Balancing the Benefits and Impacts of Tourism Growth: Best Practices in Destination Sustainability

Transcription

1 OCTOBER 23-25, LAS VEGAS, NV Balancing the Benefits and Impacts of Tourism Growth: Best Practices in Destination Sustainability Paul Ouimet President & CEO NEXTFactor Enterprises Inc. & Managing Director, DestinationNEXT Destinations International

2 !"#"$%& 6&27.)'$)'*%.(,%.2($2&-,(.8,%.2(*$9.%:$,$129'&;5<$,**'**='(%$%22<$,()$1&,4%.4,<$,4%.2(*$,()$*%&,%'-.'*$;2&$*5*%,.(,><'$*544'**$.($,$)&,=,%.4,<<?$4:,(-.(-$92&<)!"#"$%&'(#")*! "#$%&'()*$+$##$*%&,%'-.'*! /00$&'*12()'(%*$.($#3$425(%&.'* (+%,-$./'0/)%1'2'3&&%&&4%,#'5//1! ABC$)'%,.<')$,**'**='(%*$.($AA$425(%&.'*

3 Destination Assessments 350 destinations from 18 countries 180 detailed assessments completed in 11 countries 50 underway or planned, including 4 other countries 60 in discussion, including 14 other countries USA, Canada, Mexico, Switzerland, Colombia, Korea Guatemala, Taiwan, Denmark, Brazil, Australia Dominican Republic, El Salvador, Ecuador, South Africa Peru, Argentina, Dubai, Germany, Honduras, Chile, New Zealand, United Kingdom, Thailand, Micronesia, Philippines, Russia, Ghana, Nigeria

4 United States!"#$%$&'"'(%)&)"*+,"'$%$&-./)&"%''&''0&1$

5 Canada!"#$%&'()*+"+,-.*."/%$"0$%&'()*12'.*"-++*++3*(4

6 Latin America Europe Africa/Asia/Australia >%,(.; #,7$"8,&"9%0,* :.(," #(%; #,536" #$5$473, :3*3'" <=%,;%!"#$%&'()"*+,-.-"/$("0$%&'()123-.",**.**4.&'

7 Regional Assessments!"#$%&'($)*+"#,-.) /"0#,(1)2".+,$,"3

8 DestinationNEXT Assessment Results

9 Scenario Model Strong Community Engagement VOYAGERS TRAILBLAZERS Developing Destination Established Destination EXPLORERS MOUNTAINEERS Weak Community Engagement

10 We Spoke to You Scenario Model VOYAGERS 10% Strong Community Engagement TRAILBLAZERS 41% Developing Destination Established Destination EXPLORERS 40% Weak Community Engagement MOUNTAINEERS 9%

11 Sustainability!"#$%&%'(#)*+"'$,-&!',"%./ Strong Community Engagement VOYAGERS TRAILBLAZERS Developing Destination Established Destination EXPLORERS MOUNTAINEERS Weak Community Engagement

12 Tourism vs Overall l GDP Growth: !"#$%#&'()*''&+,)-.#/01)2+034 #$,$!"#$!$ +$ %"'$ %"&$ %"($ %$ *$ )$ -./ /3:;<=>?<=/.2@A BC4/D00<=>?<=/.2@A!"#$%&'()**+

13 Short Term Room Rentals Tourism Growth is Surging Due to Airbnb/RBOs! "#$%&%'()$*+((,-'.//'0#11#2&' 3),(4'+$$#5+1('#&'")3)(4'6/78! :20,(H&2&I:24,1'12-3#&3(! 9:2$4I4,$0'$,&4+1('3$,='7/DBJ' ;20*+$,-'42'7DBJ'>2$':24,1(' >$20'6/76I6/7K

14 Destination Strength th Variables

15 Destination Strength Performance

16 Mobility & Access! Road infrastructure! Parking! Public transportation! Wayfinding!"#$%&#'&"$&()&*+,--./&##' * /5785:167:5+ ;;1<=1">#

17 Community m Support & Engagement Variables

18 Community Support & Engagement Performance

19 Workforce! Workforce attraction & retention! Affordable housing! Public transportation! Labor relations environment!"#$%&'(#)()*+(*,)+&(-*+-.(%/0(1'(2,&%3#'+4)5#6 %6(&%-+/6+3(7/3+5 88(9:(;<=

20 !"#$%&'%(&)&$*+!",-.*!"#$%&'()*+,-

21 1/3 of DNEXT destinations tio ns!"#$%&' ()*)%"&* +"+#,-%)"$!"#$%&$'()*$+",)-"'.("(.()/"0112"34$"(."%.4'35'*

22 What comes to mind primarily when you think of sustainability? ty!"#$ %&'()*+),*-*(.$/0)+'$ -1+23(04/$5&-(&4)-6$'15*)-6$)+7$ 051+1/*5$8*),*-*(.$ Long-term cultural, social and economic viability of the destination 42%

23 Do residents generallyly support p tourism growth in your destination?!"#$ %&'()&*+'$',--.%+$ +.,%('/$0%.1+2!"#$%&$'()*$+",)-"'.("(.()/"0112"34$"(."%.4'35'*

24 Are you seeing increasing n community opposition to the impact your visitor economy is having on quality of life in the destination? t!"#$ %&'()*+%&, '-../&%01$-22-+%0%-&

