2017 American Camper Report PRESENTED BY THE COLEMAN COMPANY, INC. AND THE OUTDOOR FOUNDATION

Transcription

1 2017 American Camper Report PRESENTED BY THE COLEMAN COMPANY, INC. AND THE OUTDOOR FOUNDATION

2 American Camper Report

3 TABLE OF CONTENTS Introduction...1 Key Findings...2 Camping Participation...3 Profile of a Camping Trip...13 Buying Behavior...25 First-Time Campers...33 The Future of Camping...43 Crossover Participation...49 Method American Camper Report 3

4 introduction Camping is one of America s favorite outdoor activities, attracting 40.5 million participants in Americans participated in the activity in various ways, camping in a conventional tent, enjoying the comforts of an RV, relaxing in a cabin or roughing it in a bivy. The 2017 American Camper Report profiles the more than 40 million people who used camping to connect to the natural world in their own unique ways. A Look Back at 2016: Overall Trends 40.5 million Americans, or 13.7% of the population over age 6, camped at least once in The participation rate was up slightly from 13.6% in 2015 due to an addition of 500,000 new or returning camping participants. Campers logged a collective million camping days, or an average of 14.5 days per person. While the number of total days camped remained steady, the an average days dropped marginally from 14.7 in Consistent with past reports, the majority of camping participants were Caucasian, and they skewed slightly male. Since camping is easily accessible throughout the United States, participation was spread fairly evenly across the nation. The Mountain Region, which stretches from Montana down to Arizona and New Mexico, had a somewhat higher participation rate than the other regions. The Year Ahead: Future Opportunities Research in The American Camper Report continued to highlight the importance of introducing Americans to the outdoors at an early age to inspire lifelong camping participation and encourage interest in the outdoors. In fact, the average age for a camper s 1st camping trip was age 10. And, after age 15, the likelihood of being exposed to camping dramatically dropped. Similarly, half of current adult campers participated in outdoor activities as adolescents, compared to just 38% of non-campers. The gap among campers who participated during childhood was almost as dramatic. To help stakeholders reach campers and non-campers alike, the 2017 American Camper Report details camping participation and provides data and analysis on camping trends throughout the United States. The research in this report will help the camping industry and the entire outdoor industry be better equipped to engage potential campers and initiate an increase in camping participation American Camper Report

5 key findings Overview of Camping Participation 40.5 million Americans went camping at least once in Camping gained 500,000 participants from 2015 to The participation rate rose from 13.6% to 13.7%. Participants logged a total of million camping days or 14.5 days per person. The Mountain Region had the highest camping participation rate at 19%. 88% of campers participated in multiple outdoor activities. Profile of a Camping Trip Tents were the most popular type of shelter. Of all male campers, 77%, camped in tents. 77% of female campers also camped in tents. Cabin/yurt campers tended to be the oldest, with an average age of 50. Tent campers were the youngest at an average age of 40. Camping trips were planned an average of 25 days in advance. 43% of camp site reservation were made the day of arrival to the camping destination. 71% of respondents said that they made the camping arrangements by themselves. Participants traveled an average of miles from homes to their camping destinations. More than half of camping trips lasted 1 to 2 nights. 68% of camping companions were spouses or significant others. 74% of adult participants used a Smartphone while camping. Buying Behavior Adult participants spent an average of $ on camping gear in Almost half of participants bought a flashlight for camping, making it the most popular camping purchase. A majority of camping purchase decisions were made before the trips. Most camping purchases were replacements for a lost or broken item. 96% of campers said that their gear kept them comfortable. 1st Time Campers 11% of campers were new to the activity in At 16%, backpacking had the highest rate of new participants. Campers spent an average $ on gear for their 1st trip. Flashlights and coolers were the most popular purchases for 1st time campers. 92% of 1st time campers said it was likely or very likely that they would participate in camping next year. Future of Camping The average age for a 1st camping trip was 10. Half of current campers were exposed to outdoor activities as adolescents. The gap among campers who participated during childhood was almost as dramatic. Camping participants planned to take an average of 4.7 trips in the next year American Camper Report 2

6 CAMPING

7 camping participation trends All Americans, ages % 15% 10% 5% 16.4% 15.1% 16.0% 14.9% 15.7% 14.1% 13.8% 13.9% 13.6% 13.7% 0% Camping Participation Over Time 13.7% of the US population participated in camping at least once in This is a slight increase from 13.6% the year before when camping was at the lowest participation level measured in this report. Number of Participants 40.5 million Americans, ages 6 and over, participated in camping in 2016, an increase of 500,000 participants since the year before. Number of Outings Camping outings remained steady at a total of million from 2015 to Average Outings Camping participants embarked on an average of 14.5 outings per person last year. During the year before, the average was 14.7 outings per person American Camper Report 4

