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2 ESCAPE LOUNGE WHOLLY OWNED BY MANCHESTER AIRPORT GROUP MANCHESTER AIRPOT GROUP HAS DEVELOPED THE ESCAPE BRAND OVER 25+ YEARS 9 lounges in the UK and US (BDL, MSP, and OAK) AGENDA FOR TODAY THE DEMAND FOR COMMON-USE LOUNGES and HOW THAT DEMAND WILL BE MET IN THE PRESENT AND NEAR FUTURE
3 THE DEMAND FOR AIRPORT LOUNGES Airport Tactic to reverse leakage Minimal cannibalization, increases avg. dwells Common-use is more efficient Common-use unlocks revenue Provide a differentiated experience Customer Separation from concourse Quality of separation Unlimited F&B Business services Spa services A differentiated experience >10% of airline customers demand lounges Drives brand loyalty Induces customers off the gate in IRROPS Provides a differentiated experience Airline
4 THE DEMAND FOR AIRPORT LOUNGES Airport Tactic to reverse leakage
5 THE DEMAND FOR AIRPORT LOUNGES Airport Min cannibalization; increase avg dwell
6 THE DEMAND FOR AIRPORT LOUNGES Airport Common-use is more efficient
7 THE DEMAND FOR AIRPORT LOUNGES Airport Common-use unlocks airport revenue
8 THE DEMAND FOR AIRPORT LOUNGES Airport Attract international service
9 THE DEMAND FOR AIRPORT LOUNGES Airport Provide a differentiated, premium experience
10 THE DEMAND FOR AIRPORT LOUNGES Customer Separation from concourse
11 THE DEMAND FOR AIRPORT LOUNGES Customer Quality of separation
12 THE DEMAND FOR AIRPORT LOUNGES Customer Unlimited F&B
13 THE DEMAND FOR AIRPORT LOUNGES Customer Business services
14 THE DEMAND FOR AIRPORT LOUNGES Customer Spa services
15 THE DEMAND FOR AIRPORT LOUNGES Customer Segment seeking a differentiated, premium experience
16 THE DEMAND FOR AIRPORT LOUNGES Airline >10% of airline customers demand lounges Expected with international long-hail Drives brand loyalty Induces customers off the gate in IRROPS Provides a differentiated experience
17 THE DEMAND FOR AIRPORT LOUNGES Airport Centerpiece of airport-wide premium experience option Tactic to reverse leakage Minimal Cannibalization, Increases Avg. Dwells Common-use is more efficient Common-use unlocks revenue Provide a differentiated experience Separation from concourse Quality of separation Unlimited F&B Business services Spa services A differentiated experience Customer >10% of airline customers demand lounges Drives brand loyalty Induces customers off the gate in IRROPS Provides a differentiated experience Airline A differentiated, luxury experience
18 THE DEMAND FOR AIRPORT LOUNGES Airport Centerpiece of airport-wide premium experience option Tactic to reverse leakage Minimal Cannibalization, Increases Avg. Dwells Common-use is more efficient Common-use unlocks revenue Provide a differentiated experience But can a luxury common-use lounge experience be delivered in an economically sustainable manner? Separation from concourse Quality of separation Unlimited F&B Business services Spa services A differentiated experience Customer >10% of airline customers demand lounges Drives brand loyalty Induces customers off the gate in IRROPS Provides a differentiated experience Airline A differentiated, luxury experience
19 THE DEMAND FOR AIRPORT LOUNGES Airport Centerpiece of airport-wide premium experience option Tactic to reverse leakage Minimal Cannibalization, Increases Avg. Dwells Common-use is more efficient Common-use unlocks revenue Provide a differentiated experience But can a luxury common-use lounge experience be delivered in an economically sustainable manner? Separation from concourse Quality of separation Unlimited F&B Business services Spa services A differentiated experience Customer >10% of airline customers demand lounges Drives brand loyalty Induces customers off the gate in IRROPS Provides a differentiated experience Airline A differentiated, luxury experience Until recently, the answer has usually been no
20 HOW DID AIRPORTS PROCURE LOUNGES? THE OLD MODEL UNTIL VERY RECENTLY, AIRPORTS HAD TO: PAY FOR LOUNGE CAPEX and PAY FOR LOUNGE OPERATIONS To be P&L breakeven, zero capex *and* luxury? Very rare, reserved for the Top 20 int l gateways
