DWELLINGUP TOURISM CONCEPT PLAN Woodland Recreation

Transcription

1 DWELLINGUP TOURISM CONCEPT PLAN Woodland Recreation An Initiative by Dwellingup Community Compact Inc. January 2016

2 Report prepared by Australiance Pty Ltd, January 2016 ABN: Phone: Contact: John Cusack Document Version Date 9 Feb 2016 Acknowledgements: This project was supported by the Peel Development Commission, Royalties for Regions, Shire of Murray and Dwellingup Community Compact. The Dwellingup Trails Group provided great support, and in particular, working party members Peter White, Sue Fyfe, Jodie Doherty, Rebecca McCauley, Greg Caswell, Jenny Simper, Mark Curry and Geoff Bell gave their time and expertise to help guide the project. The Shire of Murray provided encouragement for the project from its inception and the In Kind time and efforts of several officers who provided valuable input related to titles, land and tourism. Sue Fyfe developed the Visitor Survey and Stakeholder Interview Guide, conducted the latter, and was involved in collating the responses from this research. Discussions with a wide range of people in Australia and the UK provided valuable insight and information, and in particular Norm Douglas, Allan Boult, Gemma Ingall, Robert Harris, Liz Sorrell, Dafydd Davis, Michelle Jones, Chris Lewis, Alan Goldsmith, Ian Rogerson, Jim Debank, Andrew Donaldson, Graeme McLean, David Bolt, Louise Wallace, Carl Fox, David Willcox, Ian Willis, Amanda Pruden and Mike Maher. Christie Stewart and Tim Geldard were responsible for a number of the drawings in the Appendices, and Dawn Bosanac helped with document layout. Copyright: The information in this document may be copied provided that full acknowledgement is made. All Rights Reserved Disclaimer This document has been prepared using a range of evidence to provide stakeholders with a concept for tourism development in Dwellingup. All information is provided to the best of our ability and within the limits of our knowledge and resources. All proposals resulting from this document will require further detail and agreement to by the relevant parties. DISCLAIMER Concept Plan for Dwellingup Tourism

3 Contents Acknowledgements Contents page Glossary 1. Key Recommendations & Priorities Summary 1 2. Executive Summary 3 3. Introduction Background Purpose of this Report 8 4. Research Needs Analysis Community Workshop Visitor Numbers Website Visitor Segments Critical Success Factors Competitive Advantages Existing Infrastructure Opportunities & Constraints SWOT Analysis Planning and Design Context Consolidation of Titles Community Consultation Hotham Valley Tourist Railway Sustainable Design Streets and Spaces Access Partnering with Land Owners Trails & Nodes WA MBT Strategy Existing Trails Existing Nodes Operational Considerations Operations & Maintenance Trails Hub Trails Advocacy & Care Groups Governance and Management Models Shared Use Trail Directions Disabled Access Electric Vehicles Marketing and Promotion Peel Regional Investment Blueprint Where Trails Meet Business Development Opportunities 36 Concept Plan for Dwellingup Tourism

4 10. Development Vision Current Projects Green Precinct New & Enhanced Nodes Signage Linkages Other Opportunities Aboriginal Tourism Arts & Culture Transport Accreditation Packaging Financial Considerations Development Cost Estimates Benefit Cost Analysis Moving from Concept to Realisation Funding Business Development Strategies and Recommendations Strategies Recommendations 61 References 65 Appendix 1 Existing Green Precinct 66 Appendix 2 Visitor Survey 67 Appendix 3 Stakeholders Interview Guide 68 Appendix 4 Rail Reserve of Lot Appendix 5 Licence of Land part Rail Reserve Appendix 6 Bibbulmun & Munda Biddi Statistics 74 Appendix 7 WA MBT Strategy 76 Appendix 8 Dwellingup Region Map 78 Appendix 9 IMBA Trail Difficulty Rating System 79 Appendix 10 Marrinup POW Camp 80 Appendix 11 Arboretum 81 Appendix 12 SUSTRANS 82 Appendix 13 Disabled Access 83 Appendix 14 Street Art Banner Locations 84 Appendix 15 Street Art Banner Design 85 Appendix 16 Proposed Green Precinct 86 Appendix 17 Trails Hub Building 87 Appendix 18 Dwellingup/Boddington Train Trail 88 Appendix 19 World Class Trails Hub Strategy - Dwellingup trails Hub Priority List 89 Appendix 20 Basis of Costs 91 Concept Plan for Dwellingup Tourism

5 Glossary "DCC" means Dwellingup Community Compact Incorporated ABN "DPaW" means West Australian Department of Parks and Wildlife. "IMBA" means International Mountain Bike Association, whose Mission is to create, enhance and preserve great trail experiences for mountain bikers. Their main roles are in Advocacy, Organisational Development, Trail Projects and Research & Development. "LGA" means Local Government Authority. "MAPTO" means Mandurah and Peel Tourist Organisation. "MBT" means mountain bike trails. "PDC" means Peel Development Commission "PDMBC" means Peel Districts Mountain Bike Club. "Node" means specific features of interest to tourists and include trails, historical places, museums, retail, places to eat and drink, and accommodation etc. "Report" means the Concept Plan for Dwellingup Tourism produced for the Dwellingup Community Compact Inc. by Australiance Pty Ltd. "Royalties for Regions Community Chest Funds Grant" means the grant to Dwellingup Community Compact Incorporated for 'Development of a tourism Masterplan for the central area of Dwellingup, and will allow for a Needs Analysis and Feasibility study to be carried out to develop a Concept Plan for the area'. It was agreed between the Shire of Murray and the Compact that the study was to result in a Concept Plan rather than a Masterplan as a Masterplan could only be undertaken under specific guidelines by the Shire. "SoM" means Shire of Murray. "Trail" means a corridor, route or pathway that will have strong linkages with the natural environment, open space networks and cultural heritage. Land based trails typically have a trail corridor that is distinguishable from the surrounding landscape. There is normally a visible trail surface, pathway or a series of signs, trail markers or landmarks. Regular use of the trails will often ensure the trail retains a visible difference from the adjacent environment. "Trail Difficulty Rating System" means the basic method used by IMBA to categorize the relative technical difficulty of recreation trails. The IMBA Trail Difficulty Rating System can: Help trail users make informed decisions Encourage visitors to use trails that match their skill level Manage risk and minimize injuries Improve the outdoor experience for a wide variety of visitors Aid in the planning of trails and trail systems This system was adapted from the International Trail Marking System used at ski areas throughout the world. Many trail networks use this type of system, most notably resort-based mountain biking trail networks. The system best applies to mountain bikers, but is also applicable to other visitors such as hikers and equestrians. "Trails Hub" means a building providing trails and general services for visitors. "WAMBA" means Western Australian Mountain Bike Association. "WestCycle" means the incorporated WA state government group formed to coordinate between the state government agencies involved in cycling and the WA cycling community. Concept Plan for Dwellingup Tourism

6 1. Key Recommendations & Priorities Summary Recommendations Small Projects Trails Hub Green Precinct Town Square Banksiadale Park Oval Precinct Transport Signs Enhance Existing Facilities New Trails Trail Maintenance Townscape Liaison Information Package Street banners Showers ATM Titles Consolidation Information Centre HVTR Office Cafe, Gift Shop & Bike Shop / Hire Museum & Interpretive Centre Toilets, Showers & Laundromat Bike Racks, Lockers & Bike Wash Covered area for people and unloading bikes Bike assembly repair Parking for coaches, cars, and cars with trailers Recreational vehicles dump point Campers water point Grassed & pedestrian precinct adjacent to hotel Rail Underpass Pump Park Nature Play Area & Water Feature Shade sails and extra BBQ's to existing Play Area Shade sails to existing Moore St Play Area Upgrades to Tennis Courts and Shelter Public transport to Pinjarra/Mandurah and onto Perth Peel Bus Loop, and variations to Transwa, School Bus and Australind Large sign at Trails Hub showing all trails Directional signs in middle of town to Murray River, Lane Poole etc. Street Art signage Motorbike riders Trail direction and use Carriage Driving Club - showers and power Arboretum Prisoner of War Camp Dwellingup / Etmylin / Inglehope trails, Family, Beginner & Disabled Access Toms Crossing MBT Downhill, Lane Poole Reserve Murray Valley MBT Elite downhill, & cross country, Lane Poole Reserve Emu trail - Trails Hub / FHC Land care and advocacy co ordinated group including DPaW, Alcoa, Karnet and MBT groups Town beautification Green belt around Dwellingup to provide buffer to mining operations Planning Guidelines - zoning, housing density, population growth Events Ambassador, closer liaison with event organisers Business Development Officer to coordinate submissions Upgrade Web with drone video and QR Codes/Apps based information etc. Combining categories of active adventure, food and drink, accommodation, and arts and culture Concept Plan for Dwellingup Tourism 1

