Salt Lake Downtown Alliance June 2018
2 SURVEY DETAILS Short telephone survey updating previous benchmark data around key topics 609 respondents ±4% margin of error Trending is provided for all questions that were part of previous research Cross-tabs with demographics are provided on many of the questions, and additional tabs and analytics available upon request Open-ended question responses were categorized by researchers, and verbatim responses are available upon request
3 GENDER 6 0.51 0.52 0.51 0.5 0.48 0.49 0.48 0.49 0.52 0.5 Male Female 2018 2017 2016 2015 2014
4 AGE 2 0.19 0.17 0.17 0.17 0.17 0.16 0.15 0.15 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.11 0.11 0.1 0.1 0.1 0.1 0.1 0.09 0.09 0.09 0.08 0.08 0.08 18 to 24 25 to 29 30 to 34 35 to 39 40 to 44 45 to 54 55 to 64 65 or Older 2018 2017 2016 2015 2014
5 WORK STATUS 6 0.53 0.53 0.49 0.48 0.11 0.15 0.15 0.16 0.16 0.19 0.21 0.22 0.2 0.14 0.15 0.14 Work Outside Home Full Time Do Not Work Outside Home 2018 2017 2016 2015
VISITS TO DOWNTOWN BY ACTIVITY In the past six months the average individual has visited downtown Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious activities. Also, the average employee has visited downtown Salt Lake over 17 times for work reasons in the past six months. 6 Employment Purposes Religious Activities Entertainment Shopping Dining 1.92 2.16 1.52 2.11 3.68 3.92 4.33 4.55 3.45 4.34 4.33 4.91 5.83 6.25 6.05 7.93 15.52 We saw a significant increase in the average number of visits to downtown Salt Lake for dining. 17.62 0.00 5.00 10.00 15.00 20.00 2015 2016 2017 2018
VISITS TO DOWNTOWN BY ACTIVITY 7 The chart below represents the percentage of respondents who have visited Downtown at least one time in the past six months for each activity. 8 0.65 0.64 0.64 0.66 0.64 0.6 0.62 0.62 0.55 0.5 0.52 0.55 0.36 0.33 0.4 0.44 0.34 0.32 Dining Shopping Entertainment Religious Activities Employment Purposes 2018 2017 2016 2015
VISITS TO DOWNTOWN BY ACTIVITY % Who Have Visited at Least Once in the Past 6 Months: Compared by County 8 10 57% in 2017 63% in 2017 8 6 56% in 2017 54% in 2017 42% in 2017 77% 75% 72% 72% 72% 73% 39% in 2017 21% in 2017 66% 61% 59% 57% 57% 44% in 2017 51% 49% 48% 46% 45% 46% 46% 4 2 32% 29% 25% 38% 35% 33% 21% Dining Shopping Entertainment Religious Activities Employment Davis Salt Lake Utah Weber Other
VISITS TO DOWNTOWN BY ACTIVITY % Who Have Visited at Least Once in the Past 6 Months: Compared by Income 9 10 55% in 2017 8 6 58% 7 62% 73% 46% in 2017 57% 57% 57% 55% 64% 67% 73% 36% in 2017 49% 42% in 2017 46% 4 33% 37% 33% 38% 3 27% 29% 2 Dining Shopping Entertainment Religious Activities Employment Under $50K $50K-$74K $75K-$99K $100K+