8 participation by type of camper All Americans, ages 6+ 15% 10% 5% 9% 35% % 13.9% 19% 5% 3% 0% Car RV Backpacker All Participation Rate by Camping Type Of those Americans who camped in 2016, most participated in car camping, which means they camped within 1/4 of a mile of their vehicles. Although car camping was the most popular form of camping, these participants averaged the fewest number of days at 9.6. Type of Participant Number of Participants Participation Rate Total Days Days per Participant Car camping 27.7 million 9% billion 9.6 RV camping 14.7 million 5% billion 12.3 Backpacking 10.1 million 3% billion 13.9 All 40.5 million 14% billion 14.5 Note: Some people participated in several types of camping American Camper Report

9 participation in-depth All Americans, ages M 40.5M +10.5M Churn Rate 25% M Total Participants 2015 New/Returning Participants 2016 Lost Participants 2016 Total Participants 2016 The Leaky Bucket The leaky bucket illustrates how camping participation increased from 2015 to Camping attracted 10.5 million participants who tried the activity for the first time or returned after a hiatus. Meanwhile, camping lost slightly fewer participants 10.0 million and netted 500,000 participants. The churn rate, those joining and departing the activity, was fairly high at 25%. New/Returning Participants New camping participants made up 11.0% of total participants, or 4.7 million Americans. Returning participants, those returning after a hiatus, accounted for 15.0% of participants, or 5.9 million people. Lost Participants 10.1 million people stopped participating in camping in The attrition rate decreased since 2015 when 10.0 million people stopped participating in camping. Continuing Participants The majority of participants, 74.0%, continued participating in camping from 2015 to That equates to 30.0 million people American Camper Report 6

10 participant demographics Mountain: 19% West North Central: 16% New England: 11% East North Central: 14% Middle Atlantic: 11% Pacific: 17% East South Central: 10% West South Central: 11% South Atlantic: 11% highest percentage of participants among Americans, ages 6+ 20% South Atlantic: 11% Participation in Outdoor Recreation Among Adults with Children among camping participants, ages % 17% 18% 19% 18% Adults with children in their households participated in camping at higher levels than adults without children. 9% 17% of adults with children, ages 1 to 17, in their households participated, while only 9% of adults without children participated. 0% None Ages 1-17 Ages 1-5 Ages 6-12 Ages Kids in Household American Camper Report

11 participant demographics Divorced or separated 7% Widowed 1% Married or living with a domestic partner 67% Single 25% Not employed 8% Retired 8% Employed 57% Student or homemaker 27% Marital Status among camping participants, ages 18+ Work Status among camping participants, ages % 80% 45% Female 29% % $100, % 25% Other 1% Post-Grad Studies College Grad 5% 6% Other 3% Black Asian 60% 40% 34% % 20% $75,000- $99,999 $50,000- $74,999 21% 1-3 Yrs College 78% White 20% 55% Male 11% 10% % $25,000- $49,999 16% High School Grad 0% Gender 16% Age % Income $25,000 25% Education 3 Yrs High School 10% Ethnicity Hispanic among camping participants, ages American Camper Report 8

12 camping participation over time by age All Americans, ages 6+ Ages 6-12 Ages Ages Ages Ages % 20% 10% 0% Participant Age Participation Rate in year Average Annual Growth % -4.2% % -3.7% % -3.7% % -1.4% 45+ 8% -4.2% American Camper Report

13 level of participation Camping Participants, ages Times 39% 52+ Times 4% Times 8% Times 13% 6-11 Times 19% 4-5 Times 17% Annual Outings Camping participants went on a 14.5 average annual outings in A majority 75% went on less than one camping trip per month. 12% of participants went camping twice a month or more. Perceived Level of Camping Participation Camping Participants I'm a casual participant. Camping is one of several ways I like to spend my recreational time. 45% I'm hooked. Camping is one of my favorite things to do. 21% I'm a fanatic. I love being outside, and camping is my favorite activity. Camping is OK, but I most often choose to do something else with my recreational time. I don't really consider myself a camping participant. I usually only participate at the urging of others. 17% 12% 5% 2017 American Camper Report 10