7 Priorities 1. Prepare a Presentation and draft Business Case to Alcoa for them to partner in the development of the Trails Hub. Submission to have sufficient detail to achieve approval in principal, subject to detailed design, costs and feasibility. Action: SoM 2. Develop a detailed design, budget and business plan for the Trails Hub facility to include an infill building linking the existing Visitors Centre and adjacent toilet block, an expanded services block of toilets, showers, Laundromat and bike wash, conversion of existing Visitor centre building to Interpretive Centre, and provision of improved trails and Green Precinct signage and parking. Action: SoM with assistance of DCC 3. Prepare and submit Royalties for Regions Application for funding of Trails Hub and associated projects as scoped in 2 above. Action: SoM with assistance of DCC 4. Prepare State & Federal Briefing Paper, and RDA Application for funding of Trails Hub and associated projects as scoped in 2 above. Action: SoM 5. Prepare a Business Plan to facilitate DHVIC applying for Round Two of Regional Visitor Centre Sustainability Grant Program. Applications open in March 2016 for between $10,000 and $100,000, with all applications for over $40,000 requiring a business plan and matching funding in either cash or In Kind. Action: SoM 6. Prepare Business Case for ATM submission to several banks. Action: SoM 7. Compact to implement several small projects that are already predominantly funded; Supply and install hot water systems to 2 existing showers at toilet block adjacent to Visitor Centre. Action: DCC & SoM Fabricate and install 10 Street Art Banners along 3 main entry roads into Dwellingup to promote local events. Action: DCC & SoM 8. Shire of Murray, Hotham Valley Tourist Railway and Dept. of Lands to finalise restructuring of Land Titles, Easements and Rights to Land in Green Precinct. Action: SoM 9. Negotiate green belt mining buffer zone around Dwellingup with Alcoa. Action: SoM 10. Investigate the funding and practical implications of undertaking several small/medium projects that provide a facility not available, or enhance an existing facility, including; Toms Crossing Downhill MBT by DPaW & PDMBC. Action: DCC Arboretum and riding / pedestrian trail between Dwellingup and Arboretum. Action: DCC 11. The Shires of Murray and Boddington, and City of Mandurah to negotiate with operators of Transwa, school buses and Australind to facilitate public transport connections between Boddington, Dwellingup, Pinjarra, Mandurah and Perth for passengers and bikes. Action: DCC 12. Signage - develop strategy and implement signage throughout Dwellingup, Green Precinct, trails and Nodes. Action: SoM & DCC 13. Marketing Action: DCC, MAPTO & SoM Encourage and work closer with events organisers Web based videos, Apps and QR Codes Packages linking businesses and Nodes 14. Maintenance, Land Care & Advocacy Groups - work with DPaW, Alcoa, Karnet & MBT groups to form integrated advocacy and trails maintenance group. Action: DCC 15. Investigate the funding and practical implications of undertaking several new trails. These would include; Family / Beginners Trail to Etmylin & Inglehope. Action: PDMBC Emu Trail from Trails Hub to FHC. Action: FHC Murray Valley MBT at Lane Poole Reserve. Action: PDMBC & DPaW HVTR train services extending to Inglehope and Pinjarra. Action: DCC & HVTR Concept Plan for Dwellingup Tourism 2

8 2. Executive Summary Dwellingup is a small historic timber milling town surrounded by forests and located just over 1 hours drive south of Perth. Despite a small resident population, Dwellingup receives in excess of 250,000 visitors each year, predominantly for camping in Lane Poole Reserve. It also attracts walkers and cyclists in large numbers as both the Munda Biddi and Bibbulmun Tracks pass through the town. A real magnet for activity enthusiasts, Dwellingup is packed with walking, mountain bike, 4 wheel drive, canoe, and horse carriage and bridle trails. The recently released Western Australian Mountain Bike Strategy seeks to promote sustainable mountain biking as a leading recreational and tourism experience by delivering opportunities, maximising participation and sharing benefits. The WA Govt says that mountain biking is among the world s fastest growing sport and recreation activities with nearly 120,000 mountain bikes purchased each year in WA and almost half a million Western Australians now owning a mountain bike. The Tourism Objectives of the recently released Peel Regional Investment Blueprint are to grow the Peel tourism economy through infrastructure investment and product diversification, and to create a network of diverse adventures that attract visitors and extends their stay. Despite the sense that Dwellingup offers visitors much in terms of adventure tourism and beautiful timbered country an easy drive from Perth for either a day or weekend visit, there is still a sense that Dwellingup is not optimising its opportunities. In 2012, Evolve Solutions produced a report titled "World Class Trails Hub Strategy for Western Australia" which selected Dwellingup as one of two towns to pilot the development of a trails hub blueprint. These two towns were selected on the basis of their distance from Perth, readiness of existing trails, relationship to long distance trails, and the range of existing services. This Report considers the parameters for establishing a Trails Hub in the Green Precinct being the area around the existing Dwellingup Heritage and Information Centre. A Visitor Survey, Stakeholder Interviews and Community Workshop highlighted a number of issues and ideas. First hand research was also undertaken in determining that Dwellingup receives in approximately 300,000 visitors annually, and the different profile of these visitors. Over 60% of visitations are to Lane Poole Reserve and focussed on family orientated outdoor nature experiences. Very few international visitors come to Dwellingup. Critical Success Factors for Dwellingup include being regarded as a destination, having a range of trails to suit Elites to Family and Beginners, and trail maintenance and sustainability. Competitive Advantages for Dwellingup include; 1 to 2 hour drive by mostly freeway from population of several millions, Buildings that have maintained their original country feel, High percentage of people involved in arts and culture Large range and number of accommodation options Easily assessable forests Existing mountain bike trails that host state standard events such as Dwellingup 100 Heritage steam and diesel trains providing tourist trips and evening Dinner Trains But Dwellingup also is currently restricted by a lack of NBN, patchy mobile devise coverage, an absence of public transport and limited building and associated population growth potential. As witnessed again recently, the area is prone to bush fires. The existing tourist facilities need enhancement and better connectivity. But there is no doubt that Dwellingup has the basis to be further developed into one of Western Australia's Centre of Tourism Excellence. The Shire of Murray, DPaW, HVTR and Alcoa significantly affect Dwellingup s future. Whilst these organisations strive to be good corporate citizens, they also have their own objectives. The challenge is for the Dwellingup Community to work closely with these organisations to ensure the best outcome for Dwellingup. Concept Plan for Dwellingup Tourism 3

9 Vision Develop the facilities and features of Dwellingup to enhance visitor experiences and provide a sustainable social, environmental and financial context for the community. Key Objectives Create an enhanced visitor experience and improve visitor and community facilities. Expand Dwellingup's destination marketing to reach greater target audiences. Increase the total number of day trip visits per annum. Develop current tourism visitations to incorporate the international market. Provide new employment opportunities and economic generation within the local region. Decide a priority for developing the Nodes, linkages and services outlined in this Report. Form strategic partnerships with government and corporate entities to enable specific projects to be undertaken. Develop a concept of a central Trails Hub with linkages to out lying Nodes. Complete several separate small current projects. Strategies 1. Key stakeholders and the Dwellingup Community to develop and implement critical infrastructure that delivers the adventure experience, attracts visitors from the key source market of Perth and expands visitor markets to grow interstate and international visitation. 2. Align key Recommendations of this Report with the State Government Strategy for Tourism in Western Australia 2020 including brand, regional travel, business travel, events, Aboriginal experiences and infrastructure. 3. Align key Recommendations of this Report with the Tourism Objectives of the Peel Development Commission Peel Regional Investment Blueprint; Grow the Peel tourism economy through infrastructure investment and product diversification Create a network of diverse adventures that attract visitors and extend their stay. 4. Work closely with all levels of government and non government entities including Alcoa, to ensure tourism investment in Dwellingup is consistent with community expectations; that planning, development and implementation are responsive and timely; and identified strategic priorities will result in existing attractions being enhanced and new attractions being established. 5. Foster an attitude of Tourism Excellence. 6. Consider a number of projects that are both standalone and integrated into a broad tourism strategy. A working group, which is currently the Trails Group of the Dwellingup Compact, be the steering group to advocate and promote the concepts of this Report with the stakeholders, and work with the Shire of Murray and funding entities in progressively achieving these tourism projects. 7. The Dwellingup Community and key stakeholders to agree on the several key parameters that supports tourism growth including; Need to grow population How population growth can be accommodated including potential rezoning of land Benefit of concentrating visitor services in the Green precinct 8. Undertake Business Plans and Financial Feasibilities of proposed projects that include detail design, costings and staging of projects. Concept Plan for Dwellingup Tourism 4

