THE NEW ICONIC ADDRESS
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1 THE NEW ICONIC ADDRESS
2 "The creation of real shopping streets and squares, as well as empathy for Bordeaux s identity, marked in particular by the use of golden stone at heights that respect historic Bordeaux, are the guarantees of THE NEW ICONIC ADDRESS high-quality urban insertion. Alain Juppé President of Bordeaux Métropole, Mayor of Bordeaux "In this reinvention of the Bordeaux street Apsys is sharing all of its expertise to transform the railway station quarter into a pedestrian gateway to Bordeaux and the Garonne docks, respecting the DNA of the magnificent city." Stéphan de Faÿ CEO of Bordeaux Euratlantique "With this new iconic project in a city as inspiring as Bordeaux, Apsys is striving to take urban planning and shopping even further: Bordeaux Saint-Jean embodies an urban ideal to which we all aspire, a multifaceted, inclusive, lively and people-centred quarter." Maurice Bansay Founding President of Apsys
3 Bordeaux Saint-Jean in a nutshell At the heart of a highly attractive city. An exceptional location opposite the Saint-Jean railway station. 2 strong urban gestures: The creation of a meridian line that links the station and the Garonne river, and a building-landscape that extends the experience of the docks area. A mixed and experiential location where people live, work, share and shop across 88,000 sqm. A programme replete with good food, creativity, style and well-being, responding to the new expectations of consumers. The creation of squares and terraces as well as places to meet and share. [ZOOM]
4 Bordeaux, the world s trendiest city 55% of Parisian executives want to live in Bordeaux Source sondage Cadremploi Voted best city in the world Tourist destination of the year nd must-see city nd European Best Destination city Enjoying a unique art de vivre A city centre widely recognised for its relaxed lifestyle and attributes
5 A city on the rise A transformation initiated more than 20 years ago through major urban construction projects 1 million inhabitants expected in the city by 2030 A dynamic and connected city An innovative and vibrant ecosystem serving a booming city 86,000 establishments 360,000 jobs * The number one city in France in terms of new businesses *source CCI Bordeaux Gironde - city data + 15% more businesses created in Bordeaux (between 2011 and 2015) compared to 8% fewer in France. The renovation and redevelopment of the banks and docks City listed as a UNESCO world heritage site Modernisation and extension of the Saint-Jean railway station Arrival of the high-speed train line The creation of emblematic places: Cité Numérique and MECA One of the most significant development projects in France, recognised as an initiative of national interest. The creation of 2.5 million sq m of housing, offices and public facilities.
6 A significant catchment area 6 th largest French city million people live less than 45 minutes from Bordeaux Saint-Jean + 8% in 5 years Tertiary zone 1,114,383 residents Secondary zone 909,112 residents Primary zone 387,280 residents 2 nd In population growth French city (source: Eurocost 2016) 37.8 years vs 42.2 years for France Source INSEE - Communes 2010 in terms of purchasing power A young population Source Etudes Bérénice
7 PARIS A10 Bordeaux Lac Quai des Marques LYON A89 An innovative mixed project Airport Porte Dijeaux Promenade Sainte-Catherine An urban and multifunctional positioning that complements what s already in place Mérignac Soleil MECA Mériadeck Rue Sainte-Catherine Marché des Capucins Rocade A631 Exit 21 THE GARONNE SPAIN A63 A62 TOULOUSE Bègles Rives d Arcins
8 Rue Sainte-Catherine Towards the Miroir d eau Pont de Pierre La Grosse Cloche Basilica Saint-Michel Quai de la Monnaie THE GARONNE The strategic redevelopment of a quarter The final centrepiece on the Bordeaux chessboard Place de la Victoire Marché des Capucins Cours de la Marne Sainte-Croix Tram LINE C Quai Sainte-Croix Quai de Paludate Pont Saint-Jean Tauzia MECA Accessibility and facilities Saint-Jean Railway Station Towards Rocade - A631 Vinci Head office Line C, 2 tram stops Approximately 1,000 parking spaces Cycle paths 10 minutes from exit 21 from the Rocade 20 million visitors expected in 2020 Paris-Bordeaux in 2 hours 5 minutes Saint-Jean Railway Station LINE C Extension Atlantica Head office of the Caisse d Épargne
9 Outstanding visibility from the Saint-Jean railway station [ZOOM]
10 An urban Haute couture project Dialogue between historical architecture and more contemporary design Blending Bordeaux stone, glass and plants Preserving the quarter s listed facades and streets [ZOOM]
11 The Meridian Connecting the station and the Garonne river A new, vibrant shopping avenue that invites you to amble and stay [ZOOM]
12 A building-landscape along the banks of the Garonne An exceptional location running right along the Port de la Lune. A 15,000 sqm building reaching 27m in height. An exclusive concept of the Cité of sport, health and well-being enjoying numerous outdoor spaces and terraces. Exceptional viewing points across the city and the Garonne. [ZOOM]
13 The creation of an urban ideal A multi-experiential and connected programme that anticipates new uses Work Stimulating creativity and energy Keep fit Everything you need to take care of yourself Shop Combining local shops with the latest international trends Live Responding to new ways of living life in the city Share Creating precious moments
14 The rebirth of a quarter measuring 88,000 sqm In a city where everything succeeds Homes Offices Hotels Shops Restaurants Bars Club Leisure activities Local amenities
15 Neyrpic (Grenoble) Apsys, specialist in iconic projects Master of commercial real estate, Apsys designs, builds and manages iconic places that breathe life into cities and communities. A property developer present in France and in Poland since 1996, Apsys manages a portfolio of 31 shopping centres (including Beaugrenelle and Manufaktura, both winners of the ICSC European Shopping Centre Award, Posnania, the group s new Polish flagship, and Muse in Metz, its latest emblematic development in France) and is leading five projects under development, including Bordeaux Saint-Jean. Apsys Lab, our ideas incubator, brings together those passionate about innovation to analyse the DNA of places and anticipate emerging trends, thereby shaping cities, shopping and the customer experience of tomorrow. Muse Metz (opened in November 2017) Beaugrenelle (Paris) Posnania (Poznan Poland) Find out more Commercial Contact: Céline Poix: cpoix@apsysgroup.com Marjolaine Bearez: mbearez@apsysgroup.com
16 THE NEW ICONIC ADDRESS In the trendiest city in the world (according to Lonely Planet s 2017 hot list), Bordeaux Saint-Jean is creating a new urban ideal, close to the railway station of the same name: a multi-faceted, inclusive and animated quarter that brings together a range of different functions (living, working, sharing, shopping and keeping fit) and anticipates new uses. Designed by Maison Edouard François, the project s architecture makes a powerful and prolific gesture: the creation of a meridian line that links the railway station to the Garonne river and opens out onto a stunning building-landscape on the banks of the Garonne river to extend the experience along the docks. On either side of this meridian line is a new, open-air ecosystem composed of several blocks and completely integrated into the city. A place where people meet, share and mingle, Bordeaux Saint-Jean will be the new iconic address of Bordeaux. Apsys Gar Onne RCS Photo credit: Getty Images - Shutterstock - Non-binding document.
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