14 enjoyment of other activities Camping Participants I only participate in camping 12% 88% Participation in Outdoor Recreation ages 6+ A majority of campers, 88%, participated in camping in addition to another outdoor activity. Only 12% participated in camping alone. I participate in camping + another outdoor activity Top 10 Favorite Sports and Leisure Activities in General (not only during a camping trip) % of Respondents, ages 18+ Card and board games 49% Fishing 47% Photography 47% Outdoor cooking 46% Hiking 45% Traditional yard games (e.g. badminton, croquet, horseshoes) 40% Boating 28% Canoeing 20% Road bicycling 17% Kayaking 17% American Camper Report

15 perceptions of camping Camping Participants, ages 18+ Top 20 Words Associated with Camping % of Respondents Outdoors 89% Campfire 89% Fun 84% Tent 83% Adventure 80% S'mores 77% Wilderness 76% Relaxing 76% Family 74% Friends 69% Happiness 68% Peace 67% Escape 65% Animals 60% Stories 53% Weather 53% Cabin 45% Social 43% Children 42% Recharging Self 42% 2017 American Camper Report 12

16 PROFILE OF A CAMPING TRIP

17 type of camping Camping Participants, ages 18+ Bivy 1% Tent 71% RV 11% Cabin 17% Primary Camping Structure Tents were, by far, the most popular type of camping structure. 71% of all camping participants, ages 18 and up, chose to primarily sleep in tents. Male Female Tent 77% 77% Tent 40 years Cabin / Yurt 33% 37% 83% Cabin / Yurt 50 years RV 27% 24% 85% RV 46 years Bivy 15% 4% 71% 29% Bivy 42 years Gender Average Age 2017 American Camper Report 14

18 trip preparation Camping Participants, ages % 31% 30% 25% 24% 20% 18% 20% 15% 10% 7% 5% Day of Departure 1-3 Days 4-7 Days 2-4 Weeks 1+ Months Time Camping Plans Confirmed before the Camping Trip Camping plans were confirmed an average of 25 days in advance. Only 7% of trips were planned on the day of departure, while 31% were planned at least one month in advance American Camper Report

19 trip preparation Camping Participants, ages 18+ Walk-in 43% 1-3 Days 9% 4-7 Days 7% 2-4 Weeks 19% 1+ Months 12% 3+ Months 5% 6+ Months 3% 1+ Years 1% 0% 10% 20% 30% 40% 50% Reservations Made at a Camp Site before Trip Camp site reservations tended to be more spontaneous than general trip planning. 43% of camp site reservations were made on the day of arrival. Electrical hook-up provided? Did you use the hook-up? Yes 46% No 54% No 23% Yes 77% 2017 American Camper Report 16

20 trip preparation Camping Participants, ages 18+ Who brings up the idea to go camping? % of Respondents Me 48% Male spouse or significant other 18% Children 14% Friends 11% Parents 5% Female spouse or significant other 3% Who makes the camping arrangements? % of Respondents Me 71% Male spouse or significant other 10% Friends 8% Female spouse or significant other 4% Parents 4% Entire family 1% Children 1% American Camper Report

21 trip preparation Camping Participants, ages 18+ Top 10 Ways Campers Chose Their Destination % of Respondents Close to home 32% Affordable 25% On a driving vacation 9% Amenities 9% Scenery 3% Convenient location 2% Own property 2% Previously visited 2% Regular destination 2% Event or festival 2% 2017 American Camper Report 18

22 trip preferences Camping Participants, ages % % 13.9% Summer Fall Winter Spring Average Number of Trips per Season Although the average number of camping trips per season were fairly evenly spread out, summer and winter were slightly more popular seasons to take trips than fall and spring Average Ideal Daytime Temperature for Camping Average Ideal Nighttime Temperature for Camping American Camper Report

23 trip details Camping Participants, ages % 30% 20% 37% 35% 13.9% 13.6% 1 10% 19% 0% Less Than 50 Miles Miles Miles Distance from Home Miles 5% 4% 500+ Miles Camping participants traveled an average of miles to reach their final camping destinations. 72% of campers preferred to stay close to home, within 150 miles from home. Drive-up 72% 1-2 Nights 52% Backyard 6% Group 10% 7+ Nights 5% 5-6 Nights 7% 3-4 Nights 35% Backcountry 13% Type of Trip Length of Trip 2017 American Camper Report 20

