NATIONAL TOURISM MARKETING PLAN FOR 2008
|
|
- Annabelle Manning
- 5 years ago
- Views:
Transcription
1 1 Hungarian National Tourist Office 1054 Budapest, Hold utca 1. Tel.: (+36-1) Fax: (+36-1) Budapest, November 27, 2007 NATIONAL TOURISM MARKETING PLAN FOR 2008 At its meeting on November 20, 2007, the Board of Directors of the Hungarian National Tourist Office adopted the HNTO s 2008 marketing plan, which also incorporates the observations of trade organizations, travel trade enterprises, local governments, Regional Tourism Committees and development boards BUDGET With the budget expected for 2008 surpassing HUF 5 billion, the Hungarian National Tourist Office can operate on a higher budget than in HUF 3.4 billion in government subsidies and HUF 500 million earmarked subsidies are projected to be available for the implementation of the HNTO s marketing plan. Moreover, the HNTO has budgeted HUF 500 million worth of income from its own activities, which it also wishes to spend on marketing. In sum, HUF 4.4 billion of funds will be available for marketing purposes. (HUF 2995 million are allocated to marketing activities abroad, whilst domestic marketing tasks rely on an allocation of HUF 1405 million.) Driving down the marketing costs of the HNTO through the involvement of sponsors and the providers of tourism services is a tool, which (in addition to increasing revenues) is a form of fund raising that ranks at par with generating revenues. GOALS Boosting the number of guest and guest nights and income from tourism have remained the highest priorities of the national organization of marketing tourism. Contributing to the improvement of the quality of life is another priority in accordance with the principles laid down in the National Tourism Development Strategy. Incoming tourism Strengthening the positive image of the country in tourism; Strengthening our market positions in relation to our competitors; Winning new market segments; Repositioning the Lake Balaton and marketing its services effectively; Promoting the launch of new scheduled flights; Exploiting the opportunities presented by major events attracting international presence; Raising the number of foreign guests so that commercial accommodations register at least 10.2 million guest nights. Domestic tourism Further promoting the prestige of domestic travel; Motivating the use of holiday checks for tourism purposes; Increasing intra-week guest flows at accommodations outside Budapest; Raising the number of domestic guests so as to reach at least 10 million guest nights at commercial accommodations.
2 2 THE STRATEGIC DIRECTIONS OF MARKETING IN 2008 The Hungarian National Tourist Office will introduce new, uniform marketing communication starting in Internationally oriented marketing will stay focussed first of all on top priority tourist products, including Budapest and its surroundings, Lake Balaton, health tourism, MICE and Pécs European Capital of Culture in 2010 although the emphasis and positioning will vary from market to market. To help the launch of several flights to Hungarian airports (in the regions of Budapest, Balaton and Debrecen) in 2008 in cooperation with service providers, local governments, airports and airline companies), the Hungarian National Tourist Office will continue its coordination role of the Air Marketing Fund, an arrangement it had initiated itself. Domestic marketing communication will be centred on The Year of Waters as a main theme in 2008, including the promotion of Hungary s unique health tourism offer during spring and autumn and the opportunities represented by Hungarian live waters in the summer. Close cooperation with the trade and strategic partners will remain a key principle to guide the work of the Hungarian National Tourist Office in The marketing organisation intends to maintain its emphasis on its role of a service partner to the travel trade. Service providers and strategic partners will continue to find countless opportunities for joining the marketing actions of the HNTO in The strategic partners of the HNTO include: Peer ministries and their background institutions, Businesses of Hungarian representations operating in foreign countries, National trade organizations, associations, chambers, Regional Tourism Committees, Tourism organizations of local governments, the Tourinform network, Airline companies and airports, Key hotel companies, Media. The marketing organisation looks upon shaping the mindset of society to strengthen visitorfriendly attitudes. Accordingly, its communication will seek to sharpen the awareness of Hungarian citizens and service providers of the importance of hospitality. Active participation in contests organised for the travel trade, such as Visitor-friendly Hungary and the Hungarian Tourism Quality Award or, indeed, in movements such as For Floral Hungary or Clean Up Hungary are the excellent but yet insufficient tools mobilised for the purpose. In addition to the aforementioned well-known forms, the HNTO is planning to implement new awareness shaping campaigns. Complex campaigns: Its objectives force the HNTO to concentrate its assets and resources on organising integrated campaigns rather than on fragmented actions. To help smooth out guest turnover rates, the marketing office will give high priority to organising actions designed to boost intraweek guest flows at accommodations in Hungary throughout the year. (Nationwide 3=4 actions each month for accommodation booked in the period from Monday to Thursday.)
3 3 PRIORITY TOURISM PRODUCTS The HNTO will focus its communications on a product portfolio that represents the country at the highest level of quality, keeps aligning to demand, matches current trends and is positioned alternatively in different markets. Most of the resources of the HNTO will also be concentrated on marketing these priority products. Priority products abroad: Budapest and surrounding area, where half of the foreign guest nights are realized. This can be communicated to the city break segment in all of our key markets throughout the year. Promotion is always associated with actions (such as BWI) or major programs and events. Lake Balaton including in particular the flights to Fly Balaton airport. Targeting new market segments, positioning Lake Balaton as a year-round destination by presenting wellness, medical, cultural, wine and gastronomy services. Health tourism both as spa and wellness services and as cultural heritage. Wellness may be promoted first of all in the neighbouring countries, whilst spa holidays can be targeted first of all at Germany and Austria. MICE a dominant segment that generates the highest specific spending. The HNTO will expand the coverage of its domestic Year of Waters campaign to markets where spa, wellness and lakeside tourism are also in demand. Pécs 2010, European Capital of Culture Engaging in introductory communication in cooperation with EKF Management Centre, focusing on neighbouring countries and Germany. Domestic products: Year of Waters: health tourism and lakeside holidays Event tourism Holiday checks MARKETING COMMUNICATION TOOLS In 2008, the key tools of the Hungarian National Tourist Office will include complex campaigns (Year of Waters, Budapest, Lake Balaton), e-marketing, commercials, cooperating with the press, service provider and other publications, exhibitions and study tours. The HNTO keeps testing the efficiency of the promotional tools used in marketing communications. The Office uses its communication tools in line with the following power ranking derived from earlier efficiency measurement findings and trends observed in Hungary and internationally (the ranking may differ across products and target groups): E-marketing, Advertisements, commercials, PR, study tours for journalists, Publications, Exhibitions, presentations, road-shows, Travel trade events, study tours. In 2008, the HNTO will yet again supplement its traditional arsenal of printed and electronic media with advertising outdoors. Traditional media (TV, radio, cinema, printed press, outdoor advertisements and publications) and new media (online, mobile communications and guerrilla marketing) complement each other effectively in covering the relevant target groups of integrated marketing campaigns.
