Trail Town Program Creating Opportunities along the Nation s Trails. David Kahley President & CEO The Progress Fund
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1 Trail Town Program Creating Opportunities along the Nation s Trails David Kahley President & CEO The Progress Fund
2 The Progress Fund Non-Profit Established 1997 CDFI with Rural Focus Provides Capital & Business Coaching Tourism & Local Foods/Agriculture OH, PA, WV, and western MD Over $64 Million in Loans supporting over 3,700 jobs
3 The Progress Fund
4 Trail Town Program History Concept developed in 2001 Trail Town Manual published in 2005 Funds raised by The Progress Fund Program staffed in 2007 on Great Allegheny Passage Expanded to Maryland in 2009 Expanded to new corridors in 2014 Moving to Information Sharing in 2017
5 Great Allegheny Passage Trail Towns SouthSide Pittsburgh Homestead McKeesport & Boston West Newton Connellsville Ohiopyle Confluence Rockwood Meyersdale Frostburg Cumberland
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7 Industrial Heartland Trails Coalition
8 Great Allegheny Passage P&LE and WM Railroads 150 miles of non-motorized biking & hiking trail First Section started in 1986 Completed Summer 2013 Connects with C&O 335 miles Potomac Heritage National Scenic Trail Highly recognized and honored CNN Travel, Washington Post, NY Times, USA Today, National Geographic..
9 First Step: Trail Town Assessment Developed by Allegheny Trail Alliance Self look at your community Traffic & Access Businesses Design Creates a priority for each town and the region
10 TT Assessment Sample Questions Can visitors tell they ve entered a town? Are there bike racks (in easy to find places?) Is the central business district easily identified? Do businesses offer information about town/region? Are business hours posted on front door/window? As a whole, are you enjoying your walk? Are there enough benches (and well placed)? Are there family friendly restaurants (with outdoor seating)? Are there special events in town? On the trail? Are sidewalks or buildings in good condition?
11 Boston s TT Assessment Highlights Top 5 Short-Term Goals: Add bike racks at trailhead, at businesses Improve wayfinding signage Coordinate visitor information between MYTC and Historical Society Dead Man s Hollow Develop Gateway moment, landscaping, art, build on existing sites Develop Trail Town brochure between McKeesport and Boston Top 5 Long-Term Goals: Improve/Add parking include green infrastructure Attract additional lodging, recreation, and dining Address Vacant Properties Repair Sidewalk and Improve Crosswalks 5 way intersection address sign clutter
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13 TTP s Six Services 1. Business Assistance & Development 2. Marketing 3. Economic Research 4. Community Connection Projects 5. Real Estate Development 6. Small Business Loans
14 1. Business Assistance & Development Assess Existing Business Services Identify Opportunities Provide Market Information Regional Summits/Networking Events Trail Town Certified Network
15 Trail Town Certified Recycle & reuse Local foods, products, jobs Reduce waste Historic buildings Energy efficiency Natural lighting Add greenspace Familiarize with trail (name, mileage, features, etc) Bike racks & storage Provide information Bike tools Free/discount incentives (bathroom, wifi, air, ice-cream) Over 100 members Look for these stickers:
16 2. Marketing Collaborative Website Brochures Newsletter & Blog Social Media
17 3. Economic Research Trail Counts Electronic, Manual, Synchronized Research Studies Monitor Business Opening/Closings
18 GAP Trail User & Business Survey Over half of the trail users survey responded that this was their first trip on the trail. Roughly 62% were planning an overnight stay The overnight spending average was $124 (Up $26 since the 2008 Trail User Survey) The average day user spends $18 per day Businesses have reported an overall increase in trail user traffic from 34% in 2013 to 41% in 2014 Business reported on average 6% of their trail traffic were international visitors 27% of businesses surveyed plan to expand their businesses due to the trail
19 Estimated $50 Million in Direct Economic Impact from the Great Allegheny Passage Nearly 1 Million Visits to the trail per year
20 4. Community Connection Projects Bike Racks & Fix It Stations Town Bike Loops Trailhead & Park Improvements Landscaping Viewsheds Public Art Signage Directional Interpretive Business
21 5. Real Estate Development Available Properties Highlight in Newsletter Renovate Key Buildings/Properties
22 6. Small Business Loans The Progress Fund Loan Program Bike shops, Restaurants, B&Bs, Hostels, Outfitters, Farm to Table Over two dozen businesses along the GAP
23 Creating Opportunities Along the Nation s Trails David A. Kahley President & CEO The Progress Fund dkahley@progressfund.org extension 310 More information: Facebook, Twitter, Instagram, & Newsletter
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