INDUSTRIAL ARCHITECTURAL STYLE

Transcription

1 INDUSTRIAL ARCHITECTURAL STYLE MAILHOUSEMELBOURNE.COM 185 ROSSLYN ST, WEST MELBOURNE

2 A REFLECTION OF WEST MELBOURNE In a unique collaboration like never before, West End brings together the country s most celebrated architects and designers to create the best residential development in Australia. A distinctive building with a stunning sawtooth rooftop, The Mail House reflects the area s industrial past with skilfully crafted concrete panels. With interiors by the highly acclaimed Mim Design, it is a statement of refined urban living. ARTIST S IMPRESSION

3 ARTIST S IMPRESSION LIVE DIFFERENT IN AN URBAN SANCTUARY Beautifully landscaped to evoke a sense of home, West End will feature lush spaces for solitude or social engagement. In this verdant oasis, linger with a good book, enjoy a BBQ with friends, or seek your inner calm at the Contemplation and Meditation Gardens. A remarkable precinct never seen before in Melbourne, West End promises future-ready amenity with a natural quality, a place to call home for decades to come.

4 ARTIST S IMPRESSION

5 REFINED URBAN LIVING Inspired by West Melbourne s industrial heritage and informed by the building s architecture, the interiors at Mail House feature a raw, natural palette and textured materiality. There is great attention to detail, from the surfaces you touch to handheld accessories. MIM Design embraces a raw and textured natural palette.

6 A SENSE OF ARRIVAL Dressed in marble and bronze, the elegant ground floor lobby welcomes you home in sophisticated style. ARTIST S IMPRESSION

7 AUTHENTIC CHARACTER Mim Design worked in close collaboration with CHT Architects to create a truly unique, stand-out building from the inside and out. Sculptural, textural and authentic, every element is designed to be aesthetically pleasing, with a focus on timeless and bespoke tactile details. Mim Design has created a unique unchevron timber floorboard design, reflecting the building s sawtooth form. Solid balustrades at the balcony terrace offer great privacy, featuring a sculptured wall sconce that emanates light while providing textural interest and contrast. Robust, strong materials such as stone, polished concrete and stainless steel are used in a refined manner to complement a subtle, warm palette ARTIST S IMPRESSION

8 INSPIRED GEOMETRY Elements throughout the residence speak to each other to provide continuity in design and express its design ethos. Beautifully crafted joinery is a clever play on geometry, creating an optical effect that appears to move with the eye line. There is generous storage throughout each apartment along with integrated finishes. A spectacular stainless steel benchtop and splashback define the semi-professional kitchen, complete with quality Bosch appliances. Aged iron tapware embellish this remarkable space, illuminated by pendant and track lighting. ARTIST S IMPRESSION

9 AN ELEGANT OASIS Bedrooms exude sophisticated comfort, showcasing bespoke bed heads rendered in luxurious leather, smart joinery and a semi walk-in wardrobe. A timber veneer study desk completes the private sanctuary. Montana grey stone makes an impact in each timeless bathroom, with a mirrored wall in selected master ensuites. Soft light, concealed cisterns and rain showers add a sense of relaxed refinement. ARTIST S IMPRESSION

10 TRENERRY PROPERTY GROUP CHT ARCHITECTS MIM DESIGN ECKERSLEY Trenerry Property Group is a property developer specialising in residential and mixed-use projects in Melbourne s inner metropolitan areas. Established as a consortium between the Victor Smorgon Group, the Kanat family and Robert Dicintio, each member brings to the table a wealth of business and property experience grounded in retail. Design-focused and multidisciplinary, CHT Architects offers services in architecture, urban design and interior design. Based in Melbourne, they deliver high-quality, distinctive buildings and spaces that complement modern Australian life, responding to the aspirations of those who occupy them. CHT Architects consists of highly experienced architectural, urban design and interior design professionals. An award-winning Melbourne-based practice known for its creativity, high-end finishes and attention to detail, Mim Design is a studio well-regarded for its tailored client strategies, from concept to delivery. Its focus is to inspire clients with a finished project that goes beyond expectations. Recognised nationally and internationally, MIM Design has spent more than 20 years curating a diverse portfolio spanning high end residential, retail, hospitality and corporate projects. Eckersley Garden Architecture offers a revitalised approach to landscape design. Merging experience and creativity, their passion lies in crafting unique relaxed gardens that invite the inhabitants to enjoy their outdoor space. With an understanding of how space and facility work together to create lifestyle and amenity, Eckersley Garden Architecture is driven by all threads of the design process.

11 OWNERSHIP CONSORTIUM The consortium that will transform West End from vision to reality was established by three prominent names in business and retail. The Victor Smorgon Group (VSG) is a co-owner and joint venture equity partner of Trenerry Group. Regarded as one of Australia s most successful family conglomerates today, VSG had humble beginnings as a Lygon Street butchery in They are long-time retailers with interests in retail, agriculture, fashion, property and finance. The Kanat family is also one of Australia s most successful family-owned companies. They are third-generation textile retailers and wholesalers specialising in fashion, well known for bringing Hugo Boss into Australasia. They now own the Australasian rights to the Ted Baker fashion brand among other significant businesses. Robert Dicintio is a highly successful property developer and lead development manager of the Trenerry Group. Previously with Lendlease and the Bensons Property Group, Robert has been involved with the development of major suburban shopping centres in Melbourne, and was formerly Retail Planning, Development and Project Leasing Manager for Melbourne Central after Daimaru s departure. Together, they bring their collective experience of creating significant places and successful retail to the West End development, a new benchmark for future-ready, integrated living.