10 Recommendations Small Projects Street banners Showers ATM Trails Hub Green Precinct Town Square Banksiadale Park Oval Precinct Transport Signs Enhance Existing Facilities New Trails Trail Maintenance Townscape Liaison Information Package Titles Consolidation Information Centre HVTR Office Cafe, Gift Shop & Bike Shop / Hire Museum & Interpretive Centre Toilets, Showers & Laundromat Bike Racks, Lockers & Bike Wash Covered area for people and unloading bikes Bike assembly repair Parking for coaches, cars, and cars with trailers Recreational vehicles dump point Campers water point Grassed & pedestrian precinct adjacent to hotel Rail Underpass Pump Park Nature Play Area & Water Feature Shade sails and extra BBQ's to existing Play Area Shade sails to existing Moore St Play Area Upgrades to Tennis Courts and Shelter Public transport to Pinjarra/Mandurah and onto Perth Peel Bus Loop, and variations to Transwa, School Bus and Australind Large sign at Trails Hub showing all trails Directional signs in middle of town to Murray River, Lane Poole etc. Street Art signage Motorbike riders Trail direction and use Carriage Driving Club - showers and power Arboretum Prisoner of War Camp Dwellingup / Etmylin / Inglehope trails, Family, Beginner & Disabled Access Toms Crossing MBT Downhill, Lane Poole Reserve Murray Valley MBT Elite downhill, & cross country, Lane Poole Reserve Emu trail - Trails Hub / FHC Land care and advocacy co ordinated group including DPaW, Alcoa, Karnet and MBT groups Town beautification Green belt around Dwellingup to provide buffer to mining operations Planning Guidelines - zoning, housing density, population growth Events Ambassador, closer liaison with event organisers Business Development Officer to coordinate submissions Upgrade Web with drone video and QR Codes/Apps based information etc. Combining categories of active adventure, food and drink, accommodation, and arts and culture Concept Plan for Dwellingup Tourism 5

11 Recommended Action Priorities 1. Submit Business Case to Alcoa for them to partner in the development of the Trails Hub. 2. Develop a detailed design, budget and business plan for the Trails Hub & associated works. 3. Prepare and submit Royalties for Regions Application for funding of Trails Hub & works. 4. Prepare and submit RDA Application for funding of Trails Hub & works. 5. Prepare and submit for Round 2 of Regional Visitor Centre Sustainability Grant for DHVIC. 6. Prepare Business Case for ATM submission to several banks 7. Implement several small projects incl HWS to existing showers and Street Art Banners 8. Finalise restructuring of Land Titles, Easements and Rights to Land in Green Precinct. 9. Negotiate green belt mining buffer zone around Dwellingup with Alcoa. 10. Investigate several small projects including Toms Crossing Downhill MBT by DPaW & PDMBC. Arboretum and riding / pedestrian trail between Dwellingup and Arboretum 11. Negotiate public transport access with Transwa, school buses and Australind. 12. Develop strategy and implement signage throughout Dwellingup, Green Precinct, trails and Nodes. 13. Marketing Encourage and work closer with events organisers Web based apps and QR Codes Packages linking businesses and Nodes 14. Maintenance, Land Care & Advocacy Groups - work with DPaW, Alcoa, Karnet & MBT groups to form integrated advocacy and trails maintenance group. 15. Investigate the funding and practical implications of undertaking several new trails, including; Family / Beginners Trail to Etmylin & Inglehope Emu Trail from Trails Hub to FHC Murray Valley MBT at Lane Poole Reserve HVTR train services extending to Inglehope and Pinjarra This Report proposes that the Shire of Murray, supported by the Compact and HVTR, make an application for $2.5m Royalties for Regions Grant to undertake the works outlined as Priority Projects in Section 12.1 of this Report. Concept Plan for Dwellingup Tourism 6

12 3. Introduction 3.1 Background The town of Dwellingup is situated within the natural beauty of the Darling Scarp, adjacent to Lane Poole Reserve (55,000 hectares of DPAW managed recreational reserve and campgrounds). Dwellingup has the old world charm of an historic country town but also attracts walkers and cyclists in large numbers as both the Munda Biddi and Bibbulmun Tracks pass through the town. A real magnet for activity enthusiasts, Dwellingup is packed with walking, mountain bike, 4 wheel drive and canoe trails. It is also home to the annual Dwellingup 100, WA's premier mountain bike race. Dwellingup is a small town located just over 1 hour s drive south of Perth. Formally a major timber and milling centre of West Australia, its resident population of approximately 400 now experiences annual visitations in excess of 250,000. A devastating bush fire in 1961 changed the profile of the town. Timber harvesting and milling was already in decline and this has continued, but the forest and timber character of the town is still evident. Two mills still operate near the centre of Dwellingup. The major local employment industry in now mining rather than milling. But Dwellingup also has significant day-trip tourist attractions such as the Hotham Valley Railway, Forest Heritage Centre, and Marrinup MBT that gives Dwellingup the feel of a vibrant, busy tourist destination, particularly on weekends and school holidays. Despite the sense that Dwellingup offers visitors much in terms of adventure tourism and beautiful timbered country an easy drive from Perth for either a day or weekend visit, there is still a sense that Dwellingup is not optimising its opportunities. In 2012, Evolve Solutions produced a report titled "World Class Trails Hub Strategy for Western Australia" which selected Dwellingup and Pemberton to pilot the development of a trails hub blueprint. These two towns were selected on the basis of their distance from Perth, readiness of existing trails, relationship to long distance trails, and the range of existing services. In discussions with the Shire of Murray, it was agreed that the Shire would partner with the Dwellingup Compact in developing a Dwellingup Tourism Concept Plan based around the central Green Precinct area bounded by Marrinup St, the town oval and Banksiadale Road in Dwellingup (refer Appendix 1 - Existing Green Precinct). The Dwellingup Compact has been able to undertake this study and report by securing Royalties for Regions Community Chest Funds Grant, and considerable In Kind contributions from the Shire of Murray and members of the Dwellingup community. The Dwellingup Tourism Report builds on some of the recommendations of the Evolve Report, and in particular, looks at the development of a Trails Hub in the Green Precinct. The Trails Hub facilities would need to be seen to support the existing tourism activities, and also extend the current visits to Dwellingup as well as developing new tourism opportunities and visits. It has transpired during the development of this Report, that such a Trails Hub is considered an essential factor in facilitating the experiences of Dwellingup tourists and residents, and it also emerged that facilities and opportunities outside the Green Precinct should not only be considered, but were essential elements of a cohesive strategy for Dwellingup Tourism. During the research and writing of this Report, there were several other Reports being undertaken which covered some of the same issues, and which are referred to in this Report; Peel Tourism Economic Development Strategy , undertaken by Marketrade and commissioned by Peel Development Commission, 2015 Dwellingup Strategic Plan , Murdoch University, 2015 Shire of Murray Strategic Tourism Destination Plan, Murdoch University, 2015 Aboriginal Tourism Development Analysis - Shire of Murray, Murdoch University, 2015 There are also two further recent reports that also impact on this particular Report, namely; World Class Trails Hub Strategy for Western Australia, EVOLVE Solutions, Jul 2012 West Australian Mountain Bike Strategy, WestCycle Incorporated, 2015 Concept Plan for Dwellingup Tourism 7

