menumodo for hotels and restaurants: op1mized visitor experience and menu management

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Barnard Stone
5 years ago
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1 menumodo for hotels and restaurants: op1mized visitor experience and menu management

2 Background: Hotels focus on genera1ng bookings and revenue, preferably through direct channels for rooms and restaurants. Experience shows that more informa5on, presented in a user-friendly format, is an important contributor to visitors comple1ng bookings online. And as dining is becoming increasingly important to travelers of all types, F&B informa1on should be included. Increasingly sophis1cated and demanding visitors expect to see detailed informa5on, for all dining op5ons online, not only restaurants, but bars, lounges, and in-room dining, when planning their travel. Experience and visitor numbers show that menus for all types of venues are consulted intensely. In an effort to increase revenues and to agract local diners, hotel venues need to compete with local establishments online. They rou1nely publish all of their menus. Focusing on the complexi1es of selling rooms online, F&B projects are frequently not priori5zed and fall outside of the exper1se of hotel IT and ecommerce departments.

3 Current Situa5on with regard to online menus: Hotels face a number of issues with the management and presenta1on of menus. Frequently hotels use mul1ple menu PDFs that require separate ac1ons for viewing do not include all the menus they offer (some do not include menus at all) have out of date content on display show inconsistent menus across their websites & social media (especially when hotels have mul1ple channels Group, Brand, Hotel, Restaurant, Facebook, tablets, friendly third party websites, etc.) experience inefficiencies in menu update process do not have op1mized display on mobile devices

4 menumodo Solu5on: Using menumodo s innova1ve system and turnkey solu1ons, hotels can solve these issues immediately and without risk or up front investment: ü Content is managed in the menumodo cloud informa(on is managed centrally and is always in sync across all pla4orms and websites and menu updates are effec(ve instantly ü Menus are integrated using customizable widgets on any number of websites and are adapted for all devices Choice of integra(on style light box or embed Match the display design to the website Choose and apply corporate design to brand website Viewable on desktop, tablet and smartphones and on all browsers One-(me easy integra(on ü Menu displays are complete, easy to navigate, and mul5ple PDFs are no longer required Any number of menus can be added to all venues, including special or seasonal events One budon or display replaces the PDFs no more mul(ple downloads as menus are all shown with one click, vastly improving the visitor experience

5 menumodo Solu5on: ü Content can be op5mized for smartphones and enhanced with addi5onal informa5on and func5onality Menus can be added as data to give the best experience on smartphones Data menus can include a dietary filter to show diners according to their food preferences (vegan, vegetarian, gluten free, etc.) and allergen requirements ü Content is managed with smart func5ons on a non-technical user interface with minimal training Smart func(ons include expiry dates and future publishing dates so menus show as required (no need to remove a PDF aner the date of the event) The system makes it easy to manage menus in mul(ple languages menumodo dashboard is intui(ve, a brief introduc(ons session is all that is required to master the menu management process ü Content included on menumodo can be shared Using menumodo apps on Facebook pages Display boards, tablets, in-room channels, concierge services, etc. Third party websites, e.g. berlin.de ü menumodo can be used to replace all PDF brochures Use for Spa, Mee(ngs, Weddings, Special Events brochures

Menu management Menu data entry Menu file upload

6 Menu management Menu data entry Menu file upload menumodo cloud Menu Distribu5on Hotel Group website Hotel Brand website Hotel website Restaurant website Facebook Pages Partners Implementa5on Timeline 1. account set-up < 24 hours 2. instruc1ons, training < 30 minutes 3. user takes ownership < 24 hours 4. content comple1on & inclusion on website < 24 hours from account set-up to live on website no more than 3 days, ojen quicker

7 menumodo user dashboard

8 menumodo data menu with allergen filter

9 Company Background: menumodo is a privately owned and self-funded company, started in California. The company is currently reloca1ng its opera1ons to Europe. menumodo is founded on decades of experience in travel and distribu1on, and on research and observa1on of the online presenta1on of F&B offerings in hotels and the complexi1es involved in managing menu content. Ini1ally designed for restaurants, the company pivoted in 2013 to adapt its system to the more complex requirements of interna1onal hotel groups, focused on improving the visitor experience, and to op1mize the process of managing menus. The system was developed and con1nues to evolve in close coopera1on with customers and in line with industry and market developments. menumodo offers hotels immediate solu1ons and a path to become increasingly sophis1cated, according to each customer s requirements, priori1es, and 1meline. To op1mize the use of the exis1ng system and to generate revenue without engaging commercial resources, partnership agreements are being nego1ated to distribute through en11es with access to large numbers of restaurants. Various other side projects are being worked on to leverage the system for use on restaurant lis1ng sites, DMO websites and in concierge applica1ons for hotels.

10 menumodo Marke5ng & Sales: menumodo has been successful in signing a number of hotel groups, and several large contracts are under nego1a1on. menumodo is provided on an annual subscrip1on basis. Pricing depends on volume commitment, billing modali1es, property size and customer support arrangements. Bulk licensing pricing is also available, and custom developments can be provided. next steps: Currently the system is being enhanced to cover the en1re lifecycle of menus from data capture to prin1ng. This will provide more of the opera1onal efficiencies hotels are seeking.

11 menumodo Key Objec5ves and Achievements to Date: provide system to make menus for all types of F&B venues easily accessible online improve the experience of visitors to hotel and restaurant websites prove the premise that visitors in all types of hotels are interested in viewing menus for all F&B venues. improve the ability to convert visitors to bookers by making important and relevant informa1on easily accessible on hotel websites and keeping visitors on site longer provide systems to improve the process of managing and upda1ng menus for use on mul1ple websites posi1on menumodo as a viable alterna1ve to in-house developments by hotel ecommerce / IT departments start building an end-to-end solu1on for menu management build the basis for becoming a preferred source of menus for lis1ng websites trusted by hotels and restaurants and DMOs expand revenue base through distribu1on partners

12 Current Customers: Relais & Châteaux (license for all proper1es) Oberoi Hotels & Resorts (all proper1es, all brands) Hilton Northern Europe (all brands from Waldorf Astoria to Hilton Garden Inn) Hilton EMEA (e.g. Trianon Palace, Versailles, Conrad Dubai) Fairmont, Raffles, Swissôtel (mul1ple proper1es in the USA, Asia and Europe including the Savoy, London and the Royal Monceau, Paris) GHM and Capella Hotels individually contracted brand hotels (Doubletree, Sofitel, MarrioG Autograph, Intercon1nental) Numerous independent hotels and restaurants world-wide Examples: Savoy Fairmont, London hgp:// Kaspar s, at the Savoy Fairmont, London hgp:// Sofitel Kurfürstendamm, Berlin hotel site: hgp:// restaurant site: hgp://lefaubourg.berlin/de/#cards Hilton Frankfurt City Centre brand site: hgp://www3.hilton.com/en/hotels/hesse/hilton-frankfurt-city-centre-frahitw/dining/index.html German site (all bugons on right hand side powered by menumodo): hgp:// Trianon Palace, A Waldorf Astoria Hotel, Versailles hgp:// Data Menu at the Taverna Banfi, Statler Hotel, Cornell University : hgp://statlerhotel.cornell.edu/dining/taverna-banfi.aspx

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