Q Q NIELSEN NATIONAL READERSHIP SURVEY Newspaper Toplines
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1 Q Q NIELSEN NATIONAL READERSHIP SURVEY Newspaper Toplines
2 ANNOTATIONS Release of Nielsen Consumer and Media Insights Q Q DELETED PUBLICATIONS: Wairarapa Times-Age EMBARGO: Please note that this information is subject to an embargo - the figures must not be released into the public domain until midday on Thursday 22nd June FURTHER INFORMATION: If you have any questions regarding the Nielsen Consumer and Media Insights Survey report, please contact your Account Manager or the Nielsen Media Helpdesk NIELSEN NATIONAL READERSHIP
3 HOW TO READ THIS DOCUMENT Previous readership release period This is the latest measurement period Q Q1 17 (Apr 16 - Mar 16) Year on Year comparison NEWSPAPER REPORT - NATIONAL (TOTAL ) SAMPLE SIZE () NEWSPAPER A % % % This figure is the amount of people in New Zealand over the age of 15. It tells us that there were 3.6 million people aged years in New Zealand in the period Q (Apr 16 - Mar 16) This figure is the number of people (162,000) over the age of 15 that read a typical issue of Newpaper A in the latest readership period Q (Apr 16 - Mar 16). *Average Issue Readership is sometimes described as the number of people who read a "typical issue" within the issue period. The average issue readership for newspapers is built using readership of days read over the past week. Weeky Coverage refers to all respondents that have read at least one issue of a newspaper in the last 7 days. For more information on these definitions please contact Nielsen. Copyright 2017 The Nielsen Company 3
4 YEAR ON YEAR COMPARATIVES Q NIELSEN NATIONAL READERSHIP
5 READERSHIP NEWSPAPER REPORT - NATIONAL (TOTAL ): 3,771 3,680 3,686 SAMPLE SIZE 10,733 10,653 11,210 THE NZ HERALD % % % WAIKATO TIMES % % % THE DOMINION POST % % % THE PRESS % % % OTAGO DAILY TIMES % % % DAILY NEWSPAPERS - SUMMARY ALL DAILIES 1, % 1, % 1, % ALL METROPOLITANS % % % Copyright 2017 The Nielsen Company 5
6 NEWSPAPER REPORT - NATIONAL DAILY NEWSPAPERS - SUMMARY ALL REGIONAL DAILIES (INCLUDING WAIKATO TIMES) % % % DAILY NEWSPAPERS - SUMMARY (WEEKLY COVERAGE) ALL DAILIES (WEEKLY COVERAGE) 1, % 1, % 1, % ALL METROPOLITANS (WEEKLY COVERAGE) 1, % 1, % 1, % ALL REGIONAL DAILIES (INCL. WAIKATO TIMES WEEKLY COVERAGE) % % % SUNDAY NEWS % % % SUNDAY STAR TIMES % % % HERALD ON SUNDAY % % % THE NATIONAL BUSINESS REVIEW % % % 6 NIELSEN NATIONAL READERSHIP
7 NEWSPAPER REPORT - NATIONAL FORTNIGHTLY NEWSPAPERS OTAGO SOUTHLAND FARMER % % % MONTHLY NEWSPAPERS CENTRAL DISTRICTS FARMER % % % WAIKATO TIMES FARMER % % % NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES ADMIRE (NIM) % % BITE (UNDUPLICATED) % % % CANVAS (UNDUPLICATED) % % % SPY (UNDUPLICATED) % % SUNDAY (UNDUPLICATED) % % % THE BUSINESS (UNDUP) % % % TIMEOUT (UNDUPLICATED) % % % Copyright 2017 The Nielsen Company 7