24 activities during the trip Camping Participants, ages 18+ Top 10 Favorite Activities While Camping % of Respondents Hiking 45% Outdoor cooking 44% Fishing 39% Photography 25% Card or board games 21% Traditional yard games (e.g. badminton, croquet, horseshoes) 16% Canoeing 15% Boating 14% Kayaking 13% Climbing 7% Top 10 Favorite Nighttime Activities While Camping % of Respondents Campfires 81% Stargazing 63% Grilling 52% Storytelling 37% Cooking 32% Drinking 30% Card or board games 28% Reading 18% Playing guitar or other instruments 15% Fishing 14% American Camper Report

25 companions during the trip Camping Participants, ages 18+ Who do you go camping with? % of Respondents Spouse or significant other 68% Friends 65% Immediate family 58% Pets 37% Kids, ages % Kids, ages % Extended family 22% Kids, ages % Kids, under age 2 10% Grandkids, ages 2-8 9% Grandkids, ages % By myself 4% Grandkids, under age 2 2% Grandkids, ages % Others 2% 2017 American Camper Report 22

26 technology use during the trip Camping Participants, ages 18+ Technology Used While Camping % of Respondents Smartphone 74% Portable USB charger 30% ipod or other music player 22% Tablet 19% Fitness monitor 12% Laptop computer 9% Handheld GPS 9% Watch-based GPS 2% Speaker 1% None 19% American Camper Report

27 technology use during the trip Camping Participants, ages 18+ Top 15 Reasons for Using Technology % of Respondents Texting 53% GPS location services 47% Personal 39% Outdoor activity-related apps 33% News 29% Gaming 28% Work 26% Get to know the area 6% Music 4% Camera 4% Keep in touch with family 2% In case of emergency 2% Checking weather 2% Watching TV or movies 1% Talk on the phone 1% 2017 American Camper Report 24

28 BUYING BEHAVIOR

29 camping gear purchases Camping Participants, ages % 20% 10% Money Spent on Camping Gear Nearly half of adult camping participants, 47% to be exact, spent between $51 and $200 on camping gear in % $0 $10 or less $11-$20 $21-$50 $51-$100 $101-$200 $51-$100 $201-$400 $401-$500 $501-$1,000 $1,001-$5,000 $5,001~$10,000 $10,001+ Top 10 Camping Purchases in the Last Year % of Respondents Flashlight 48% Cooler 42% Backpack 30% Airbed 29% Tent 26% Sleeping bag 25% Propane or liquid fuel lighting 24% Headlamp 23% Lantern 22% Camp furniture 15% 2017 American Camper Report 26

30 spending more on the outdoors among participants and non-participants Americans, ages 18+ Outdoor Goods or or Services Camping Camping Participants Participants Non-participants Non-participants Outdoor recreation activities 14% 3% Sport or recreational footwear 14% 5% Sport or recreational equipment 11% 3% Gym memberships 11% 4% Sport or recreational clothing 10% 4% Travel to participate in sports or recreation or recreation 10% 3% Individual sporting events 9% 2% Golf memberships or or fees 8% 2% Winter sports 7% 2% Team sports outside of school 6% 2% Team sports at school 6% 1% Tennis memberships or fees 5% 1% Lessons or camps 5% 2% American Camper Report

31 spending less on the outdoors among participants and non-participants Americans, ages 18+ Outdoor Goods or Services Camping Participants Non-participants Travel to participate in sports or recreation 16% 5% Sport or recreational footwear 16% 7% Sport or recreational clothing 15% 7% Sport or recreational equipment 14% 5% Outdoor recreation activities 13% 7% Winter sports 12% 2% Gym memberships 8% 5% Lessons or camps 8% 2% Individual sporting events 8% 3% Golf memberships or fees 7% 3% Team sports outside of school 7% 2% Team sports at school 7% 3% Tennis memberships or fees 4% 2% 2017 American Camper Report 28

32 making the purchase Camping Participants, ages 18+ When did you decide to purchase the item? % of Respondents Before camping 67% At a general store 8% On a camping trip 8% After a camping trip 6% While reviewing gear online 5% While at an outdoor store 3% While at a yard sale 1% Received it as a gift 1% What kind of item? Did your item keep you comfortable? New 38% Replacement 62% No 4% Yes 96% American Camper Report

33 deciding on the purchase Camping Participants, ages 18+ How was your purchase decision made? % of Respondents I went to a store to make my purchase without doing any online research ahead of time. I did some research about the product online. Then, I went to a store to check out the item in person and made my purchase in the store. 35% 29% I went to the store without an intent to purchase the item. 9% It was an impulse purchase because of a discounted price. 8% I did some research about the product online. Then, I went to the store to check out the item but made my purchase online. I did some research about the product online and purchased the product online without checking them out at a store. I did no research, but I saw the item at a store and then made my purchase online. 6% 6% 5% The item was given to me as a gift. 1% Other 1% 2017 American Camper Report 30

