TOURIST DEVELOPMENT COUNCIL MEETING

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1 TOURIST DEVELOPMENT COUNCIL MEETING June 15, 2018

2 TOURIST DEVELOPMENT COUNCIL MEETING Friday, June 15, :00 A.M. County Administration Building 201 S. Rosalind Ave., Orlando, FL BCC Chambers, 1 st Floor AGENDA I. Quorum established; meeting called to order by Orange County Mayor/TDC Chairman, Teresa Jacobs II. III. IV. Pledge of Allegiance Public Comment Approval of the February 23, 2018 TDC Meeting Minutes V. Orange County Convention Center Report Jessie Allen, Interim Executive Director, Orange County Convention Center VI. VII. VIII. IX. Orange County Comptroller Report Margaret Peggy McGarrity, Chief Deputy Comptroller, Orange County Comptroller s Office Visit Orlando Update George Aguel, President/CEO, Visit Orlando Other Business The 2018 third quarter Tourist Development Council meeting will be held on Friday, September 21, 2018 at 9:00 A.M. X. Adjournment

TOURIST DEVELOPMENT COUNCIL MEETING Friday, February 23, 2018 DRAFT MINUTES The Tourist Development Council meeting was called to order by Orange County Mayor/TDC Chairman, Teresa Jacobs at 9:05 a.m. Quorum: Established Present: Absent: 8 - Chairman/Orange County Mayor Teresa Jacobs Mayor A.

Vice President Event Operations & Premium Services, Walt Disney World Doug Gehret, Area Vice President, Hilton Jesse Martinez, General Manager, Alfond Inn at Rollins Rick Pullum, Executive Vice

announced this will be Doug Gehret s last meeting as a Tourist Development Council member and thanked him for his service.

3 TOURIST DEVELOPMENT COUNCIL MEETING Friday, February 23, 2018 DRAFT MINUTES The Tourist Development Council meeting was called to order by Orange County Mayor/TDC Chairman, Teresa Jacobs at 9:05 a.m. Quorum: Established Present: Absent: 8 - Chairman/Orange County Mayor Teresa Jacobs Mayor A. Dale McDonald, City of Maitland David Bartek, Vice President of Operations, Loews Hotels Claire Bilby, Sr. Vice President Event Operations & Premium Services, Walt Disney World Doug Gehret, Area Vice President, Hilton Jesse Martinez, General Manager, Alfond Inn at Rollins Rick Pullum, Executive Vice President, Central Florida Market President, IBERIA BANK John Stine, Director of Sales and Marketing, I-Drive Mayor Buddy Dyer, City of Orlando Pledge of Allegiance Mayor Teresa Jacobs announced this will be Doug Gehret s last meeting as a Tourist Development Council member and thanked him for his service. Call for Public Comment None Approval of the November 29, 2017 TDC Meeting Minutes A motion was made by Mayor A. Dale McDonald and seconded by Jesse Martinez to approve the minutes from the November 29, 2017 meeting of the Tourist Development Council. The motion carried by a unanimous vote of all members present. Mayor Teresa Jacobs introduced Jessie Allen as the Interim Executive Director of the Convention Center and entertained brief comments from Mr. Allen. Mayor Jacobs also introduced Carla Bell Johnson who will serve as the new Staff Liaison for the Tourist Development Council following Kris Shoemaker s resignation. Orange County Convention Center Report Rodney Gutierrez, Senior Director of Sales, Orange County Convention Center, presented a 2017 year-end report which included recent convention/tradeshow activity for December February Mr. Gutierrez continued his report with details of the upcoming event activity for March June 2018 and concluded with an overview of the Convention Center s recently completed lighting enhancement project. Orange County Comptroller Report Robin Ragaglia, Director of Finance and Accounting, Orange County Comptroller s Office, presented the Convention Center s preliminary financial statements as of December 31, 2017, the status of Tourist Development Tax revenues and Metro Orlando lodging statistical data. Visit Orlando Update Larry Henrichs, Chief Operating Officer/Chief Financial Officer, Visit Orlando, presented a video recap of Visit Orlando s programs for He also noted the Magical Dining program s contribution that benefited two charities (Freedom Ride and Base Camp) as part of Visit Orlando s community efforts. Mr. Henrichs provided a State of the Industry including housing and lodging market statistics and other key factors such as TDT collections, Convention

TOURIST DEVELOPMENT COUNCIL MEETING Friday, February 23, 2018 Center

in-house hotel convention business, and an example of a Convention Center

Other Business Mayor McDonald expressed concerns regarding current

4 TOURIST DEVELOPMENT COUNCIL MEETING Friday, February 23, 2018 Center attendance, OIA passenger traffic, tourism employment, and economic/travel forecasts. He concluded with updates on Visit Orlando s Spring Marketing Campaigns, in-house hotel convention business, and an example of a Convention Center client testimonial sales tool. Other Business Mayor McDonald expressed concerns regarding current legislative topics and the legislature s perspective on local matters. Adjournment The meeting was adjourned by Mayor Jacobs at 9:56 a.m. Next TDC Meeting Friday, June 15, 2018 at 9:00 a.m.

