McDonald s USA - Exterior Colors

Transcription

1 McDonald s USA - Exterior Colors July 2011

2 McDonald s USA 2011 Exterior Colors June 2011 Northwest Southwest Midwest Southeast Northeast Mountain Green Scheme Coyote Brown Scheme Terra Cotta Scheme Khaki Scheme Log Cabin Scheme Base Color Accent Color Base Color Accent Color Base Color Accent Color Base Color Accent Color Base Color Accent Color Dragon s Breath BM Shady Lane BM- 497 Coyote Trail BM PoQers Clay BM Earthly Russet BM Aztec Brick BM Alexandria Beige BM- HC- 77 Monroe Bisque BM- HC- 26 Log Cabin BM Chocolate Candy Brown BM Taupe Scheme Palm Desert Scheme Chocolate Scheme Cloud Scheme New England Gray Scheme Base Color Accent Color Base Color Accent Color Base Color Accent Color Base Color Accent Color Base Color Accent Color Taos Taupe BM Amazon Soil BM Palm Desert BM Desert View BM- 108 Mink BM Hun0ngton Beige BM- HC- 21 Storm Cloud Gray BM Winterwood BM Stormy Sky BM Hearthstone BM Pilot Color Scheme These are new exterior colors being introduced. They have not been tested or viewed in field condi0ons. To maintain ini0al brand oversight, please contact your USRD brand reviewer for any projects implemen0ng these Pilot Color Schemes. This will allow proper tracking and review of executed colors. Note: Geographic recommenda0ons shown. All approved and Pilot Color Schemes may be used across areas as noted above. Reserve Schemes will no longer be necessary based on the addi0onal op0ons. Not all building finishes align with paint colors. Addi0onal informa0on will be provided by USRD on recommended materials coordinated with these color schemes.

3 Mountain Green Scheme Dragon s Breath BM Modular Ebony Black A Iron Gray Shady Lane BM- 497 Modular Beaver Blend Smooth A Mountain Sage

4 Taupe Scheme Taos Taupe BM Mod. Landmark Gray Velour A #192 Black Oak Block Timber Bark Amazon Soil BM Modular Claret Velour A Or Equal # 8539 Special Order Paint to Match

5 Coyote Brown Scheme Coyote Trail BM Modular Sunglo Mohawk Orange MaQ A Block PoQers Clay BM Modular Pago Velour A #197 Pecan

6 Palm Desert Scheme Stone: (Not approved for use with this color scheme) Palm Desert BM A #21 Oak Block Desert View BM- 108 Mod. Concord Clear A Or Equal Ivory

7 Terra Cotta Scheme Earthly Rubigo Red Russet Velour BM Red Cedar Block CountryLane Red Aztec Brick BM Modular Midland Blend A 8539 Black Cherry Tradi0onal Red

8 Chocolate Scheme Mod. Mink Sienna Blend BM Velour A #4660 Black Walnut Block Hun0ngton Beige BM- HC- 21 Mod. Wheajield Velour A #33 Balsa

9 Khaki Scheme Mod. Alexandria Tumbleweed Beige Velour A BM- HC- 77 #4916 Cedar Block Khaki Brown Monroe Bisque BM- HC- 26 Mod. Beacon Gray Velour A # A- 7 Autumn Tan

10 Cloud Scheme Storm Cloud Gray BM Velour A Woodstock Brown Winterwood BM Mod. Lighthouse Gray Velour A Monterey Taupe

11 Log Cabin Scheme Mod. Log Cabin BM Medium A #3776 Walnut Block Chocolate Candy Brown BM Mod. Ebony Black A Burnt Umber

12 New England Gray Scheme Stormy Sky BM Mod. Black Diamond Velour A #43 Ash Block Evening Blue Hearthstone BM Mod. #8531A Ironwood Boothbay Blue