34 camping gear preferences Camping Participants, ages 18+ Top 10 Most Essential Camping Items % of Respondents Tent 61% Sleeping bag 38% Bug spray 24% Cooler or fridge 23% Firewood 22% Toilet facilities 22% Flashlights 22% Fire starters or matches 20% Airbed or mattress 13% Camper or RV 12% Top 10 Most Luxury Camping Items % of Respondents Air conditioning or heating 47% TV or electronics 44% Electricity 41% Wifi or GPS 37% Camper or RV 34% Shower and washing facilities 24% Airbed or mattress 17% Toilet facilities 11% Cooler or fridge 10% Stove 6% American Camper Report

35 frequency of replacing gear Camping Participants, ages 18+ Most Replaced Camping Items Average # of Years Coolers 3.1 Tents 3.0 Sleeping bags 2.9 Camping chairs 2.7 Camp stoves 2.5 Canopy or shelters 2.4 Portable outdoor grills 2.4 Flashlights and headlamps 2.4 Airbeds 2.3 Battery lanterns 2.2 Fueled lanterns American Camper Report 32

36 1ST TIME CAMPERS

37 camping for the 1st time in 2016 Camping Participants, ages 6+ 11% of camping participants 4.7 million people 1st Time Participants 11% of all camping participants in 2016 were new to camping. That equates to 4.7 million people. Type of Camping % of 1st Time Participants # of 1st Time Participants Backpacking 16% 1.6 million RV 8% 1.2 million Car camping 8% 2.3 million All 12% 5.0 million Note: Some people participated in several types of camping American Camper Report 34

38 age of 1st camping experience among novice and veteran campers Age at Time of 1st Camping Experience 1st Time Campers in 2016 Continuing/Returning Campers in % 12% % 8% % 10% % 15% % 15% % 15% % 12% 65+ 2% 13% Camping Experience in 2016 Of all 1st time camping participants, 27% were in children between the ages of 6 and 12. Interestingly, 26% were young adults between the ages of 25 and 34. Age cohorts were more evenly spread among veteran campers ages 25 and up American Camper Report

39 deciding to take the 1st trip 1st Time Camping Participants, ages 18+ Which influenced you to take your 1st camping trip? % of Respondents Love for the outdoors 34% Thought it would be fun 32% Spouse or significant other 30% Spend time with family 27% Escape the grind 26% A relative 23% Spend time with friends 22% Affordable 20% New experience 17% Always wanted to go 17% Enable participation in other activities 16% Give family a new experience 10% Friend 9% Children asked to go 5% 2017 American Camper Report 36

40 gear preparation for the 1st trip 1st Time Camping Participants, ages 18+ Top 10 Items Purchased for the 1st Trip % of Respondents Flashlight 55% Cooler 53% Tent 48% Sleeping bag 46% Cooking utensils 38% Portable grill 37% Backpack 35% Airbed 34% Propane or liquid fuel lighting 34% Camp stove 33% Top 10 Items Borrowed for the 1st Trip % of Respondents None 67% Tent 14% Cooler 8% Sleeping bag 8% Airbed 6% Portable grill 5% Battery lantern 5% Camp stove 5% Camping accessories (e.g. picnic cloth, pocket knife) 4% Flashlight 4% American Camper Report

41 gear review after the 1st trip 1st Time Camping Participants, ages 18+ Money Spent on Camping Gear for a 1st Trip % of Respondents $0 22% $10 or less 0% $11-$20 2% $21-$50 6% $51-$100 14% $101-$200 21% $201-$400 27% $401-$500 5% $501-$1,000 2% Over $1,000 1% Top 10 Items That Would Have Made the 1st Trip Better % of Respondents Nothing 34% Airbed 29% Rain gear 15% Bicycle 14% Cot 11% Camp stove 9% Portable grill 9% Headlamp 9% RV 9% Camp furniture 9% 2017 American Camper Report 38

42 companions during the 1st trip 1st Time Camping Participants, ages 18+ Who do you go camping with on your first trip? % of Respondents Spouse or significant other 54% Friends 47% Immediate family 37% Kids, ages % Pets 16% Kids, ages % Extended family 9% Kids, under age 2 7% Kids, ages % By myself 3% Grandkids, ages 2-8 1% Scouts 1% Other groups 1% Grandkids, under age 2 1% Grandkids, ages % Grandkids, ages % American Camper Report

