# NOVEMBER 2013 magazine by ALTAREA COGEDIM ALTAREA COGEDIM AT MAPIC 2012 STAND 20.02, LEVEL 1 HEADING Qwartz, regional shopping center P.03 360 In France and abroad overview of main developments for our shopping centers P.08 BRANDS Primark and Marks & Spencer upcoming at Qwartz P.13 // IMAGES TOULON-LA VALETTE 549,000 ft2 (51,000m2) of outdoor P.04 shopping and leisure
02 03 EDITORIAL FRÉDÉRIC LALOUM // Deputy CEO of Altarea Commerce Creating new retail formats suited to retailers and our customers is the backbone of our business. The challenge is twofold: listen to the needs of each and every stakeholder and design unique retail sites. What are our clients looking for? Retailers would like premium locations with powerful concepts that set them apart. At the same time, consumers are looking for convenience, speed and the best value for their money, all while enjoying a varied retail offering. That is why Altarea Cogedim continues to enhance its shopping centers with an eye to improving every day. All of our shopping centers, both in operation and under development, rise to this challenge by striving to meet the fundamental needs of brands and their customers. IMPROVING EVERY DAY MEANS INVENTING THE RETAIL FORMATS OF TOMORROW TO MEET THE NEEDS OF RETAILERS AND OUR CUSTOMERS. At Altarea Cogedim, taking into account these needs means focusing our development efforts on consumer areas with strong economic and population growth: in Greater Paris with the QWARTZ regional shopping center in Villeneuve-la-Garenne in the Hauts-de-Seine department, or in the South of France with Cap3000 and Toulon- La Valette. Meeting the key needs of our customers also means staying abreast of changing consumer habits. We have brought our model in line with the rapid growth of online retail, acquiring Rue du Commerce, a leader in e-commerce in France, in 2012. This acquisition made Altarea Cogedim a true pioneer and the first multi-channel property company. Today, Altarea Cogedim is designing the solutions of tomorrow, both in retail and e-commerce. QWARTZ regional shopping center HEADING //// Design and production: (COBR001) Photo credits: Altarea Cogedim, Didier Cocatrix, Antoine De Roux, Cyrille Dubreuil, Fotolia, Getty images, Thinkstock, RR. Non-binding document subject to modifications. November 2013 QWARTZ is the name of the regional shopping center set to open in early 2014 in the Hauts-de-Seine department. This new shopping center in Villeneuvela-Garenne is taking shape over a net floor area of 925,500 ft² (86,000m²) and will emerge as one of the most attractive retail hubs in Greater Paris.
04 05 IMAGES TOULON-LA VALETTE 549,000 ft² (51,000m²) of outdoor shopping and leisure. The 549,000 ft² (51,000m²) shopping and leisure center will host a 16-screen Pathé-Gaumont multiplex cinema, two department stores, a dozen mediumsized stores, 60 shops and stands, a food court and an entertainment area for children. Located in a powerful catchment area with 700,000 inhabitants and over five million tourists per year, the Toulon-La Valette center was conceived as an open-air shopping street by Wilmotte & associés. 549,000 ft 2 (51,000m²) SURFACE AREA 60 SHOPS AND STANDS 2 SPECIALIZED DEPARTMENT STORES 12 MID-SIZED STORES
06 07 IMAGES CAP3000 The reference in southern France. Cap3000 regional shopping center is located near the Nice Côte d Azur airport and in the heart of a powerful, quality catchment area with significant and recurring tourist traffic. In addition to a large Galeries Lafayette department store, Cap3000 offers 160 shops, 7 mid-sized stores, 15 restaurants and 3,000. With the upcoming opening of seaside restaurants, Cap3000 is getting an entirely new look. Join us in 2014 to discover our new long-term vision, including an expansion project that will bring the center s total area to over 1 million ft² (100,000 m²) of retail and entertainment.
