TCS GenY Survey BHUBANESWAR
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1 TCS GenY Survey Citywise Report BHUBANESWAR P a g e 1
2 BHUBANESWAR Key Highlights Topmost city in terms of usage of social networking websites (92%) [Ref: Table 7.1A] Facebook is the most popular social networking site (93%) [Ref: Table 7.2A] Twitter usage found highest across cities in Bhubaneshwar (and Lucknow) with about half of the students reporting usage [Ref: Table 7.2A; Table 2.17A] staying connected with family' and 'being part of community (e.g. photography, football etc.)' came up as the most prominent reasons for using social networking sites- by over half of the respondents [Ref: Table 11A] Sports personalities rule Twitter, followed by celebrities and film stars who are the most followed people on Twitter in Bhubaneshwar (69%; 60%; 57% respectively) [Ref: Table 19.2A] Almost half reported parental monitoring of their online activities. Out of those parents who monitored, more than half also h access to their ward s account on social networking sites [Ref: Table 15A; Table 15.1A] E-commerce quite popular, about 3/4th of the students shop online [Ref: Table 18A] Online shopping is relatively more popular among the girls (diff. 5 percentage points) [Ref: Table 18A1] Books are by far the most sought after item of online purchase (64%) [Ref: Table 18.1A] About 6 in 10 respondents use FaceTime/ Skype/ Google Hangout/video chat [Ref: Table ] WhatsApp is the most popular IM platform- used over half of the students (52%). Usage among boys much higher than that among girls (by 40 percentage points) [Ref: Table 21A; Table 21A1] Online sources are fairly popular for studies among students in Bhubaneshwar. "Online resources like Wikipedia" and PDFs are used by majority of them (59%; 54% respectively) [Ref: Table 23A] 7 among every 10 students use television or newspapers to keep abreast with current affairs/ news; 56% utilized online sources [Ref: Table 20A] P a g e 2
3 ANNEXURE REFERENCE TABLES TABLE 7.1A: STUDENTS USING SOCIAL NETWORKING SITES- % (Q. 2.4 A) Hydera Bangalo re Pune Chennai Kolkata Bhubne shwar Nagpur Luckno w Kochi Delhi Mumbai Total Yes No No response TABLE 7.2A: SOCIAL NETWORKING SITES USED BY STUDENTS-% (Q. 2.4 B) Bangalor e Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Facebook Tumblr Twitter LinkedIn Quora Pinterest Google P a g e 3
4 Instagram TABLE 11A PERCENTAGE OF STUDENTS BY PURPOSE OF USING SOCIAL NETWORKING SITES -% (Q. 2.8) Bangalor e Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total School assignments Staying connected with family Being part of community (football, photography etc.) Crowd sourcing ideas Others No response TABLE 15A PERCENTAGE OF STUDENTS WHO MENTIONED PARENTS MONITOR ACTIVITIES ON SOCIAL NETWORKING SITES - % (Q. 2.12) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Yes No No response P a g e 4
5 TABLE 15.1a PERCENTAGE OF STUDENTS WHO MENTIONED THAT THEIR PARENTS HAVE ACCESS TO THEIR CHILD S ACCOUNTS ON SOCIAL NETWORKING SITES -% (Q. 2.13) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Yes No No response TABLE 15A1 PERCENTAGE OF STUDENTS WHO MENTIONED PARENTS MONITOR ACTIVITIES ON SOCIAL NETWORKING SITES - % (Q. 2.12) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai B G B G B G B G B G B G B G B G B G B G B G B G B G B G Yes No No response B: Boys, G: Girls TABLE 18A PERCENTAGE OF STUDENTS WHO SHOP ONLINE - % (Q A) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Yes No No response P a g e 5
6 TABLE 18A1 PERCENTAGE OF STUDENTS WHO SHOP ONLINE - % (Q A) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai B G B G B G B G B G B G B G B G B G B G B G B G B G B G Yes No No response B: Boys, G: Girls TABLE 18.1A PRODUCTS PURCHASED IN ONLINE SHOPPING - (Q B) Bangalor e Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Books Musical items Cloths Travel tickets Other tickets like movie, exhibition etc. Toys Electronic ggets No response Others P a g e 6
7 TABLE 19A PERCENTAGE OF STUDENTS HAVING TWITTER ACCOUNT- % (Q A) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Yes No No response TABLE 19.2A PEOPLE FOLLOWED BY STUDENTS ON TWITTER- % (Q. 2.18) Bangalor e Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Sports personalities Film stars Celebrities Politicians Teachers News and TV channels None of the above No response TABLE PERCENTAGE OF STUDENTS WHO USE FACE TIME/SKYPE/GOOGLE HANGOUT/ VIDEO CHAT- % (Q. 2.14/Q2.15A) Bangalo re Pune Chennai Kolkata ore Indore hwar Nagpur Luckno w Kochi Delhi Mumbai Total P a g e 7
8 Yes, use FaceTime, skype/ google hangout/ video chat No/ no response TABLE 20A MEDIUM BY WHICH STUDENTS CONSUME NEWS - % (Q. 2.19) b Bangalo re Pun e Chenn ai Kolkat a o re Indor e hw ar Nagp ur Luckno w Koc hi Del hi Mumb ai Tot al Television/newspap ers Online sources Subscribe to news feeds Through shared links on IM Links from friends or family on FB etc. No response TABLE 21A PERCENTAGE OF STUDENTS USING DIFFERENT INSTANT MESSAGING PLATFORMS- % (Q. 2.20) Hydera Bangalo re Pune Chennai Kolkata Coimba t Bhubne shwar Nagpur Luckno w Kochi Delhi Mumbai Total WhatsApp P a g e 8
9 WeChat Snap Chat Hike Messenger Google Hangouts SMS No response TABLE 21A1 PERCENTAGE OF STUDENTS USING DIFFERENT INSTANT MESSAGING PLATFORMS- % (Q. 2.20) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai B G B G B G B G B G B G B G B G B G B G B G B G B G B G Whatsapp WeChat Snap Chat Hike Messenger Google Hangouts SMS No response B: Boys, G: Girls TABLE 23A PERCENTAGE OF STUDENTS WHO USE E-BOOKS/ ONLINE SOURCES TO STUDY - % (Q A) Bangalo re Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total E-books P a g e 9
10 PDFs Online Videos Online chats/discussion groups Online tutorials Online resources (eg Wikipedia) P a g e 10
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