It s All About The Menu IAAPA 2014
It s All About the Menu Challenge for 2014 Prime Focus on Main Food Court Facility Plan, Operation, Menu, Timeline for Opening Location of F&B Facilities Menus and Opportunities for this Season including Pricing Strategies & Menu Board Layouts Products and Packaging November 2014 W n W Splashtown Food Service IAAPA 2
It s All About the Menu Don t make the guests work hard to spend their money.! Easy to find & adjust locations when feasible Easy to identify facilities Easy to read menus and photos keep it simple Visual suggestive selling Every day, the guests tell you about your menu strategy by what they buy. listen to them! W, W, W, H? Start with what is not being sold. Focus on the movers. And make them more profitable How do you make more PROFIT on each transaction? Menu Analysis Competitive items, Complimentary items Build the average check Sizing, product mix, pricing, fun.. November 2014 W n W Splashtown Food Service IAAPA 3
It s All About the Menu Don t make the guests work hard to spend their money.! Easy to find & adjust locations when feasible Easy to identify facilities November 2014 W n W Splashtown Food Service IAAPA 4
Main Food Hall Make prominent the ENTRY and BAR signage. November 2014 W n W Splashtown Food Service IAAPA 5
Funnel Cakes November 2014 W n W Splashtown Food Service IAAPA 6
Surfer Shack November 2014 W n W Splashtown Food Service IAAPA 7
Great Cross Roads.. Relo Dippin Dots Kiosk Here November 2014 W n W Splashtown Food Service IAAPA 8
It s All About the Menu Don t make the guests work hard to spend their money.! Easy to read menus and photos keep it simple Visual suggestive selling November 2014 W n W Splashtown Food Service IAAPA 9
Easy to Read Menus?? November 2014 W n W Splashtown Food Service IAAPA 10
Easy to Read Menus?? November 2014 W n W Splashtown Food Service IAAPA 11
Menu Layouts Recommend four ea. 42 diagonal, standard 16:9 aspect ratio digital menu boards adjacent to each other Centered on the line for direct easy line of sight Ceiling hung on mount or fascia placed Locate over the pick up line behind front counter personnel Can have a duplicate over each line if found to be needed.. Font sizing, and placement locations, menu layouts, etc.discussed Be sure that reading can start while 50% through queue line.. November 2014 W n W Splashtown Food Service IAAPA 12
Use Digital Menu Boards November 2014 W n W Splashtown Food Service IAAPA 13
Printed Menus November 2014 W n W Splashtown Food Service IAAPA 14
Suggestive Sell November 2014 W n W Splashtown Food Service IAAPA 15
Visual Suggestive Selling November 2014 W n W Splashtown Food Service IAAPA 16
It s All About the Menu Every day, the guests tell you about your menu strategy by what they buy. listen to them! W, W, W, W, H? Start with what is not being sold. Focus on the movers. And make them more profitable.. November 2014 W n W Splashtown Food Service IAAPA 17
Key High Volume Items 2013 Soda/Souvenir Icee/Souvenir Chicken Funnel Cakes Burgers Pizza Beer, Wine, Alcohol Dippin' Dots Ice Cream Nachos Water Hot Dog Cookie Fries a la carte November 2014 W n W Splashtown Food Service IAAPA 18
It s All About the Menu How do you make more PROFIT on each transaction? Menu Analysis Competitive items, Complimentary items Build the average check Sizing, product mix, pricing, fun.. November 2014 W n W Splashtown Food Service IAAPA 19
PARKWIDE - Fountain Cup Set 2014 2013 Comment Regular 3.49 16 oz. Large 3.69 22 oz. Souvenir 1 10.00 24 oz. Souvenir 2 9.00 24 oz. Souvenir 3 8.00 24 oz. Free Refill Day of Purchase - Souvenir Refills 1.50 Small 3.69 16 oz. Medium 3.99 22 oz. Large Souvenir 14.99 24 oz. Giant 19.99 64 oz. Free Refill Day of Purchase - Souvenir Refills 0.99 November 2014 W n W Splashtown Food Service IAAPA 20
Icee November 2014 W n W Splashtown Food Service IAAPA 21
Dippin Dots November 2014 W n W Splashtown Food Service IAAPA 22
8 Personal Pizzas cut at time of order Individual Pizzas served with breadsticks & pizza sauce Cheese 6.49 Pepperoni 6.79 2014 2013 Comment Cheese 7.99 plus up $1.50 Pepperoni 8.49 plus up $1.70 November 2014 W n W Splashtown Food Service IAAPA 23
The BBQ Grill (upgrade product and presentation) 2014 2013 Regular Burger with Fries 7.79 Cheese Burger with Fries 7.99 Grilled Chicken Sandwich with Fries 7.99 Hot Dog with Chips 6.49 Chili & Cheese Hot Dog with Chips 6.99 Build-Your-Own Grill Baskets served with seasoned Waffle Fries BBQ BURGERS Double Bacon Cheese 10.99 Single 9.49 Double Cheese 9.99 Single 8.49 Double 8.99 Single 7.99 Grilled Chicken Sandwich 8.49 BBQ HOT DOGS Jumbo Chili & Cheese 8.99 Jumbo 7.99 November 2014 W n W Splashtown Food Service IAAPA 24
Before. After! November 2014 W n W Splashtown Food Service IAAPA 25
Before & After. November 2014 W n W Splashtown Food Service IAAPA 26