21 HOW DID AIRPORTS PROCURE LOUNGES? THE OLD MODEL UNTIL VERY RECENTLY, AIRPORTS HAD TO: PAY FOR LOUNGE CAPEX
22 HOW DID AIRPORTS PROCURE LOUNGES? THE OLD MODEL UNTIL VERY RECENTLY, AIRPORTS HAD TO: and PAY FOR LOUNGE OPERATIONS
23 HOW DID AIRPORTS PROCURE LOUNGES? THE OLD MODEL To be P&L breakeven, zero capex *and* luxury?
24 HOW DID AIRPORTS PROCURE LOUNGES? THE OLD MODEL To be P&L breakeven, zero capex *and* luxury? Very rare, reserved for the Top ~20 int l gateways
25 HOW DO AIRPORTS PROCURE LOUNGES NOW? THE NEW MODEL NEW ENTRANTS HAVE DISOVERED NEW BUSINESS MODELS THAT: NO CAPEX FROM THE AIRPORT and NO SUBSIDIZATION OR RISK IN THE COST OF OPERATIONS and DELIVER THE DIFFERENTIATED, LUXORIOUS LOUNGES THAT ALL STAKEHOLDERS DEMAND Procured like any concession with no subsidy of any kind from airports or airlines Not just for the big guys anymore Accessible: terminal as small as million enplanements
26 HOW DO AIRPORTS PROCURE LOUNGES NOW? THE NEW MODEL NEW ENTRANTS HAVE DISOVERED NEW BUSINESS MODELS THAT: NO CAPEX FROM THE AIRPORT and NO SUBSIDIZATION OR RISK IN THE COST OF OPERATIONS and DELIVER THE DIFFERENTIATED, LUXORIOUS LOUNGES THAT ALL DEMAND DEMAND Procured like any concession with no subsidy of any kind from airports or airlines Not just for the big guys anymore Accessible: terminal as small as million enplanements
27 HOW DO AIRPORTS PROCURE LOUNGES NOW? THE NEW MODEL NEW ENTRANTS HAVE DISOVERED NEW BUSINESS MODELS THAT: and NO SUBSIDIZATION OR RISK IN THE COST OF OPERATIONS and DELIVER THE DIFFERENTIATED, LUXORIOUS LOUNGES THAT ALL DEMAND DEMAND Procured like any concession with no subsidy of any kind from airports or airlines Not just for the big guys anymore Accessible: terminal as small as million enplanements
28 HOW DO AIRPORTS PROCURE LOUNGES NOW? THE NEW MODEL NEW ENTRANTS HAVE DISOVERED NEW BUSINESS MODELS THAT: and DELIVER THE LUXORIOUS LOUNGES THAT ALL STAKEHOLDERS DEMAND Procured like any concession with no subsidy of any kind from airports or airlines Not just for the big guys anymore Accessible: terminal as small as million enplanements
29 HOW DO AIRPORTS PROCURE LOUNGES NOW? THE NEW MODEL NEW ENTRANTS HAVE DISOVERED NEW BUSINESS MODELS THAT: NO CAPEX FROM THE AIRPORT and NO SUBSIDIZATION OR RISK IN THE COST OF OPERATIONS and DELIVER THE DIFFERENTIATED, LUXORIOUS LOUNGES THAT ALL DEMAND DEMAND Procured like any concession with no subsidy of any kind from airports or airlines Not just for the big guys anymore Accessible: terminal as small as million enplanements
30 HOW DO AIRPORTS PROCURE LOUNGES NOW? THE NEW MODEL NEW ENTRANTS HAVE DISOVERED NEW BUSINESS MODELS THAT: NO CAPEX FROM THE AIRPORT and NO SUBSIDIZATION OR RISK IN THE COST OF OPERATIONS and DELIVER THE DIFFERENTIATED, LUXORIOUS LOUNGES THAT ALL DEMAND DEMAND Procured like any concession with no subsidy of any kind from airports or airlines Not just for the big guys anymore Accessible: terminal as small as million enplanements
31 escapelounges.com
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33 FRESH, LOCALLY-SOURCED CUISINE FROM OAKLAND-BASED CHEF, CHRIS PASTENA. escapelounges.com
34 INDULGENT MENUS
35 HEALTHY FOOD OPTIONS
36 REACHARGE AND STAY CONNECTED
37 FULLY STOCKED BAR
38 ENJOY BEST IN CLASS SERVICE
39 COMFORTABLE PLACES TO RELAX
40 ESCAPE LOUNGES - BRADLEY (HARTFORD) MINNEAPOLIS-ST. PAUL OAKLAND
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