Shoes for: Everyone. Contents. Bata Story 02 Bata Heritage 04 Bata Bullets 06 Bata Tennis 18 Bata Hotshot 26 John Wooden 36. Tomas Bata

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Shoes for: Everyone Contents Tomas Bata 1876-1932 Bata Story 02 Bata

2 Shoes for: Everyone Contents Tomas Bata Bata Story 02 Bata Heritage 04 Bata Bullets 06 Bata Tennis 18 Bata Hotshot 26 John Wooden

As Bata expanded in the 1920s and 1930s, the architect Le Corbusier was asked to advise on the urban planning of Zlin, to plan a prototypical industrial town.

He decided that his mission was to provide comfortable shoes of great quality at affordable prices.

As Tomas Bata developed a vision to shoe mankind, he built factory towns named Batavilles around the world.

3 As Bata expanded in the 1920s and 1930s, the architect Le Corbusier was asked to advise on the urban planning of Zlin, to plan a prototypical industrial town. Bata Heritage The Bata Story In 1894, a young Czech shoe-maker named Tomaš Bat a decided to start his own shoe business in his home town of Zlin. He decided that his mission was to provide comfortable shoes of great quality at affordable prices. In order to serve customers with such shoes, Tomas Bata constantly experimented with new manufacturing processes and techniques. As Tomas Bata developed a vision to shoe mankind, he built factory towns named Batavilles around the world. These were replicas of Zlin, following the same processes and techniques but making shoes adapted for each local market. The Batavilles were opened in France, UK, India, Indonesia, Holland, Pakistan, Switzerland and many other countries. They included the same employee amenities: housing, schools, hospitals and entertainment to create a strong sense of community and employee participation. Today, Bata remains a family business, which serves one million customers a day around the world, with 23 factories and over 5,000 stores across 70 countries. Many of the Batavilles are still in existence today across the globe and still provide these employee services. Everywhere it operates, Bata is proud to be considered a local brand. He was a restless entrepreneur and continued to innovate, not just with production techniques, but also with organizational structures. All Bata employees in the factories were incentivized in new ways and provided with healthcare, education, housing, sports centers and other facilities. 2 3

In 2014, to celebrate its 120th anniversary, Bata launched its Bata

archives of shoes that had a real impact in many different

Our aim is to share our great pride in Bata s long history, its

4 In 2014, to celebrate its 120th anniversary, Bata launched its Bata Heritage collection to showcase heritage products from its vast archives of shoes that had a real impact in many different countries. Our aim is to share our great pride in Bata s long history, its authentic products and its positive impact around the world. Bata Heritage In 2018, we present the John Wooden Sneakers by Bata X Wilson. 4 5

1Bata Bullets Shoes For: American Ballers Bata Heritage - Bullets As part of the Bata tradition of making shoes adapted to local conditions, it was only fitting that in

The Bata Bullets became so popular that Bata started making different Bullet lines across different sports (wrestling, soccer, cycling) over the years before the shoes were

5 1Bata Bullets Shoes For: American Ballers Bata Heritage - Bullets As part of the Bata tradition of making shoes adapted to local conditions, it was only fitting that in 1964 the Bata factory in Belcamp, Maryland (USA) would make basketball sneakers for the local NBA team, the Baltimore Bullets. The Bata Bullets became so popular that Bata started making different Bullet lines across different sports (wrestling, soccer, cycling) over the years before the shoes were discontinued in the mid-1970s. Long considered underground cult classics of the sneaker scene, the Bata Bullets got a re-launch for Spring/Summer 2016, as a testament to the company s rich history and enduring values. 6 7

6 Baltimore Bullets Wore Bullets Bata Heritage - Bullets 8 9

7 Bata Heritage - Bullets 10

8 Bata Heritage - Bullets 12 13

9 Bata Heritage - Bullets 14 15

10 Bata Heritage - Bullets From Left to Right: 1. Classic White Low Top Canvas 2. Classic Black Low Top Canvas 3. Classic Navy Low Top Canvas 4. Grey Low Top Canvas 5. Brown Low Top Leather 6. Olive Tone-on-Tone Low Top Leather 7. Green Low Top Wool with Leather Trim 8. Red and Blue Tartan Low Top Wool with Leather Trim 9. Blue with White Heel Stripe Low Top Nylon 10. White Low Top Canvas with Black and Pink Foxing 11. Grey Low Top Canvas with Black and Green Foxing 12. White Low Top Canvas with Black and Yellow Foxing From Left to Right: 13. Classic White High Top Canvas 14. Classic Black High Top Canvas 15. Classic Navy High Top Canvas 16. Royal Orange High Top Canvas 17. Deep Green High Top Canvas 18. Purple with Yellow Heel Stripe High Top Canvas 19. Red with Black Heel Stripe High Top Canvas 20. White High Top Canvas with Black and Yellow Foxing 21. Grey High Top Canvas with Black and Green Foxing 22. Grey Herringbone High Top Wool with Leather Trim 23. Red Wine High Top Wool with Leather Trim 24. Black Tone-on-Tone High Top Leather 25. White with Burgundy Heel Stripe High Top Nylon 26. Deep Green with Blue Heel Stripe High Top Nylon 27. Burgundy with Olive Heel Stripe High Top Nylon 16 17

Bata Heritage - Tennis Bata opened its Batanagar (Bata Town, in Hindi) factory near Calcutta in 1934 and first manufactured the Bata Tennis in 1936, a very affordable simple canvas shoe for school

