Contents. Foreword / 2. Executive Summary: Ireland / 3. Overview of the Airbnb Community in Ireland / 4. Host Profile / 6.

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2 Contents Foreword / 2 Executive Summary: Ireland / 3 Overview of the Airbnb Community in Ireland / 4 Host Profile / 6 Host Stories / 7 Guest Profile / 8 Guest Origin / 9 Guest Stories / 10 Airbnb and Tourism / 11 Tourism and the Local Economy / 13 Regional Case Study: Dublin County / 14 Regional Case Study: Dublin City / 16 Regional Case Study: Mid-East / 18 Regional Case Study: Mid-West / 20 Regional Case Study: Midlands / 22 Regional Case Study: North West / 24 Regional Case Study: South East / 26 Regional Case Study: South West / 28 Regional Case Study: West / 30 2

3 Foreword: Aisling Hassell Opening Ireland up to the world Miles of dramatic coastline, rural villages surrounded by fields and cities buzzing with activity: Ireland s incredible scenery and culture-packed towns and villages have been celebrated by tourists for decades. But in the age of the sharing economy, the way we travel and live is changing. Home sharing is now recognised as a more authentic way to travel, which delivers huge value to local economies and is in turn moving Ireland s tourism industry in new and exciting directions. While Airbnb is a worldwide platform with listings in 191 countries the Ireland Insights Report shows how popular the country is. Between November 2016 and November 2017 approximately 1.2 million people travelled in Ireland using Airbnb, with guests choosing between 22,800 active listings on the platform. Options ranged from entire lighthouses on the coast to family friendly barns, along with spare rooms in cool centrally located city pads and history-laced townhouses in suburbs. The platform has spread tourism footfall out of city centres and has provided accommodation options in previously undiscovered parts of the country. While Dublin City will always be a popular destination for visitors, Airbnb has put new towns and villages on the map. Domestic travel has also seen a surge in popularity; in fact almost double the number of residents in Ireland are travelling on Airbnb within the country compared to a year ago. At the core of Airbnb is the guest and host experience. Today guests are craving authentic experiences and a trip that is packed with meaningful connections. They want the familiarity and comfort of a home, while also embracing the chance to stay in accommodation that s more affordable. This flexibility then helps them travel more and stay for longer. These authentic experiences are provided by hosts. They are local champions who give insider tips, and access to genuine culture. They allow guests to explore new ground in local neighbourhoods, even in a region they might feel familiar with already. This, in turn, is giving a substantial boost to the local community. Guests and hosts on Airbnb contributed 506 million to Ireland s economy, with significant spending in the bars, restaurants and shops in the host s neighbourhood. Travelling on Airbnb is a rewarding, enlightening and culture-rich experience and there s plenty more of Ireland to discover. This report will illustrate the positive role Airbnb is playing to help open new tourist corridors to the Ancient East and beyond. Aisling Hassell Ireland Site Lead and Global Head of Customer Experience 2

4 Executive summary: Ireland As the sharing economy gains momentum, the way we travel and live is changing. Visitors to Ireland are increasingly looking for flexible options, quirky bedrooms and authentic, yet affordable experiences. This in turn is having a valuable economic impact on tourism in Ireland. In the year-long period between November 2016 and November 2017 there were 1.2 million guests travelling in Ireland via Airbnb. This helped local households earn 115 million, with a significant number of female and senior hosts recognising the economic rewards of sharing their home. Hosts are regional ambassadors with local recommendations that benefit the shops, restaurants and sites in their neighbourhood. What s more, their homes open up lesser-known parts of Ireland for guests to explore, and drive tourism footfall into new regions. By opting for flexible and authentic homesharing experiences, hosts and guests using Airbnb have contributed 506 million to Ireland s economy. Economic Impact 115M 1.2M 506M Income earned by local households Inbound guests Economic activity generated by hosts and guests 3

