Daylesford & Macedon Ranges
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1 PECHA-KUCHA
2 Daylesford & Macedon Ranges
3 MOORABOOL SHIRE: MOVING TO A DIGITAL EXPERIENCE
4 PICNIC AT HANING ROCK TV DRAMA
5 LIVE.LOVE.LIFE: NEW FESTIVAL NOV 14-18
6 MITCHELL SHIRE: MORE FLEXIBLE VISITOR SERVICING
7 GEELONG AND THE BELLARINE
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14 Gippsland Community Events: Something for Everyone
15 EAST GIPPSLAND
16 SALE/WELLINGTON/BAW BAW
17 SOUTH GIPPSLAND
18 INVERLOCH/BASS COAST
19 Goldfields
20 VISITOR SERVICES REVIEW
21 EVENTS: WHITE NIGHT BALLARAT & BENDIGO
22 VOLUNTEERISM
23 IMPROVING OUR DIGITAL WORLD
24 GRAMPIANS
25 VISITATION Grampians Visitation increased by 15.7% Total number of annual visitors 931,000 Overnight expenditure increased by 42.8% Overnight visitors spent $317 million in the region during the year. Visitors spent 2,367,000 nights in the Grampians from March 2017 to March 2018 an increase of 26.6% from 2016 to 2017.
26 HIGHLIGHTS Royal Mail Hotel, Dunkeld Australia Tourism Awards GOLD - Tourism Restaurants category MasterChef Australia partnership on the opening of Wickins Restaurant.
27 GRAMPIANS PEAKS TRAIL The Grampians Peaks Trail will provide an economic benefit to the local community, the region and the State by supporting a wide range of investment opportunities for tourism, complementary services and infrastructure that provide an holistic and integrated walking experience. 144km from North to South 13 Days Estimated $26 million dollar project Projected increase of 35,000 walkers annually
28 ON THE HORIZON Grampians Way Marketing Campaign Collaborative partnership between Grampians Tourism, Parks Victoria, Local Government and local industry partners Promote increased dispersal of visitors in and around the Grampians; 285 km ring road circling the Grampians National Park, and telling the story of how we do this the Grampians way Facilitate new tourism development in the Grampians Region
29 Great Ocean Road
30 TORQUAY
31 LORNE
32 APOLLO BAY & OTWAYS
33 PORT CAMPBELL
34 WARRNAMBOOL
35 PORT FAIRY
36 PORTLAND
37 High Country
38 RIDE HIGH COUNTRY Rail Trails Road Riding Mountain Biking 7 Peaks Challenge Oct April
39 FEAST HIGH COUNTRY Drink Wineries, Brewery Trails & Gin Distilleries Eat Cafes, Pubs, Produce Cook
40 ARTS AND CULTURE Explore Galleries, museums of follow in the footsteps of Ned Kelly. Now showing Rutherglen Aboriginal Exhibitions Gallery at Rutherglen Estates Benalla Silo art at Devenish and Goorambat
41 Coming Up EVENTS Bright Spring Festival 20 October 6 November Beechworth Celtic Festival & Old Gaol Tattoo 9 11 Nov Mansfield Agricultural Show 17 November
42 Mornington Peninsula
43 DROMANA: AMBASSADOR FAMILS, WORKSHOPS & EVENTS Number of Ambassadors is 36. Ambassadors from 5 Mornington Peninsula Visitor Information Centres visited 25 regional tour operators on familiarisation days throughout 2017/18. Dromana ambassadors also attended workshops to keep their local knowledge current. We celebrated National Volunteer Week with a morning tea attended by volunteers, staff and Councillors.
44 DROMANA: VISITOR SERVICING BEYOND THE VISITOR CENTRE 17,000 people visited the Baxter Service Station Visitor Information displays and 6500 maps were distributed. We are currently looking at different opportunities to use this valuable space. Roaming ambassadors attended the Red Hill Show in March 2018 giving out 270 regional touring maps and encouraged visitors to see more of the Peninsula. We are looking at extending our roaming ambassador program this year. Zendesk Chat was added to our website in October 2017 and we have serviced 917 chats in a 9 month period.
45 FRANKSTON CITY Finalised restructure of Tourism and Visitor Services after 3 year Best Service Value Review Customer service hours changed 10am-4pm 1 staff member during off peak season (May- August) Larger focus on online media and building audiences Social 11k+ Web 140k pa Drive merchandise sales through inventory review and target campaigns Increase foot traffic through the centre >50k in18/19
46 FRANKSTON CITY Centre redesign taking place, works will take place in 18/19 Purchase of a vehicle to compliment our roving ambassador program Increased brand awareness of Visit Frankston and Enjoy Every Moment Brand through photography and videography New Visit Frankston website launch September New membership offering released in November, moving to a online platform (Ungerboeck)
47 FRANKSTON CITY Frankston Enjoy Every Moment Campaign: Frankston Enjoy Every Moment Campaign
48 Murray
49 MILDURA
50 YARRAWONGA MULWALA
51 ECHUCA MOAMA
52 SHEPPARTON
53 Phillip Island
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58 Yarra Valley
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