Harnessing the Power of Tourism

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2 The Connecticut Tourism Economy ~ An Overview 118,500 jobs supported by tourism in Connecticut $1.6 billion in tax revenue Traveler spending of $8.3 billion generated economic impact of $14.0 billion in 2013 as traveler dollars flowed into Connecticut All business sectors of the Connecticut economy benefit from tourism actively directly and/or indirectly. Tourism powers our state in many undeniable ways The Connecticut Tourism Coalition is comprised of various association and industry supporting organizations whose main goal is to affect change in the Connecticut tourism industry by addressing key legislative, regulatory and budgeting issues through public education. Our intent is to use our collective strength to create one powerful, inclusive, and coordinated Tourism Advocacy Organization. 2

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4 March 16, 2017 HARTFORD, Conn. (WTNH) Today, Governor Malloy and the Connecticut Office of Tourism announced the results of an economic impact study which showed how the travel industry has positively impacted Connecticut s economy over the past five years. According to this study, the total direct and indirect business sales supported by the travel industry reached $14.7 billion in 2015 which is a 4.6 percent increase since The study also showed that tourism employment grew 2 percent since 2013 to reach a total of 82,688 jobs in Governor Malloy further highlights how Connecticut s economy has benefited from tourism. The tourism sector is one of the major drivers of Connecticut s economy. It creates jobs, highlights the fantastic array of cultural and entertainment venues in the state, and contributes to our high quality of life. Based on the result of this analysis, there can be no doubt that our strategic investment in tourism is fueling economic growth. Connecticut s developing tourism marketing efforts have focused on displaying Connecticut as a travel destination while also driving visitors to attractions in all parts of the state. A critical part of this effort to increase Connecticut s tourism visibility is the website, CTvisit.com, which attracted 4.2 million visits in The Connecticut Department of Economic and Community Development Commissioner, Catherine Smith, explains why investment in touristic marketing is so important. Governor Malloy s investments in tourism have resulted in major returns in jobs and economic growth, but in order to protect and expand on these gains, we need to continue to invest in tourism. We believe the most important role the state can play is to invest in out-of-state advertising to promote all there is to see and do in Connecticut. Other findings from the study showed that direct traveler spending totaled $8.7 billion in 2015 and travel generated $1.7 billion in tax revenues. This economic impact study was conducted by Tourism Economics. 4

5 Deputy Commissioner of Tourism Tim Sullivan addresses the Tourism Coalition at a recent Board meeting 5

6 Courtesy CT Dept. of Economic and Community Development 6

7 Courtesy CT Dept. of Economic and Community Development 7

8 Courtesy CT Dept. of Economic and Community Development Courtesy CT Dept. of Economic and Community Development 8

9 Courtesy CT Dept. of Economic and Community Development 9

10 Courtesy CT Dept. of Economic and Community Development 10

11 WHAT HAPPENS WHEN YOU STOP INVESTING IN TOURISM? 11

12 What happens when you cut tourism budgets? In 1992 Colorado became the only state to completely eliminate funding for tourism promotion. They went from a budget of $12 million annually to Zero. The results were catastrophic. Within two years the tourist spending annually was at a loss of almost $2 billion. In the summer resort segment, Colorado dropped from first place nationally to 17 th. Both the tourism industry and taxpayers across the state were losers. Learning from this lesson, Colorado restored funding for tourism and although it took several years they are back to an excellent return on investment. $2,000,000,000 2 Billion Loss in Spending 1 st Place in Summer Tourism 17th Place in Summer Tourism 12

13 May 2012 Governor-Commissioned Study by the Leader in International Tourism Economics Unlike virtually all other government-funded programs, tourism is a revenue generator, not a cost to taxpayers. Our findings demonstrate clearly that continued support of tourism marketing is a wise course from a public policy perspective. 6.5% of CT Workforce livelihood derived from TOURISM $11.5 billion in sales attributable to TOURISM The State Receives Significantly more in taxes for each dollar invested in TOURISM, therefore we have a compelling public policy case for funding Tourism Marketing 13

14 2017 Update to the 2012 Study by Longwood International Investing in tourism marketing attracts visitors who spend while they re here. Taxes collected on what they spend adds up quickly, to far more than what it costs to attract them. While many experts have estimated the rate of return, All of them calculate returns of at least 3:1. And that's just counting tax returns, not including the significantly larger multiples that experts say is the full economic impact of visitors spending. 14

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17 Every $1 Invested in Tourism Marketing Returns at least $3 in Tax Revenue. Would you turn down that investment in Your Business? 17

18 How Can the Tourism Coalition Help and why should you get involved? has tremendous benefits to Connecticut. o o o o o o o o o o It means jobs Tax revenue Social Responsibility & Sustainability Small (and large) business growth Economic development Resident retention Positive public image Historic and environment preservation Pro-business climate IT SAVES LIVES! Tax revenue brought in by tourism funds various emergency services across the State 18

19 STRUCTURE 501 C4 Organizational Makeup The structure of this organization allows the Connecticut Tourism Coalition to have the most effective voice when directly educating legislators. There are two separate functions and fiduciary accounts: o o Education and Advocacy. Membership Dues: o Board of Director o General Member o Supporting Member 19

20 We are 150+ Members Strong and growing fast! The Connecticut Tourism Coalition is comprised of various association and industry supporting organizations whose main goal is to affect change in the Connecticut tourism industry by addressing key legislative, regulatory and budgeting issues through public education. Statewide Members Include Multiple CT Towns 20