5 Overview of the Airbnb community in Ireland Hosts on Airbnb in Ireland have been welcoming guests into their homes since The following page captures the activity of the Airbnb community in Ireland between 1 November 2016 and 1 November Activity on Airbnb is spread across the villages, towns and cities of Ireland, with 22,800 active listings across the country, and welcoming approximately 1.2 million guests between 1 November 2016 and 1 November These visitors are looking for new and authentic ways to travel, and the platform is helping guests explore lesserknown parts of the country. This, in turn, is providing significant economic boost to locals and their communities: the average annual earning for a typical host on Airbnb in Ireland is 3,500, with listings being booked for approximately 37 nights of the year. Additionally, the number of Irish residents travelling on Airbnb has also increased. The platform was used by 676,000 guests over the last year, and the staycation has become increasingly popular. The number of Irish guests using the platform to travel within the country has almost doubled since last year (an increase of 98 percent), with 17% of guests now using the platform to travel domestically. Hosts 22,800 Active listings 3,500 Annual earnings for a typical host 37 Nights hosted per year for a typical listing Guests 1.2M Total inbound guests 2.7 Average length of stay per guest 676,000 Outbound guests 4

6 Overview of the Airbnb community in Ireland Listings on Airbnb visited in the previous year Booked listings between November 1, 2013 and November 1, 2014 Booked listings between November 1, 2016 and November 1, 2017 This snapshot of Airbnb listings in Ireland highlights the extent to which the platform is used across the country. The variety of accommodation and flexible approach has helped diversify travel, providing access to previously lesser-known and lesser-visited towns and villages. Dublin, Cork and Galway (and their surrounding neighbourhoods) are popular, while smaller towns (such as Killarney), and villages along the coast are now more accessible options to visitors. Currently active listings by type Private room 48% Entire home 51% Shared room 1% 5

7 Airbnb host profile The way we travel continues to evolve, and over the last decade the sharing economy has gained momentum. This has opened up opportunities for many people, including hosts on Airbnb who are generating additional income while sharing local knowledge. As well as offering a variety of accommodation, the platform offers a variety of hosts, ranging from students to retirees and from couples to families. Approximately 70 percent of these hosts are renting their primary home either as an entire property (when away themselves) or on a private room basis. The average host age is 45, with females hosting more than men (60 percent compared to 40 percent). In fact, Ireland has one of the highest proportions of female hosts in the world in November 2017 women represented 56% of active hosts globally. These hosts benefit from the additional income that Airbnb provides: the typical host earns 3,500 a year via the platform, and it provides a useful supplementary income for senior hosts who may have left full-time employment, or those without a regular income. In Ireland the average host has lived in their hometown for 26 years. They are local ambassadors that offer huge value to guests by providing insider recommendations for local restaurants, shops and sites. The platform allows hosts to put their hometown on a global map, and helps guests make an authentic local connection. The majority of hosts on Airbnb in Ireland manage their own listings, however property managers who may handle communication and check in are sometimes used for convenience. In addition, boutique hotels and traditional bed and breakfasts are using the platform to welcome guests. Hosts % Average host age Average number of years a host has lived in their hometown Hosts who rent their primary home Host gender Male 40% Female 60% 6

8 Host stories I am lucky to have a landlord who has allowed me to host in my apartment. This additional income has, it s no exaggeration to say, totally changed my life. Like many, my career and income were negatively impacted by the recession, and I ended up in significant debt. Airbnb has enabled me to not only clear this debt, but also start to put some savings aside, which I hope one day will be a deposit for my own place. Helen, Dublin I love hosting on Airbnb because it allows me to serve as an ambassador for Ireland and share my local knowledge with guests during their stay. Airbnb also has a positive impact on the local economy, not just as guests spend but as hosts like me may employ cleaners and others to help upkeep their listings. Eternally grateful I m able to help Cork prosper. Colin, Cork As pensioners, my husband and I share our spare room on Airbnb to help supplement our income. What we ve gotten back in return far exceeded our expectation, giving us a little nest egg to spend on treats and for emergencies. We ve also discovered the added bonus of a new and exciting life full of interesting international visitors who come to Galway to enjoy the hospitality of locals. Anne, Galway 7