4 4 Research and experience have prompted the HNTO to pay special attention to one of the most popular marketing communication tools known as e-marketing and the office is lending a uniform character to all of its websites (the HNTO operates websites in 24 languages in 30 counties globally in addition to the national tourism portal). The Office also supports promoting domestic tourist attractions and services through a revised web-based database of tourism and updated content. The HNTO intends to keep public attention focussed continuously by its year-round billboard campaign, focussed appearances and active presence in a variety of media. The national marketing organisation will also adopt a new, modernised image at travel trade fairs. New attractions will make the presentation of Hungary more spectacular. Nevertheless, the HNTO intends to have travel trade professionals zoom in on its highly efficient road shows and workshops. Organising thematic study tours for journalists will play a key role in HNTO s relations with foreign press circles, whilst the domestic press relations of the HNTO will pivot mostly around press conferences, media discussions and annual cooperation arrangements with the media. Special attention will be given to cooperating with foreign journalists accredited to Hungary. The HNTO seeks to help promote Hungary s tourist offering by a smaller scale of more efficient publications and their web-based versions. The Best of publications of the regions, which will be targeted at foreign audiences, will also carry specific offers by the providers of services. Inside Hungary, booklets and leaflets also featuring offers will be distributed as supplements to daily papers and magazines. The Office will use the electronic media to cooperate with the major channels of outreach to the largest number of potential travellers. The plans also envisage shooting new tourist films. Travel trade events. The HNTO will organise a workshop of incoming tourism to take place during the Travel Exhibition again. Targeted at the MICE segment, the Business Travel Show will be organised for the sixth time with the HNTO providing professional support. The series of events called Foreign representations in the regions will also continue. We have been awarded the right to organise congresses for several foreign trade associations, and bringing them to Hungary will definitely have a beneficial long term effect on incoming tourism in this country. (the annual congress of Deutsche Travel Verband (DRV), the annual meeting of the association of Flemish travel agents (WR), the annual trade conference of ACAV - Asociación Catalana de Agencias de Viajes). FOCAL POINTS OF FOREIGN MARKETING COMMUNICATION The Hungarian National Tourist Office developed a new foreign markets strategy in Its foreign marketing communications will be targeted first of all at end users and will focus on key source markets, priority products and target groups. HNTO s foreign marketing communications will contain uniform elements to represent Hungary s brand in tourism and will also incorporate unique, source specific features. Different marketing tools lend themselves to efficient use in different phases of the travel decision and are convincing for different target groups. The national organisation of marketing tourism will rely on the full arsenal of marketing communication tools to achieve the aforementioned goals. Of the tools it has used so far, the HNTO will give priority to advertising targeted at end-users, which is costly but indispensable, and to cost-efficient e-marketing. The Office will also engage in international campaigns of comprehensive outreach, but will also rely on the creativity and local market know-how of its foreign representations in its use of the shocking, unusual and innovative means of niche and guerrilla marketing.
5 5 Major source markets Most promising source markets: Germany United Kingdom Austria Italy USA North of Europe (Denmark and Sweden) France Czech Republic, Slovakia Poland Romania Russia The 22 foreign representations of the HNTO are responsible for active marketing in international markets with support and coordination from the head office. Priority campaigns and themes: Budapest Winter Invasion (BWI) Campaign: Extended to March 31, 2008, the Budapest Winter Invasion Campaign seeks to boost incoming tourism in Budapest during the winter and spring seasons, to promote Budapest as a city break destination and to increase length of stay. In essence, the campaign offers guests the option to stay 4 nights for the price of 3 in participating Budapest hotels. The second BWI campaign is implemented with over 70 cooperating partners. Further international promotion campaigns of Budapest (spring/early autumn) Campaigns conducted in cooperation among others with the Municipality of Budapest, Budapest Airport, Tourism Office of Budapest, the Museum of Fine Arts and Budapest Spring Festival. International media campaign to promote Lake Balaton Spring campaign conducted with partners in Germany, the Czech Republic, Slovakia, Russia and Poland. Extending the scope of the Year of Waters campaign to foreign countries The scope will be extended to source markets showing demand for health tourism and/or lakeside holidays. Introductory campaign of the Pécs, European Capital of Culture 2010 program Year of the Renaissance, 2008 Cooperation with a working group of the Ministry of Education in international communication. Cooperatation with the organisers of major events of international importance Budapest Spring Festival, Island Festival, Jewish Summer Festival, Formula-1, major exhibitions of the Museum of Fine Arts, Balaton Sound, certain shows of Palace of Arts, Budapest Autumn Festival, International Festival of Wine and Sparkling Wine, Budapest Christmas Fair and events. An increasing number of quality cultural and gastronomic events held outside Budapest claim international attention (e.g. Baja, Békéscsaba, Kapolcs, Szeged, Szolnok, Tokaj, Debrecen, Miskolc). Air Marketing Fund Help launch new flights to Hungarian airport destinations (Budapest, Balaton and Debrecen regions) in cooperation with service providers, local governments, airports and airlines.