12 PUBLIC TRANSPORT AND ACCESS Free Tram Zone Melbourne CBD Flagstaff Gardens 5mins walk North Melbourne Station 10mins walk Southern Cross Station 12mins walk NEARBY VENUES Festival Hall 3min walk The Comics Lounge 11mins walk Birds Basement Jazz club 12mins walk Etihad Stadium 13min walk Paris Cat Jazz Club 1.6km Crown Casino and Southgate Arts Precinct 2.8km easily accessible by public transport or car and walking State Theatre Performing Arts Precinct 3km easily accessible by public transport, car and walking RETAIL Queen Victoria Market 9mins Southern Cross DFO 11mins Docklands Harbour Town 15mins Melbourne Central 1.6km DFO South Wharf 1.8km Southbank Promenade 1.8km Bourke Street Mall 2km Myer Emporium 2km Crown Casino 2.8km SECONDARY SCHOOL S Haileybur y College 700m University High School 2.2km Mac Robertson Girls High School 4km UNIVERSITIES Melbourne University 2.4km RMIT University 1.4km Monash City Campus 2.3km Victoria University City Campus 1.2km

13 INVEST IN MELBOURNE S NEWEST PRECINCT Melbourne is the second largest city in Australia, with a population of over 4.4 million and growing fast, projected to almost double by Demand for quality, connected residences that deliver an exceptional lifestyle close to the CBD will continue to outnumber supply. While housing affordability has been a challenge for Sydney homebuyers and investors, Melbourne still offers affordable property investment opportunities that deliver expected rental returns and capital growth. POPULATION GROWTH 12% Population growth over the past 5 years vs. SYDNEY S 10 PER CENT SOURCE ABS 2016 WEIGHTED PRICE PER SQM Melbourne $11,327 *OFF-THE-PLAN APARTMENTS, YEAR TO MARCH 2017 Sydney $14, MILLION BEHIND SYDNEY S 4.8 MILLION POPULATION SOURCE ABS 2016 MEDIAN PRICE GROWTH 1 YR 4.3% West Melbourne median price growth compared to 2.2% IN GREATER MELBOURNE in the past 3 years. SOURCE APM PriceFinder, Urbis 8.5 MILLION AHEAD SYDNEY S 8.4MILLION PROJECTED POPULATION IN 2061 SOURCE ABS 2016 OVERSEAS BORN POPULATION 19.8% Increase in overseas born population between 2006 and 2011 to 1,405,334 SOURCE ABS 2016 Melbourne will overtake Sydney as Australia s largest city in three decades. Overseas migration is projected to be the largest driver of population growth in Victoria. A PREMIUM OPPORTUNITY IN AN EXCITING PRECINCT Located in the inner suburb of West Melbourne, Adderley is walking distance to Melbourne CBD, just north of Docklands and alongside Queen Victoria Market. It is minutes from the affluent legal precinct along La Trobe Street, the world-class medical precinct along Flemington Road and some of Melbourne s top institutions of learning. Adderley offers unparalleled connectivity and proximity to the best of Melbourne, just one block from the city s free tram zone and walking distance to train stations, parks, shops and restaurants. Adderley offers investors an exciting opportunity to be part of West Melbourne s rapid urban renewal, a new destination for Melbourne. AVERAGE HOUSEHOLD INCOME POPULATION $111,721 West Melbourne average household income compared to $99,752 IN GREATER MELBOURNE SOURCE APM PriceFinder, Urbis PROXIMITY 500 M from the Melbourne CBD with an international walk score of 100 POINTS AT COMPLETION. SPREAD 76% of Victoria's population live in Melbourne compared to 64.4% OF NEW SOUTH WALES'S IN SYDNEY EMPLOYMENT SECTOR 60% of employment are in professional services The world s most liveable city for 7 consecutive years ECONOMY $92B Strong economic performance GROSS RENTAL YIELD SUBURB West Melbourne East Melbourne Fitzroy Greater Melbourne Greater Sydney Chippendale Erskineville EMPLOYMENT GROWTH AVERAGE COST PER SQM SUBURB West Melbourne Docklands East Melbourne Fitzroy Melbourne CBD South Melbourne South Yarra Southbank Greater Sydney Chippendale Erskineville YIELD 4.5% 3.3% 3.9% 4.1% 3.8% 3.8% 4.1% 26% Growth from WEIGHTED AVERAGE 2015 Q Q1 10,431 11,253 26,611 11,531 11,170 12,452 12,737 10,707 13,453 14,769 12,292

14 MAILHOUSEMELBOURNE.COM 185 ROSSLYN STREET, WEST MELBOURNE This document is a guide only, does not constitute an offer and is subject to the terms of any sale contract. All architectural renderings contained in this document are artist s impressions only. No warranty, express or implied, is given to the accuracy of the information in this document. Trenerry Property Group and its consultants do not accept liability for error or omission, nor do we accept responsibility for any action taken by intending purchasers in reliance on this information. All illustrations in relation to the development are for conceptual purposes only and are subject to regulatory approval from all relevant authorities. View lines are indicative only as at the date of publication. Actual views from each residence may vary upon completion from that shown. View lines may be impacted by current and future development applications. Nothing in this document constitutes specific technical, financial or investment advice. Prospective purchasers are advised to seek their own independent advice and should make their own enquiries as to the details of the development. The availability of certain products and materials may result in some deviation to this document. Changes may be made without notice to the whole or any part of the development. All distances and times stated are estimates only.