M4/M6: A journey to the heart of Ireland's Ancient Midlands P24. Dromineer. Nenagh. Templemore. Limerick

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1 The Driver's Guide Media Pack 2018 Motorway Routes M3: The Land of Saints, Scholars and Kings P20 MONAGHAN P14 M1: Through the Valley of the Kings to the Ancient Northeast Cavan Virginia LOUTH Ardee Dundalk Dundalk Bay Dunleer Kells Slane Drogheda M4/M6: A journey to the heart of Ireland's Ancient Midlands P24 Athlone WESTMEATH Moate Kilbeggan Mullingar Kinnegad KILDARE (Newbridge) Kildare MEATH Trim Clane Navan Maynooth Dublin Tallaght Naas Enniskerry Balbriggan Swords Malahide Howth Dublin Bay Dun Laoghaire Bray Greystones Nenagh Dromineer Templemore Portlaoise Stradbally Athy LAOIS Roscrea Abbeyleix Durrow Carlow Ashford Wicklow WICKLOW Arklow M7: From the Plains of Kildare to the City on the Shannon P28 Limerick Mitchelstown Fermoy Thurles Holycross TIPPERARY Cashel Cahir Urlingford Kilkenny Callan Waterford Tramore CARLOW Graiguenamanagh Thomastown Enniscorthy Bunclody Wexford Gorey P44 Courtown Rosslare Rosslare Harbour M11: Garden of Ireland to Sunny South-East Cork Watergrasshill M8: Tipperary s Holy Glen to Ireland s Second City P34 Dungarvan M9: A Trek to the Medieval Heartland P38

2 The Driver's Guide to Ireland s Ancient East will lead tourist drivers on a journey like no other, that will bring them straight to the best attractions this ancient island country has to offer. Packed with route-by-route descriptions, drivers will be able to effortlessly navigate through Ireland s Ancient East region-by-region; from rural coastal villages to timeless green landscapes and busy cities. The Driver's Guide provides all the insider tips every driving tourist needs, from sunrise at Newgrange to admiring eastern Ireland s rich cultural and architectural heritage, which includes Stone Age monuments, early- Christian monasteries, looming castles, and much more. The Driver's Guide to Ireland s Ancient East will include a select list of the best hotels, restaurants and leisure activities in each region. It will explore the culture, history, architecture and art of this intriguing little country on the edge of Europe. It will guide tourists along the best scenic routes, bringing them on a journey through Ireland s rolling countryside and the ancient civilisations that shaped the history and culture of this breathtaking land. With up-to-date information on where to go, what to see, where to stay and eat, The Driver's Guide to Ireland s Ancient East is an essential companion to the travelling driver.

3 The Irish tourism industry is now worth over 8 billion. Visitors from the US, Germany and France all hit record numbers in 2016, while the key UK market also continued to regain volume. There was a 10% increase in holiday visitors, while business visitors and people coming to see relations and friends rose by 12%. Overseas tourists spend just over 4.7 billion, up 9% ( 600m) compared to This is an exciting and dynamic 3D Vitual Reality experience. Situated in an exact copy of a Viking house found in Waterford, a brief tour on the vikings is included. Domestic tourism demand also picked up, generating an estimated 1.8 billion, with a further 300 million earned from visitors from Northern Ireland. Irish air and ferry companies earned a further 1.3 billion from visiting tourists. One of the key market drivers has been travel from North America which registered an increase of 18.3% for January November 2016 (1,699,100 visits). Visits from Great Britain were up by 11.1% for the same period (3,620,500 visits). The successful 2016 season is expected to be superseded in 2017, with a new aim of growing tourism revenue by +4.5% to 5.6 billion for the Island of Ireland. King of the Vikings is a dynamic virtual reality experience. It brings you up close and personal with the Viking warlords who founded Veðrafjorðr (Waterford), Ireland s oldest city!

4 DUBLIN CO KILDARE Old Kilcullen Round Tower R44 Mullaghmast The Motte and Bailey Castle at Ardscull Athy Heritage Centre and Museum Woodstock Castle Moone High Cross N78 CO CARLOW Castledermot Round Tower Castledermot Franciscan Friary Brownshill Dolmen N80 Carlow County Museum Carlow Castle CO KILKENNY Duiske Abbey, Graignamanagh St. Laserian s Cathedral The Black Castle of Leighlinbridge Kilkenny Castle St. Canice s Cathedral Rothe House Medieval Mile Museum Black Abbey N10 Kells Priory Jerpoint Abbey R713 CO WATERFORD Reginald s Tower Medieval Museum Bishop's Palace Waterford City Walls Greyfriars Church Blackfriars Bunmahon Dungarvan Lismore Waterford Greenway