9 Airbnb guest profile Authentic experiences are at the core of Airbnb: it s a platform that allows people to travel in a different way. In fact, 85 percent of guests travelling in Ireland say they chose to travel with Airbnb so that they can live like a local trips are packed with local tips and culture, meaning genuine connections are established. Almost 90 percent of guests travelling on Airbnb to Ireland are visiting for a holiday or leisure. With so many listings at different price points, the flexibility of the platform appeals to visitors who may not have been able to afford to travel previously, and encourages them to stay longer. It also gives them the chance to explore beyond the obvious tourist destinations. Guests also have the opportunity to enjoy the warmth and comforts of their own home, while meeting friendly locals along the way. It allows visitors travelling to Ireland to have a genuine local experience. Guest Profile % 89% Number of people in the average party size Guests who chose Airbnb so they can live like a local of Airbnb guests visit Ireland for vacation and leisure 8

10 Guest origin Guests from around the world are using Airbnb to visit Ireland Airbnb helps guests from all over the world visit Ireland, but the platform also helps facilitate domestic travel. Approximately 62 percent of guests are arriving from Europe, and 17 percent of those European guests are actually travelling from elsewhere in Ireland. Meanwhile North America accounts for almost a third of all visitors travelling via Airbnb to Ireland. North America 32% Europe 62% 17% Ireland 17% United Kingdom 10% France Asia 1% Latin America 1% Africa & Middle East 1% Australia 3% 9

11 Guest stories We had a lovely stay in Dublin. Our host and her home were top notch. The space was updated and accurate from what we saw online. Our host was beyond helpful, friendly and welcoming. She gave us excellent recommendations and seemed genuinely interested in getting to know us. She made our experience in Ireland unforgettable and hopefully we will be able to visit again. Scott Denver, Colorado Our host in Galway went above and beyond what I ever expected. He definitely made me a fan of Airbnb. Airbnb has been a complete life saver and has forever changed all of my traveling adventures for the better. I ve been lucky to make friends for life. Jennifer Ribe, Denmark We stayed in three Airbnb listings across Ireland. We loved the people, the homes and the locations. The homes we stayed in were perfect and make our trip much more memorable. We exclusively stay in Airbnb listings now. Because we tell everyone about our experiences, we ve gotten two friends to join as hosts! Shane and Mary Manchester, England 10

12 Airbnb and tourism Airbnb is helping to drive tourism in Ireland by offering new, affordable and alternative forms of accommodation. Approximately 27 percent of guests in Ireland say they would not have been able to travel, or stay as long, without Airbnb. Additionally, 77 percent of guests using Airbnb say the platform makes them more likely to return. It s not just the flexible nature and affordability that helps attract guests: the access to insider information and tips is key. The platform also drives guests to new neighbourhoods who may not have experienced tourism footfall previously, with local businesses subsequently benefitting from the money spent in the area. Airbnb also provides affordable accommodation in Ireland during key events such as festivals and sporting events, when other forms of accommodation may inflate prices to increase revenue. Some events are located in previously hard-to-reach areas, and the platform opens up the opportunity for people to reach these regions. Rural travel As Ireland s global standing as a technology hub grows, Airbnb is working with Irish officials and NGO partners to help ensure that all of Ireland is lifted by the technological and economic opportunities afforded by the sharing economy. For many parts of Ireland not served by the traditional hospitality industry such as the Ancient East, home sharing is giving these communities a way to benefit more from tourism, particularly from visitors who wish to venture beyond Dublin to spend time exploring the countryside. Many rural communities shrink outside of traditional holiday periods as people with country or seaside homes close them up for winter and depart for cities. These latent assets and their unrealised economic potential are now being tapped through short-term holiday rentals, helping to keep these communities vibrant throughout the year. We see evidence of the tourism season lengthening: seasonal businesses operating for longer, new food offerings launching, and greater investment in tourist amenities. 47M 227M Income earned by hosts outside Dublin City & County Estimated economic activity generated outside Dublin City & County 11