08 09 Overview of the main developments for our shopping centers in operation, under construction and undergoing extensions, both in France and abroad. IN OPERATION OUR ITALIAN CENTERS are in tip-top shape! To meet growing demand, a number of healthcare providers have chosen to set up their offices in our Italian shopping centers such as La Cittadella, La Corte Lombarda, Le Due Torri, Casetta Mattei and Le Due Valli. There customers find doctors offices, dental clinics, nutrition centers, and more. What a success! Many visitors schedule consultations at the centers for their more flexible opening hours. They also enjoy problem-free parking thanks to the center s amenities. Meanwhile, with this diversification, the Italian shopping centers offer new services that differentiate them from other centers in the eyes of their customers. LA CORTE LOMBARDA Bellinzago Lombardo (Milan) 1 million 3,000 560,200 ft² (52,000m²) GLA CASETTA MATTEI Rome 328,000 1,000 167,000 ft² (15,500m²) GLA LE DUE VALLI Pinerolo (Turin) 336,000 2,000 231,000 ft² (21,500m²) GLA LA CITTADELLA Casale Monferrato (Alessandria) 250,000 1,350 191,000 ft² (17,800m²) GLA LE DUE TORRI Stezzano (Bergamo) 883,000 2,400 452,000 ft² (42,000m²) GLA Retail space 538,000ft 2 (50,000 m 2 ) 2,500 PARKING SPACES SANT CUGAT (BARCELONA) success is in the air With a surface area of over 538,000 ft² (50,000m²), the Sant Cugat shopping center near Barcelona is home to a nine-screen cinema, 100 shops on two stories and an Eroski hypermarket. Visitors will soon discover new brands such as Boboli, Rituals, Swarovski, 100 Montaditos, Parfois and Double Agent, which come alongside an already large retail offering. The biggest names include Eroski, Media Markt, Zara, Zara Home, Stradivarius, Bershka, Massimo Dutti, Oysho, Pull&Bear, Benetton, Levi s, Foot Locker, Mango, Tous, Women Secret, Yelmo Cineplex, McDonald s, etc. //////////////// UNDERGOING EXTENSIONS RUAUDIN - LE MANS SUD thinking big! Altarea Cogedim is adding a shopping center to the Les Hunaudières Family Village near Le Mans. The program includes an Auchan hypermarket and six mid-sized stores, as well as shops and restaurants. This extension is planned for the eastern side of the Family Village currently in operation. Set to open in 2015.
10 11 UNDERGOING EXTENSIONS UNDER CONSTRUCTION AUBERGENVILLE retail has its village Altarea Cogedim is teaming up with Concepts & Distribution to reinvent the Aubergenville Family Village, including Marques Avenue, and provide a complementary retail offering. Accessible and visible from Highway A13, the center will be the first brand village in western Paris. With 10 million potential consumers, the center will never be short on ideas to bring visitors in and inspire them to keep coming back. The atmosphere will be friendly, with an open-air pathway through the fruit trees. For added shopping convenience all around, the project plans to create beautiful structures that will welcome brands and their customers. In all, 215,000 ft² (20,000m²) of businesses and 120 shops will be available for your shopping pleasure even on Sundays. See you in March 2015! 30 minutes FROM PARIS VISIBLE FROM HIGHWAY A13 10 million POTENTIAL CUSTOMERS BOULEVARD MACDONALD 323,000 ft² (30,000m²) of retail in Paris With 1,900 ft (600m) of shops in the heart of Paris, the Altarea Cogedim project at Boulevard Macdonald, developed in partnership with Caisse des dépôts, spans over a total surface area of 323,000 ft² (30,000 m²). A shoppers paradise! Both a retail and leisure center located across from the multiplex cinema, this complex will be hub of Parisian life. Served by public transportation at the Rosa Parks station, this program will offer unique opportunities to host major brands in large spaces in Paris. PROMENADE DE FLANDRE - RONCQ a cross-border project Located right near the Belgian border along Highway A22, Promenade de Flandre is a truly cross-border project. The architect Jean-Michel Wilmotte designed this emblematic 645,000 ft² (60,000m²) gateway to the city. Promenade de Flandre will benefit from a dynamic shopping atmosphere led by the Auchan hypermarket. The project will be carried out in partnership with Immochan group. 2 million Net floor area 645,000 ft 2 (60,000m²) 2,000 PARKING SPACES LAUNCH OF A PREMIUM CROSS- BORDER PROJECT
