11 th UNWTO/PATA Forum on Tourism Trends and Outlook

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1 Keynote Session One: Sustainable Tourism for Development Márcio Favilla Executive Director Operational Programmes and Institutional Relations 11 th UNWTO/PATA Forum on Tourism Trends and Outlook Celebrating the IY2017 Guilin, China October 2017

2 Actual Trend vs. Tourism Towards 2030 projection International Tourist Arrivals (million) Trend Tourism Towards 2030 projection Actual * 525 mn 1235 mn 1.4 bn 1.8 bn Source: World Tourism Organization (UNWTO)

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4 Main Tourism Destinations

5 Why Tourism Matters

6 70 th Session of UN General Assembly 2015 Decides to proclaim 2017 the International Year of Sustainable Tourism for Development UNWTO- the leading agency to coordinate all IY2017 related activities on a global basis 1967: International Tourist Year: Tourism Passport to Peace 2002: International Year of Ecotourism

7 STEERING COMMITTEE Provides guidance and support to UNWTO in the implementation of the IY2017 Member States Affiliate Members Academia Global Tourism Associations NGOs

8 OBJECTIVES 1 Raise awareness on the contribution of sustainable tourism to development 2 Mobilize all stakeholders in making the sector a catalyst for positive change 3 Foster change in policies, business practices and consumer behavior in tourism

9 LINES OF ACTION 1 Advocacy and awareness-raising 2 Knowledge creation and dissemination 3 Policymaking 4 Capacity-building and education

10 5 KEY AREAS 1 Inclusive and sustainable economic growth 2 Social inclusiveness, employment and poverty reduction 3 Resource efficiency, environmental protection and climate change 4 Cultural values, diversity and heritage 5 Mutual understanding, peace and security

11 CONTENT I. Discussion Paper on Sustainable Tourism for Development II. Journey to 2030: Tourism and the Sustainable Development Goals Project

12 5 KEY AREAS Inclusive and sustainable economic growth 4% or more annual increase in international tourist arrivals since % of total world exports and 30% of world services exports US$ 1.5 trillion in exports from international tourism in % of world GDP Social inclusiveness, employment and poverty reduction One in every ten jobs globally Largest export category in many developing countries 57% of international tourist arrivals in 2030 will be in emerging economies Almost twice as many women employees as other sectors

13 Resource efficiency, environmental protection and climate change Committed to reducing 5% of world CO2 emissions Raises financing for conservation of heritage, wildlife and the environment Can be a vehicle for protecting and restoring biodiversity Must sustainably manage an expected 1.8 billion international tourists in 2030 Cultural values, diversity and heritage Revives traditional activities and customs Empowers communities and nurtures pride within them Promotes cultural diversity Raises awareness of the value of heritage Mutual understanding, peace and security Breaks down barriers and builds bridges between visitors and hosts Provides opportunities for cross-cultural encounters that can build peace A resilient sector that recovers quickly from security threats A tool for soft diplomacy

14 Tourism s role in Inclusive and sustainable economic growth

15 Tourism s role in

16 Tourism s role in Resource efficiency, environmental protection and addressing climate change

17 Tourism s role in Promoting mutual understanding, peace and security

18 THE 2030 AGENDA FOR SUSTAINABLE DEVELOPMENT IY2017 Key Areas SDGs 8, 9, 10, 17 SDGs 1, 2, 3, 4, 5, 8, 10 SDGs 6, 7, 8, 11, 12, 13, 14, 15 SDGs 8, 11, 12 SDGs 16 Inclusive and sustainable economic growth Social inclusiveness, employment and poverty reduction Resource efficiency, environmental protection and climate change Cultural values, diversity and heritage Mutual understanding, peace and security

19 CONTENT I. Discussion Paper on Sustainable Tourism for Development II. Journey to 2030: Tourism and the Sustainable Development Goals Project

20 Journey to 2030: Tourism and the Sustainable Development Goals Project The World Tourism Organization (UNWTO), the United Nations Development Programme (UNDP), PWC and HTW CHUR are jointly producing a report on Tourism and the Sustainable Development Goals: Journey to 2030 Roadmap for tourism stakeholders and development partners to achieve the universal development agenda and the SDGs through tourism Empower, influence and inspire governments, policymakers, and tourism companies and the tourism sector at large to intensify their engagement in the 2030 Sustainable Development Agenda, by integrating relevant aspects of the 17 SDGs in the policy and financing frameworks as well as building new business models

21 Journey to 2030 Tourism for SDGs platform Tourism contributing to the 2030 Agenda and the SDGs INSPIRE to Act BUILD Knowledge EMPOWER Stakeholders

22 Voluntary National Reviews (VNRs) Europe 41 VNRs Mention Tourism Regions VNRs Asia Pacific Africa 12 Asia Pacific Europe 21 Latin America and Caribbean 14 Total Africa Latin America and Caribbean

23 OFFICIAL EVENTS Official Launch of the IY January 2017, Madrid, Spain

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25 13 OFFICIAL EVENTS

26 SPECIAL AMBASSADORS H.E. Mr. Juan Manuel Santos H.E. Mr. Luis Guillermo Solís H.E. Mrs. Ellen Johnson Sirleaf H.E. Mrs. Marie- Louise Coleiro H.E. Mr. Tuilaepa Sailele Malielegaoi H.M. King Simeon II H.E. Shaikha Mai bint Mohammed Al- Khalifa Preca H.E. Dr. Talal Abu-Ghazaleh Sr. Huayong Ge Dr. Michael Frenzel

27 Share knowledge and allow the world to learn more about how sustainable tourism can be an effective tool for development. WEBSITE WEBSITE The website is a collaborative platform inviting all players to share content (projects, initiatives, stories and research) as well as their own celebrations of the IY Initiatives as of 6 October

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30 A NETWORK OF TOURISM OBSERVATORIES monitoring sustainable tourism AT DESTINATION LEVEL insto.unwto.org

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32 Measuring Sustainable Tourism Develop a statistical framework for sustainable tourism Standardized framework for the collection of meaningful information Means to integrate tourism statistics with other economic, social and environmental information Coherent information base for the derivation of indicators that are relevant for the monitoring and analysis of sustainable tourism Indicators Accounts: SEEA, TSA comparability b/w destinations global - national - local Basic Statistics comparability w/ other activities

33 CAMPAIGN A Consumer-oriented Campaign Tips for a Responsible Traveler Developed by the World Committee on Tourism Ethics and are based on the UNWTO Global Code of Ethics for Tourism, a fundamental frame of reference for responsible and sustainable tourism. IY2017 Travel.Enjoy.Respect

34 THANK YOU!