0 8 6 4 2 0 8 6 4 2 VISITS TO DOWNTOWN BY ACTIVITY 83% in 2017 % Who Have Visited at Least Once in the Past 6 Months: Compared by Age Dining in Downtown Salt Lake Shopping in Downtown Salt Lake 66% in 2017 65% in 2017 10 52% in 2017 43% in 2017 0.77 0.76 49% in 2017 0.72 8 0.64 0.66 0.63 0.61 0.52 6 0.53 0.39 4 0.39 0.38 2 18-24 25-34 35-44 45-54 55-64 65+ 18-24 25-34 35-44 45-54 55-64 65+ Entertainment in Downtown Salt Lake Religious Activities in Downtown Salt Lake 61% in 2017 6 in 2017 10 0.7 0.7 0.79 0.71 8 6 0.42 0.4 4 0.33 0.37 0.35 0.41 0.34 0.35 2 18-24 25-34 35-44 45-54 55-64 65+ 18-24 25-34 35-44 45-54 55-64 65+ Employment Purposes in Downtown Salt Lake 10 8 10 6 4 2 0.28 0.39 0.34 0.41 0.24 0.22 18-24 25-34 35-44 45-54 55-64 65+
INTEREST IN ACTIVITIES DOWNTOWN 11 How interested are you in the following activities in downtown Salt Lake? Living Working (If Work Outside Home) Nighlife Shopping Events & Festivals Dining 2.62 2.54 2.46 2.58 3.87 3.6 3.44 3.74 3.67 3.78 3.87 3.74 4.85 4.57 4.62 4.65 5.81 5.59 5.81 5.71 5.94 5.74 5.86 5.79 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00 Not At All Interested 2015 2016 2017 2018 Very Interested
INTEREST IN ACTIVITIES DOWNTOWN Above Average Interest in the Following Categories 8 (Above Average = 5-10 Rating) 12 0.710.72 0.72 69% 0.71 0.71 0.67 67% 0.5532 0.54 0.54 51% 0.41 0.41 37% 0.34 0.4 0.41 4 0.3677 0.21 2 0.21 0.19 Working Living Dining Nightlife Shopping Events & Festivals 2018 2017 2016 2015
ARTISTIC CREATIVITY & CULTURE DOWNTOWN 13 When compared to a year ago, would you say there is more, less, or about the same amount of artistic creativity and culture in Downtown Salt Lake City? 5 0.44 0.38 0.15 Less About the Same More Don t Know
ARTISTIC CREATIVITY & CULTURE DOWNTOWN 14 Overall, how would you rate the level of artistic creativity and culture in Downtown Salt Lake City? Don t Know 10 = Excellent 9 8 7 6 5 4 3 2 1 = Very Poor 0.01 0.01 0.04 0.08 0.09 0.1 0.12 0.13 0.14 0.24 0.24 0.26 3 2017 2018 0.2
ARTISTIC CREATIVITY & CULTURE DOWNTOWN 15 Why did you give artistic creativity and culture a rating of? ith Artistic Creativity and Culture in Downtown Salt Lake City Lacking Artistic Creativity and/or Culture, In General Room for Improvement / More Creativity and Culture Seen Growth / Improvement in Artistic Creativity and Culture 0.04 0.04 Not as Much Artistic Creativity/Culture as Other Areas Has Artistic Creativity and/or Culture, In General 0.08 0.09 Variety / Many Events, Entertainment, Opportunities 0.12 0.15 2 2017 2018 Other less frequently mentioned responses include Good and Bad Aspects of Artistic Creativity and Culture (3%), Positive Impression of Downtown SLC (3%), Diversity (3%), Theaters and Stage Productions (3%), Music Opportunities and Venues (2%), Average for Artistic Creativity and Culture (2%), Festivals and Fairs (2%), More Artistic Creativity / Culture than Other Areas (2%), Word of Mouth / Know Someone who Enjoys Arts and Culture Downtown (2%), There is a Lot of Art (2%), Lack of Diversity (2%), Museums / Galleries (2%), Appearance / Beauty of Downtown SLC (1%), Personal Experience / Familiarity with Artistic Creativity and Culture (1%), Buildings / Architecture (1%), Religious Activities / Culture (1%), Miscellaneous Responses (5%), Don t Know (4%), and Don t Care / No Opinion (1%).
