FACT FILE JANUARY 2014 GRAND CENTRAL BIRMINGHAM Anchored by a full line John Lewis Store, Grand Central Birmingham will bring over 40 new premium and high quality stores and more than 20 new concept cafes and restaurants to the city. Grand Central is located directly above the world class New Street Station at the heart of the city s retail offer. Grand Central Birmingham key facts Opening 2015. Nearly 500,000 sq ft of shopping and dining. Anchored by full line 250,000 sq ft John Lewis. Strong home and technology offer. Over 40 premium quality retailers (164,385sq ft). 20 cafes and restaurants (35,615 sq ft). 30% food and beverage (excluding John Lewis offer). Further opportunities at Concourse level 60,000 sq ft retail, dining and cafes. Filling a gap in the city offer Providing a high quality location for premium retailers such as White Company, Cath Kidston, Fat Face, Kiehls and L Occitane. Enhancing the current city retail offer: positioned between Bulllring and Mailbox both in terms of location and offer and delivering an extensive choice of dining, of growing importance for the modern retail experience.
A vibrant shopper s dining and café setting in the city, bringing new names to Birmingham including Tapas Revolution, Caffe Concerto, Pho, Tortilla and Crepe Affaire. Fully integrated with the new extensive catering offer at Concourse level Complementing the existing city dining experience. The UK s 2 nd city does not currently have a shopping destination for premium brands similar to those found in other cities (Buchanan Street - Glasgow, Victoria Quarter - Leeds, George Street - Edinburgh, King Street - Manchester). Full city department store offer of John Lewis, Selfridges, Harvey Nichols, Debenhams, House of Fraser, Marks & Spencer, complemented by strong independents. Grand Central will provide a key destination for Birmingham s aspirational shoppers and John Lewis will attract people from the affluent West Midlands conurbation to the city centre. Over 290,000 households in top 10 target John Lewis shopper groups. 5.4m people regard Birmingham as their regional shopping centre. A new 477 space car park with an additional 11,000 spaces within a 10 minute walk. 150 stations within 60 minutes with 20,000 car park spaces. 40 million people per annum travel through New Street station concourse: the opportunity exists to change behaviour, convert these to shoppers, extend their time in the city and delay their onward or homeward journeys. 79% of Concourse users are ABC1, reflecting over 40,000 office workers in the city. Over 40m people use the Concourse today. Network Rail expects a 40% growth in the next 20 years nationally, with Birmingham New Street as the national hub. There is a potential 250,000 bus and tram passengers, when the tram linking Snow Hill Station arrives at Stephenson Street in 2015. Extended Tertiary market over 12,000 additional car parking spaces within half an hour at commuter stations. Trading at railway stations and transport hubs is bucking the national retail trend: Grand Central can capitalise upon this.
The wider city offer Leisure, culture and entertainment are a major attraction: o One of the world s best concert halls and the UK s busiest theatre. o 3.3 million people attend events each year in Birmingham. o The only English city outside the capital to have a truly world class symphony orchestra, ballet company, opera company and producing theatre. o Birmingham s museums host 1 million visits each year, placing them in the top 40 in the world. o The Jewellery Quarter and Eastside history and cutting edge technology in one city. Design The design ethos of the overall building is to reflect fluidity and movement. The interior of Grand Central continues this theme, but the distinction and inspiration is a modern take on railway heritage, so celebrating its unique location. Examples include: o Quality timber finishes with stylish granite floors. o Dining areas with warm timber finishes and a booth seating concept, located to enable people to relax and watch the crowds go by and to look over the concourse below. o Mallard Blue walls. o Station signal diagram design motif. This theme is also continued through to the brand and marketing of Grand Central: o The logotype has been inspired by historic travel poster design, predigital departure boards and heritage iron cast rail signage.
The design will: o Provide a calm fluid movement around the atrium and retail frontages with more visible units promoting international quality shop front and fit-out design. o Enable clear and understandable pedestrian circulation through all areas, maximising exposure of retail frontage. o Be friendly and welcoming, creative and contemporary, easily legible and with a first class retail presence stemming from improved sightlines and prominent, yet appropriate, signage. o Have a new retail offer and shopping ambience of a high standard that will appeal to retailers and shoppers, reflecting their aspirations of the modern day retail experience. o Be unique and distinctly different to other centres. Overall regeneration of New Street station The project is backed by Birmingham City Council, Department for Transport, Network Rail and Centro and will be delivered by Network Rail alongside its delivery partner Mace. It is a 600 million project for the regeneration of the station, with a further 150 million investment in the transformation of the Pallasades into Grand Central Birmingham. By 2015, New Street station will be transformed into a 21st century transport hub, delivering: o A light, bright concourse with better facilities and three and a half times more space. o Easier access to platforms with new lifts and escalators. o New entrances, better connecting the station and the Metro extension from Snow Hill station. o New public space and improved pedestrian links across the city, stimulating regeneration.
To allow New Street station to remain open to passengers throughout, the project is being completed in phases: Phase 1 saw the first half of the new station concourse constructed offline next door to the existing station, which opened to passengers on 28 April 2013. Work then switched to developing the existing station. Phase 2 will see the redevelopment of the former Pallasades into Grand Central Birmingham and construction of the new John Lewis department store adjacent to the station. Phase 3 will see completion of the transformation of New Street station. The construction programme is complex, both in terms of maintaining a fully functioning transport hub throughout the development works and also in terms of refurbishing a 1960 s building. Ladywood House Cannock Developments have been selected to develop the 1960 s office block situated above Birmingham New Street station into Grade A office accommodation, to be named One Grand Central. Completing 2015, the 100,000 sq ft offices will be above the fully integrated travel and retail hub of Birmingham New Street station and Grand Central shopping centre. Vacant since 2009 to allow works to the station to progress below, the property group will start developing the building this year in what will be the first major new office building at the station following its 600m transformation. A complete back to frame refurbishment of the building will be undertaken, ensuring that this landmark building is highly attractive to modern office occupiers. Cannock is one of the leading developers in major regional city centres and particularly Birmingham. For more information please visit: www.grandcentralbirmingham.com or www.newstreetnewstart.co.uk