National Council on Skin Cancer Prevention Membership Meeting November 12, 2014 Moving Forward with the Surgeon General s Call to Ac9on to Prevent Skin Cancer Boris D. Lushniak, MD, MPH, Rear Admiral Ac:ng U.S. Surgeon General, USPHS
The Surgeon General s Call to Ac9on to Prevent Skin Cancer A science- based document to s0mulate ac0on na0onwide to solve a major public health problem. Raises the issue of skin cancer preven:on to a higher level of priority and aden:on. Provides clear ac:on steps to move the issue forward. hdp://www.surgeongeneral.gov/library/calls/prevent- skin- cancer/index.html
Media Coverage Summary Report July 29 August 29, 2014 2,156 stories were wriden and/or broadcast. Television programs led the coverage with 703 stories that were broadcast on 382 television sta:ons, followed by 333 stories on general interest websites. The total publicity value for the coverage was $12,875,453.32 The cumula:ve reach of the coverage was 944,120,590. Ar:cles on general interest websites had the most reach with 348,279,786 people.
CTA Launch Broadcast Coverage Highlights July 29 30, 2014 ABC World News Tonight NBC Nightly News MSNBC s Morning Joe Telemundo NOTICIERO TELEMUNDO TODAY Show (NBC) NPR news feature in regular rota:on and aired on Morning Edi:on. The Weather Channel s Wake Up With Al NBC News Channel FOX News Local TV coverage around the country
NBC Nightly News Deadly Skin Cancer Cases Jump 200 Percent Since 1973 hnp://www.nbcnews.com/nightly- news/deadly- skin- cancer- cases- jump- 200- percent- 1973- n167966
MSNBC
Local Coverage Example - KGTV SAN DIEGO Surgeon General to public: Stop tanning
Launch Print Coverage Highlights July 29 30, 2014 USAToday Surgeon General: Stop tanning and save your skin Washington Post "Why the ac:ng Surgeon General thinks skin cancer is a 'major public health problem The New York Times Surgeon General Calls for Ac:on to Reduce Skin Cancer Rate CNN Surgeon general issues skin cancer warning Addi:onal coverage on AP and WSJ Live
Indoor Tanning Among Female High School Students in the United States, 2009-2013 40 35 30 Non- Hispanic white Percentage 25 20 15 All Race/Ethnicity 10 5 0 2009 2011 2013 Year Non- Hispanic other Hispanic Non- Hispanic black Source: Guy GP Jr,. Berkowitz Z, EvereD Jones S, GarneD E, Holman DM, Watson M. Trends in Indoor Tanning among US High School Students, 2009-2013. JAMA Dermatology. In Press.
Indoor tanning restric9ons for minors 2009 WA MT ND ME CA OR NV ID UT WY CO SD NE KS MN IA MO WI IL MI OH IN KY WV NY PA VA VT NH MA CT NJ DE MD DC RI AZ NM OK AR TN SC NC MS AL GA TX LA AK FL HI Under 18 ban Other age restric9on Parental permission only No restric9ons for minors
Indoor tanning restric9ons for minors 2010 WA MT ND ME CA OR NV ID UT WY CO SD NE KS MN IA MO WI IL MI OH IN KY WV NY PA VA VT NH MA CT NJ DE MD DC RI AZ NM OK AR TN SC NC MS AL GA TX LA AK FL HI Under 18 ban Other age restric9on Parental permission only No restric9ons for minors
Indoor tanning restric9ons for minors 2011 WA MT ND ME CA OR NV ID UT WY CO SD NE KS MN IA MO WI IL MI OH IN KY WV NY PA VA VT NH MA CT NJ DE MD DC RI AZ NM OK AR TN SC NC MS AL GA TX LA AK FL HI Under 18 ban Other age restric9on Parental permission only No restric9ons for minors
Indoor tanning restric9ons for minors 2012 WA CA OR NV ID UT MT WY CO ND SD NE KS MN IA MO WI IL MI OH IN KY WV NY PA VA VT NH MA CT NJ DE MD DC ME RI AZ NM OK AR TN SC NC MS AL GA TX LA AK FL HI Under 18 ban Other age restric9on Parental permission only No restric9ons for minors
Indoor tanning restric9ons for minors 2013 WA CA OR NV ID UT MT WY CO ND SD NE KS MN IA MO WI IL MI OH IN KY WV NY PA VA VT NH MA CT NJ DE MD DC ME RI AZ NM OK AR TN SC NC MS AL GA TX LA AK FL HI Under 18 ban Other age restric9on Parental permission only No restric9ons for minors
Indoor tanning restric9ons for minors 2014 (as of August) WA CA OR NV ID UT MT WY CO ND SD NE KS MN IA MO WI IL MI OH IN KY WV NY PA VA VT NH MA CT NJ DE MD DC ME RI AZ NM OK AR TN SC NC MS AL GA TX LA AK FL HI Under 18 ban Other age restric9on Parental permission only No restric9ons for minors
Calls To Ac9on: 5 Strategic Goals 1. Increase Opportuni:es for Sun Protec:on in Outdoor Semngs. 2. Provide Individuals with the Informa:on They Need to Make Informed, Healthy Choices about UV Exposure. 3. Promote Policies that Advance the Na:onal Goal of Preven:ng Skin Cancer. 4. Reduce Harms from Indoor Tanning. 5. Strengthen Research, Surveillance, Monitoring and Evalua:on Related to Skin Cancer Preven:on.
Calls To Ac9on: Key Strategies Incorporate sun safety educa:on and policies in schools Support shade planning in land use development Protect outdoor workers from overexposure Providers can counsel pa:ents according to USPSTF guidelines, and report cases of melanoma Enforce exis:ng indoor tanning laws and consider adop:ng addi:onal restric:ons Addi:onal resources: hdp://www.surgeongeneral.gov/library/calls/prevent- skin- cancer/index.html hdp://www.cdc.gov/cancer/skin/call_to_ac:on/resources.htm
Next Steps We need to work together with partners to address skin cancer as a public health problem. Comprehensive, communitywide efforts to prevent skin cancer can work, with adequate support and a unified approach.
Boris Lushniak, M.D., M.P.H. RADM, USPHS Ac:ng US Surgeon General Surgeon.General@hhs.gov WWW.SURGEONGENERAL.GOV WWW.USPHS.GOV @Surgeon_General