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23 GENERAL MEMBERS (Alphabetical) AAA Plumbing Services Alforno Trattoria American Cruise Lines Atlantic Outboard Beacon Point Marina Boats Inc. Cashman + Katz Cedar Island Marina Cheshire Academy Children's Museum of Southeastern CT Connecticut Science Center Contract Furniture Supply / Mattress Concierge Convention & Sports Bureau CT Business & Industry Assoc. (CBIA) CT River Museum CT Trolley Museum CT. Small Brands Council The Day Publishing Docko Incorporated Downtown Mystic Merchants Association East Wharf Architects, Inc. Engine Room Farmers Insurance Fascia's Chocolates Florence Griswold Museum Fox Hopyard Golf Course Fromage Fine Foods and Coffee, LLC Geomatrix LLC. Gold Bond Goodspeed Musicals Grass & Bones Grossman Chevrolet Gulford Art Center Gwenmor Marine HAFSCO Hainey Insurance LLC Harbor One Marina (Hull Harbor) Home Builders & Remodelers Assn. Central CT Inn at Mystic (Ocean Breeze Resort) J.P. Salmini Co. Inc Jordan Paige Food Enterprises JTK Management (GoFish) JTK Management (Steak Loft) The Kate. (Katharine Hepburn Cultural Arts Center) Kaufman Borgeest & Ryan LLP Lady Katherine Cruises Law Offices of Robert C. Leitze Lyman Allyn Art Museum Lyman Farm Lyme Academy Macri Roofing 23

24 GENERAL MEMBERS (Alphabetical, continued) Madison Chamber of Commerce Mar Floral and Botanicals Marine Special Products Group MarineMax Mattatuck Museum Meriden City Hall Mike Cameron Landscaping Miranda Creative Inc. Mohegan Sun Casino Mystic Knotworks Mystic Oil Mystic River Marina New England Air Museum New London Towers The City of New London Noank Shipyard/Seaport Marine North Haven Health & Racquet Northeast Retail Norwich Inn and Spa Old Lyme Country Club Old Saybrook Chamber of Commerce Old Saybrook First Selectman Pacor Electrician Partheon Diner-Old Saybrook Pasqualini Construction Inc. Pasta Vita Paul C Montano Inc Paycom Petzold's Marine Center Portland Boat Works Powder Ridge Resort Railroad Museum of New England Rex Marina Reynold's Garage & Marine, Inc. River COG Ryders Health Management S & S Marine Saybrook Hardware Co., Inc. SeaTow Central Connecticut Snag a Slip Sound Trust Financial Partners Spence Wells Associates Stonington First Selectman Sunlight Solar Thames River Properties LLC. TriMark VisitNewEngland.com Witan Intelligence 24

25 COMMUNICATION & EDUCATION We have an aggressive and integrated marketing and communications plan to push the messages to constituents. o o o Legislative Agenda Social Media Outreach Interactive Website Senator Paul Formica discussing the formation of the bi-partisan Tourism Caucus 25

26 Tourism Advocacy Day a Big Success April 24, 2017 Nearly 100 attendees including press joined Coalition President Stephen Tagliatela at the State Capitol. Legislators offered words of support and encouragement towards the mission of the Coalition. Presentations were made by Tim Sullivan (Deputy Commissioner DECD) and John Bourget (WITAN Intelligence - Marketing Research and Strategy). Following Advocacy Day was a meeting of the bi-partisan Tourism Caucus chaired by Sen. Formica, as well as one-on-one sessions between constituents and their district legislators. L to R: Rep. Devin Carney; Tony Sheridan (Eastern CT Chamber of Commerce); Rep. Joe Gresko; Rep. Heather Sommers; Rep. Jonathan Steinberg; Stephen Tagliatela (President - Tourism Coalition); Viola Tagliatela; Sen. Paul Formica; Rep. Holly Cheeseman; Rep. Melissa Ziobron; Rep. Kim Rose; Rep. Caroline Simmons 26

27 Pictured (L to R) at the CT Capitol during key legislative hearings. Senator Paul Formica; Viola Tagliatela; Rep. Devin Kearney; Senator Art Linares, Stephen Tagliatela; Rob Galiette Stephen Tagliatela, Lt. Governor, Nancy Wyman Frank Burns Stephen Tagliatela addressing the CT Marine Trades Association Board 27

28 GREATER MYSTIC TOURISM MARKETING COMMITTEE From left to right: Gary Baker (Mohegan Sun), Andy Wood (Mystic Seaport), Lori Woll (Mystic Marriott Hotel & Spa), Sheri Cote (Chamber of Commerce of Eastern Connecticut, John Lombardo (Saybrook Point Inn, Marina & Spa and Secretary CT Tourism Coalition), Jake Orenstein (Nature's Art Village), Bob Mills (Norwich Community Development Corp), Kevin Dodd (Essex Steam Train and Riverboat), Cara MacDonald (Chamber of Commerce of Eastern Connecticut), and Dan McFadden (Mystic Seaport) 28

29 Efforts of The Tourism Coalition have been featured on several Hartford and New Haven major television networks 29

30 Join Us Now! We are bringing together the strength, numbers and influence of the state s tourism proponents to create one powerful, inclusive and coordinated tourism advocate. We cannot do this alone and need your help. We are giving those who care about our industry s future a stronger voice as we work for critical change, including more reliable funding, pro-business policy and stronger publicsupport. President Stephen Tagliatela Stephen@TourismCT.com Membership: Frank Burns Frank@TourismCT.com Promotional & Marketing Dave J. Quinn, Quinn & Hary Quinn@Quinnandhary.com Administration: John Lombardo, Secretary John@saybrook.com or John@TourismCT.com Make a Donation or Pay Dues using 30