11 2Bata Tennis Since 1936 Tomas Bata first travelled to India in 1929, flying from Czechoslovakia in a biplane to reach Calcutta. During this visit, he witnessed many people walking barefoot and developed his life vision: to shoe mankind. Bata Heritage - Tennis Bata opened its Batanagar (Bata Town, in Hindi) factory near Calcutta in 1934 and first manufactured the Bata Tennis in 1936, a very affordable simple canvas shoe for school children to wear for their Physical Education classes. Over the decades, Bata has sold over half a billion pairs of Bata Tennis shoes in India across all walks of life. Bata Tennis is still proudly made 80 years later and contributes to Bata s trusted reputation for quality, comfort and value. The first advertisement for Bata Tennis in India in As part of the relaunch, the Tennisman has been resurrected as the emblem of the shoe

12 Bata Heritage - Tennis 20 21

13 Bata Heritage - Tennis 22 23

1 2 3 4 5 6 Bata Heritage - Tennis 7 8 9 From Left to Right: 1.

Classic Navy Low Top Canvas 4. Green Low Top Canvas 5.

Royal Orange Low Top Wool with Leather Trim 7.

14 Bata Heritage - Tennis From Left to Right: 1. Classic White Low Top Canvas 2. Classic Black Low Top Canvas 3. Classic Navy Low Top Canvas 4. Green Low Top Canvas 5. Dark Green Tone-on-Tone Canvas 6. Royal Orange Low Top Wool with Leather Trim 7. Grey Low Top Wool with Leather Trim 8. White with Blue Trim Low Top Nylon 9. Blue and Black Trim Low Top Nylon 24 25

Bata Hotshots 3Since 1972 Bata Heritage - Hotshots In

Wilson to develop lightweight sneakers for the US

The Hotshot was one of the core products of that

It was only two decades later that the Bata Hotshot

was spotted wearing them on several occasions.

15 Bata Hotshots 3Since 1972 Bata Heritage - Hotshots In the early 1970s, Bata developed a relationship with Wilson to develop lightweight sneakers for the US market. The Hotshot was one of the core products of that partnership and it sold for a few seasons. It was only two decades later that the Bata Hotshot got a big revival when Nirvana frontman Kurt Cobain was spotted wearing them on several occasions. We never got a chance to ask him what he liked about the shoe. Our guess is that he felt they were unique, different and authentic

16 Bata Heritage - Hotshots Kurt Cobain Wore HotShots 28 29

17 Bata Heritage - Hotshots 30 31

18 Bata Heritage - Hotshots 32 33

19 1 2 3 Bata Heritage - Hotshots From Left to Right: 1. Black and Yellow Low Top Canvas 2. Red and Blue Low Top Canvas 3. Blue and Pink Low Top Canvas 4. Brown Tone-on-Tone Low Top Canvas 5. Blue Tone-on-Tone Low Top Canvas 6. Blue Tone-on-Tone Low Top Wool 7. Grey Low Top Wool 8. Yellow and Orange Low Top Nylon 9. Blue and Yellow Low Top Nylon 34 35

John Wooden 4Since 1936 Bata Heritage - John Wooden John Wooden Sneaker by Bata X Wilson John Robert Wooden (October 14, 1910 June 4, 2010) was an American basketball player and head coach at the

JOHN WOODEN 1910-2010 John Wooden was one of America s greatest basketball coach and is the only person to be inducted into the Basketball Hall of Fame as a player and a coach.

20 John Wooden 4Since 1936 Bata Heritage - John Wooden John Wooden Sneaker by Bata X Wilson John Robert Wooden (October 14, 1910 June 4, 2010) was an American basketball player and head coach at the University of California at Los Angeles. Nicknamed the Wizard of Westwood, he won ten NCAA national championships in a 12-year period as head coach at UCLA, including a record seven in a row. JOHN WOODEN John Wooden was one of America s greatest basketball coach and is the only person to be inducted into the Basketball Hall of Fame as a player and a coach. This signature shoe featured a revolutionary polyurethane sole that was exceptionally lightweight. Despite the sneaker s design excellence, the line only lasted one year, but the influence survived. UCLA Basketball Head Coach NCAA National Championships 620 UCLA Wins 36 37

21 Bata Heritage - John Wooden Magic Johnson Wore John Wooden Sneakers by Bata x Wilson 38 39

22 Bata Heritage - John Wooden 40 41

23 Bata Heritage - John Wooden 42 43

1 2 3 Bata Heritage - John Wooden 4 5 6 7 From Left to Right: 1.

24 1 2 3 Bata Heritage - John Wooden From Left to Right: 1. High Top Black Logo Leather 2. High Top Green Logo Leather 3. High Top Blue Logo Leather 4. Low Top Burgundy Logo Leather 5. Low Top Pink Logo Leather 6. Low Top Blue Logo Leather 7. Low Top Yellow Logo Leather 44 45

Made from the leather of the Official NCAA Game Ball by Wilson.

25 Limited Editions To commemorate Coach John Wooden s 620 UCLA Wins, the John Wooden Sneakers will be released in 2 very limited editions. Made from the leather of the Official NCAA Game Ball by Wilson. Only 620 pairs will be released in each design. Bata Heritage - John Wooden 46 47

26 Bata Heritage Facebook: Bata Heritage

27 Bata Heritage 50

Helping members grow their business, is HTA s business!

Helping members grow their business, is HTA s business! The Greater Charlotte Hospitality & Tourism Alliance (HTA) is a full-time private membership association representing a large variety of different