OPPORTUNITIES IN THE HALAL INDUSTRY THE 16 TH MALAYSIA INTERNATIONAL HALAL SHOWCASE 3-6 APRIL 2019, MITEC KUALA LUMPUR

HALAL : a phenomenal growth sector a USD 3.081 Trillion global market by 2022 outpacing world growth by >1.6% Asia Pacific represents >48% of halal spending By 2050, 1/3 of world population will be Muslims >600 million ASEAN marketplace with GDP >2.5 Trillion Source: Thomson Reuters, Pew Centre and World Bank

MALAYSIA : a global hub for halal trade world s leading halal economy for 5 th consecutive year JAKIM leading halal accreditor and certifier A gateway to CHINA & ASEAN Malaysia is China s biggest trading partner in ASEAN North Port Port of Liege MOU on collaboration to provide halal logistical support for products entering europe HALAL SILK ROUTE North Port Weifang Sime Darby Port

Halal industry s leading trading platform 778 exhibitors 33 countries 21,000 72 +35% Increase in exhibitors 28 Morning coffee session Expert panel sessions Halal market insights Halal master class Country focus Product spotlight 92% met their goals 3972

who exhibited at MIHAS 2018 BREAKDOWN BY INDUSTRY TOP BRANDS AT MIHAS Food & Beverage 66% Pharmaceuticals / Cosmetics 17% Tourism 8% Halal Hub & Logistics 2% Finance 4% Digital/E-commerce 3% COMPANY SIZE SME s 82% MNC/GLC/Mid-Tier 15% Others 3% DOMESTIC VS INTERNATIONAL PARTICIPATION Malaysia 63% International 37%

who visits MIHAS TRADE DELEGATIONS TRADE BUYERS/VISITORS CERTIFYING BODIES/ EDUCATION/ RESEARCH PUBLIC 79% OF VISITORS ARE FROM THE ASIA PACIFIC ASEAN 43% Europe 5% North Asia 28% Africa 5% South Asia 8% USA 1% Middle East 8% Oceania 2% MIHAS ACTIVELY ENGAGES BUYER ASSOCIATIONS AND CHAMBERS OF COMMERCE TO ATTRACT VISITORS TOP 10 VISITING COUNTRIES

100% of visitors are looking for Halal products VISITORS BY BUSINESS ACTIVITY 2018 BUYER INSIGHTS 50% of visitors looking for halal ingredients 70% involved in procurement Top 8 sought products MIHAS 2018 1 Halal ingredients 2 Frozen Foods 3 Convenience Meals 4 Coffee 5 Meat/Poultry 6 Dairy Products 7 Packaging 8 Bakery Products

TRADE DELEGATIONS COUNTRY DELEGATION CHINA CHINA Council for the Promotion of International Trade Bureau of Commerce of Hui Autonomous Prefecture of Linxia and Gangsu Province Ningxia Chamber of Commerce for Importers & Exporters Department of Commerce of Qinghai Province China Council for the Promotion of International Trade, Qinghai, Provincial Committee THE PHILIPPINES Philippines Trade & Investment Center Department of Agriculture Bureau of Fisheries and Aquatic Resources Department of Tourism Department of Trade & Industry Mindanao Development Authority INDONESIA Ministry of Trade and Commerce The Ministry of Commerce and SME s OTHERS Thailand, Taiwan, South Korea, Japan, Australia, Turkey, South Africa

Helping you to reach buyers at MIHAS MIHASCONNECT >5,000 pre-registered visitors >3,200 meetings INTERNATIONAL SOURCING PROGRAM >200 specially selected buyers from MATRADE s worldwide offices HOSTED BUYER PROGRAM

Taking your brand global STRONG MEDIA ATTENDANCE & COVERAGE STRONG SOCIAL MEDIA PRESENCE >160% YOY increase in total PR VALUE

What can you expect at MIHAS 2019 900 companies, 40 countries Turkey, South Korea, Indonesia, Taiwan, China & Thailand More quality buyers from INSP and Hosted Buyer Program Dedicated and separate Industry Zone, Demonstration Area and Business Lounge Country and Association desks

Gain insights from our knowledge sharing programmes Trade Talks by MATRADE Halal Innovation Forum Global Discourse on Ethical & Sustainable Economy HALAL Forgotten Food Conference The World Islamic Tourism Conference Morning coffee session by Halal market insights by

some more points before you rush to participate in MIHAS 100% of visitors are looking for halal products and services One of the most price competitive international trade exhibitions in the region Join today and enjoy FREE: a. 1 x social media posting in MIHAS 2019 Twitter, Instagram, Facebook and LinkedIn b. Access to all conferences and talks

terima kasih thank you