6 6 FOCAL POINTS OF DOMESTIC MARKETING COMMUNICATION Annual campaigns with a product theme are easier forms of motivating the domestic public, as exemplified clearly by the campaign years Grand Tour of Flavours 2006 and Green Tourism The Year of Waters will feature as the central theme of domestic marketing communication in As part of this full year complex campaign with regional focus, the HNTO will give priority to promoting Hungary s unique health tourism offer during the spring and the autumn and will focus on presenting the opportunities offered by the country s live waters in the summer. Actions designed to boost intraweek guest flows at accommodation establishments by offering 4 nights for 3 will feature high on the agenda of the campaign. The marketing organisation attaches great importance to promoting events tourism, which is why most of the news distributed by the HNTO will among others be concerned with Open Cellar Days, the Year of the Renaissance, the Week of Hungarian National Parks, the LEADER- Day of Rural Tourism and Surfeit Thursday. In addition to promoting events in Budapest in 2008, the HNTO will continue to help increase the attractiveness of events held in all of the tourist regions of Hungary in the tourism supplement of Itthon otthon van, in its publications, at its exhibitions, at its websites and with other tools. Enlarging the scope of utilisation of the holiday check presents an opportunity to the travel trade, which is why the HNTO intends to emphasise the organisation of campaigns and actions designed to motivate people to cash their checks for travel purposes and at commercial accommodations. Further information: Hungarian National Tourist Office Marketing and Network Directorate Phone: (+36 1) Fax: (+36 1) markgyak@itthon.hu Internet:
Current Issues in Tourism Policy Making in Hungary
Current Issues in Tourism Policy Making in Hungary Dr Andrea Nemes Director General Tourism and Catering Department Contents I. Tourism Management in Hungary II. Tourism Trends in Hungary III. Competitiveness
More informationTENDENCIES, PERSPECTIVES AND INVESTMENT POSSIBILITIES IN THE HUNGARIAN TOURISM
TENDENCIES, PERSPECTIVES AND INVESTMENT POSSIBILITIES IN THE HUNGARIAN TOURISM Brussels, 6th June 2007 Dr. Ujhelyi István State Secretary Ministry of Local Government and Regional Development OPERATIONAL
More informationTourism Development of the RA Vision Strategy Action plan 2017
Tourism Development of the RA Vision Strategy Action plan 2017 State Committee for Tourism of the Ministry of Economic Development and Investment of Armenia AGENDA Statistics State policy goals, objectives
More informationFINAL PRESS CONFERENCE TO FINISH THE PROJECT
FINAL PRESS CONFERENCE TO FINISH THE PROJECT IMPROVED AWARENESS OF THE CROSS-BORDER TOURISM CLUSTER ON ENVIRONMENTAL MANAGEMENT AND PROTECTION 09.10.2013, Dobrich 1 ABOUT THE PROJECT 2 2 PROJECT OBJECTIVES
More informationFrom: OECD Tourism Trends and Policies Access the complete publication at:
From: OECD Tourism Trends and Policies 2014 Access the complete publication at: http://dx.doi.org/10.1787/tour-2014-en Slovak Republic Please cite this chapter as: OECD (2014), Slovak Republic, in OECD
More informationLake Balaton Recreational Area
Lake Balaton Recreational Area September 28, 2018, Thessaloniki Zita Könczölné Egerszegi Environmental Director Lake Balaton Development Coordination Agency Location Central-Europe Carpathian basin Nature
More informationLEBANON: A DIVERSE ECOTOURISM DESTINATION IN THE EAST-MEDITERRANEAN. Prepared by: Dr. Jacques Samoury NGER National Expert
National Stakeholder Workshop on Ecotourism 6-7 March 2018, Beirut LEBANON: A DIVERSE ECOTOURISM DESTINATION IN THE EAST-MEDITERRANEAN Prepared by: Dr. Jacques Samoury NGER National Expert Lebanon s Tourism
More informationANGUS & DUNDEE UPDATE. REAL SCOTLAND A LOCALS GUIDE Real Scotland - A Local s Guide
ANGUS & DUNDEE UPDATE REAL SCOTLAND A LOCALS GUIDE Real Scotland - A Local s Guide Earlier this month VisitScotland s new marketing campaign, Real Scotland The Locals Guide was launched. The new guide
More informationAction plan for sustainable tourism on Suomenlinna
Action plan for sustainable tourism on Suomenlinna 2015 2020 This action plan is part of the sustainable tourism strategy for Suomenlinna published by the Governing Body of Suomenlinna (GBS) in 2015. The
More informationSweden. Tourism in the economy. Tourism governance and funding
Sweden Tourism in the economy In 2014 Sweden s GDP was SEK 3 907 billion. Tourism s share of GDP is 2.8%, and has been growing steadily for the last ten years and is an important contributor to the economy
More informationJÄMTLAND HÄRJEDALEN. Strategy 2030: For the Tourism Industry. Jämtland Härjedalen leaders in nature based experiences
JÄMTLAND HÄRJEDALEN Strategy 2030: For the Tourism Industry Jämtland Härjedalen leaders in nature based experiences Photo: Sandra Lee Pettersson Togetherness is a word that defines Jämtland Härjedalen.