43 perceptions among 1st time campers 1st Time Camping Participants, ages 18+ Top 20 Words Associated with the 1st Trip % of Respondents Campfire 70% Adventure 61% Fun 61% Happiness 60% Outdoors 58% Relaxing 52% S'mores 50% Peace 49% Family 46% Escape 45% Stories 45% Wilderness 42% Tent 39% Friends 36% Social 34% Drinking 33% Recharging self 32% Animals 32% Easy 25% Economical 23% 2017 American Camper Report 40

44 future participation among 1st time campers 1st Time Camping Participants, ages % 79% 60% 40% 20% 13% 7% 0% 1% 0% Very likely Likely Undecided Unlikely Very unlikely Likelihood of Camping Next Year A vast majority of 1st time campers, 92%, reported that they were very likely or likely to go camping again next year. Only 1% said that they probably would not go again, and 7% had not yet decided American Camper Report

45 future participation among 1st time campers 1st Time Camping Participants, ages 18+ Reason for Not Camping in the Future % of Respondents Not enough vacation 54% Prefer a hotel 41% Work or school commitments 36% No one to go with 19% Didn t like it 12% Want to spend vacation differently 12% Motivation for Camping in the Future % of Respondents More free time or vacation time 55% Spouse or significant other wants to go again 47% Good weather 43% My family wants to go again 42% Campgrounds with luxuries (e.g. wifi, showers) 33% My friends want to go again 27% Campgrounds with activities for children 22% Better equipment 15% Online resource for meeting other campers 15% Marketing of camping equipment, techniques, lifestyles and destinations 12% Resources to help figure out how to prepare for a trip 7% 2017 American Camper Report 42

46 FUTURE OF CAMPING

47 introduction to camping Camping Participants, ages % 20% 10% 0% Age at 1st Camping Experience The majority of camping participants experienced their first outing during childhood, with an average age of 10 for a 1st camping trip. After age 15, the likelihood of being exposed to camping dramatically dropped, and by age 45, it was very unlikely that an individual would go on a 1st trip American Camper Report 44

48 youth participation in sports and recreation among current campers Camping Participants, ages 18+ Activity Outdoor Participant Adults at age 6-12 Adults at age Non-outdoor Participant Outdoor Participant Non-outdoor Participant PE at school 69% 65% 67% 63% Outdoor activities 44% 31% 50% 38% Team sports 36% 31% 41% 35% Cycling 33% 27% 34% 29% Running or jogging 22% 18% 33% 29% Swimming for fitness 20% 16% 22% 18% Water sports 19% 13% 21% 16% Winter sports 15% 11% 18% 15% Racquet sports 7% 5% 13% 12% Golf 6% 4% 10% 10% Fitness or health clubbased activities 5% 3% 11% 9% None 15% 21% 15% 18% American Camper Report

49 camping barriers Camping Participants, ages 18+ Reasons for Taking Fewer Trips % of Respondents Work or school commitments 58% Family commitments 35% Not enough vacation time 28% Too expensive 16% No one to go with 14% Need equipment 11% Bad weather 8% Prefer a hotel 8% Price of fuel 5% No reservations 2% Health 2% Have young children 2% Family issues 2% Park closed 2% No transport 1% Distance 1% Most Time-Consuming Aspect of Camping % of Respondents Packing and unpacking 23% Finding time 21% Planning 20% Setting up camping equipment 16% Traveling 13% Maintenance of gear 8% 2017 American Camper Report 46

50 past camping activity Camping Participants, ages 18+ Camping Activity Over the Last 3 Years % of Respondents No significant change 31% Fewer trips, and they are shorter 18% More trips, and they are longer 15% Same number of trips, but they are shorter 12% More trips, but they are shorter 11% Fewer trips, but they are longer 8% Same number of trips, and they are longer 4% American Camper Report

51 future camping activity Camping Participants, ages Times 42% 10+ Times 11% 6-10 Times 14% 3-5 Times 34% Camping Trips Planned for Next Year Camping participants reported having an average of 4.7 camping trips planned for next year. 11% of adult campers had an ambitious 10 or more trips lined up. Motivation for Taking More Trips % of Respondents More vacation time 42% An inexpensive option 37% Prefer camping over staying at a hotel 35% Weather has been good 33% Want to stay close to hiking or biking trails 14% Upgraded or purchased equipment 11% Enjoy the family bonding 5% Like getting back to nature 1% Like the people I meet camping 1% It s fun 1% 2017 American Camper Report 48