13 Tourism 74% 27% 77% Choose Airbnb because they want to explore a neighbourhood Guests who would not have come or not have stayed as long without Airbnb Guests for whom Airbnb makes them more likely to return Airbnb guest experiences Travellers using Airbnb are looking for more than a hotel stay, they re looking for an authentic experience. Part of that experience is provided by the host: whether its telling guests about the best live music in town or providing a comfortable space in which guests can feel relaxed and at home, hosts are fundamental to the guest experience. In Ireland, the average host receives a rating of 4.6 stars (out of 5), highlighting how rewarding the guest s experience is. In addition, 80 percent of guests who chose to travel with Airbnb in Ireland are doing so for the amenities. This could range from an outdoor hot tub with sea views, or a cottage just footsteps from Bunratty Castle. Different types of travellers have different expectations, and Airbnb provides these guests with choice, and the ability to tailor their accommodation to their needs. The variety of listings in Ireland which range from converted barns with rolling field views, to a spacious flat in a converted distillery in Dublin highlights how every guest s preferences can be met % Average host rating (out of 5) Guests who chose Airbnb because of the amenities 12

14 Tourism and the local economy Guest spending 41% of this is spent in the neighbourhoods in which they stay Airbnb is hugely beneficial to local economies guests may spend money in the wider destination, but they spend a significant amount locally, too. In Ireland (excluding Dublin), the average guest on Airbnb spends 111 a day (increasing to 129 in Dublin), and 41 percent of this is spent in the neighbourhoods of the host s property. The spending is spread across six main categories, most significantly in eating at local cafes and restaurants which accounts for 35 percent of guest spending. Local shops and attractions are also provided with an economic boost. 13

15 The highest internal domestic travel region in Ireland County: Dublin including city CASE STUDY The following page captures the activity of the Airbnb community in the region between 1 November 2016 and 1 November Over the year-long period, hosts in County Dublin welcomed 547,000 guests, and there are 8,500 active listings. The typical host earned 4,100 over the year, with guests spending an estimated 211 million in the region a combined economic boost of 279 million. The platform also helped attract visitors to the entire county, as opposed to just the city centre. Quick facts Dublin county represented the longest stay per guest per trip A large proportion of guests were professionals travelling for business Dublin received the highest percentage of visitors from the rest of Ireland as well as the highest percentage (46%) of Dubliners booking in the county 14

16 Hosts and listings 8,500 4, Active listings Guests Annual earnings for a typical host Nights hosted per year for a typical listing 547,000 47% Inbound guests Economic activity Inbound guest growth 68M 211M 279M Income earned by local households Estimated guest spending Host profile: Stephen, Dublin County Economic activity generated by Airbnb hosts and guests After a life spent working in the hospitality industry, the retirement age for 65 year olds is now 67. For those two extra years, my Airbnb income substitutes the pension. Also, the supplemental income is important for maintenance on our old Victorian house, to help with fixing the plumbing and electrical repairs. 15

17 One of the top destinations for visitors to Ireland Dublin City CASE STUDY The following page captures the activity of the Airbnb community in the region between 1 November 2016 and 1 November The city of Dublin was one of the top destinations for visitors travelling to Ireland on Airbnb. Over the last year, approximately 499,000 guests stayed in listings spread across the capital, from the spare bedroom in a converted warehouse, to an entire townhouse with a pool and sauna. Annual earnings of 4,400 for a typical host have helped to pay large mortgages. Properties listed on Airbnb allow guests to find alternative accommodation during key events in the city. Dublin hosts on Airbnb welcomed over 10,000 guests to the St. Patrick s Day Festival. Quick facts 53 percent more Dubliners used Airbnb to travel compared to the previous year 51 percent inbound guest growth compared to the previous year Guests on Airbnb spent an average of 129 in the city 16

18 Hosts and listings 7,300 4, Active listings Guests Annual earnings for a typical host Nights hosted per year for a typical listing 499,000 51% Inbound guests Economic activity Inbound guest growth 62M 190M 252M Income earned by local households Estimated guest spending Host profile: Rae, Dublin City Economic activity generated by Airbnb hosts and guests Hosting on Airbnb has been a lifesaver for me as it provides me with one of my only sources of income. I love sharing my home and helping travellers to our great city discover the real Dublin. 17