13 This report also includes refers to several tourism related developments and programs in Dwellingup that are in various stages of implementation. This Report also considers several issues that relate more directly to Dwellingup residents, but indirectly impact on Dwellingup's ability to support tourism. These issues include public transport connections between Dwellingup and Pinjarra/Mandurah, population growth, zoning of land, and nearby mining by Alcoa. 3.2 Purpose of this Report This Report is intended as the first step in the development of a Tourism Masterplan for the greater area of Dwellingup, and begins with a Needs Analysis and Feasibility study to develop a Concept Plan centred on the area bounded by Marrinup St, the town oval and Banksiadale Road in Dwellingup. The Dwellingup Heritage Visitor Information Centre is in the middle of this zone. The Dwellingup Community Compact has been working with the Shire of Murray to develop tourist facilities to cater for the increasing numbers of tourists choosing to visit Dwellingup, including those who cycle, mountain bike, walk or ride horses in the Dwellingup area. Whilst Dwellingup has become known for various forms of camping and adventure tourism, a successful tourism strategy needs to address a range of opportunities, including passive pursuits, arts, culture and history. Both the Shire and the Compact see the need for an overall plan from which to develop these facilities and strategies. The Needs Analysis has provided the information to develop a Concept Plan with a prioritised list of facilities, which can be scoped for development. These needs have been identified through stakeholder consultations. This Report is the first step in development of a Dwellingup Tourism Concept. The Concept Plan provides an overview of the current and projected requirements for tourism infrastructure and services in Dwellingup, and a considered overview of the facilities that will expand the economic opportunities for tourism. The strongly consultative approach of this Report ensures that all stakeholders are included and their views considered within local government parameters. The outcomes of this project are; 1. Concept Plan for the area that incorporates all stakeholders needs, planning considerations and current infrastructure, so as to be a blueprint for the future of tourism and tourism infrastructure in Dwellingup, focussed on the central village area bounded by Banksiadale Road, Wallace Road and Marrinup Street. 2. Design Brief that reflects the Concept Plan and which identifies the type and number of different facilities needed to support tourism, in particular nature, environmental and adventure based tourism in Dwellingup, and which produces a scope of works and costs of select projects. 3. The identification of partners who may engage further in the development of tourism facilities in Dwellingup. Dwellingup has adopted the by-line 'Where Trails Meet', and whilst there is an emphasis given to mountain biking and walkers, the Compact wishes to broaden the concept of 'trails' to include not only pathways along which people walk or ride bikes and horses, but to also create linkages between destinations of interest to both tourists and residents. Most of the proposals of this Report will require funding. This Report is intended to provide a range of ideas and concepts with enough detail for the Shire of Murray and Compact to develop specific business plans and applications for funding of the projects proposed. Whilst some projects may be able to be grouped together for funding purposes, wherever possible, it is intended that all projects can be individually developed and utilised without being reliant on another project. Nevertheless many projects will benefit from the coexistence of certain other projects. Concept Plan for Dwellingup Tourism 8

14 4. Research 4.1 Needs Analysis A Visitor Survey was developed and provided on Dwellingupwa.com.au and the Shire Homepage. It has also been offered on ipads in the Dwellingup Heritage and Visitor Information Centre (DHVIC). The survey was open until 1 Dec responses were made with extra information provided by from one of the Bibbulmun track guides. All sites provided responses with 14% from the Shire website, 56% from the Visitor information centre and 30% from the Dwellingup website. 72 people responded to the survey, with 16% in their 40's, 31% in their 50's, and 39% over the age of 60, and about 58% being male. 51 respondents completed all survey questions. Nearly all respondents reported that they were Australian residents, with a resident from each of USA, NZ and Switzerland. Most people came with others, either as a couple (30%) or as a family with children (30%). Most people visited a couple of times a year (38%) although others came more often with 16% coming a couple of times per month or once a month (17%). The majority were day-trippers (42%) with most people who stay, staying in town for 2-3 nights (30%). The most commonly visited trails were the King Jarrah Walk trail (20%) and Island Pool walk trail (20%), both at the Lane Poole Reserve, followed by the Marrinup Mountain bike trail (18%), Captain Fawcett 4 wheel drive trail (16%) and Marrinup Falls walk trail (14%). However, almost half (42%) indicated that they used other trails not specified. Marrinup Falls walk is a seasonal walk (when water is running) so survey timing may skew the results. The same could be true for other trails, and keeping the survey going over a full 12 months would give a clearer indication of trails popularity. The Bibbulmun Track and Munda Biddi would rank as most visited trails in the immediate region, but are referred to in other Sections of this Report. In response to "what business do you use in Dwellingup", answers were; 1. Eateries 83% 2. DHVIC 67% 3. General Store 56% 4. Wineries 52% 5. Fuel Station 39% There were some clear trends in the responses to which of the following changes would you make to improve Dwellingup as a place to visit or stay? The most important change people requested was an ATM (47%), with a number of comments indicating that the DHVIC would be the best site. The top priorities ranked by respondents were: 1. ATM 47.1% 2. Hot Showers 27.5% 3. Improved signage for trails 25.5% 4. Covered Picnic Areas 25.5% 5. Additional gas BBQ 23.5% 6. Laundromat 21.6% With a response nearly double any other issue, there is no doubt that an ATM with 24/7 access is highly desirable. Refer to section for further information about proposed ATM, and Appendix 2 - Visitor Survey. It is likely that these results are influenced by the older demographic and possibly a high proportion of day-trippers. Stakeholder Interviews were also undertaken with 13 Interviews completed (refer to Appendix 3 - Stakeholder Interview Guide). Concept Plan for Dwellingup Tourism 9

15 4.1.1 Preliminary findings There are different perceptions and needs based on the focus of each organization. Dwellingup is an important town on the Bibbulmun track and Munda Biddi with some good services but others lacking. Heading south, Dwellingup is the first stop for supplies. In particular, walkers want to be able to get lightweight food and gas canisters. Lack of public transport affects those Bibbulmun trackwalkers that want to start or end a journey in Dwellingup. Dwellingup is seen as close enough for day trips for walkers, off road bikers and mountain bikers. There is a need to distinguish between mountain bikers doing endurance, gravity and downhill riding and off road touring Visitors Wide variety; Weekdays - seniors, older groups Issues Weekends, school holidays and public holidays - families with younger children. The Munda Biddi is not well designed for off road touring between Kalamunda and Collie designed as a mountain bike trail rather than off road. Most people unaware of the variety of trails in Dwellingup area. Hotham Valley Tourist Railway (HVTR) is an important drawcard for Dwellingup. Lack of ATM affects HVTR (although local IGA store has now arranged to sell HVTR tickets). ATM facilities are available in the Hotel but limited to $100 per day. High usage. Signage on trails (other than Bibbulmun Track and Munda Biddi markers) is generally poor. High demand for showers at hotel from visitors. Carriage club has monthly events, would appreciate hot showers in town as they have limited facilities and water at their club venue Ideas 1. Trails Hub to include large signboard with Map showing Dwellingup trails, where they enter the town and how they are linked to other attractions e.g. POW camp. 2. Improved surface on the Marrinup car park opposite the hotel, currently poorly maintained, the whole parking area including the DHVIC needs resurfacing and organising with parking clearly identified. 3. Use the Green Precinct as a trailhead for all trails if cyclists can link to mountain bike tracks. 4. Signage Need for multiuse signage that shows use the trail e.g. co-use by walkers or cyclists, carriages and cyclists. Trail signage that indicates direction, north/south, Dwellingup/Perth. 5. Motorbike riders there needs to be signage to show them where they cannot go, but they also need dedicated areas that are well marked and mapped. 6. Potential for national downhill event for downhill mountain biking. 7. Cycleway to Inglehope Arboretum that is off - road, family friendly, and potentially linked with HVTR in rail one way cycle one way deal. 8. Nature play area in Marrinup Park that could be linked via a trail to that proposed for the Primary School and Forest Heritage Centre. 9. Loop walk for the Bibbulmun track. 10. Dwellingup is only carriage driving centre in WA that can provide dressage, precisions driving cones course and marathon obstacles (MO) courses. The carriage club would like to build spectator friendly facilities /parking/ easy access to MO. 11. Directional sign in middle of town identifying Murray River, Lane Poole directions. Concept Plan for Dwellingup Tourism 10

