Attraction Survey Results December 217 January 18, 217 David Nash Research and Data Manager
Where are visitors from? STATE/COUNTRY PERCENTAGE NC 63.57% INVALID ZIP CODE 8.63% FL 6.6% SC 1.83% PA 1.74% VA 1.66% CA 1.58% OH 1.33% NJ 1.24% TX 1.% MD 1.% GA.91% NY.91% MI.75% WA.66% UT.58% IN.5% STATE/COUNTRY PERCENTAGE AZ.5% IL.5% CT.41% WV.41% CO.33% DC.33% WI.33% NM.25% AK.25% AL.25% WY.17% BRAZIL.17% ID.17% GERMANY.17% MN.17% KY.17% OK.8% STATE/COUNTRY PERCENTAGE MT.8% AR.8% NE.8% PUERTO RICO.8% LA.8% OR.8% FRANCE.8% MA.8% TN.8% DE.8% NV.8% MO.8% VIRGIN ISLANDS.8% BOLIVIA.8% NH.8% VT.8% NETHERLANDS.8% 2
Average Attraction Rating 1 st Quarter 4.67 2 nd Quarter 4.71 3 rd Quarter 4 th Quarter Year 4.69 3
What is the age of the visitors (All Attractions)? 5-6 17% Under 18 8% 61+ 3% 18-29 18% 3-49 27% 61+ 3-49 18-29 5-6 Under 18 4
6 Where are Visitors Staying? 527 5 4 3 217 2 125 1 86 86 Local/Resident Day Trip Passing Through Hotel Friends/Family RV Park/Campground 5 5
What are the areas of interest? 35 317 3 287 25 2 167 15 147 122 1 91 74 67 65 5 31 26 24 22 17 6
Total Number of Filled Out Surveys (by Attraction) 8 722 7 6 5 4 3 237 2 186 1 39 12 9 Transportation Museum Averasboro Museum of the Cape Fear Triangle Rock Club 82nd Airborne Museum Fascinate-U 7
Total Surveys Where are you staying (by Attraction)? 7 6 5 4 3 2 1 Museum of the Cape 82nd Airborne Museum Averasboro Fascinate-U Transportation Museum Triangle Rock Club Fear Day Trip 68 14 127 8 Friends/Family 2 35 5 18 23 3 Hotel 5 17 45 16 3 Local/Resident 4 42 1 54 43 23 Passing Through 1 64 5 8 2 RV Park/Campground 1 4 8
Total Surveys Age Range (by Attraction) 25 2 15 1 5 82nd Airborne Museum Averasboro Fascinate-U Museum of the Cape Fear Transportation Museum Triangle Rock Club Under 18 2 13 2 13 15 61+ 3 61 96 19 5-6 2 46 23 24 3 3-49 3 71 5 32 39 11 18-29 1 39 17 22 25 9
Total Surveys Why are you Visiting (by Attraction)? 6 5 4 3 2 1 Museum of the Cape 82nd Airborne Museum Averasboro Fascinate-U Transportation Museum Triangle Rock Club Fear Business 1 1 2 4 8 Business with Military 2 13 3 6 13 Convention 1 Eclipse 1 Events/Festivals 2 8 8 2 Hurricane Irma 2 2 1 Other 24 15 9 This Attraction/Venue 3 97 57 418 1 Vacation 2 28 1 65 2 2 Visit Friends/Family 3 45 5 24 29 6 1
1 1 Breakdown of Visitor s Who Selected This attraction/venue as Why are you visiting? 45 4 35 3 25 2 15 1 5 82nd Airborne Museum Averasboro Museum of the Cape Fear Transportation Museum Triangle Rock Club This Attraction/Venue Passing Through 27 8 3 Local/Resident 3 27 38 35 8 Hotel 1 5 Friends/Family 4 Day Trip 36 5 63 2
Where did you hear about the Attraction? 25 2 15 1 5 82nd Airborne Museum Averasboro Fascinate-U Museum of the Cape Fear Billboard 51 2 Transportation Museum Facebook 4 5 3 Triangle Rock Club Other 5 25 4 5 2 Other: Drove By 3 1 9 Other: Google 3 1 2 1 Other: TripAdvisor 1 1 Other: Visitor Center 1 1 5 Other: Walked by 3 6 Print 1 18 19 14 Radio 1 Signs 1 Website 1 4 3 35 21 7 Word of Mouth 4 7 2 56 48 28 1 2
Total Surveys 1 3 Why are you Visiting (by Attraction)? 25 2 15 1 5 82nd Airborne Museum Averasboro Fascinate-U Museum of the Cape Fear Transportation Museum Triangle Rock Club No 1 1 1 1 3 yes 1 198 6 155 17 31
1 4 Ratings (by Attraction) 5. 4.9 4.8 4.7 4.6 4.5 4.4 4.3 4.2 4.1 4. July August September October November December January February March April May June 82nd Airborne Division War Memorial Museum 4.6 5. 4. 5. 5. Averasboro 4.68 4.68 4.75 4.74 4.67 4.43 Botanical Garden Fascinate-U 2. 5. 5. 4.33 5. JFK Special Warfare Museum Museum of the Cape Fear 4.17 4.61 5. 4.58 4.5 4.61 The Climbing Place Transportation Museum 4.53 4.8 4.63 4.79 4.92 4.85 Triangle Rock Club 4.89 4.67 4.67 5. 5.
1 5 Survey Comments Averasboro Fascinate-U Museum of the Cape Fear Transportation Museum Triangle Rock Club John was extremely helpful and a pleasure to talk to. I will come again. good gift shop Adding more museum [illegible word] Enlarge: wonderful site, would love 2 see more Awesome! None change the place up a bit :) The tour was amazing! Ms. Wilma was wonderful. Beautiful home, fully restored. Volunteers were wonderful. Really enjoyed. Great FASCINATING improve lighting Information was great! Enjoyed everything from the receptionist to the artifacts Very friendly staff, interesting and good facility I love this place Love this Very interesting Very nice It was a great experience The building is set off the main road, but the sign is huge and easy to see!
1 6 Survey Suggestions Averasboro Fascinate-U Museum of the Cape Fear Transportation Museum Triangle Rock Club Nothing. Everything was great. Expand Great visit & great staff None None Nothing More on Civil War Angel Garcia is EXCELLENT! Probably the best tour guide I have heard at any sort of tour! He's so KNOWLEDGEABLE. She was better than him. She was more detailed. We all [illegible word] good. Keep it opened Lovely home - guide is interesting update the museum materials Continue to provide the best service It was beautiful. Tour was great. It's fine Nothing Everything is good Add electronic trains More about Fayetteville Food and Drinks Nothing, It was real fun! Nothing, you guys are great!
1 7 Extra Survey Questions Museum of the Cape Fear Question 1 No 12 Yes 1 Question 2,,,5 3,1,, 2 2,5,3,3 1 5,15,1,15 1 1,2,, 1,,,1 1 1,5,,3 1,2,2, 1 2,3,2,1 1 1,2,,1 1,,1,1 1 2,5,, 1 1,5,3,2 1 3,5,3, 1