19 A top destination for guests staying with senior hosts Mid-East: Counties include Kildare, Louth, Meath and Wicklow CASE STUDY The following page captures the activity of the Airbnb community in the region between 1 November 2016 and 1 November The Mid-East of Ireland an area that comprises of Kildare, Louth, Meath and Wicklow was a popular destination in the country, with many travelling for horse racing events in Kildare, or hillwalking in Wicklow. It represented one of the key areas where guests are staying with senior hosts (at 21 percent), while the number of inbound guests increased significantly by 82 percent. Quick facts 18 percent of bookings were for family travel (representing the third-highest region) 49 percent of guests stayed with female hosts The proportion of guests staying with senior hosts increased by 79 percent compared to the previous year 18

20 Hosts and listings 1,400 2, Active listings Guests Annual earnings for a typical host Nights hosted per year for a typical listing 58,000 82% Inbound guests Economic activity Inbound guest growth 4M 16M 20M Income earned by local households Estimated guest spending Host profile: Jacqueline, Louth Economic activity generated by Airbnb hosts and guests I love being part of the Airbnb community. Financially, it is great of course but it means so much more to me. Airbnb is a dream organisation to deal with. Encountering guests from across Ireland and around the world, even for a short time is making a positive impact in my stunning village and in our country. Hosting for me is an absolute honour. 19

21 Second-highest percentage of guests staying with female hosts Mid-West: Counties include Clare, Limerick and Tipperary CASE STUDY The following page captures the activity of the Airbnb community in the region between 1 November 2016 and 1 November Hosts on Airbnb welcomed 83,000 guests to the Mid-West of Ireland, a region that includes the counties of Clare, Limerick and Tipperary. A total of 1,800 active listings dotted across the likes of popular Clare famous for its traditional Irish music on the Wild Atlantic Way, the stunning Cliffs of Moher and Lahinch, a popular surfing town, helped generate 26 million of economic activity in the regions. Quick facts 21 percent of guests stayed with senior hosts The region represents the second-highest percentage of guests staying with female hosts (50 percent) The region saw a 75 percent increase in visitors travelling on Airbnb 20

22 Hosts and listings 1,800 3, Active listings Guests Annual earnings for a typical host Nights hosted per year for a typical listing 83,000 75% Inbound guests Economic activity Inbound guest growth 5M 21M 26M Income earned by local households Estimated guest spending Economic activity generated by Airbnb hosts and guests Host profile: Margaret & Alfie, Tipperary We have met wonderful people while hosting on Airbnb, some of whom have become friends. However, on a serious note, hosting on Airbnb has meant we can pay our mortgage. It also means Airbnb has helped bring guests into our neighbourhood which is not a natural tourist destination. 21

23 Second fastest growth rate in total guest arrivals Midlands: Counties include Longford, Offaly, Westmeath and Laois CASE STUDY The following page captures the activity of the Airbnb community in the region between 1 November 2016 and 1 November Despite a relatively small number of active listings (400), the Midlands region of Ireland (made up of the counties of Longford, Offaly, Westmeath and Laois) had an 87 percent inbound guest growth over the year, the second-highest growth rate in total guest arrivals in Ireland. In addition, 34 percent of total guest arrivals were from elsewhere in Ireland, thanks in part to the area s lakes and river cruises in Westmeath and neolithic sites like the impressive Corlea Trackway in Longford. Quick facts 34 percent of guests travelled from Ireland Inbound guest growth increased by 87 percent compared to the previous year Guests staying with senior hosts more than doubled year on year (104 percent increase) 22

24 Hosts and listings 400 1, Active listings Guests Annual earnings for a typical host Nights hosted per year for a typical listing 10,000 87% Inbound guests Economic activity Inbound guest growth 2.7M Economic activity generated by Airbnb hosts and guests 3.3M Estimated guest spending 600,000 Income earned by local households Host profile: Damien and Keith, Athlone What started as a short term effort to help us save for our wedding in August this year has now become a huge part of our lives. We love welcoming new people from all over the world into our home and sharing stories with them. We hope to visit Sydney in 2019 and we are using our Airbnb income to fund our trip. Other people s travels are now starting to fund our own travels so it s a win-win situation! 23