More information2 Hong Kong Tourism Board Annual Report 2016/17
2 Hong Kong Tourism Board Annual Report 2016/17 Messages from Chairman & Executive Director Hong Kong Tourism Board Annual Report 2016/17 3 Chairman s Message I firmly believe that Hong Kong s tourism
More informationTOURISM IN HUNGARY 2016 WITH PRELIMINARY DATA
TOURISM IN HUNGARY 2016 WITH PRELIMINARY DATA FACTS & FIGURES International Tourist Arrivals in the World (million; 2016/2015) World (1,235.0; +3.9%) Europe (619.7; +2.0%) Africa (58.2; +8.1%) Americas
More informationtalent Tourism for entertaining in Hungary HUNGARY Talent for entertaining
talent for entertaining Tourism in Hungary 2004 www.hungary.com Talent for entertaining HUNGARY To the Reader The Hungarian administration of tourism and representatives of the industry welcome your interest
More informationInstitute of Forensic Engineering - Žilina University of Žilina Radio Expres
15. - 20. 4. 2008 BASIC INFORMATION Year: 18. Dates: 15-20 Apríl 2008 Venue: Incheba Expo Bratislava Under the auspices of: Slovak Deputy Prime Minister and Minister of Economy Ľubomír Jahnátek Slovak
More informationMorocco. Tourism in the economy. Tourism governance and funding. Ref. Ares(2016) /06/2016
Ref. Ares(2016)3120133-30/06/2016 II. PARTNER COUNTRY PROFILES MOROCCO Morocco Tourism in the economy Tourism is one of the main economic drivers in Morocco. The Moroccan tourism sector performed well
More informationNational tourist board update
National tourist board update Patricia Yates, Director of Strategy & Communications The British Tourist Authority 11 March 2016 About the British Tourist Authority Focus Maintain distinct activities to
More informationThe Case of Athens The destination marketing strategy & the city break product
The Case of Athens The destination marketing strategy & the city break product The Case of Athens The destination marketing strategy & the city break product Guilty of city product development? I LOVE
More informationThe economic impact of ATC strikes in Europe Key findings from our updated report for A4E
pwc.com The economic impact of ATC strikes in Europe Key findings from our updated report for A4E Prepared for A4E Updates to our analysis since June 2016 Since releasing our Preliminary Findings in June
More informationWorking Towards Sustainable Tourism in England s AONBs
Working Towards Sustainable Tourism in England s AONBs Purpose: this Accord sets out a shared vision for tourism in England s Areas of Outstanding Natural Beauty (AONBs) and outlines the contribution that
More information2014 China Marketing Plan
2014 China Marketing Plan Presented by Brenda He Travel Link Marketing Today s Agenda Introduction China Market Profile Review of Existing Hawai i Product 2014 Strategies Working with Industry Partners
More informationWork on the Implementation of the EU Ecolabel Scheme in the Areas of Marketing Lot 8. ITB Berlin 7-11 March 2007
Annex 4 Work on the Implementation of the EU Ecolabel Scheme in the Areas of Marketing Lot 8 ITB Berlin 7-11 March 2007 Report April, 2007 Ernst Leitner, G&L Stefan Tauchhammer, G&L Rainer Stifter, Energon
More informationVisitGuernsey. Tourism Industry Seminar October 13 th 2015
VisitGuernsey Tourism Industry Seminar October 13 th 2015 VisitGuernsey Mike Hopkins Director Marketing & Tourism VisitGuernsey 2015 Activity & Performance Review 2015 Objectives 1. Focus on driving core
More informationANNUAL TOURISM REPORT 2013 Sweden
ANNUAL TOURISM REPORT 2013 Sweden Article 3 of Council Decision 86/664/EEC 1 of 22 December 1986 establishing a consultation and cooperation procedure in the field of tourism stipulates that: "...each
More informationFrankfurt am Main. The world s leading trade fair for lighting and building services technology. Facts and figures
18 23. 3. 2018 Frankfurt am Main The world s leading trade fair for lighting and building services technology 2016 Facts and figures Light + Building 2016: Presenting trends, setting records, getting ahead.
More informationEstonia. Tourism in the economy. Tourism governance and funding
Estonia Tourism in the economy Tourism contributes directly around 4.6% of Estonia s GDP, rising to 6.6% if indirect impacts are also included. Export revenues from tourism amount to approximately EUR
More informationThe State of Spa Tourism in the South Transdanubian Region in the 21st century
3 rd Central European Conference in Regional Science CERS, 2009 468 The State of Spa Tourism in the South Transdanubian Region in the 21st century KLESCH, Gábor University of Pécs, Hungary Abstract Health
More informationExhibition Background
Hotel Design & Engineering Exhibition The 3rd China (Shanghai) International Hotel Design & Engineering Exhibition (Guangzhou) The 4th China (Shanghai) International Hotel Design & Engineering Exhibition
More informationKenya South Africa USA
Kenya Tourism Federation Secretariat P.O. Box 15013-00509, Nairobi Tel: 020 8001000; Wireless:020 8001001 Cell: 0722-745645 / 0738-617499 www.kenyatourism.or.ke www.tourismawards.or.ke 25th Sept 2012 IN
More informationAPPENDIX I ROADMAP FOR INTEGRATION OF TOURISM SECTOR