16 12. Improved trees, streetscape in Dwellingup centre, funky mountain bike friendly bike racks, murals, improved park and verge maintenance, beautification. 13. Move the skateboard park into central area maybe into Marrinup where there is more public view - improve the skateboard park. 14. A pump track for mountain bikers and older local kids (similar to new one in College Park, Nedlands). 15. Hotel would strongly support improvements to road, parking and parks, would like al fresco dining. They are developing their beer garden courtyard with improved lighting, seating, and games. 4.2 Community Workshop A Community Workshop was conducted in Dwellingup on 18 Nov 2015 to provide input to the Shire of Murrays Strategic Plans. For the period, the main issues raised and discussed were; Achieving a population growth but preserving the Heritage and Forest Village feel. Developing events for children in the 2-18 age group. Enhancing and further developing a sporting precinct. Further developing tourism to underpin economic growth. Improve the Marrinup precinct and facilities. Maintain the rural feel (natural environment). Beautification of the town streetscapes. Establish a land care group. Establish a designated Green Belt around Dwellingup to provide a buffer to mining operations. Establish regular public transport between Dwellingup and Pinjarra/Mandurah for both residents and tourists to travel to and from Dwellingup, and further connect to Perth. Ensure utilities such as power, telephone and water etc. are of high quality and sufficient for population, community and business needs. The Workshop group was asked to list and rank preferences for next 5 year period of The ranking determined was; Establish a designated Green Belt around Dwellingup to provide a buffer to mining operations. Beautification of the town streetscapes. Establish regular public transport between Dwellingup and Pinjarra/Mandurah for both residents and tourists to travel to and from Dwellingup, and further connect to Perth. Planning Guidelines to preserve rural feel of town centre. Town Support Officer to prepare grants applications etc. Tourist facilities including toilets and ATM etc. Events that showcase Dwellingup such as art. Strategy to enable population growth, such as zoning rules. Play area facilities including shade clothe, fencing and adult exercise equipment. Signage including link to Forest Heritage Centre. Youth worker co coordinator. Dwellingup newsletter Concept Plan for Dwellingup Tourism 11

17 4.3 Visitors Numbers Total Visitor Numbers It is difficult to have an accurate number and profile of visitors to Dwellingup. The following table has been derived from several sources including digital counters for passing walkers or bikes, speaking to facility operators and some estimates based on observations. Some of the people camping or staying at short term accommodation could also be mountain biking or going on Hotham Valley Railway, but overlap has tried to be minimised. Nevertheless, it seems that at least 250,000 visitors per annum come to Dwellingup. a) Permanent & Casual Residents Resident population Census People with holiday houses 200 anecdotal Total permanent & casual residents 600 approximately b) Visitors Lane Poole (mostly camping) 183,973 DPaW Oakley Dam 10,650 DPaW Caravan Park 3,500 operator Day visitors (bikers and cars) 20,000 observation Mountain and road cyclists 13,200 DPaW + observation Groups (quilters and others) 1,500 survey Short Term accommodation overnight stays 5,000 estimation Nanga Bush Camp 31,000 survey Jarrah Forest Lodge 2,600 survey Dare Adventures 3,000 estimation Hotham Valley Railway 15,200 HVTR Tour Groups (buses etc.) 700 estimation School Camp Groups 3,000 estimation Dwellingup Visitor Centre ( ) 20,450 door counter Total Visitors 293,323 Whilst the majority of visitors appear to come from within a 150km radius of Dwellingup, it is also evident that some come from further including other parts of WA, Australia and overseas. Only the Bibbulmun Track seems to have an idea of breakdown of local, interstate and foreign visitors. DHVIC also collects origin data. This is done in person and not all visitors are captured, but it does provide an overall trend. Operators and authorities within the Peel region are increasingly focussed on providing interstate and foreign tourists with destination marketing and options for transportation and access to the area Lane Poole Reserve Lane Poole Reserve has been a popular camping destination for generations of West Australians. It would seem that numbers of people visiting Lane Poole have reduced slightly in the last few years, in part as a result of revised DPaW management procedures. DPaW recorded 183, 973 people visiting during the year, which is the second lowest figure since (refer to Appendix 8 - Dwellingup Regional Map, for relationship of Lane Poole Reserve to Dwellingup). The importance of Lane Poole Reserve should not be under estimated. The fall in numbers for this period has been largely due to extensive works in the camp ground areas and closure of some sites/day use areas. Numbers reflect temporary reduction in capacity rather than a decline in demand. Improvements to camping areas such as communal fire pits, improved signage, and camp kitchens etc. are likely to make stays more attractive in the future. DPaW has ambitious targets to increase visitation in the next 5 year period. Concept Plan for Dwellingup Tourism 12

18 Although the following graph is for distribution of visitations, DPaW believes that December is still the peak period and that June, July and August are substantially lower than other times in the year. The use of the reserve changes throughout the year. Weather that is suitable for camping may not be suitable for other activities. Public Holiday periods are busy all year round, especially Easter and October holidays (based on DHVIC numbers). Winter s cooler climate lends itself more to walking, canoeing and mountain biking and other recreational uses of the reserve. Lane Poole Reserve monthly visitations Munda Biddi The Department of Environment and Conservation published a report in 2012 that included the results of a survey of Munda Biddi Trail users conducted over the 2010 and 2011 period. At the time of this survey, the mountain bike trail extended 491km south from the town of Mundaring along the Darling Range to the town of Nannup. The survey was conducted in collaboration with the Munda Biddi Trail Foundation. It is estimated that during the 2010 to 2011 period, the Mundi Biddi Trail received approximately 9,590 visits in the year period. A very high proportion of those undertaking the Munda Biddi go through Dwellingup (refer to Appendix 6 - Bibbulmun and Munda Biddi Statistics). Munda Biddi monthly proportional activity distribution of annual counter hits Appendix 8 - Dwellingup Regional Map, provides route of Munda Biddi through Dwellingup. Concept Plan for Dwellingup Tourism 13

19 4.3.4 Bibbulmun Track The most recent survey of Bibbulmun Track walkers (2008) indicates that 87% were from WA, 6% from Interstate and 7% from Overseas (of which 70% were from Europe), and 70% were aged Of those who came from overseas or interstate, about 1 in 3 had decided to walk on the Bibbulmun Track before they arrived in WA (37%). These results from 2008, and similar results in 2003, support the suggestion that the track has considerable profile outside of WA, or at the very least, information about the track is readily available to visitors planning trips to WA. Appendix 8 - Dwellingup Regional Map, shows route of Bibbulmun through Dwellingup Visitation Trends It s difficult to draw distinct conclusions from statistics, especially when some are up to 5 years old. Nevertheless, several trends would seem apparent from Section Visitor Numbers; At approximately 300,000 Dwellingup receives a very large number of visitors compared to its population of about 400. Over 60% of the total visitors go to Lane Poole Reserve, and although they would nearly all drive through Dwellingup, mostly they spend their time camping and in passive pursuits at the Reserve. Peak visitations to Lane Poole Reserve are during school holidays. Lane Poole Reserve, Nanga Bush Camp and Hotham Valley Railway account for about 78% of visitations, but they tend to be single purpose visits in the sense that visitors either stay at camping areas or just do train trip and return home. These visitors appear not to participate much in what else Dwellingup has to offer, so there has to be a significant opportunity to engage further with these visitors. Very few international visitors come to Dwellingup, with the majority doing so as a consequence of the Bibbulmun and Munda Biddi trails. 4.4 Website Ripple Vision has developed a comprehensive website for Dwellingup ( which includes information on accommodation, trails, arts and crafts, clubs and groups, food and beverage, visitor centre, phone book, events and notices. The website logs information on access to the website which provides interesting facts on how the website is being utilised. Outputs include; a) Origin of access to the Dwellingup website compared to WA visitor figures from Tourism WA produced some surprises; Origin of website access WA Visitors by origin Australia 91.6% USA 2.0% 7% Russia 2.0% UK 0.4% 17% China 0.3% 5% Singapore 0.3% 10% Brazil 0.2% India 0.2% Japan 0.2% 3% Malaysia 9% NZ 9% b) Page views for the period 1 Jan 2015 until 15 Nov 2015 were 294,094 that are an annualised rate of about 332, % were new visitors and 27.2% were returning visitors. 66,720 different users (new visitors) per annum rate spent an average of 3 minutes duration on each session. Concept Plan for Dwellingup Tourism 14