Other less frequently mentioned responses include Farmers Market (1%), Clubs or Bars (1%), Big Events such as at the Arenas (1%), Conventions, Conferences, Seminars (1%), Parades (1%), Work (1%), and Miscellaneous Responses (4%). ENTERTAINMENT EVENTS DOWNTOWN 16 Aside from shopping and dining, what entertainment events do you typically attend downtown? None, Do Not Go Downtown Holiday Events Museums Movies Festivals and Fairs eligious Events and Activities Theater Sporting Events Music and Concerts 0.01 0.08 0.04 0.04 0.09 0.1 0.08 0.08 0.09 0.09 0.11 0.13 0.14 3 0.15 0.16 0.16 0.16 0.17 0.2 0.2 0.2 0.22 0.26 2015 2016 2017 2018
ENTERTAINMENT EVENTS DOWNTOWN 17 Percentage of respondents who attended various cultural events in the last year. An Opera A Rose Wagner Performances Ballet West 0.1 0.09 0.11 0.12 The Twilight Concert Series A Symphony 0.2 0.2 0.21 0.21 Arts Fest Mormon Tabernacle Choir 0.25 0.27 0.29 0.27 An Eccles Theater Shows 0.25 0.29 35% 2017 2018
ENTERTAINMENT EVENTS DOWNTOWN 18 Which of the following Eccles Theater shows did you attend? Dance 0.23 0.26 Comedy 0.31 0.29 Music 0.48 0.51 Broadway Production 0.68 0.7 75% 2017 2018
ENTERTAINMENT EVENTS DOWNTOWN 19 Which of the following types of Rose Wagner performances did you attend? Comedy 0.14 0.18 Dance 0.41 0.39 Music 0.41 0.42 Theater Production 0.38 0.6 65% 2017 2018
ENTERTAINMENT EVENTS DOWNTOWN 20 Which of the following best describes why you typically attend entertainment events downtown? I Do Not Attend Entertainment Events Downtown Some Other Reason (Specify) All Three Reasons Mentioned Above To Go With Someone / Meet Someone ng Downtown Makes the Event Feel More Special hile I Am Downtown, Like Shopping, Dining, etc. town Events are Usually Not Available Elsewhere 0.09 0.1 0.12 0.13 0.01 0.01 0.01 0.01 0.01 0 0.01 0.11 0.14 0.11 0.1 0.3 0.33 0.32 0.29 0.39 0.37 0.4 0.44 2015 2016 2017 2018 5
MOTIVATIONS TO VISIT DOWNTOWN 21 Lots to Do / Options Dining / Restaurants For Things that are Only in SLC ver Go Downtown / No Reason to Go Downtown Visit / Go With Friends and Family Work Church / Religious Events tainment (Theatre, Concerts, Festivals, Events) 0.04 0.04 0.08 0.09 0.08 0.08 0.08 0.1 0.09 0.18 0.2 0.2 0.2 2015 2016 2017 2018 25% Other less frequently mentioned responses include Shopping (4%), Change of Pace / Scenery (4%), Sporting Events (4%), Appealing Culture / Atmosphere (3%), Special Occasions / Celebrations (2%), If I Need / Want To (2%), I Live Near / In SLC (2%), Fun (2%), Socialize / Nightlife (1%), Medical Reasons (1%), Museums / Sights / Attractions (1%), Out of Town Visitors (1%), Everything is Close By (1%), Miscellaneous Responses (5%), and Don t Know (1%).
DETERRENTS AGAINST VISITING DOWNTOWN 22 Crime son to Go / Nothing Interesting Cost Time / Making Time Homeless / Panhandlers Transportation Difficulties Crowds / People Distance Parking Traffic 0 0.01 0.01 0.04 0.04 0.01 0.08 0.1 0.11 0.11 0.17 0.19 0.2 0.2 0.19 0.19 0.21 0.28 0.28 0.28 2015 2016 2017 2018 3 Other less frequently mentioned responses include Too Busy (1%), Don t Like It (1%), Age (1%), Concerns Regarding my Children (1%), Hassle (1%), Have What I Need Closer to Home (1%), Health Reasons (1%), Religious Influence (1%), None / Nothing (5%), Miscellaneous Responses (4%), and Don t Know (1%).