APPENDIX I ROADMAP FOR INTEGRATION OF TOURISM SECTOR I. OBJECTIVES The objectives of this initiative are to: - Achieve full integration of the Tourism sector across all ASEAN Member Countries in moving
More informationTourism Australia s StRATEGIC and Creative Direction KAREN HALBERT I EGM CORPORATE AFFAIRS, GOVERNMENT & INDUSTRY
Tourism Australia s StRATEGIC and Creative Direction KAREN HALBERT I EGM CORPORATE AFFAIRS, GOVERNMENT & INDUSTRY OUR VISION TO MAKE AUSTRALIA THE MOST DESIRABLE AND MEMORABLE DESTINATION ON EARTH ALIGNED
More informationFrom: OECD Tourism Trends and Policies Access the complete publication at: Mexico
From: OECD Tourism Trends and Policies 2014 Access the complete publication at: http://dx.doi.org/10.1787/tour-2014-en Mexico Please cite this chapter as: OECD (2014), Mexico, in OECD Tourism Trends and
More informationTRIPS OF BULGARIAN RESIDENTS ABROAD AND ARRIVALS OF VISITORS FROM ABROAD TO BULGARIA IN NOVEMBER 2018
TRIPS OF BULGARIAN RESIDENTS ABROAD AND ARRIVALS OF VISITORS FROM ABROAD TO BULGARIA IN NOVEMBER 2018 In November 2018, the number of the trips of Bulgarian residents abroad was 426.3 thousand (Annex,
More information2008 UK & EUROPEAN MARKETING UPDATE
2008 UK & EUROPEAN MARKETING UPDATE Presented by Julia Hendry Director of Marketing UK & Europe Annual Caribbean Tourism Summit, Washington DC 21-25 June 2008 1 2008 OFF TO A GOOD START Full programme
More informationHampton by Hilton Istanbul Atakoy, Turkey HAMPTON BY HILTON. EMEA Development Brochure
Hampton by Hilton Istanbul Atakoy, Turkey HAMPTON BY HILTON EMEA Development Brochure Hampton by Hilton Berlin City Centre Alexanderplatz, Germany Brand overview Hampton by Hilton delivers a friendly and
More informationInterreg Vb /Prowad Link WP6.5. Feasibilitystudy, nature tourism routes around the North Sea Region Project description
Interreg Vb, North Sea Region Prowad Link project Feasibility study: Nature tourism route around the North Sea Region, 2019 / specification 06.02.2019 Background Interreg Vb, North Sea Region, project
More informationThe Austrian Federal Economic Chamber. Representing the Interests of Business
The Austrian Federal Economic Chamber Representing the Interests of Business Basic Organisational Structure of the Chamber The Austrian Chambers of Commerce represent the interests of business, promote
More informationTRIPS OF BULGARIAN RESIDENTS ABROAD AND ARRIVALS OF VISITORS FROM ABROAD TO BULGARIA IN OCTOBER 2017
TRIPS OF BULGARIAN RESIDENTS ABROAD AND ARRIVALS OF VISITORS FROM ABROAD TO BULGARIA IN OCTOBER 2017 In October 2017, the number of the trips of Bulgarian residents abroad was 439.0 thousand (Annex, Table
More informationTRIPS OF BULGARIAN RESIDENTS ABROAD AND ARRIVALS OF VISITORS FROM ABROAD TO BULGARIA IN FEBRUARY 2018
TRIPS OF BULGARIAN RESIDENTS ABROAD AND ARRIVALS OF VISITORS FROM ABROAD TO BULGARIA IN FEBRUARY 2018 In February 2018, the number of the trips of Bulgarian residents abroad was 379.5 thousand (Annex,
More informationThe Great West Way. Destination Plymouth Conference 14 November 2017
The Great West Way Destination Plymouth Conference 14 November 2017 Our Ambition To create one of the world s premier touring routes between London and Bristol Route assets English Icons along the route,
More informationTRIPS OF BULGARIAN RESIDENTS ABROAD AND ARRIVALS OF VISITORS FROM ABROAD TO BULGARIA IN JANUARY 2018
TRIPS OF BULGARIAN RESIDENTS ABROAD AND ARRIVALS OF VISITORS FROM ABROAD TO BULGARIA IN JANUARY 2018 In January 2018, the number of the trips of Bulgarian residents abroad was 387.6 thousand (Annex, Table
More informationTRIPS OF BULGARIAN RESIDENTS ABROAD AND ARRIVALS OF VISITORS FROM ABROAD TO BULGARIA IN NOVEMBER 2017
TRIPS OF BULGARIAN RESIDENTS ABROAD AND ARRIVALS OF VISITORS FROM ABROAD TO BULGARIA IN NOVEMBER 2017 In November 2017, the number of the trips of Bulgarian residents abroad was 417.6 thousand (Annex,
More informationJämtland Härjedalen. Strategy 2030: For the Tourism Industry. Jämtland Härjedalen leaders in nature based experiences
Jämtland Härjedalen Strategy 2030: For the Tourism Industry Jämtland Härjedalen leaders in nature based experiences The more chefs the better the soup Photo: Sandra Lee Pettersson Together is a word that
More informationSouth Korea Market Report
Visit Finland South Korea South Korea Market Report Jani Toivanen May 2018 30.5.2018 Semiannual Report SOUTH KOREA Winter season 2017-18 and outlook for summer 2018 CONTENTS Factors affecting the results
More informationDieter Hardt-Stremayr CEO Graz Tourist Office President European Cities Marketing
Dieter Hardt-Stremayr CEO Graz Tourist Office President European Cities Marketing Some facts 17 districts 127,5 square kilometres 266.000 citizens (290.000 present population) # 2 in Austria (size)
More informationRegional cykelstrategi. David Schubert Project Manager County Administrative Board of Stockholm, Sweden
Regional cykelstrategi David Schubert Project Manager County Administrative Board of Stockholm, Sweden Territorial marketing: initiatives of the City of Stockholm in order to improve the connectivity to
More informationSUSTAINABLE AIR TRANSPORT IN THE FUTURE TEN-T