52 CROSSOVER PARTICIPATION

53 camping crossover participation Camping Participants, ages 6+ Participants = number of campers who participated in that activity Participation Rate = percentage of campers who are participates in that activity Index vs Total Participation = compares the percentage of camping participants who participated in that activity to the percentage of the total US population who participated in that activity. For example, an index of 100 means that the percentage of camping participants participating in an activity equals the percentage of the national population who participated in that activity. Activity Participants (in millions) Participation Rate Index vs. Total Population Adventure Racing 3, % 794 Aquatic Exercise 4, % 315 Archery 4, % 462 Badminton 3, % 377 Barre 2, % 468 Baseball 6, % 342 Basketball 7, % 247 Bicycling (BMX) 2, % 641 Bicycling (Mountain/Non-Paved Surface) 3, % 325 Bicycling (Road/Paved Surface) 11, % 215 Birdwatching 4, % 278 Boardsailing/Windsurfing 2, % 842 Bodyweight Exercise and Bodyweight Accessory-Assisted Training 6, % 201 Boot Camp-Style Training 2, % 280 Bowling 13, % 221 Boxing for Competition 1, % 896 Boxing for Fitness 3, % 435 Canoeing 6, % 439 Cardio Kickboxing 3, % 381 Cardio Tennis 1, % 630 Cheerleading 2, % 382 Climbing (Sport/Indoor/Boulder) 3, % 457 Climbing (Traditional/Ice/Mountain) 2, % 699 Cross-Training-Style Workouts 4, % American Camper Report 50

54 Activity Participants (in millions) Participation Rate Index vs. Total Population Dance, Step and Other Choreographed Exercise to Music 6, % 206 Elliptical Motion Trainer/Cross-Trainer 8, % 184 Field Hockey 1, % 542 Fishing (Fly) 3, % 414 Fishing (Freshwater/Other) 14, % 279 Fishing (Saltwater) 4, % 293 Football (Flag) 3, % 380 Football (Tackle) 2, % 341 Football (Touch) 2, % 314 Free Weights (Barbells) 7, % 196 Free Weights (Dumbbells/Hand Weights) 11, % 167 Golf (On Golf Course) 6, % 198 Gymnastics 2, % 277 High Impact/Intensity Training 7, % 262 Hiking (Day) 19, % 339 Hunting (Bow) 2, % 474 Hunting (Handgun) 2, % 446 Hunting (Rifle) 5, % 385 Hunting (Shotgun) 4, % 359 Ice Hockey 1, % 428 Ice Skating 5, % 383 Jet Skiing 2, % 326 Kayaking (Recreational) 5, % 399 Kayaking (Sea/Touring) 2, % 543 Kayaking (White Water) 2, % 628 Kettlebells 4, % 282 Lacrosse 1, % 390 Martial Arts 3, % 385 MMA for Competition 1, % 652 MMA for Fitness 1, % 479 Other Combat Training 1, % 578 Paintball 2, % 435 Pickleball 1, % 388 Pilates Training 3, % 279 Racquetball 1, % 406 Rafting 2, % American Camper Report

55 Activity Participants (in millions) Participation Rate Index vs. Total Population Roller Hockey 1, % 749 Roller Skating (2x2 Wheels) 3, % 393 Roller Skating (Inline Wheels) 2, % 394 Rowing Machine 4, % 282 Rugby 1, % 488 Running/Jogging 11, % 185 Sailing 2, % 460 Scuba Diving 1, % 458 Shooting (Sport Clays) 3, % 492 Shooting (Trap/Skeet) 3, % 526 Skateboarding 3, % 383 Skiing (Alpine/Downhill) 3, % 264 Skiing (Cross-Country) 2, % 422 Skiing (Freeski/Freestyle) 2, % 321 Snorkeling 3, % 288 Snowboarding 3, % 344 Snowmobiling 1, % 435 Snowshoeing 1, % 319 Soccer (Indoor) 2, % 335 Soccer (Outdoor) 4, % 266 Softball (Fast-Pitch) 1, % 390 Softball (Slow-Pitch) 3, % 337 Squash 1, % 569 Stair-Climbing Machine 5, % 260 Stand-Up Paddling 2, % 523 Stationary Cycling (Group) 3, % 303 Stationary Cycling (Recumbent/Upright) 8, % 171 Stretching, Flexibility, Warm-Up, Cool-Down, and Mobility Training 8, % 183 Surfing 2, % 540 Swimming for Fitness 8, % 220 Swimming on a Team 1, % 411 Table Tennis 6, % 275 Tai Chi 2, % 399 Target Shooting (Handgun) 6, % 300 Target Shooting (Rifle) 6, % 352 Telemarking (Downhill) 1, % American Camper Report 52