PERCEPTION OF DOWNTOWN 23 Over the past 12 months, would you say your perception of downtown Salt Lake has improved, stayed the same, or gotten worse? 7 0.61 0.64 0.62 0.62 0.31 0.27 0.3 0.31 0.08 0.09 0.08 Improved Stayed the Same Gotten Worse 2018 2017 2016 2015
PERCEPTION OF DOWNTOWN: IMPROVED 24 What has had the biggest impact on your change in perception of downtown Salt Lake over the past 12 months? (Improved) Eccles Theater Transportation Options Renovations and Improvements New Development Cleanliness provements with Homelessness Better Businesses and Activities More Aware and Familiar 0 0 0 0 0 0.1 0.04 0.08 0.09 0.08 0.09 0.09 0.09 0.11 0.12 0.11 0.14 0.14 0.13 0.18 0.18 0.17 0.19 0.16 2 2015 2016 2017 2018 Other less frequently mentioned responses include City Creek Center (3%), The People / Friendlier (2%), Traffic (2%), Parking (1%), The Sights / Improved Appearance (1%), None / Nothing (3%), Miscellaneous Responses (11%), and Don t Know (4%).
PERCEPTION OF DOWNTOWN: GOTTEN WORSE 25 What has had the biggest impact on your change in perception of downtown Salt Lake over the past 12 months? (Gotten Worse) Problems with the People Problems with Parking Problems with Construction Politics / Mayor Problems with Crime / Drugs Problems with Crowds Problems with Homeless / Panhandlers 0 0 0 0.04 0.08 0.04 0.1 0.04 0.08 0.13 0.15 0.21 0.23 0.25 0.31 0.5 55% 2015 2016 2017 2018 Other less frequently mentioned responses include Miscellaneous Responses (21%), and Don t Know (3%).
DOWNTOWN SALT LAKE IMPROVEMENTS 26 Name one change, improvement, or addition to downtown Salt Lake that would make you want to come downtown more often. Reduction in Traffic 0.04 0.04 More Attractions / Events / Sports Improved Public Transportation Improve Homeless Situation 0.04 0.08 Improved Parking 0.17 0.19 0.2 0.25 27% 2015 2016 2017 2018 Other less frequently mentioned responses include Entertainment Improvements (3%), Affordability (2%), More / Specific Dining Options (2%), Fewer People (2%), Shopping-related Improvements (2%), Safety (1%), Better Information / Communication / Advertising (1%), Improved Road Conditions (1%), Too Far Away (1%), Change Laws (1%), City Creek (1%), Easier Access (1%), Nothing / Can t Think of Anything (18%), Miscellaneous Responses (8%), and Don t Know (12%).