SUSTAINABLE AIR TRANSPORT IN THE FUTURE TEN-T This document is part of a series of technical support documents to the green paper "TEN-T : A policy review Towards a better integrated trans-european transport
More informationGTSS Summary Presentation. 21 February 2012
GTSS Summary Presentation Tshwane Tourism Association Members Meeting 21 February 2012 Ensure dispersion to rural areas Support SMEs Expand existing tourism infrastructur es & services Promote targeted
More informationSTATEMENT TO BE DELIVERED BY HER HONOUR MRS. INONGE M. WINA VICE PRESIDENT OF THE REPUBLIC OF ZAMBIA
(This Document is a Property of the Government of the Republic of Zambia) STATEMENT TO BE DELIVERED BY HER HONOUR MRS. INONGE M. WINA VICE PRESIDENT OF THE REPUBLIC OF ZAMBIA DURING THE OPENING CEREMONY
More informationPRECISION MEASUREMENTS THE BASIS OF QUALITY AND SAFETY
SPECIALIZED EXHIBITIONS LabTest PromAutomatic May 20 - World metrology day XIII MOSCOW INTERNATIONAL INNOVATION FORUM PRECISION MEASUREMENTS THE BASIS OF QUALITY AND SAFETY ALL-RUSSIAN CONGRESS OF METROLOGISTS
More informationInternational Green Week January, Berlin
International Green Week 2018 19 28 January, Berlin Content 1. General Information 2. Exhibitors 3. Visitors 4. Your Benefit Messe Berlin GmbH 180,000 m² of hall area 100,000 m² of outdoor display area
More informationA N D R E W R O S S AMAMI, CPM
A N D R E W R O S S AMAMI, CPM P H O N E 0 4 1 9 1 2 0 0 5 8 E - M A I L A N D R E W @ N O V I S I B L E M E A N S. C O M PORTFOLIO AND REFEREES ARE AVAILABLE ON REQUEST PROFESSIONAL EXPERIENCE Voluntary
More informationEconomic and Social Council
UNITED NATIONS E Economic and Social Council Distr. RESTRICTED 8 January 1997 Original: ENGLISH ECONOMIC COMMISSION FOR EUROPE COMMITTEE ON THE DEVELOPMENT OF TRADE Working Party on Facilitation of International
More informationFrankfurt am Main. The world s leading trade fair for lighting and building services technology. Inspiring tomorrow.
18 23. 3. 2018 Frankfurt am Main The world s leading trade fair for lighting and building services technology Inspiring tomorrow. 2 Digital future meets design hotspot: Showcase your offer at Light + Building
More informationMEMBER STATES' ANNUAL TOURISM REPORTING TEMPLATE
MEMBER STATES' ANNUAL TOURISM REPORTING TEMPLATE Article 3 of Council Decision 86/664/EEC 1 of 22 December 1986 establishing a consultation and cooperation procedure in the field of tourism stipulates
More informationFrom: OECD Tourism Trends and Policies Access the complete publication at: Japan
From: OECD Tourism Trends and Policies 2014 Access the complete publication at: http://dx.doi.org/10.1787/tour-2014-en Japan Please cite this chapter as: OECD (2014), Japan, in OECD Tourism Trends and
More informationTRAVEL DIFFERENTLY TRAVEL DIFFERENTLY! January 26-28, 2018 LITEXPO International Exhibition on Tourism and Active Leisure
January 26-28, 2018 LITEXPO 1 January 26-28, 2018 LITEXPO International Exhibition on Tourism and Active Leisure TRAVEL DIFFERENTLY 2 Over the last five years, the international exhibition ADVENTUR has
More informationCzech Republic. Tourism in the economy. Tourism governance and funding
Czech Republic Tourism in the economy Tourism s share of GDP in the Czech Republic has been increasing over the last two years from 2.7% in 2012 to 2.9 % in 2013. The number of people employed in tourism
More informationSTRATEGY OF DEVELOPMENT 2020 OF THE CCI SYSTEM IN UKRAINE
STRATEGY OF DEVELOPMENT 2020 OF THE CCI SYSTEM IN UKRAINE CONTENTS 1. Preconditions of formation of the Strategy of development of the CCI system...4 2. Conceptual grounds of the Strategy...5 3. Mission,
More informationValdichiana Living THE INNOVATION OF THE TOURISM OFFER THROUGH THE CLUSTERING OF SMES AND OF TOURISM PRODUCTS:
THE INNOVATION OF THE TOURISM OFFER THROUGH THE CLUSTERING OF SMES AND OF TOURISM PRODUCTS: Valdichiana Living Toscana Promozione Turistica (Tuscany Tourist Board) Ms Alessia Geroni Riga, April 18th 2018
More informationMEASURES AND INITIATIVES ADOPTED TO MANAGE AND DEVELOP TOURISM ACTIVITY IN THE UE MEMBER STATES
MEASURES AND INITIATIVES ADOPTED TO MANAGE AND DEVELOP TOURISM ACTIVITY IN THE UE MEMBER STATES Cojocariu Steliana Ministry of Regional Development and Tourism Molnar Elisabeth Remtours Abstract The paper
More information17-20 ΝΟV MEC P Α Ι Α Ν Ι Α THE PREMIUM EXHIBITION FOR HOTELIERS AND TOURISM PROFESSIONALS
17-20 ΝΟV 2 0 1 7 MEC P Α Ι Α Ν Ι Α THE PREMIUM EXHIBITION FOR HOTELIERS AND TOURISM PROFESSIONALS 17.000 + VISITORS 170 + SPECIALIZED EXHIBITORS 2.000 + WORKSHOP ATTENDEES 8.572 HOTELIERS TOTAL 17.384
More informationUWANDAE EXPO 2019 EVENT CONCEPT
UWANDAE EXPO2019 EVENT CONCEPT UWANDAE EXPO 2019 EVENT CONCEPT TANZANIA S FIRST DOMESTIC TOURISM TRADE FAIR (INAUGURAL EVENT) 15th 17th FEBRUARY 2019 THE NATIONAL MUSEUM GROUNDS, DAR ES SALAAM PREPARED
More informationInstitute for Leisure Economics
Institute for Leisure Economics Tourist Impulse Monitor (TIM) Europe 2006 Image, attractiveness, prospects of European countries in the mind of German tourists Speakers: Jens-Jörgen Middeke (General Manager)
More informationExhibition Background
The 5th China (Shanghai) International Hotel Investment & Franchise Expo (Guangzhou) The 6th China (Shanghai) International Hotel Investment & Franchise Expo (Shanghai) BROCHURE Address: Rm. 1342, Junling