8 NEWSPAPER REPORT - NATIONAL NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES TRAVEL (UNDUPLICATED) % % % VIVA (UNDUPLICATED) % % % WAIKATO TIMES MOTORTIMES (UNDUPLICATED) % % % WEEKEND MAGAZINE (UNDUPLICATED) % % % YOUR WEEKEND (UNDUPLICATED) % % % 8 NIELSEN NATIONAL READERSHIP
9 NEWSPAPER REPORT - NORTHERN (TOTAL ): 2,063 2,003 2,005 SAMPLE SIZE 5,674 5,619 5,865 THE NZ HERALD % % % WAIKATO TIMES % % % DAILY NEWSPAPERS - SUMMARY ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) % % % SUNDAY NEWS % % % SUNDAY STAR TIMES % % % Copyright 2017 The Nielsen Company 9
10 NEWSPAPER REPORT - NORTHERN HERALD ON SUNDAY % % % 10 NIELSEN NATIONAL READERSHIP
11 NEWSPAPER REPORT - CENTRAL (TOTAL ): SAMPLE SIZE 2,365 2,378 2,568 THE DOMINION POST % % % DAILY NEWSPAPERS - SUMMARY ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) % % % SUNDAY NEWS % % % SUNDAY STAR TIMES % % % Copyright 2017 The Nielsen Company 11
12 NEWSPAPER REPORT - SOUTHERN (TOTAL ): SAMPLE SIZE 2,694 2,656 2,777 THE PRESS % % % OTAGO DAILY TIMES % % % DAILY NEWSPAPERS - SUMMARY ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) % % % SUNDAY NEWS % % % SUNDAY STAR TIMES % % % 12 NIELSEN NATIONAL READERSHIP
13 NEWSPAPER REPORT - AUCKLAND (TOTAL ): 1,198 1,154 1,162 SAMPLE SIZE 3,212 3,158 3,301 THE NZ HERALD % % % SUNDAY NEWS % % % SUNDAY STAR TIMES % % % HERALD ON SUNDAY % % % COMMUNITY NEWSPAPERS FAIRFAX SUBURBAN GROUP (COMB AIR) % % % Copyright 2017 The Nielsen Company 13
14 NEWSPAPER REPORT - AUCKLAND COMMUNITY NEWSPAPERS FAIRFAX SUBURBAN GROUP (WC) % % % RODNEY TIMES % % % AUCKLAND CITY HARBOUR NEWS % % % CENTRAL LEADER % % % EAST & BAYS COURIER % % % EASTERN COURIER % % % MANUKAU COURIER % % % NORTH HARBOUR NEWS % % % NOR-WEST NEWS 5 0.5% 7 0.6% % NORTH SHORE TIMES % % % PAPAKURA COURIER % % % WESTERN LEADER % % % 14 NIELSEN NATIONAL READERSHIP
15 NEWSPAPER REPORT - NATIONAL COMMUNITY NEWSPAPERS FAIRFAX SUBURBAN GROUP (COMB AIR) % % % FAIRFAX SUBURBAN GROUP (WC) % % % RODNEY TIMES % % % NOR-WEST NEWS % % % Copyright 2017 The Nielsen Company 15
16 NEWSPAPER REPORT - HAMILTON (TOTAL ): SAMPLE SIZE THE NZ HERALD % % % WAIKATO TIMES % % % SUNDAY NEWS 3 2.1% 3 2.1% 3 2.1% SUNDAY STAR TIMES 8 5.6% 7 5.1% 9 6.1% COMMUNITY NEWSPAPERS HAMILTON PRESS % % % 16 NIELSEN NATIONAL READERSHIP
17 NEWSPAPER REPORT - WELLINGTON (TOTAL ): SAMPLE SIZE ,000 THE DOMINION POST % % % SUNDAY NEWS 6 1.9% 4 1.3% 5 1.4% SUNDAY STAR TIMES % % % COMMUNITY NEWSPAPERS CENTRAL COMMUNITY NPS (WEEKLY COVERAGE) % % % THE HUTT NEWS % % % Copyright 2017 The Nielsen Company 17
18 NEWSPAPER REPORT - WELLINGTON COMMUNITY NEWSPAPERS KAPI-MANA NEWS % % % UPPER HUTT LEADER % % % WELLINGTONIAN % % % 18 NIELSEN NATIONAL READERSHIP