25 Highest percentage of guests travelling as a family North West: Counties include Cavan, Donegal, Leitrim, Monaghan and Sligo CASE STUDY The following page captures the activity of the Airbnb community in the region between 1 November 2016 and 1 November Over the year-long period, 67,000 guests used Airbnb to the North West providing a 23 million economic boost to the area. The region represented the highest year-on-year growth in total guest arrivals (101%) with visitors drawn to the famous lakes of Cavan, lovely cruises on the River Shannon in Leitrim and surf spots in Sligo and Donegal. The region is particularly popular for families. Quick facts 101 percent increase in total guest arrivals compared to the previous year Highest percentage of total guest arrivals travelling as a family 100 percent increase in guests staying with female hosts 24

26 Hosts and listings 1,900 2, Active listings Guests Annual earnings for a typical host Nights hosted per year for a typical listing 67, % Inbound guests Economic activity Inbound guest growth 4M 19M 23M Income earned by local households Estimated guest spending Host profile: Siobhan, Sligo Economic activity generated by Airbnb hosts and guests Hosting for us as a farm family has been a great experience. It s an extra source of income on a small suckler farm and a wonderful benefit for our five children to meet people from all corners of the globe. 25

27 Highest percentage of guests staying with female hosts South East: Counties include Carlow, Kilkenny, Waterford and Wexford CASE STUDY The following page captures the activity of the Airbnb community in the region between 1 November 2016 and 1 November The South-East area (including the coastline and countryside of counties including Carlow, Kilkenny, Waterford and Wexford) was a growing destination. With some of the most family friendly beaches and historical sites across Ireland there was an 84% inbound guest growth since last year, with 36 percent of guests travelling from Ireland. It received a total of 57,000 visitors over the period, and as a result an estimated 19 million was fed into local homes and businesses. Quick facts The South-East represented the most popular region for domestic travel in Ireland, with 36 percent of guests arriving from elsewhere in Ireland It was the second-most popular region for family bookings, with 21 percent of bookings from families 51 percent of guests stayed with female hosts the highest percentage in Ireland 26

28 Hosts and Listings 1,300 2, Active listings Guests Annual earnings for a typical host Nights hosted per year for a typical listing 57,000 84% Inbound guests Economic Activity Inbound guest growth 4M 15M 19M Income earned by local households Estimated guest spending Host profile: Conor, Kilkenny Economic activity generated by Airbnb hosts and guests I use Airbnb as a guest and a host. I m happy to share my place in the beautiful medieval city of Kilkenny, Ireland. Sharing my knowledge of the city helps my guests enjoy their trip and reminds me of the beauty on my own doorstep. 27

29 One of the highest earning areas for hosts in Ireland South West: Counties include Cork and Kerry CASE STUDY The following page captures the activity of the Airbnb community in the region between 1 November 2016 and 1 November The South-West region of Ireland including Cork and Kerry welcomed 209,000 guests travelling on Airbnb, a figure which generated a 72 million boost to the local economy. There were 3,900 listings in operation over the period, with guests travelling for Cork s arts and culture as well as its growing food scene. The filming of Star Wars at sites in Kerry was also a draw for guests in the area. Quick facts 22 percent of guests arrived from Ireland, including 18 percent of guests from the South-West The region saw a 77 percent increase in total guest arrivals around the Cork Jazz Festival compared to the previous year It was one of the highest earning areas for hosts in Ireland: a typical host benefits from an annual income of 4,000 28