OWNERSHIP OF DOWNTOWN 27 Do you agree or disagree with the statement: I feel a sense of ownership with downtown Salt Lake? 2014 2015 2016 2017 2018 TOTAL DISAGREE 47% 5 52% 49% 53% Strongly Disagree 11% 16% 21% 17% 21% Somewhat Disagree 36% 34% 31% 32% 32% Somewhat Agree 34% 31% 31% 3 32% Strongly Agree 18% 16% 16% 17% 14% TOTAL AGREE 52% 47% 47% 47% 46% Don t Know 1% 4% 1% 4% 1%
INFORMATION ABOUT DOWNTOWN EVENTS 28 How do you get your information about downtown entertainment, arts and cultural experiences, or other downtown events? * Downtown Alliance Website Newspaper Email Television Outdoor Signs Radio Social Media Internet (Non-Social Media) Word of Mouth 0.23 0.22 0.31 0.28 0.43 0.4 0.54 0.51 0.6 0.61 0.64 0.67 0.57 0.68 0.82 0.86 * Aided Response Set 9 2017 2018
DOWNTOWN LIVING 29 Would you consider living downtown? 8 0.75 0.75 0.77 0.73 0.24 0.24 0.21 0.25 0.01 Yes No I Already Live Downtown 2018 2017 2016 2015
DOWNTOWN LIVING 30 5 % Who Would Consider Living Downtown? by Age 16% in 2017 0.42 0.26 0.2 0.24 0.18 16% in 2017 0.09 5 by County 18-24 25-34 35-44 45-54 55-64 65+ 0.16 0.27 0.25 0.25 0.18 5 by Children in Home Davis Salt Lake Utah Weber Other 0.21 0.26 Children in Home NO Children in Home
DOWNTOWN LIVING 31 Why would you consider living downtown? Ability to Walk and Access Transportation Entertainment, Events, and Attractions Culture and Atmosphere Work Love "City" Life, Like the Area ce, Close Proximity and Access to Everything 0.08 0.09 0.09 0.09 0.16 0.16 0.16 0.15 0.13 0.13 0.13 0.28 0.31 0.36 0.38 42% 2015 2016 2017 2018 Other less frequently mentioned responses include Having Family / Friends There (4%), Housing (2%), To Attend the U (2%), Already Live Near There (1%), Different Stage of Life (1%), Previously Lived in Area (1%), Miscellaneous Responses (9%), and Don t Know (1%).
DOWNTOWN LIVING What would increase your interest or motivation to live downtown? 32 Better Housing Different Stage of Life Improved Safety, "Clean" Streets More Open Space, Yards, and Parks f It Were Less Busy, Crowded, or Congested Different Job, Employment Opportunities ower Cost of Living, Lower Cost of Housing 0 0.01 0.01 0.04 0.04 0.09 0.11 0.11 0.13 0.15 0.18 0.2 2014 2015 2016 2017 2018 22% Other less frequently mentioned responses include More Money / Higher Income (1%), Entertainment and Events (1%), If Family / Friends Lived There (1%), Better Air Quality (1%), Transportation Concerns (1%), Education Opportunities (1%), Better Parking (1%), More Family- / Kid-Friendly (1%), More Stores or Restaurants (1%), Miscellaneous Responses (6%), and Don t Know (3%).
DOWNTOWN SALT LAKE SHOPPING 33 Percentage of respondents who have visited various shopping destinations in the past month. 53% 0.47 0.44 0.42 0.42 0.39 0.37 0.36 0.35 0.34 0.33 0.31 0.28 0.26 0.23 0.21 0.2 0.15 0.09 0.13 0.12 City Creek Center Fashion Place The Gateway Trolley Square Station Park 2018 2017 2016 2015
DOWNTOWN SALT LAKE SHOPPING Percentage Who Have Visited Various Shopping Destinations in the Past Month. Compared by Gender 5 47% 34 4 41% 33% 33% 18% in 2017 1 in 2017 29% 28% 25% 18% 13% Fashion Place Station Park The Gateway Trolley Square City Creek Center Male Female