25 Is your organization increasing its focus on sustainable tourism?!!"# $%&'()*$%+,-&.*#-%# *.*/)$%)01(#/-.'$*2

26 Sustainable Tourism Index Meetings and conventions have a positive influence on the economic impact and quality of life International visitors are a positive for the destination Events are a positive for the community and do not adversely affect the quality of life of residents Airport traffic does not create unacceptable levels of noise, carbon emissions, and traffic issues Outdoor recreation spaces have been able to preserve their natural beauty and tranquility Adequately handle the additional number of visitors during big events Number of visitors does not impede local resident s enjoyment Visitors utilizing outdoor recreation & sporting facilities are at an acceptable level Visitors utilizing biking paths and walking trails are at an acceptable level Sharing economy capacity is not impeding quality of life Sufficient broadband width and capacity to accommodate the surge in visitors Adequate capacity and infrastructure to accommodate visitors Roads can easily handle residents, businesses and visitor traffic Adequate parking facilities to accommodate local residents and visitors!"#$%&'"()*+"(", #-./01&2"345%1.''6"*", #-./01&2"71.''

27 !"#$%&'()*(+,

28 Breckenridge Destination Management Plan Breckenridge, Colorado (<250,000)! Your Breck and Call! Focus on infrastructure, facilities, services, attractions & events which need to be developed to improve overall visitor offering & experience & quality of life for residents! Time frame of 10 years and beyond! Coordinated with and integrated into other planning initiatives underway

29 Mountain IDEAL Destination Standard Vail, Colorado (<250,000)! Certification based on ongoing destination sustainability practices! Over 40 sustainability criteria indicators: Environmental stewardship Waste reduction Low impact transportation Workforce housing! Vail first mountain resort in world to receive certification for efforts: Disposable bag ban Recycling mandates Actively Green- business sustainability training program Town of Vail

30 Mobility and transportation

31 Balboa Peninsula Trolley Newport Beach, California (>5 million)! Free shuttle service along Newport Peninsula on weekends and major holidays! Trolleys every 15 minutes- 21 stop route! Park and ride- free parking at trolley origin decreases car congestion! Daily ridership over 900 passengers Newport Beach Lifestyle

32 Breckenridge Free Ride Breckenridge, Colorado (<250,000)! Free public transit system operated by the town since 1997! 6 routes- includes summer schedule! Testing new electric busses! Free app with bus locations! 1 million riders in 2017! Over 11 million riders since 1997 Go Breck

33 Lime Dockless Electric Scooters Various locations (>5 million)! Started as dockless cycle share- now has e- scooters and e-assist bikes! Available in 75+ US cities, 6 European cities, 19 University campuses! Access via smartphone app can leave scooter anywhere! $1/unlock + $0.15/minute to ride! 6 million rides in company s first year! $335 million in funding from Uber and Google! Tech Crunch

34 Waze Connected Citizens Program Boston, Massachusetts (>5 million)! Traffic and navigation app! Integrates real-time speed data from each user to synergize best traffic navigation routes! Partnership with Boston to identify problematic intersections using traffic jam detection data from users- areas to optimize signal timing! 18% month-over-month reduction in congestion! Launched in 2014 with 10 city partners- now up to 450 Waze

35 Workforce housing and training

36 ! Your Breck and Call Breckenridge Subsidized Housing Breckenridge, Colorado (<250,000)! Breckenridge Grand Vacations- company has master lease from Town for 48 affordable rental units for own employees! Breckenridge Workforce Housing Program- imposed sales tax generates $3 million annually for affordable housing development, currently developing over 100 units

37 Capilano University Tourism Management Program Vancouver, Canada (<5 million)! Bachelor of Tourism Management degree! Industry advisory committee! Hotel management Capilano University

38 ! Hampton Inn Bar Harbor End of Season Stay Bonus Bar Harbor, Maine (<5 million)! Cash incentive for workers to stay until end of tourist season! Adopted by various businesses! Bar Harbor Grand Hotel- End of season bonus program! Claremont Hotel- $2.5/hour worked bonus for students! Hampton Inn- End of season bonus program

39 We ve Been Expecting You Toronto, Canada (>5 million)! City-run hospitality training program! Web-based engagement & education! Mind Hat

40 Sustainability of destination assets

41 Mountain Gorilla Permits Virunga Mountains, Rwanda (<250,000)! Mountain Gorillas inhabit 3 countries in the world! 1000 remain- at one point only 250! Visitation strictly limited- requires guide and permit! Only 8 people per group- 1 group per day! Permits fund park maintenance and poacher security Dina Tours

42 ! Aspen Public Radio Maroon Bells Air Pollution Reduction Maroon Bells, Colorado (<250,000)! Mountain range with two 14,000 ft peaks- one of most photographed in North America! Introduced congestion reduction policies in 1977! Private vehicle restriction- no car access between 8am-5pm during summer months! Shuttle bus service every 20 minutes- currently testing new electric busses

43 Jefferson County Trail Restrictions Jefferson County, Colorado (<5 million)! Programs to reduce conflict between trail users! Centennial Cone Park weekend restrictions: Odd days- Hikers and Horseback only Even days- Mountain Bikers only! Jefferson County Open Space 1-year pilot program: 2.9 miles of bike-only trails for first time 16 miles of hike-only trails Tyax

44 West Coast Trail Hike Reservations Vancouver Island, Canada (<5 million)! 5-7 day hiking trail! 75km long! Over 900,000 visitors per year! Required time slot and fee- funds upkeep and rescue! Improves hiker safety and congestion West Coast Trail

45 OCTOBER 23-25, LAS VEGAS, NV Roundtable Discussion #3: Overtourism 3:15 pm 4:15 pm Celebrity Ballroom 3

46 !"#$%&'()!"#$%&#'()*+,)-*."/*&0',/%/&(