19 NEWSPAPER REPORT - CHRISTCHURCH (TOTAL ): SAMPLE SIZE 1,032 1,007 1,069 THE PRESS % % % SUNDAY NEWS 8 2.3% 9 2.7% % SUNDAY STAR TIMES % % % COMMUNITY NEWSPAPERS CHRISTCHURCH MAIL % % % THE STAR (CHRISTCHURCH) % % % Copyright 2017 The Nielsen Company 19
20 NEWSPAPER REPORT - DUNEDIN (TOTAL ): SAMPLE SIZE OTAGO DAILY TIMES % % % SUNDAY NEWS 1 1.2% 1 0.9% 1 1.0% SUNDAY STAR TIMES % % % COMMUNITY NEWSPAPERS THE STAR (DUNEDIN) % % % 20 NIELSEN NATIONAL READERSHIP
21 BASIC DEMOGRAPHICS Q Copyright 2017 The Nielsen Company 21
22 2017 Q1 Newspaper demos NEWSPAPER TOPLINES NEWSPAPER REPORT - NATIONAL 3,771 1,672 1,781 1,735 2,930 2,044 SAMPLE SIZE 10, ,843 8,871 6,566 THE NZ HERALD % % % % % % WAIKATO TIMES % % % % % % THE DOMINION POST % % % % % % THE PRESS % % % % % % OTAGO DAILY TIMES % % % % % % DAILY NEWSPAPERS - SUMMARY ALL DAILIES 1, % % % % % % ALL METROPOLITANS % % % % % % ALL REGIONAL DAILIES (INCLUDING WAIKATO TIMES) % % % % % % 22 NIELSEN NATIONAL READERSHIP
23 2017 Q1 Newspaper demos NEWSPAPER REPORT - NATIONAL DAILY NEWSPAPERS - SUMMARY (WEEKLY COVERAGE) ALL DAILIES (WEEKLY COVERAGE) ALL METROPOLITANS (WEEKLY COVERAGE) 1, % 1, % % % % % % % 1, % 1, % 1, % % ALL REGIONAL DAILIES (INCL. WAIKATO TIMES WEEKLY COVERAGE) % % % % % % SUNDAY NEWS % % % % % % SUNDAY STAR TIMES % % % % % % HERALD ON SUNDAY % % % % % % THE NATIONAL BUSINESS REVIEW % % % % % % FORTNIGHTLY NEWSPAPERS OTAGO SOUTHLAND FARMER % % % % % % Copyright 2017 The Nielsen Company 23
24 2017 Q1 Newspaper demos NEWSPAPER REPORT - NATIONAL MONTHLY NEWSPAPERS CENTRAL DISTRICTS FARMER % % % % % % WAIKATO TIMES FARMER % % % % % % NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES ADMIRE (NIM) BITE (UNDUPLICATED) CANVAS (UNDUPLICATED) SPY (UNDUPLICATED) SUNDAY (UNDUPLICATED) THE BUSINESS (UNDUP) TIMEOUT (UNDUPLICATED) TRAVEL (UNDUPLICATED) VIVA (UNDUPLICATED) % % % % % % % % % 8 0.5% % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % WAIKATO TIMES MOTORTIMES (UNDUPLICATED) % % 4 0.2% 9 0.5% % % WEEKEND MAGAZINE (UNDUPLICATED) % % % % % % YOUR WEEKEND (UNDUPLICATED) % % % % % % 24 NIELSEN NATIONAL READERSHIP
25 2017 Q1 Newspaper demos NEWSPAPER REPORT - NORTHERN 2, ,610 1,118 SAMPLE SIZE 5, ,963 4,658 3,408 THE NZ HERALD % % % % % % WAIKATO TIMES % % % % % % DAILY NEWSPAPERS - SUMMARY ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) % % % % % % SUNDAY NEWS % % % % % % SUNDAY STAR TIMES % % % % % % HERALD ON SUNDAY % % % % % % Copyright 2017 The Nielsen Company 25
26 2017 Q1 Newspaper demos NEWSPAPER REPORT - CENTRAL SAMPLE SIZE 2, ,374 1,997 1,498 THE DOMINION POST % % % % % % DAILY NEWSPAPERS - SUMMARY ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) % % % % % % SUNDAY NEWS % % 9 2.4% % % % SUNDAY STAR TIMES % % % % % % 26 NIELSEN NATIONAL READERSHIP
27 2017 Q1 Newspaper demos NEWSPAPER REPORT - SOUTHERN SAMPLE SIZE 2, ,506 2,216 1,660 THE PRESS % % % % % % OTAGO DAILY TIMES % % % % % % DAILY NEWSPAPERS - SUMMARY ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) % % % % % % SUNDAY NEWS % 7 1.6% 6 1.4% 7 1.7% % 9 1.9% SUNDAY STAR TIMES % % % % % % Copyright 2017 The Nielsen Company 27