5 ORANGE COUNTY CONVENTION CENTER REPORT June 15, 2018

6 Orange County Convention Center Report Jessie Allen Interim Executive Director Orange County Convention Center Orange County Convention Center Agenda Recent Activity: March 2018-June 2018 Upcoming Activity: July 2018-September

OCCC Recent Activity March June 2018 53 total events 30

consumer events 5 new citywide events to OCCC 565,226 estimated total

jpg $820 million in economic impact Attendance estimates provided by clients

Activity NPE2018 May 7 11, 2018 Over 56,000 attendees More than 2,100

7 OCCC Recent Activity March June total events 30 conventions/tradeshows/ conferences 17 meetings/banquets 6 public ticketed/ consumer events 5 new citywide events to OCCC 565,226 estimated total attendance are.us/wpcontent/uploads/2014/0 2/aaaai.jpg $820 million in economic impact Attendance estimates provided by clients Sources: OCCC Market Research, 5/15/2018; Fishkind & Associates OCCC Recent Activity NPE2018 May 7 11, 2018 Over 56,000 attendees More than 2,100 companies from 121 countries gathered Attendance rose 1.7% from million pounds of freight; heaviest show on record 2

8 OCCC Recent Activity NPE2018 May 7 11, million square feet of show floor sold to exhibitors, largest NPE in show history Over 2,100 show floor order services Exhibit floor sold out 14 months in advance Hotel room nights increased by 3.2% from 2015 OCCC Recent Activity MegaCon May 24 27,

OCCC Recent Activity MEGACON Orlando May 24 27, 2018

entertainment convention groups MEGACON Orlando is largest

Southeast, attracting over 68,000 fans annually 400,000

Orlando June 3 4, 2018 Tradeshow for the professional

event at the OCCC since 1994 More than 57,000 attendees

9 OCCC Recent Activity MEGACON Orlando May 24 27, 2018 MEGACON Orlando is owned by FAN EXPO HQ; one of the largest entertainment convention groups MEGACON Orlando is largest comics, sci-fi, horror, anime, and gaming event in the Southeast, attracting over 68,000 fans annually 400,000 square feet of exhibit floor OCCC Recent Activity Premiere Orlando June 3 4, 2018 Tradeshow for the professional beauty industry with over 600 education classes Annual event at the OCCC since 1994 More than 57,000 attendees from 44 different countries Over 650 classes offered & close to 800 exhibiting companies 4

OCCC Recent Activity SAP NOW & ASUG Annual Conference June 5 7, 2018 Largest

First time held at OCCC was in 2006 Nearly 1 million square feet of exhibit space

2018 September 2018 33 total events 21 conventions/tradeshows/ conferences 4

OCCC 254,109 estimated total attendance $372 million in economic impact

10 OCCC Recent Activity SAP NOW & ASUG Annual Conference June 5 7, 2018 Largest global business technology event hosted, providing breakthrough technologies First time held at OCCC was in 2006 Nearly 1 million square feet of exhibit space Over 20,000 attendees visiting during a 3 day period OCCC Upcoming Activity July 2018 September total events 21 conventions/tradeshows/ conferences 4 meetings/banquets 8 public ticketed/ consumer events 6 new citywide events to OCCC 254,109 estimated total attendance $372 million in economic impact Attendance estimates provided by clients Sources: OCCC Market Research, 5/15/2018; Fishkind & Associates 5

11 OCCC Upcoming Activity SMERF Upcoming Events SMERF Sport Military Educational Religious and Fraternal OCCC Upcoming Activity SMERF Upcoming Events SMERF Sport Military Educational Religious And Fraternal 6

12 Orange County Comptroller Report Margaret Peggy McGarrity Chief Deputy Comptroller 7

ENDORSEMENTS. Sarah Alexanderson. Volume 1 Edition 9. This Newsletter is Proudly Sponsored By: September 27, 2018

ENDORSEMENTS. Sarah Alexanderson. Volume 1 Edition 9. This Newsletter is Proudly Sponsored By: September 27, 2018 Sarah Alexanderson From: cfhla@memberclicks-mail.net on behalf of Central Florida Hotel and Lodging Association Sent: Thursday, September 27, 2018 2:37 PM To: communications@cfhla.org Subject: CFHLA -