12 13 Altarea Cogedim group welcomes the fi nest brands to its shopping centers and Rue du Commerce. Take an up-close look at what s been going on with our retailers. PRIMARK AND M&S upcoming at QWARTZ The QWARTZ regional shopping center will host one of the first Primark stores in France. Confident in the center s retail potential, the British tandem Marks & Spencer-Primark will share 108,000 ft² (10,000m²) spread over two floors. As a leading company, Primark has recently established its department stores in France. The Irish brand was seduced by the high-quality location of the QWARTZ regional shopping center in Villeneuve-la-Garenne, in the heart of Greater Paris, where the banks of the Seine meet Highway A86. Primark hence joins the already powerful fashion offering of QWARTZ with first-choice brands (Carrefour, Zara, H&M, Mango and more). UNDER CONSTRUCTION QWARTZ Villeneuve-la-Garenne (92) 925,500 ft 2 (86 000m 2 ) total surface area 3,000 MASSY takes on a new dimension Over the course of developments in the city, the Massy shopping center has become a true urban center. To address changes in the area, Massy is today the focus of an ambitious repositioning and modernization project. The shopping center will ultimately feature a dozen medium-sized stores and as many restaurants. It will also be home to some 80 boutiques. Located in the heart of a catchment area of 1.5 million inhabitants, the shopping center enjoys a prime position in a rapidly growing area where over 6,000 homes, 8.6 million ft² (800,000m²) of offices and 172,000 ft² (16,000m²) of public facilities have taken shape. 1.5 million Total surface area 323,000 ft2 (30,000m²) 1,000 PARKING SPACES /////////////////////////////// +33 (0)1 44 95 52 73
14 15 KING JOUET joins Guipavas and Rue du Commerce The game and toy specialist is now located in one of our centers (Les Portes de Brest-Guipavas) and on Rue du Commerce s Galerie Marchande. With 8,000 product references and exclusive offerings, King Jouet will develop its first shop-in-shop on RueduCommerce.com. More information online www.lesportesdeguipavas.com TAGLIATELLA goes all out The restaurant dedicated to offering traditional Italian cuisine is taking off and setting up shop in three Altarea Cogedim shopping centers simultaneously: Carré de Soie (near Lyon), Sillon Shopping (in Saint- Herblain) and Tanneurs & Grand Place (in Lille). Gourmands can enjoy a scrumptious dish of pasta wherever they may be! More information online www.carredesoie.com www.le-sillon-shopping.com www.lestanneurs.com DESIGUAL adds color to Gare de l Est Desigual has chosen Gare de l Est for its first establishment in a French transit hub. With 30 million passengers a year, Gare de l Est provides an exceptional opportunity for brands to showcase their products. Desigual arrives in good company: Univers de Léo (an original concept that combines reproductions and contemporary works of art, decorative pieces, etc.) and Starbucks Coffee are also hopping aboard at the train station. LA GRANDE RÉCRÉ have some fun in Mulhouse With 10,000 product references ranging from traditional toys to cyber games, La Grande Récré offers a wide selection of entertainment for parents and children alike. Fun for the entire family can be found at La Grande Récré at the Porte Jeune shopping center in Mulhouse. More information online www.portejeune.com LA FNAC opens its doors in Vichy The Quatre Chemins shopping center in Vichy is now home to one of La FNAC s newest locations. The famous cultural goods store is making its way downtown as it did last year at Bercy village in Paris s 12 th arrondissement. More information online www.ccles4cheminsvichy.com Sillon Shopping Saint-Herblain 306,500 inhabitants in the catchment area 2,100 Les Portes de Brest- Guipavas Brest over1 million inhabitants in the catchment area 2,500 Carré de Soie Lyon 1.159 million inhabitants in the catchment area 2,000 Tanneurs & Grand Place Lille 2.6 million inhabitants in the catchment area 600 Les Boutiques Gare de l Est Paris 2.5 million inhabitants in the catchment area 600 Porte Jeune Mulhouse 440,000 inhabitants in the catchment area 600 Quatre Chemins Vichy 108,000 inhabitants in the catchment area 450
THE NEW SHOPPING DESTINATION IN SOUTHERN FRANCE: THE TOULON-LA-VALETTE SHOPPING AND LEISURE CENTER NET FLOOR AREA OF 549,000 FT² (51,000 m²) AT THE HEART OF ONE OF SOUTHERN FRANCE S MOST POWERFUL RETAIL OFFERINGS Opening 2015 16-screen, 3,300-seat PATHÉ Multiplex 8 mid-sized stores (Fashion, Beauty, Sports) 3 mid-sized entertainment centers (Fitness, Kid s area, etc.) 60 shops and stands 75,000 ft² (7,000 m²) of restaurants and snack bars with outdoor patios 1,500 Public transportation accessible right in the Shopping and Entertainment Center NO CONTRACTUAL DOCUMENT www.altareacogedim.com