28 2017 Q1 Newspaper demos NEWSPAPER REPORT - AUCKLAND 1, SAMPLE SIZE 3, ,549 2,602 1,838 THE NZ HERALD % % % % % % SUNDAY NEWS % % % % % % SUNDAY STAR TIMES % % % % % % HERALD ON SUNDAY % % % % % % COMMUNITY NEWSPAPERS FAIRFAX SUBURBAN GROUP (COMB AIR) % % % % % % FAIRFAX SUBURBAN GROUP (WC) % % % % % % RODNEY TIMES % % % % % % 28 NIELSEN NATIONAL READERSHIP
29 2017 Q1 Newspaper demos NEWSPAPER REPORT - AUCKLAND COMMUNITY NEWSPAPERS AUCKLAND CITY HARBOUR NEWS % % % % % % CENTRAL LEADER % % % % % % EAST & BAYS COURIER % % % % % % EASTERN COURIER % % % % % % MANUKAU COURIER % % % % % % NORTH HARBOUR NEWS % 6 1.1% 5 1.0% 5 1.0% 9 1.0% 6 1.0% NOR-WEST NEWS 5 0.5% 2 0.4% 3 0.6% 4 0.7% 5 0.5% 4 0.6% NORTH SHORE TIMES % % % % % % PAPAKURA COURIER % % % % % % WESTERN LEADER % % % % % % Copyright 2017 The Nielsen Company 29
30 2017 Q1 Newspaper demos NEWSPAPER REPORT - NATIONAL COMMUNITY NEWSPAPERS FAIRFAX SUBURBAN GROUP (COMB AIR) % % % % % % FAIRFAX SUBURBAN GROUP (WC) % % % % % % RODNEY TIMES % % % % % % NOR-WEST NEWS % 6 0.4% 5 0.3% 8 0.4% 9 0.3% 9 0.5% 30 NIELSEN NATIONAL READERSHIP
31 2017 Q1 Newspaper demos NEWSPAPER REPORT - HAMILTON SAMPLE SIZE THE NZ HERALD % % 5 7.5% 5 8.6% % 8 9.9% WAIKATO TIMES % % % % % % SUNDAY NEWS 3 2.1% 2 3.3% 1 1.5% 1 2.0% 3 2.8% 2 2.1% SUNDAY STAR TIMES 8 5.6% 6 8.6% 2 3.8% 2 3.5% 4 3.8% 7 8.4% COMMUNITY NEWSPAPERS HAMILTON PRESS % % % % % % Copyright 2017 The Nielsen Company 31
32 2017 Q1 Newspaper demos NEWSPAPER REPORT - WELLINGTON SAMPLE SIZE THE DOMINION POST % % % % % % SUNDAY NEWS 6 1.9% 4 2.4% 3 1.7% 3 2.4% 6 2.3% 4 2.2% SUNDAY STAR TIMES % % % % % % COMMUNITY NEWSPAPERS CENTRAL COMMUNITY NPS (WEEKLY COVERAGE) % % % % % % THE HUTT NEWS % % % % % % KAPI-MANA NEWS % % % % % % UPPER HUTT LEADER % % % % % % 32 NIELSEN NATIONAL READERSHIP
33 2017 Q1 Newspaper demos NEWSPAPER REPORT - WELLINGTON COMMUNITY NEWSPAPERS WELLINGTONIAN % % % % % % Copyright 2017 The Nielsen Company 33
34 2017 Q1 Newspaper demos NEWSPAPER REPORT - CHRISTCHURCH SAMPLE SIZE 1, THE PRESS % % % % % % SUNDAY NEWS 8 2.3% 4 2.6% 3 2.1% 4 2.8% 6 2.2% 5 3.0% SUNDAY STAR TIMES % % % % % % COMMUNITY NEWSPAPERS CHRISTCHURCH MAIL % % % % % % THE STAR (CHRISTCHURCH) % % % % % % 34 NIELSEN NATIONAL READERSHIP
35 2017 Q1 Newspaper demos NEWSPAPER REPORT - DUNEDIN SAMPLE SIZE OTAGO DAILY TIMES % % % % % % SUNDAY NEWS 1 1.2% 1 1.7% 0 1.0% 0 0.9% 1 1.0% 1 1.9% SUNDAY STAR TIMES % 4 9.6% 4 9.8% 4 9.3% 6 7.1% 5 9.3% Copyright 2017 The Nielsen Company 35
36 2017 Q1 Newspaper demos ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit Copyright 2017 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 14/ NIELSEN NATIONAL READERSHIP
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