More informationGreece. Tourism in the economy. Tourism governance and funding
Greece Tourism in the economy Tourism is an important economic sector in Greece. Tourism directly contributed EUR 8.5 billion to the Greek economy in 2013, equivalent to 5.3% of GDP. Tourism is also an
More informationMalta. Tourism in the economy. Tourism governance and funding
Malta Tourism in the economy The year 2014 marked the fifth consecutive record year for inbound tourism to Malta, reaching 1.7 million tourists. This reflects an increase of 6.8% or 107 656 more tourists
More informationDevelopment and implementation of a marketing strategy for the European ecolabel on textiles and shoes in Denmark
Final Report Development and implementation of a marketing strategy for the European ecolabel on textiles and shoes in Denmark ENV.D.3/SER/2001/0039r Valør & Tinge Ltd Copenhagen 27 September 2002 TABLE
More informationResearch. School level initial resource allocations/initiatives. Actions. Department initiatives
Research Our strategic goal is to significantly increase the quality of research output. A necessary condition for this is to significantly increase the external research funding. Increase publication
More informationMessages. and Executive
Shaping the Future Messages from Chairman and Executive Director Our Chairman and Executive Director would like to share a few words with you on Hong Kong s tourism development and the strategic direction
More informationFormer Yugoslav Republic of Macedonia (FYROM)
Former Yugoslav Republic of Macedonia (FYROM) Tourism in the economy Tourism directly contributed MKD 6.4 billion or 1.3% of GDP in 2013, and accounted for 3.3% of total employment. Estimates for 2014
More informationINTERNATIONAL TRAVEL TRADE SHOW OF MALDIVES 1-3 MAY 2018 SECOND YEAR ISIT? Find out more. traveltrademaldives.com
INTERNATIONAL TRAVEL TRADE SHOW OF MALDIVES HY ISIT? Find out more traveltrademaldives.com 1-3 MAY 2018 SECOND YEAR BOUT TM The first International Travel Trade Show (TTM 2017) concluded with immense support
More informationMICE TOURISM IN VIETNAM. Trang Q. Nguyen Vietnam National Administration of Tourism Hangzhou, October 2012
MICE TOURISM IN VIETNAM Trang Q. Nguyen Vietnam National Administration of Tourism Hangzhou, October 2012 Potentials for MICE tourism development in Vietnam Be one of the ASEAN s fastest growing economies.
More informationUZICE REGIONAL CHAMBER OF COMMERCE
UZICE REGIONAL CHAMBER OF COMMERCE Mirjana Krdžić Gordana Ristović November 2016 Activities and results of the Regional chamberof commerce Užice Analysis of the tourist market - Development of a study
More information13 TH 16 TH NOVEMBER 2014
International exhibition for equipment, furniture and supplies for hotels and restaurants 13 TH 16 TH NOVEMBER 2014 Organizer: Partner: ROMEXPO EXHIBITION CENTRE BUCHAREST, ROMANIA ABOUT Romexpo will organize
More informationCollaboration with regions at national level, associations, TIC. Model in Latvia from practical side on visitor information
Collaboration with regions at national level, associations, TIC Model in Latvia from practical side on visitor information Inese Šīrava Latvian Tourism Development Agency, Ministry of Economics of the
More informationWE ARE THE NO. Use it to your benefit!
WE ARE THE NO. Use it to your benefit! TASTE THE FUTURE COLOGNE, 05. 09.10.2019 COLOGNE, 05. 09.10.2019 MEAT BREAD & BAKERY FINE FOOD HOT BEVERAGES DAIRY ORGANIC CHILLED & FRESH FOOD FROZEN FOOD DRINKS
More informationThe Strategic Commercial and Procurement Manager
Item 3 To: Procurement Sub Committee On: 8 June 2016 Report by: The Strategic Commercial and Procurement Manager Heading: Renfrewshire Council s Community Benefit Strategy 2016 1. Summary 1.1. The purpose
More informationART NOUVEAU. Sustainable protection and promotion of. heritage in the Danube Region. A stream of cooperation
Sustainable protection and promotion of ART NOUVEAU heritage in the Danube Region A stream of cooperation www.interreg-danube.eu/art-nouveau WHY ARE WE DOING IT? Throughout the Danube region, Art Nouveau
More informationFEBRUARY CROCUS EXPO, MOSCOW. The perfect flight starts on the ground everything for civil aviation infrastructure on one B2B platform
9-10 2016 FEBRUARY CROCUS EXPO, MOSCOW The perfect flight starts on the ground everything for civil aviation infrastructure on one B2B platform Organiser: Supported by: Why NAIS? NAIS is the only exhibition
More informationTourism Vision
Tourism Vision 2016-2019 Contents Executive summary 3 Introduction. 4 Brief background.. 4 Tourism industry statistics.5 How tourism in Rutland is now delivered... 7 The future 7 The target objectives
More informationPRESS RELEASE. ARRIVALS OF NON-RESIDENTS IN GREECE: January - June 2016 HELLENIC REPUBLIC HELLENIC STATISTICAL AUTHORITY. Piraeus, 13 October 2016
HELLENIC REPUBLIC HELLENIC STATISTICAL AUTHORITY Piraeus, 13 October 2016 PRESS RELEASE ARRIVALS OF NON-RESIDENTS IN GREECE: January - June 2016 According to the Frontier Statistical Survey conducted by
More informationVisitScotland s International Marketing Activity
