ENHANCING THE BOTTOM LINE

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1 PANEL 7B Innovation in Finance, Ownership & Operation:

2 2 5/3/2016 Panelists Bill Linehan EVP & Chief Marketing Officer RLHC Derrick LaRosa Director, Real Estate Bridgestreet Global Hospitality Larry Broughton President & CEO broughtonhotels Chris McGill Director, Resort Sales & Service Interval International Jonathan Falik CEO JF Capital Advisors Geoffrey Toffetti President & CMO Frontline Performance Group

3 3 5/3/2016 Agenda Fed & Interest Rates Marriot and Starwood Deal Soft Brands Serviced Apartments & Mixed Use Loyalty Programs

4 4 5/3/2016 Fed set to keep rates unchanged, may nod to ebbing risks The U.S. Federal Reserve is expected to keep interest rates unchanged... The Fed has held its overnight lending rate for banks at a target range of between 0.25 and 0.50 percent since it lifted the benchmark interest rate for the first time in a decade from near zero last December. (Reuters)

5 5 5/3/2016 Are investors skiddish about Marriott/Starwood mashup? After the deal is done, ownership of the combined company will be split roughly between Marriott shareholders and Starwood shareholders, respectively. (Fortune)

6 6 5/3/2016 Is bigger always better? Is bigger always better? Or is there more to this than may first meet the eye? Is more distribution automatically beneficial to the individual owner? Does more membership always improve a loyalty program? Is there an optimum size for a hotel chain? For the answers to these and many other impor tant questions about hotel ownership in these changing times, download this free Are Mega Hotel Brands Good for Hotel Owners? white paper from HeBS Digital, the industr y s leading hotel internet marketing and strategy consulting firm. This white paper is brought to you free by the Red Lion Hotel Corporation (RLHC), where, true to our Pacific Nor thwest heritage, we put our owners interests first. Free Download: franchise.redlion.com/biggerbrands 2015 RLHC. All Rights Reser ved.

7 7 5/3/2016 Financing Soft Brands

8 8 5/3/2016 Financing Soft Brands

9 9 5/3/2016 Financing Soft Brands

10 10 5/3/2016

11 11 5/3/2016 Serviced Apartments In recent years, the serviced apartment subsector of the hospitality industry has grown faster than any other class of temporary accommodation

12 12 5/3/2016 Is shared ownership the new mixed use and is it a long term feasible model? In the business of vacation ownership or shared ownership, the term mixed use property means a resort that is part timeshare condos or timeshare units and part hotel. While once this was a rarity in vacation ownership timeshare resorts, for many developers, especially the branded hospitality providers, this has become a more typical way to develop a property. But mixed use properties can go far beyond the idea of hotel and timeshare resort combination.

13 13 5/3/2016 What s Next in Loyalty Programs LOYALTY CLUTTER BILLION Stats from: 3 Billion loyalty members in US 319 Million in US = 29 loyalty programs per HH

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