TCS GenY Survey HYDERABAD
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1 TCS GenY Survey Citywise Report HYDERABAD P a g e 1
2 HYDERABAD Key Highlights Facebook (91%) followed by Google plus (72%) and Twitter (47%) are the most popular social networking sites among students [Ref: Table 7.2A] Completion of school assignments' and 'staying connected with family' and 'being part of community (e.g. photography, football etc.)' came up as the most prominent reasons for using social networking sites- by over half of the respondents More than 50% reported parental monitoring and access to their ward's accounts on social networking sites [Ref: Table 15A; Table 15.1A] E-commerce is catching on- 2/3rd of the students shop online [Ref: Table 18A] Online shopping more popular among the boys by a margin of 19 percentage points [Ref: Table 18A1] Books, electronics and tickets of movies, exhibition and other events etc. are the most popular items of purchase online (60%, 57%, 57% respectively) [Ref: Table 18.1A] FaceTime/ Skype/ Google Hangout/video chatting is the highest across cities (68%) [Ref: Table ] WhatsApp is the most popular IM platform- 6 in 10 reported usage. Usage of WhatsApp is much higher among boys than among girls (by 43 percentage points) [Ref: Table 21A; Table 21A1] Online sources for studies are quite popular among students in Hydera. Online resources like Wikipedia, online videos, PDFs and e-books are the most popular (70%; 60%; 54%; 46% respectively) [Ref: Table 23A] P a g e 2
3 ANNEXURE REFERENCE TABLES TABLE 7.1A: STUDENTS USING SOCIAL NETWORKING SITES- % (Q. 2.4 A) Hydera Bangalo re Pune Chennai Kolkata Bhubne shwar Nagpur Luckno w Kochi Delhi Mumbai Total Yes No No response TABLE 7.2A: SOCIAL NETWORKING SITES USED BY STUDENTS-% (Q. 2.4 B) Bangalor e Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Facebook Tumblr Twitter LinkedIn Quora Pinterest Google Instagram P a g e 3
4 TABLE 11A PERCENTAGE OF STUDENTS BY PURPOSE OF USING SOCIAL NETWORKING SITES -% (Q. 2.8) Bangalor e Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total School assignments Staying connected with family Being part of community (football, photography etc.) Crowd sourcing ideas Others No response TABLE 15A PERCENTAGE OF STUDENTS WHO MENTIONED PARENTS MONITOR ACTIVITIES ON SOCIAL NETWORKING SITES - % (Q. 2.12) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Yes No No response P a g e 4
5 TABLE 15.1a PERCENTAGE OF STUDENTS WHO MENTIONED THAT THEIR PARENTS HAVE ACCESS TO THEIR CHILD S ACCOUNTS ON SOCIAL NETWORKING SITES -% (Q. 2.13) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Yes No No response TABLE 15A1 PERCENTAGE OF STUDENTS WHO MENTIONED PARENTS MONITOR ACTIVITIES ON SOCIAL NETWORKING SITES - % (Q. 2.12) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai B G B G B G B G B G B G B G B G B G B G B G B G B G B G Yes No No response B: Boys, G: Girls TABLE 18A PERCENTAGE OF STUDENTS WHO SHOP ONLINE - % (Q A) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Yes No No response P a g e 5
6 TABLE 18A1 PERCENTAGE OF STUDENTS WHO SHOP ONLINE - % (Q A) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai B G B G B G B G B G B G B G B G B G B G B G B G B G B G Yes No No response B: Boys, G: Girls TABLE 18.1A PRODUCTS PURCHASED IN ONLINE SHOPPING - (Q B) Bangalor e Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Books Musical items Cloths Travel tickets Other tickets like movie, exhibition etc. Toys Electronic ggets No response Others P a g e 6
7 TABLE 19A PERCENTAGE OF STUDENTS HAVING TWITTER ACCOUNT- % (Q A) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Yes No No response TABLE 19.2A PEOPLE FOLLOWED BY STUDENTS ON TWITTER- % (Q. 2.18) Bangalor e Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Sports personalities Film stars Celebrities Politicians Teachers News and TV channels None of the above No response P a g e 7
8 Yes, use FaceTime, skype/ google hangout/ video chat TABLE PERCENTAGE OF STUDENTS WHO USE FACE TIME/SKYPE/GOOGLE HANGOUT/ VIDEO CHAT- % (Q. 2.14/Q2.15A) Bangalo Luckno re Pune Chennai Kolkata hwar Nagpur w Kochi Delhi Mumbai Total No/ no response TABLE 20A MEDIUM BY WHICH STUDENTS CONSUME NEWS - % (Q. 2.19) b Bangalo re Pun e Chenn ai Kolkat a o re Indor e hw ar Nagp ur Luckno w Koc hi Del hi Mumb ai Tot al Television/newspap ers Online sources Subscribe to news feeds Through shared links on IM Links from friends or family on FB etc. No response P a g e 8
9 TABLE 21A PERCENTAGE OF STUDENTS USING DIFFERENT INSTANT MESSAGING PLATFORMS- % (Q. 2.20) Hydera Bangalo re Pune Chennai Kolkata Coimba t Bhubne shwar Nagpur Luckno w Kochi Delhi Mumbai Total WhatsApp WeChat Snap Chat Hike Messenger Google Hangouts SMS No response TABLE 21A1 PERCENTAGE OF STUDENTS USING DIFFERENT INSTANT MESSAGING PLATFORMS- % (Q. 2.20) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai B G B G B G B G B G B G B G B G B G B G B G B G B G B G Whatsapp WeChat Snap Chat Hike Messenger Google Hangouts SMS No response B: Boys, G: Girls P a g e 9
10 TABLE 23A PERCENTAGE OF STUDENTS WHO USE E-BOOKS/ ONLINE SOURCES TO STUDY - % (Q A) Bangalo re Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total E-books PDFs Online Videos Online chats/discussion groups Online tutorials Online resources (eg Wikipedia) P a g e 10
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