DOWNTOWN SALT LAKE SHOPPING Percentage Who Have Visited Various Shopping Destinations in the Past Month. Compared by Age 6 31% in 2017 54% 28% in 2017 35 49% 41% 36% 33% 33% 32% 6% in 2017 8% in 2017 46% 33% 32% 31% 14% in 2017 18% in 2017 32% 3 29% 47% 48% 44% in 2017 44% 34% 33% 22% 22% 16% 13% 23% 19% 24% 23% 2 8% 8% Fashion Place Station Park The Gateway Trolley Square City Creek Center 18-24 25-34 35-44 45-54 55-64 65+
DOWNTOWN SALT LAKE SHOPPING Percentage Who Have Visited Various Shopping Destinations in the Past Month. Compared by County 8 51% in 2017 39% in 2017 36 6 31% in 2017 2 54% 32% 25% 15% in 2017 1% in 2017 36% 34% 32% 3 3 24% 7% in 2017 38% 27% 21% 2 52% 49% 45% 4 33% 13% 7% 5% 11% 14% Fashion Place Station Park The Gateway Trolley Square City Creek Center Davis Salt Lake Utah Weber Other
DOWNTOWN SALT LAKE SHOPPING Percentage Who Have Visited Various Shopping Destinations in the Past Month. Compared by Income 6 44% in 2017 37 29% in 2017 4 35% 27% 44% 7% in 2017 1 in 2017 27% in 2017 37% 31% 29% 3 19% in 2017 33% 24% 25% 24% 4 in 2017 46% 43% 3 53% 16% 15% 19% 11% Fashion Place Station Park The Gateway Trolley Square City Creek Center Under $50K $50K-$74K $75K-$99K $100K+
AWARENESS OF THE BLOCKS 38 Have you heard of the area in Salt Lake City called The Blocks? 10 0.9 8 6 4 2 0.1 Yes No
AWARENESS OF THE BLOCKS 39 Prior to this survey were you aware that Salt Lake City blocks are numbered? For example, Temple Square is Block 87. 10 8 0.81 6 4 2 0.19 Yes No
CREATE A PERFECT DOWNTOWN 40 If you were to create a perfect downtown Salt Lake City, what attractions, arts and cultural opportunities, stores, restaurants, events, or other aspects would you want? Don't Know Nothing/It's Good How It Is Arts Events and Activities Music Events and Activities Museums Parks, Green, Open Space Family- or Kid-Friendly Things Improved Dining Sports Events and Activities 0 0.01 0.01 0.04 0.01 0.04 3 Other less frequently mentioned responses include Improved Parking (2%), Improved Transportation / Ease of Getting Around (2%), Specific Type of Stores / Shops (2%), Theaters / Theater Events (2%), More Affordable Shopping / Activities (2%), Specific Restaurants (2%), Better Clubs / Bars (1%), Improved Shopping (1%), More Entertainment, In General (1%), Greater Variety (1%), Increased Culture / Cultural Events (1%), Safer, Cleaned Up Areas (1%), Less Restrictive Laws (1%), Movie Theaters (1%), Outdoors Activities / Shops (1%), Ethnic Restaurants (1%), Festivals and Fairs (1%), Theme Park (1%), Miscellaneous Responses (5%), and Don t Care / No Opinion (5%). 0.17 0.2 0.2 0.22 0.23 0.24 0.25 0.26 2015 2016 2017 2018
INCOME 41 $150,000 or More $100,000 to $149,999 $75,000 to $99,999 $50,000 to $74,999 $25,000 to $49,999 Under $25,000 0.1 0.11 0.15 0.14 0.18 0.16 0.13 0.16 0.15 0.18 0.17 0.17 0.21 0.2 0.16 0.17 0.11 0.1 0.13 0.1 0.25 0.25 0.27 0.26 35% 2015 2016 2017 2018
LEVEL OF EDUCATION 42 $150,000 or More 0.1 0.11 0.15 0.14 $100,000 to $149,999 0.13 0.16 0.16 0.18 $75,000 to $99,999 0.15 0.18 0.17 0.17 $50,000 to $74,999 0.25 0.25 0.27 0.26 $25,000 to $49,999 0.16 0.17 0.21 0.2 Under $25,000 0.11 0.1 0.1 0.13 35% 2015 2016 2017 2018
INDIVIDUALS IN HOUSEHOLD 43 Five or More 0.27 0.26 0.26 0.26 Four Three 0.14 0.17 0.17 0.17 0.18 0.18 0.18 0.18 Two 0.26 0.3 0.29 0.29 One 0.11 0.09 0.1 0.13 32% 2015 2016 2017 2018
INDIVIDUALS UNDER 18 IN HOUSEHOLD 44 6 0.51 0.51 0.52 0.5 0.49 0.49 0.48 0.5 Yes No 2018 2017 2016 2015