent Mariner, whether renderings or pictures of other ships, require this disclaimer: Images of Mariner of the Seas reflect current design concepts and may include artistic renderings and/or images of existing Voyager Class ships. All ship features, experiences, and itineraries are subject to change without notice.