56 Activity Participants (in millions) Participation Rate Index vs. Total Population Tennis 6, % 256 Track and Field 2, % 395 Trail Running 6, % 552 Treadmill 11, % 162 Triathlon (Non-Traditional/Off Road) 2, % 868 Triathlon (Traditional/Road) 1, % 574 Ultimate Frisbee 1, % 263 Volleyball (Court) 2, % 272 Volleyball (Grass) 2, % 360 Volleyball (Sand/Beach) 2, % 373 Wakeboarding 1, % 467 Walking for Fitness 17, % 119 Water Skiing 1, % 369 Weight/Resistance Machines 7, % 153 Wildlife Viewing 8, % 312 Wrestling 1, % 528 Yoga 7, % American Camper Report

57 Method During the 2016 calendar year, a total of 24,134 online interviews were carried out with a nationwide sample of individuals and households from the US Online Panel of over one million people operated by Synovate/ IPSOS. A total of 11,453 individual and 12,681 household surveys were completed. The total panel is maintained to be representative of the US population for people ages six and older. Over sampling of ethnic groups took place to boost response from typically under responding groups. Data is based on Nielsen s measure of the Hispanic population in the United States, ages 6 and up, which is 35,550,161 individuals. The 2017 participation survey sample size of 24,134 completed interviews provides a high degree of statistical accuracy. All surveys are subject to some level of standard error that is, the degree to which the results might differ from those obtained by a complete census of every person in the US. A sport with a participation rate of five percent has a confidence interval of plus or minus 0.31 percentage points at the 95 percent confidence level. A weighting technique was used to balance the data to reflect the total US population ages six and above. The following variables were used: gender, age, income, household size, region, population density and panel join date. The total population figure used was 296,251,344 people ages six and older. Youth Interviews All interviews of children under 13 were carried out following the guidelines set out in the Children s Online Privacy Protection Act of 1998 (COPPA). No children were contacted directly. The panel is a balanced sample of households with children in each age group, but contact is always made through designated adult panelists. The adult panelist receives the survey invitation on behalf of a specified child, age six to 12, and they are asked to complete the survey together. Respondents ages 13 to 17 are contacted in a manner similar to respondents age six to 12, but they are asked to complete the survey themselves. About the Physical Activity Council (PAC) The survey that forms the basis of the 2016 Special Report on Fishing is produced by the Physical Activity Council (PAC), which is a partnership of leading organizations in the US sports, fitness and leisure industries. While the overall aim of the survey is to establish levels of activity and identify key trends in sports, fitness and recreation participation, each partner produces detailed reports on specific areas of interest. Partners include: the Outdoor Foundation (OF); National Golf Foundation (NGF); Snowsports Industries America (SIA); Tennis Industry Association (TIA); USA Football; United States Tennis Association (USTA), International Health, Racquet and Sportsclub Association (IHRSA); and Sporting Goods Manufacturers Association (SGMA). Notes Unless otherwise noted, the data in this report was collected during the latest 2017 participation survey, which focused on American participation in the 2016 calendar year. Please note that some information includes data that was collected during previous surveys, as some questions are not asked every year. Disclaimer The data contained in this report is for information purposes only. While The Outdoor Foundation and The Coleman Company, Inc. have made every effort to collect and report accurate information, neither The Outdoor Foundation nor The Coleman Company, Inc. makes any representation or warranty of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to this report or the information or related graphics contained herein. Any reliance you place on such information is therefore strictly at your own risk. In no event will The Outdoor Foundation or The Coleman Company, Inc. be liable for any loss or damage, including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of profits arising out of, or in connection with, the use of this report. Reproduction, distribution, republication, and/or retransmission of material contained within this report is prohibited without the prior written permission of The Outdoor Foundation or The Coleman Company, Inc. The Coleman Company, Inc. 180 N LaSalle Street; Suite 800 Chicago, IL is a registered trademark of The Coleman Company, Inc. The Outdoor Foundation 419 7th Street NW, Suite 401 Washington, DC is a registered trademark of The Outdoor Foundation. 2017, All Rights Reserved 2017 American Camper Report 54

58 A Partnership Project of: 2017, All Rights Reserved