20 c) 54% of access to the website is from mobiles and tablets (period Aug 15 - Nov 15). d) Specific Data queries ranked in terms of clicks for the period Aug 15 - Nov 15; Dwellingup Dwellingup Camping Dwellingup Accommodation Lane Poole Reserve Captain Fawcett 4x4 Track Nanga Bush Camp Things to do in Dwellingup Hotham Valley Railway Dwellingup History Dwellingup Primary School e) On average, 913 pages related to Dwellingup are being viewed each day. Whilst the website is already an excellent way to market and provide information, it is also a very cost efficient way to further promote the facilities and services being proposed for Dwellingup. The statistics provide several interesting insights to access, namely; a) Access by people from the USA is considerably higher than the UK that has high visitations to WA, and the traditional Asian markets. It appears that countries such as the UK, Singapore, Malaysia and NZ have significantly lower access to the Dwellingup website than their proportional visitations to WA. These countries having relatives living in WA, and them not tending to do traditional tourist activities when in WA may explain this. b) A significant percentage of people are accessing the website from mobile devices. It is reasonable to assume that some of this access is occurring when visitors are in the Dwellingup region. This could be important when considering the use of mobile devices for disseminating information as discussed in section Apps & QR Codes. 4.5 Visitor Segments The author of this Report visited a number of trails and facilities associated with trails in Western Australia, Victoria, ACT, England, Wales and Scotland as follows; Forrest - VIC Mt Stromlo - ACT Pemberton - WA Sidings Rail Trail from Nannup to Jarrahwood - WA. Kalamunda - WA Hebden Bridge - Yorkshire Lee Quarry - Yorkshire Haldon Forest Park - Devon Afan Valley - Wales BikePark Wales - Wales Coed y Brenin - Wales Antur Stiniog - Wales Ben Nevis - Scotland Laggan Wolf Trax - Scotland Comrie Crofts - Scotland Glentress - Scotland The intent of these visits was to evaluate established Trails Hubs in terms of; Facilities that were required or provided Management models Ideas for marketing and funding Concept Plan for Dwellingup Tourism 15

21 Rather than provide a report on the visits to each of the above sites, observations from various sites are incorporated into sections of this Report where appropriate DPaW National Parks DPaW undertook research as part of an Australian Research Council Linkage Project Promoting and Managing National Parks into the 21st century that considered visitor loyalty to national parks. This research included surveys of visitors from 33 different protected areas during the period These protected areas range from very remote to peri-urban locations with visitation levels ranging from low to high. The visitor surveys were of general visitors and did not include specialist recreation groups or activities. Four segments that differed significantly from each other were identified: Nature Experience Seekers, Passive Experiencers, Nature Explorers, and Relaxing Socialisers. The statistics for Lane Poole Reserve visitors as summarised below, differ in profile from the state average, with a very high percentage of family groups focused on social experiences. Lane Poole State Average Nature Experience Seekers 8% 17% Passive Experiencers 12% 30% Nature Explorers 13% 32% Relaxing Socialisers 67% 21% With visitors to Lane Poole Reserve representing over 60% of total Dwellingup visitations, and the typical visitor being a 'Relaxing Socialiser', this presents a challenge to Dwellingup to provide facilities and services that appeal to its largest visitor group Adventure Tourism Adventure Tourism has been broadly defined as guided tours where the primary attraction is an outdoor activity that depends on features of the natural environment, generally requiring specific sporting activities, and is exhilarating for the tourist. The main motivators for the experience of adventure tourism focus on the concepts of danger, risk and adrenaline Heritage Tourism Historic landscapes and buildings are considered highly by local communities. They are also seen to be beneficial for a particular area that aims to develop or rejuvenate its local economy. Concept Plan for Dwellingup Tourism 16

22 Dwellingup currently has little in the way of Heritage Tourism, but this could be developed utilising elements such as the WW2 Prisoner of War Camp, Arboretum, and old growth forests. Hotham Valley Tourist Railway attracts visitors interested in heritage rail (refer to section Hotham Valley Railway for further information on heritage visitors). There is also DHVIC s museum, the former mill town sites (some of which can be reached by walking trails) and the Forest Heritage Centre s timber-getters cottage. Dwellingup retains an old country town feel in spite of the 1961 fire, which destroyed 132 houses and left 800 people homeless. Many of the replacement buildings were heritage buildings recycled from former mill towns. In this way, Dwellingup s architecture today tells the historic story of the wider region a great opportunity for a future heritage walk trail around town. Ancestral tourism is an important component of visitations to Dwellingup with people tracing their roots, and looking for photos of ancestors in the displays at DHVIC Sustainable Tourism Sustainable Tourism has emerged with the aim of reducing the negative effects of tourism activities, and has been adopted as a globally acceptable approach to tourism development. Sustainability encompasses all components that constitute a complete tourism experience. Sustainable Tourism development encompasses economic, social and environmental tourism development that continuously aims for the improvement of tourist s experiences. The tourism industry has the ability to contribute to sustainable development, specifically in creating job opportunities. The primary purpose of sustainable tourism has been described as creating a balance between conservation, instituting social justice, up keeping cultural integrity and enhancing economic benefits, while meeting the needs of the host population without jeopardising their future. Dwellingup s proximity to Perth (short drive times) is a big selling point from a sustainability perspective. DPaW s approach to development in the Reserve is to be low impact and a similar approach should be taken to any new developments in town International Tourists International tourism is regarded as both inbound and outbound tourism activities experienced by resident visitors outside of the country of reference. Yeoman, Brass and McMahon-Beattie (2007) identify that international visitors seek authentic travel experiences that are deeply focused on the five senses; touch, smell, taste, hearing and sight. The international tourist anticipates and expects authentic experiences that allow them the opportunity to use these five senses. Based on Tourism Research Australia's National and International Visitor Surveys, Tourism Western Australia provides an overview of tourism activity in Western Australia, including information on visitor numbers, origin and spend. Data is broken down into the key visitor markets - international, interstate, intrastate and daytrip visitors. Refer to following table in Section Western Australia Total Visitor Estimates ( ) International Interstate Intrastate Intrastate Daytrips Spend $2,277m $1,230m $3,291m $1,898m Visitors 835,200 1,233,000 6,685,000 Nights 28,981,000 10,883,000 26,765,000 Daytrips 17,560,000 Concept Plan for Dwellingup Tourism 17

23 Visitors of the top 20 International markets to Western Australia (ranked by Visitors) Western Australia Australia Country Rank % of AUS Rank UK 1 154, ,800 23% 3 627, ,300 Singapore 2 75,000 83,500 26% 5 318, ,200 NZ 3 76,100 79,200 7% 1 1,115,100 1,153,700 Malaysia 4 64,400 75,200 26% 7 277, ,400 USA 5 55,000 57,100 11% 4 500, ,500 China 6 35,600 41,300 5% 2 710, ,200 Germany 7 32,200 32,400 18% , ,200 Indonesia 8 29,400 27,000 20% , ,900 Ireland 9 26,000 25,200 35% 18 73,500 71,800 Japan 10 21,800 23,500 8% 6 298, ,200 India 11 14,300 20,400 10% 8 172, ,000 France 12 19,300 18,500 16% , ,100 Hong Kong 13 17,100 18,300 10% , ,500 Canada 14 18,000 17,300 14% , ,700 South Africa 15 19,000 15,900 35% 24 50,300 45,900 Scandinavia 16 13,000 14,600 16% 17 93,600 94,800 Italy 17 11,100 14,000 20% 20 71,000 69,700 Philippines 18 10,500 13,600 17% 16 80,700 98,600 Korea 19 11,200 13,000 7% 9 183, ,200 Taiwan 20 11,600 12,500 11% , ,700 The above visitation figures are from Tourism WA. WA is getting a relatively high proportion of visitors from UK, Singapore, Malaysia and South African and a low proportion of NZ and other Asian visitors compared to Australian totals. It would also seem that international visitors to WA are spending about 35 days on average in WA. Dwellingup, and for that matter Peel, are getting very few international visitors coming to Dwellingup as a destination. There are small numbers of international visitors passing through Dwellingup on either the Bibbulmun or Munda Biddi. Dwellingup has challenging accessibility issues for overseas travellers. This market can only be fully exploited if major barriers are addressed. A direct public transport link from Dwellingup to Mandurah or Perth is key. This is discussed further in Section Existing Infrastructure, and Section Transport. Conclusions from this review of Visitor Segments are; 1. The typical Lane Poole Reserve visitor who represents over 60% of total Dwellingup visitations, is focussed on family orientated outdoor nature experiences. 2. Heritage Tourism is a significant market segment and Dwellingup has the basis of several attractions that could be developed to appeal to this group. 3. WA has large visitations from the UK, South Africa and near Asian countries, but these are not being attracted to Dwellingup. 4.6 Critical Success Factors The author of this Report visited 16 facilities as described in section Visitor Segments. Although predominantly Trails Hub facilities on large forest reserves, some government owned and operated, others were either leased and privately operated, or owned and operated by nongovernment organisations. A consistent message from all operators was that the right business model and strategy was critical to success. The main components of such a business model and strategy were reported as; Concept Plan for Dwellingup Tourism 18

