GRENOBLE THE AUGMENTED SHOPPING EXPERIENCE
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1 GRENOBLE THE AUGMENTED SHOPPING EXPERIENCE
2 A WHOLE NEW EXPERIENCE FOR GRENOBLE A CREATIVE INDUSTRIAL ARCHITECTURE respectful of the location s history: the former Neyrpic factories A MIX CONCEPT blending shopping, lifestyle, food, sport and leisure over an area measuring 50,000 sqm A STRATEGIC LOCATION At the entrance to Grenoble, between the university campus and urban centre THE CORSO A 300m-long green pathway accommodating restaurants, fun activities and spectacular leisure facilities
3 GRENOBLE THE CAPITAL OF THE ALPS THE 2 ND largest urban area in the Rhône-Alpes region 684,398 INHABITANTS 33 % upper socio-professional, a prosperous population (compared to a national average of 26.6%*) *source INSEE France s 2 nd LARGEST research centre 25,000 companies located in Isère 63,000 students
4 SIGNIFICANT SHOPPING POTENTIAL Grenoble, an under-equipped city in terms of shops, compared to equivalent-sized cities NANTES 8 CENTRES equal to 1.3 per 100,000 inhabitants GRENOBLE 3 CENTRES equal to 0.6 per 100,000 inhabitants MONTPELLIER 4 CENTRES equal to 1.8 per 100,000 inhabitants TOULON 7 CENTRES equal to 1.2 per 100,000 inhabitants source Bérénice
5 NEW PROSPECTS FOR BRANDS NEYRPIC, SHOPPING PLEASURE AT LAST! CARREFOUR SAINT-ÈGREVE FONTAINE CARREFOUR MEYLAN GRENOBLE HISTORIC CITY CENTRE SAINT-MARTIN-D HERES ECHIROLLES LECLERC COMBOIRE CARREFOUR GRAND PLACE Hypermarket & Services Shopping Business park
6 A KEY, STRATEGIC LOCATION On a major thoroughfare 80,000 vehicles/day on the ring road (Rocade) Close to the Grésivaudan valley (upper socio-professional population) with direct access from the A41 and the Rocade 8 minutes from Grenoble town centre Opposite the university campus 47,000 students 10,000 researchers
7 A DENSE CATCHMENT AREA OF 600,000 RESIDENTS Tertiary zone within 30 min: 615,602 RESIDENTS Secondary zone within 20 min: 500,108 RESIDENTS Primary zone within 10 min: 266,021 RESIDENTS Source Bérénice
8 AT THE HEART OF A DENSE AND INFLUENTIAL URBAN ENVIRONMENT Isère Avenue Gabriel Péri UNIVERSITY CAMPUS Sciences Po Grenoble National Centre for Scientific Research 6 engineering colleges 9 university residences Biology/Chemistry Medicine/Pharmacy Human sciences/law Eco/Applied Languages/ Institute of Business Administration Rue Galilée TERTIARY, OFFICES & HOTELS 200 apartments HEALTH CENTRE Belledonne maternity ward 350 employees HOUSING 38,105 residents Rue de la biscuiterie Avenue Benoit Frachon 50,000 M² Rue Marceaux Leyssieux 6th highest turnover in France over 116 stores ZAC NEYRPIC 140 brands 310 million in turnover Darty, Ikéa, Intersport, Castorama, Kiabi, La Halle... Avenue Ambroise Croizat POLYTECH Graduate school of Engineering 1,000 students Polytech TOWN HALL Avenue Ambroise Croizat Rue Georges Cayrier Rue de la victoire
9 AN ALREADY MAJOR COMMERCIAL AREA STRENGTHENED WITH THE ARRIVAL OF NEYRPIC The city s 2 nd commercial area after the city centre, which already benefits from significant traffic 125,000 sqm of shops 140 brands 310 million in turnover 1 large food store: Géant Casino
10 AN EFFICIENT SERVICE ROAD 2 TRAM LINES 4 BUS ROUTES 15,000 trips to and from the campus/day EASY ACCESS BY CAR 30,000 vehicles/day along the Avenue Gabriel Péri, the major route that links the Rocade to Grenoble city centre
11 KING-SIZED DESIGN
12 CREATIVE ARCHITECTURE DESIGNED BY MAISON EDOUARD FRANÇOIS THE FORMER NEYRPIC FACTORIES with strong emotional roots THE INDUSTRIAL MEMORY of the site preserved and enhanced EXISTING HALLS EXTENSION OF THE HISTORIC TRAM CREATION OF A GREEN PATHWAY AND A TREE-LINED PROMENADE
13 AN INDUSTRIAL 20TH CENTURY AESTHETIC preserved stone walls, recycled materials, restored original features: turbines, time clocks... Unstructured shipping CONTAINERS NATURE at the heart of the project with plant-covered facades 13,000 SQM of solar-panelled roofing
14 A REAL PLACE OF EXPRESSION FOR BRANDS WARM AND WELCOMING INDUSTRIAL DESIGN COMBINING METAL, GLASS AND WOOD SPECTACULAR ENTRANCES ALL-PERVASIVE NATURAL LIGHT
15 PLENTY MORE PLEASURE
16 THE CORSO AN ATTRACTIVE AND COMMUNITY-BASED LIVING SPACE 300 metres of green paths, terraces and generous relaxation spaces, fun and spectacular activities that evolve with the seasons.
17 THE WINTER CORSO CHRISTMAS MARKET, ICE SKATING, BUBBLE COVERED-TERRACE
18 THE SUMMER CORSO B E A C H V O L L E Y B A L L, WAT E R J E T S, CO N C E R T S TAG E...
19 AN XXL OFFER ARRANGED BY CONCEPT GROUND-FLOOR CONCEPTS A BLEND OF BOUTIQUES and medium-sized fashion and home stores a rich and varied SELECTION OF GOURMET RESTAURANTS and foodie-stops 1ST FLOOR CONCEPTS Spectacular INDOOR LEISURE ACTIVITIES
20 BEAUGRENELLE (PARIS) APSYS, SPECIALIST IN ICONIC PROJECTS MANUFAKTURA (LODZ-POLOGNE) Specialists in complex urban operations, Apsys designs, builds and manages iconic places that make cities and lives more beautiful. A property developer present in France and Poland since 1996, Apsys manages a portfolio of 31 shopping centres (including Beaugrenelle, Manufaktura and Posnania, all winners of the ICSC European Shopping Centre Award, and Muse, a multi-functional block in the heart of Metz) and is leading 5 projects under development, including Bordeaux Saint-Jean, an urban haute-couture development. Apsys Lab, our ideas incubator, brings together those passionate about innovation who analyse the DNA of places and anticipate emerging trends, thereby shaping cities, shopping and the customer experience of tomorrow. More informations: MUSE (METZ)
21 GRENOBLE PROVISIONAL OPENING IN 2020 Neyrpic invents augmented shopping: an energising and whole new experience in the magical surroundings of the former Neyrpic factories in Grenoble. The industrial-inspired architecture (designed by Maison Edouard François) and the Corso, a green thoroughfare bordered by terraces of cafés and restaurants and brought to life by numerous seasonal activities, will create the ideal showcase for your brand and a highly attractive lifestyle space for customers. You too can join the augmented shopping experience by joining Neyrpic! SALES CONTACT : RCS Document not binding
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