5 The 's Guide r e v i r D Advertising Rates DISCOVER Ancient East DISCOVER Kells Priory, Co Kilkenny Ancient East Castleroche, Co Louth Kilkenny is well established as the most uniquely medieval city in Ireland. Its medieval heritage is found in its narrow streetscape, its historical buildings and its landmarks. However, the city s origins predate existing medieval landmarks. Saint Canice (who gives Kilkenny its name) founded a monastic settlement here in the sixth century. The ninth century round tower beside the wonderful stone cathedral of St Canice s is a remaining monastic landmark. Built in the 13th century and a showcase to ornate stonemasonry skills, St Canice s is the second longest Cathedral in Ireland. One of the most striking attractions in Kilkenny is the Kells Priory. This enormous site has the appearance of a large castle, with high walls and strong towers, but despite its military appearance it was a monastic foundation, founded by the Norman knight Geoffrey FitzRobert circa 1193 for the Augustinian canons. And of course, as is a persistent theme of medieval Ireland, the woman don t usually fair too well. Ireland s only witch trials took place in Kilkenny in 1324 (supposedly Europe s 1st witchcraft trials). Dame Alice Kyteler (Innkeeper and Moneylender) was accused of using poison and sorcery against her four husbands, having amassed a fortune from them. Before she could be tried, Alice fled to England, but her maid was flogged and burned at the stake. This hidden castle in Co Louth was built in the thirteenth century, and is one of the finest examples in Ireland from this period. On top of that, it is the only one from the period that was constructed by a woman. However, legend isn t very kind to this early female ruler. The story goes that Lady Rohesia de Verdun promised her hand in marriage to the architect who built her a castle at Roche. On the night before the wedding she asked her future husband to peer out a large high window to look over all the land that would soon be his. When he did she pushed him to his death. If you pay a visit I suggest you stick to the ground floor. T: 353 (0) Church of St. Peter, Co Monaghan This one is a little different, but after all those heavy hitters, I thought it best to finish with something a little more humble, and perhaps a little less ancient. Laragh is the 19th century church for the Church of Ireland. It is said that it was brought back to Laragh by the mill owner and his wife from their honeymoon in Switzerland where she saw and fell in love with it. Designed in a Swiss-gothic hybrid style, the church is constructed entirely out of corrugated iron and sites in a small narrow wooded valley alongside the river. MEDIEVAL TREASURES The beauty of the church is in the details. The landscaping around the church is designed to imitate and suggest a small mountain glade with rocky outcrops around the church. To ensure that no regular edges exist other than the chapel itself, rocks and stones have been buil around the chapel in mounds to create crevices and irregular outline to the raised platform on which the church sits. Even the gateway has received this treatment to ensure the victory of the picturesque over practicality in this little outpost of the Industrial age. Castletown House, Co Kildare This spectacular estate in Celbridge is one of the finest of its kind in Ireland. Built between 1722 and 1729 for William Conolly, the wealthiest commoner in Ireland, the house contains 100 rooms and set in 120 acres of beautiful landscape grounds stretching down to the river Liffey. The house is of such scale that it has been called, the only house in Ireland to which the term palace can be applied. When Conolly died in 1729 his widow Katherine continued to live in the house and commission a number of follies (such as the wonderful Barn and Conolly s Folly) to keep the local people employed during periods of hardship. She may also have hired a few locals to help her keep those 100 rooms clean. DISCOVER 800 YEARS OF KILKENNY S HISTORY UNDER ONE ROOF YOUR JOURNEY STARTS HERE Located in Kilkenny City Centre The Medieval Mile Museum, St Mary s Lane, High Street T: +353(0) MedievalMileMuseum.ie GARDA JOURNAL 70 GARDA JOURNAL 71 Half Page GARDA JOURNAL 62 GARDA JOURNAL Full Page Print Rates Get In Touch A4 SIZE COLOUR For more advertising information please contact: Quarter page Half page Full Page VAT* VAT* VAT* Daragh O Connor doconnor@universalmedia.ie Cover, double page spread and multi-issue rates available on request For information on forthcoming editorial and advertorial opportunities please contact the editor: ancienteast@universalmedia.ie * Above prices are exclusive of (Ireland Only) 24 South Frederick Street, Dublin 2. Tel:

6 DUBLIN Black Castle, Wicklow Town R772 WICKLOW TOWN CO WEXFORD Ballymore Historic Features Wells House & Garden R741 M11 CO WICKLOW Bray Head Bray to Greystones Cliff Walk Powerscourt Waterfall Sally Gap Glendalough Monastic Site Black Castle, Wicklow Town R768 R755 R772 Kilmacurragh Botanic Gardens Castletimon Ogham Stone Maritime Museum Arklow CO WEXFORD Ballymore Historic Features Wells House & Garden R751 R772 R741 M11 N11 Selskar Abbey The Irish National Heritage Park Ferns Castle (R745) Enniscorthy Castle (R702) R730 N25 N11 Johnstown Castle Estate Our Lady s Island Ballyhealy Castle Tintern Abbey Hook Lighthouse Dunbrody Famine Ship ADVERT COPY: All artwork to be supplied as high resolution PDF or jpeg ADVERT SIZES: (All advert sizes are shown width x height) Full Page: 210mm x 297mm (3mm bleed if needed) Half Page: 188mm x 130mm Quarter Page: 88mm x130mm For all advertising information please contact: The Driver's Guide IRELAND S ANCIENT EAST 24 South Frederick Street, Dublin 2. T: E: doconnor@universalmedia.ie Ireland s Ancient East tourism initiative captures over 5,000 years of Irish history around the monuments and legends of Ireland s easternmost counties and regions