24 a) Destination The location needed to be treated as a specific destination that attracted people, rather than be something on the way to somewhere else. Dwellingup is ideally suited as a Destination. b) Trail Types Most of the trails facilities visited catered for a broad range of users including MBT, walking, dog walking, running, bridle, carriage, and ride on devises such as Segway. c) Range of MBT trails Dafydd Davis, who is a pioneer in trails development, refers to the triangle of users with Elite at the top and Beginner at the bottom. Most locations visited had such a range of trails for both riders and walkers. The 'black' courses attracted relatively small numbers but were important for facility credibility and hosting competition events. The Elites tended to spend little money at the facility, whereas it was mainly the Family and Beginners that attended in larger numbers and had larger per person spends. Standard categories are regarded as; Elite Enthusiast Family Beginner Dwellingup has a good range of MBT trails for Enthusiast but little for Elite and Beginner. It is hoped that the proposed Toms Crossing and Murray Valley facilities at Lane Poole Reserve with its downhills and cross country will cater for Elites and Enthusiasts, and the proposed Rail Trail to Etmylin and Inglehope will provide for Family and Beginners. d) Trail Features/Maintenance The Elite and Enthusiast require certain trail features such as berms, humps, steep grades and obstacles that can result in high maintenance. But careful design and construction techniques can result in exciting trails that also have reasonable maintenance costs. Trail design needs to consider; sustainable design, riding protocol, and construction standards. e) Income Streams Whilst it's standard for non-government organisations to want income to exceed expenses, increasingly councils and government organisations are looking at facilities to be financially sustainable in a stand-alone sense. These organisations want to reduce reliance on grants and move to some form of 'user pays' system. The UK facilities tended to rely on; Paid parking adjacent to Trails Head (this was main income) Cafe and gift shop Bike hire/repair Some had conferencing and accommodation This Report is considering a Trails Hub in the centre of the Green Precinct. There is a possibility of some form of Trails Head associated with the Murray Valley facility in Lane Poole Reserve, if that project proceeds. Paid parking in central Dwellingup would be resisted by the community, and there is considerable accommodation and some conference facilities available in Dwellingup and near surrounds. But a cafe, gift shop, bike hire/repair, paid showers and laundromat as part of a central Trails Hub could be viable. Concept Plan for Dwellingup Tourism 19

25 f) Management Structure The UK facilities had 4 main management structures; Forestry Commission land, trails and facilities. Forestry Commission land, Council owned and operated trails and facilities. Forestry Commission land and trails, and Community owned and operated facilities. Privately owned and operated land, trails and facilities. All of the land being considered in this Report is owned by the Government and controlled by some form of lease or authority by DPaW, Shire of Murray or Hotham Valley Railway. As detailed in other sections of this Report, it is proposed that the Shire of Murray own and operate the proposed Trails Hub. g) Sustainability Sustainable is a word that is being increasingly applied to almost every facet of life. In the UK facilities, Trail Hubs are typically located far from utilities such as power and water, the environment is fragile (making sewer systems difficult), and there is difficulty in finding the necessary capital and operating budgets from the actual operations. Although located in the middle of Dwellingup, the proposed Trails Hub has all of these same issues. Design and operating issues that could be considered include; Coin operated showers, laundromat and bike wash Showers & washing machines using recycled water Waterless urinals Solar power Trails designed to minimise maintenance 4.7 Competitive Advantages To some extent, this Report is considering what Dwellingup has been, what is it now, and where can it go. As such, what are the core features of Dwellingup that benefit it, what can be added and what can be changed. Daylesford is a town in Victoria that was established to take advantage of a natural resource (gold rather than timber), expanded, and then significantly reduced in size, population and activity when that industry was no longer commercially viable. But Daylesford has reinvented itself to be a thriving town based on tourism, and Dwellingup shares several important characteristics with Daylesford that underpins its attraction to visitors; 1 to 2 hour drive by mostly freeway from population of several millions Buildings that have maintained their original country feel High percentage of people involved in arts and culture Large range and number of accommodation options Water in form of river or lakes Special attractions (spas for Daylesford, and Hotham Valley Rail and mountain bike trails for Dwellingup) In addition to the above, Dwellingup has several other competitive advantages; Easily assessable forests Existing and potential mountain bike trails that host state standard events such as Dwellingup 100 Carriage Driving course that hosted National Championships Heritage steam and diesel trains providing tourist trips and evening Dinner Trains 4.8 Existing Infrastructure Infrastructure can be defined as the basic physical and organisational structures and facilities, such as buildings, roads, power etc. needed for the operation of the community or particular facility. Concept Plan for Dwellingup Tourism 20

26 Dwellingup is relatively well served by the types of infrastructure referred to above, but not so well in terms of; a) Mobile Phone Coverage There are a number of mobile reception dead spots in Dwellingup and nearby surrounding areas that restrict normal phone communication and the opportunities for data download. It is hoped that the announced new mobile tower near Lane Poole Reserve will decrease these dead spots. b) NBN The National Broadband Network has been installed in the areas immediately around Dwellingup, including Boddington, Waroona and Pinjarra. Installation of NBN in Dwellingup will improve the quality of fixed line service in Dwellingup and immediate areas, including services requiring high data downloads, and the increased adoption of data services referred to in other sections of this Report. Mobile devises do not use NBN but the introduction of NBN should as a consequence increase the existing wireless bandwidth available to just mobile devises. The proposed new mobile device tower near Lane Poole Reserve should also improve local mobile reception. There is an expectation by most tourists of reception by mobile digital devises so that they can maintain social contacts, access work related matters where necessary, and find information on leisure activities. c) Public Transport There is no public transport connection from Dwellingup to either Boddington or Pinjarra. For people without cars, whether they are elderly people wanting to go to Pinjarra/Mandurah to shop or medical appointments, or young people needing to get to Pinjarra/Mandurah for work or education, such travel can be difficult to arrange. If such a transport service existed, even 2 services a day, people would also use the service to connect in either Pinjarra or Mandurah to trains and buses to Perth. Refer to Section Transport, for several proposals to improve public transport access to Dwellingup. Lack of public transport to Dwellingup is particularly a problem for international tourists. d) Sewer All housing and commercial premises in Dwellingup have septic systems. Infrastructure is the "glue" that facilitates and connects the community. Public Transport and improved mobile coverage would improve the life of many Dwellingup residents and also be essential to certain niche tourists. Facilities that require concentrated disposal of liquids, such as toilets, showers and laundromats, can provide problems for septic systems in Dwellingup due to rocky ground or nearby watercourses. This Report suggests that the proposed showers, laundromat and bike wash are connected to a water recycling system similar to commercial car washes. Concept Plan for Dwellingup Tourism 21

27 5. Opportunities & Constraints Dwellingup is recognised as a high quality environment for outdoor activities. Dwellingup wants to ensure that important forest resources continue to be accessible to the public and offer a range of activities from the simple enjoyment of the landscape, to embracing activities such as walking, mountain biking, horse riding, wildlife and habitat conservation and management. 5.1 SWOT Analysis Strengths Well established tourist destination Town has heritage and forest village feel Existing MBT and range of accommodation from camping, large group bunkhouse, and upmarket B&B Population of more than 2 million within 2 hour drive Transit point for both Bibbulmun and Munda Biddi tracks Both Federal and State Govt keen to fund regional developments Several specialist facilities that also include accommodation for events, including Forest Heritage Centre for workshops and Nanga Bush Camp for music festivals Hotham Valley Railway steam trains Extensive natural Jarrah forests Opportunities Promote nature based tourism activities in environments affordable to all target audiences Development projects are suitable for funding from Royalties for Regions, Regional Development Australia, and Alcoa Infrastructure under developed but able to be developed in stages Alcoa may partner in development of tourism project Weaknesses Lack of public transportation and shuttle services to and throughout the region Largest sector of existing tourist visitors (Lane Poole Reserve) make limited use of facilities & attractions in Dwellingup Several existing features, including POW and Arboretum, need upgrading, information, and are hard to find Limited resources & budget to promote tourism Little connectivity between features, such as linking accommodation to events or packaging meals with tours etc. Resident population is too low to qualify for certain works and facilities Threats Area prone to drought and bushfires, and wet seasons, may affect seasonality of the region with nature-based activities Mining of natural forest resources leading to disruption and reduced forests Policies surrounding tourism development and use of the environment Gaining support from locals for tourism growth and increased population Managing unpermitted activities (FWD, motor bikes and camping) that increase with tourism activity Funding for operations of Trails Hub and trails maintenance The parameters and outcomes of the SWOT Analysis are discussed in several sections including Section 8 - Operational Considerations, and Section Transport Concept Plan for Dwellingup Tourism 22