VisitScotland The Importance of the Visitor Economy A strong visitor economy helps to position Scotland on the world stage whilst the economic impact of the visitor spend spreads out from the traditional
More informationOrganisers: Supporters:
Organisers: Supporters: About the exhibition exhibiting companies visitors countries Azerbaijan Belarus Brazil Bulgaria China Cuba Czech Republic Ecuador Egypt France Georgia Greece Hungary India Italy
More informationThe results of the National Tourism Development Strategy Assessments
The results of the National Tourism Development Strategy Assessments - 2012 (I) The assessment tool In 2012 the Sustainable Tourism Working Group of the CEEweb for Biodiversity prepared a guidance for
More informationNORWAY SWEDEN FINLAND RUSSIA DENMARK NETHERLANDS GERMANY POLAND BELGIUM CZECH REPUBLIC AUSTRIA HUNGARY SWITZERLAND CHINA MEDITERRANEAN SEA
THE GROUP AT A GLANCE N O RTH SEA IRELAND GROUP TOUR OPER ATOR UNITED KINGDOM Revenue* Gross margin %** Underlying EBIT** Underlying EBIT %** 11M >7;+& 57*** 2017 2016 7,122m 15.4% 250m 3.5% 6,646m 16.9%
More informationFighting the illicit traffic of cultural property in South-East Europe: Information, communication and awarenessraising
Fighting the illicit traffic of cultural property in South-East Europe: Information, communication and awarenessraising strategies An international expert meeting organized by the UNESCO Venice Office
More informationIsrael. Tourism in the economy. Tourism governance and funding
Israel Tourism in the economy Tourism accounts directly for 2.8% of Israel s GDP and about 3.5% of total employment. The combined total of direct and indirect tourism jobs is estimated at 230 000, representing
More informationELEVENTH AIR NAVIGATION CONFERENCE. Montreal, 22 September to 3 October 2003
4/8/03 English, French, Russian and Spanish only * ELEVENTH AIR NAVIGATION CONFERENCE Montreal, 22 September to 3 October 2003 Agenda Item 3: 3.1 : Air traffic management (ATM) performance targets for
More information28-30 SEPTEMBER 2014 DUBAI WORLD TRADE CENTRE
28-30 SEPTEMBER 2014 DUBAI WORLD TRADE CENTRE OFFICIAL POST SHOW REPORT 2014 THE ULTIMATE SHOWCASE OF THE WORLD S LEADING HOSPITALITY SOLUTIONS The Hotel Show Dubai is the largest and most attended B2B
More informationVISIT MALAYSIA YEAR. Successful Promotion: UNWTO CONFERENCE MAINSTREAMING TOURISM IN THE MEDIA. Datuk Dr. Victor Wee Chairman, Tourism Malaysia
UNWTO CONFERENCE MAINSTREAMING TOURISM IN THE MEDIA Successful Promotion: VISIT MALAYSIA YEAR 2007 Datuk Dr. Victor Wee Chairman, Tourism Malaysia 24 March 2011, Colombo, Sri Lanka WHY VISIT MALAYSIA YEAR
More informationPOST SHOW REPORT. 15th Kazakhstan International Tourism Exhibition «Astana Leisure 2018» Astana, Kazakhstan
POST SHOW REPORT 15th Kazakhstan International Tourism Exhibition «Astana Leisure» Astana, Kazakhstan Exhibition in figures and facts Number of unique visitors 1965 Number of participating companies 83
More informationGlobal Travel Trends 2005
Preliminary World Travel Monitor Results from IPK international for the ITB Berlin Message, 03/10/06 Global Travel Trends 2005 Based on the new data from the 2005 World Travel Monitor, and as it does every
More informationEgypt. Tourism in the economy. Tourism governance and funding. Ref. Ares(2016) /06/2016
Ref. Ares(2016)3120133-30/06/2016 II. PARTNER COUNTRY PROFILES EGYPT Egypt Tourism in the economy International visitor arrivals to Egypt reached 9.9 million in 2014, generating a total of USD 7.2 billion
More informationGIPPSLAND TOURISM MASTER PLAN
GIPPSLAND TOURISM MASTER PLAN 2013-2018 1 GIPPSLAND TOURISM MASTER PLAN 2013-2018 GIPPSLAND TOURISM MASTER PLAN 2013-2018 The Gippsland Tourism Master Plan provides direction to build the competitiveness
More informationRIGA INTERNATIONAL BALTIC TRAVEL MARKET, Latvia February
RIGA INTERNATIONAL BALTIC TRAVEL MARKET, Latvia February «Balttour 0» Kipsala International Exhibition Centre Open source exhibition new vision, new opportunities! Enthralling activities every single minute
More informationthe Fresh show! INFORMATIVE DOCUMENT FOR EXHIBITORS INTERNATIONAL TRADE SHOW FOR FRUIT & VEGETABLES
INTERNATIONAL TRADE SHOW FOR FRUIT & VEGETABLES 27 29 4 2017 THESSALONIKI INTERNATIONAL EXHIBITION CENTER GREECE the Fresh show! Presentations & New Technologies B2B Meetings Greek & International Sales
More informationMinistry of Tourism, Culture and Sport 2017 Year in Review
Ministry of Tourism, Culture and Sport 2017 Year in Review Economic Development Council of Ontario (EDCO) Annual Report Tourism The tourism sector continues to be a major driver of the Ontario economy,
More informationLifeWatch, costing and funding. The LifeWatch e-infrastructure financial issues
LifeWatch, costing and funding The LifeWatch e-infrastructure financial issues LIFEWATCH architecture providing infrastructure services to users User groups can create their own e- laboratories or e-services
More informationAn overview of Tallinn tourism trends
An overview of Tallinn tourism trends August 2015 The data is collected from Statistics Estonia, Tallinn Airport and Port of Tallinn. In August 2015, 179,338 stayed overnight in Tallinn s accommodation
More information