30 Hosts and Listings 3,900 4, Active listings Guests Annual earnings for a typical host Nights hosted per year for a typical listing 209,000 75% Inbound guests Economic Activity Inbound guest growth 15M 57M 72M Income earned by local households Estimated guest spending Host profile: Michelle, Cork Economic activity generated by Airbnb hosts and guests Because I m near UCC, many of my guests are short-term students, who would otherwise find it difficult to get accommodation. Keeping my home visitor-ready can be hard work but I enjoy the direct connection with people from all over the world. I like Airbnb because many of my guests treat me as a new friend, even bringing little treats from their own home, treats I then share with the next guest! 29

31 One of the most popular regions for domestic travel West: Counties include Galway, Mayo, Roscommon CASE STUDY The following page captures the activity of the Airbnb community in the region between 1 November 2016 and 1 November Approximately 186,000 visitors travelled to the west of Ireland on Airbnb over the period, with many guests visiting region for the races and festivals in Galway, cycling up the Greenway cycle path and hiking in Westport, County Mayo. Guests and hosts using Airbnb generated an extra 64 million for the local economy, with a typical host earning 3,400. Additionally, using the platform allows Irish residents to travel to events closer to home. Dublin-based guests represented the highest proportion of guest arrivals during the Galway Races Summer Festival in Hosts in Galways welcomed over 20,000 guests in total earning approximately 1.6 million during the festival. Quick facts 45 percent of guests that used Airbnb stayed with a female host Almost a quarter of the total guest arrivals were travelling from elsewhere in Ireland The area was one of the highest earning regions for hosts using Airbnb 30

32 Hosts and Listings 3,600 3, Active listings Guests Annual earnings for a typical host Nights hosted per year for a typical listing 186,000 73% Inbound guests Economic Activity Inbound guest growth 14M 50M 64M Income earned by local households Estimated guest spending Host profile: Troy, Galway Economic activity generated by Airbnb hosts and guests After years of wanting to visit Ireland, people have finally ticked it off their bucket list and want to come back because of Airbnb and hosts like me! I have had an amazing experience and have made life long friends from all walks of life from all over the world including a federal Judge and celebrities. They always say, we want to feel and see Ireland like a local. I could not imagine not hosting, it is the best work I have ever done outside of flying aircraft! 31

33 All definitions Annual earnings (typical host): Average length of stay: Guest: Median value of total income earned by host during the one-year study period. Annual earnings are presented for typical hosts. The average length of stay per guest, rather than per trip. Airbnb users who stay in Airbnb listings. Host: Guest arrivals: Listing (active): Listing types: Entire home/apartment: Private room: Shared room: Nights hosted (by listing): Nights hosted (typical host): Outbound guest: Typical host: Airbnb users who rent space on Airbnb. All guests visiting a particular location. Inbound guests includes guests who live in the same location they may have stayed in. A property listed on Airbnb. Listings may include entire homes or apartments, private rooms or shared spaces. Active Listings are all listings that appear on the website during a search. Active listings do not necessarily have availability on a particular date or at all. There are three listing types entire home/apartment listings, private room and shared room. A listing where the guest can rent the entire home from the host. The host is not present in the home during the guest s stay. A listing where the guest can rent a private bedroom within a home. The host may be present in other parts of the home during the guest s stay, and the guest may share common spaces like the kitchen, living room, and/or a bathroom with the host. A listing where the guest can rent a communal space, such as a shared bedroom or a living room sofa bed, within a home. The host may be present in the home during the guest s stay, and the guest may share common spaces like the kitchen and/or a bathroom with the host. Total number of nights a given listing is rented on Airbnb in the study period. Only listings that were active as of the start of the study period, and had at least one booking during the study period are included, in order to present the most representative annual values for hosting activity on Airbnb. Median value of total nights hosted per host during the one-year study period. Nights Hosted are presented for typical hosts. All guests from a particular location who booked a Listing regardless of where the Listing is. There may be some minor overlap between Inbound Guests and Outbound Guests. All guests associated with a particular reservation are attributed to the location of the booking guest. The median host for all hosts who had at least one active listing as of the start of the study period and at least one booking during the study period. Typical host definitions are used to calculate Annual Earnings and Nights Hosted. Presenting the median value for all hosts who were active as of the start of the study period provides the most representative values for the Airbnb host community. 32

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