28 6. Planning and Design Context Nearly all of what is being proposed requires the approval of the Shire of Murray, DPaW or Hotham Valley Railway. Specific issues to be considered during the design and approval process include; 6.1 Consolidation of Titles The Green Precinct area is Rail Reserve Lot 66 (refer to Appendix 4 - Rail Reserve Lot 66). The existing DHVIC seems to be built over 3 separate land parcels, namely Crown land, Shire of Murray Lease and HVTR Lease. The Shire is seeking to take control over 3 separate land parcels, namely a triangle of land on the corner of Del Park Rd and Banksiadale Rd (currently Main Roads), a small Crown land lot close to the DHVIC, and part of the existing lease that HVTR has to the east side of the DHVIC. This last land referred to is potentially being made available from HVTR as part of their consolidation to the south of the rail way station (refer to Appendix 5 - Licence of Land part Rail Reserve 13508). It is essential that the rationalisation of the 3 land parcels referred to above proceeds so that the development of the Trails Hub can proceed, and detailed design of the facility can occur, as various developments are proposed on these land parcels. There have already been considerable discussions between the Shire of Murray, Dept. of Lands and HVTR, and there seem no significant obstacles to these transactions occurring. 6.2 Community Consultation The Dwellingup Compact has been active in working with parties such as DPaW and Alcoa in matters that affect the community. The Compact was successful in altering the timber harvesting zone close to central Dwellingup along the east side of Del Park Rd. The Needs Analysis and Community Workshop referred to in Section 4 of this Report sought input from key stakeholders and the community to determine issues important to them. There has been some engagement at the final Report draft stage with those stakeholders and the community in terms of the Development Vision and Recommendations. Should the Shire of Murray and the Compact decide to proceed with the main recommendations of this Report, there will need to be further stakeholder and community consultations to ensure their support. 6.3 Hotham Valley Tourist Railway HVTR has long term control by way of leases and management orders over land that is in the middle of the Green Precinct, and along the rail alignment that could be the subject of a Rail Trail from Dwellingup to Etmylin, Inglehope, and Boddington, and from Dwellingup to Pinjarra. Appendix 1 - Existing Green Precinct, depicts the rail line and Hotham Valley Rail facilities in the centre of the Green Precinct. HVTR is a very significant potential partner in development of the Green Precinct. Not only do they occupy the centre of the zone, they effectively divide the zone into north and south areas. Their operational and Occupational Health and Safety obligations can also restrict movements between north and south areas, and in the area near the station and rail yards. There is a commercially symbiotic relationship between HVTR and a Trails Hub as envisaged in this Report. Furthermore, the works planned by HVTR in the Green Precinct over the next 10 years have the potential to bring increasing numbers of visitors to Dwellingup, with increased economic consequences for Dwellingup in terms of accommodation, retailing and other providers of facilities and services. Refer to Section Hotham Valley Tourist Railway for detail of works proposed by HVTR. Concept Plan for Dwellingup Tourism 23

29 6.4 Sustainable Design Sustainable buildings attempt to reduce the collective environmental impacts during the production of building components, during the construction process, as well as during the lifecycle of the building (heating, electricity use, carpet cleaning etc.). This design practice emphasizes efficiency of heating and cooling systems; alternative energy sources such as solar hot water and power, appropriate building siting, reused or recycled building materials; on-site power generation by solar technology; and on-site waste management such control storm water runoff. This requires close cooperation of the design team, the architects, the engineers, and the client at all project stages, from scheme formation, material selection and procurement, to project implementation. Section Green Precinct, refers to the design intent and sustainability aspects of the Trails Hub building. As mentioned in other sections of this report, sustainable design also applies to Trails. Careful design, and in some cases higher construction costs, can significantly reduce the ongoing maintenance cost of trails. 6.5 Streets and Spaces The Community Workshop referred to in Section 4.2 highlighted the desire to maintain and enhance the rural feel of Dwellingup. Particular recommendations were; Beautification of the town streetscapes by means of tree planting along main entry roads. Street art and signage to be interesting and informative. Establish a designated Green Belt around Dwellingup to provide a buffer to mining operations. The Compact has been active in undertaking several community projects including the play ground in Moore St and the proposed Street Art Banners. The Compact needs to work closely with the Shire of Murray to ensure that these types of projects proceed in a timely and professional manner. 6.6 Access Section Existing Infrastructure, details the fact that there is no public transport linking Dwellingup to Perth or even Pinjarra and Mandurah. There is an opportunity for the City of Mandurah, Shire of Murray and Shire of Boddington to work with Transwa and the Dept. of Education in implementing variations to their existing routes as outlined in Section Transport. This could make a significant difference to increasing access to Dwellingup with little associated capital investment. 6.7 Partnering with Land Owners Nearly all of the proposals considered in this report involve the Shire of Murray, DPaW or Hotham Valley Railways as controllers of the land and infrastructure. Consequently, it is very important that they support and partner the Compact and other organisations in any proposal. Any resistance from these 3 stakeholders would be enough to stop any project. Concept Plan for Dwellingup Tourism 24

30 7. Trails & Nodes The World Class Trails Hub Strategy defined a Trails Hub and Trails Satellite as; 'A Trails Hub is a town or destination which is widely known for its trails offering through the provision of high quality trails, strong branding, trail user related services, facilities and businesses, supportive governance and resourcing structure and maintenance regime. A Trails Hub can achieve this status through the provision and promotion of either a critical mass of complementary mixed use trails or single use trails, providing there is a range of types suitable to a range of experience levels and user types and a suitable maintenance regime in place'. 'A Trails Satellite is a single trail or collection of trails offering a unique and maintained experience supported by trail related services and facilities and connected to a trails hub.' Whilst not seeking to disagree with the concept of Dwellingup being a Trails Hub in the broader sense, this Report is regarding a Trails Hub as being a building providing trails and general services for visitors. Nodes are regarded in this Report as being broader in definition than Trails Satellites, and are defined as specific features of interest to tourists and include trails, historical places, museums, retail, places to eat and drink, and accommodation etc. This Report proposes a network of tourist interests that link in some way to a central Trails Hub facility. 7.1 WA MBT Strategy The recently released Western Australian Mountain Bike Strategy seeks to promote sustainable mountain biking as a leading recreational and tourism experience by delivering opportunities, maximising participation and sharing benefits. The WA Govt says that mountain biking is among the world s fastest growing sport and recreation activities with nearly 120,000 mountain bikes purchased each year in WA and almost half a million Western Australians now owning a mountain bike. There are many mountain bike trails in WA, most of which are managed by DPaW in conjunction with community groups. Because there is so much interest in mountain biking and because more and more facilities are being created and managed to support it, it is essential that there is a framework in place to ensure they are developed sustainably, and use best practice. Section 8 - Operational Considerations, discusses some of the issues related to how trails are planned and managed. The Western Australian Mountain Bike Strategy established a series of strategies and recommendations across 5 key areas. Refer to Appendix 7 - WA MBT Strategy, for more detail on the Key Objectives. This Report suggests these Key Objectives could be applied to Dwellingup as follows; Objective 1 Establish a strong and coordinated approach to mountain bike planning and governance. Marrinup and Turners Hill are the main MBT trails close to Dwellingup. Track maintenance, signage and motorbikes are issues requiring a more co ordinated approach. Organisations such as DPaW, Alcoa, mountain bike clubs and event companies such as TriEvents WA all undertake track maintenance, but the trails would benefit from more regular maintenance, better signage leading to trails, and at trail heads and along the trail. DPaW also have a huge opportunity to develop both the Toms Crossing and Murray Valley facilities to provide downhill MBT near Dwellingup. Toms Crossing requires little initially in way of funding, so could proceed in early 2016 subject to appropriate approvals. Murray Valley requires considerable funding for its full scope, but DPaW could proceed with the necessary planning in early Concept Plan for Dwellingup Tourism 25

31 Objective 2 Support and increase mountain bike participation and community involvement. Dwellingup caters for the Enthusiast riders but needs to develop trails for the Family and Beginner riders, and the support facilities that encourage their participation. Objective 3 Develop a statewide network of sustainable trails, facilities and associated infrastructure. A central theme of this Report is that although Dwellingup has some excellent trails, more could be done to make them sustainable (lower maintenance) and the networking or linkages are definitely lacking. Improved signage and a central Trails Hub would enhance the trails experience for participants. As mentioned in other sections of this Report, Dwellingup is lacking the family orientated and elite level trails. If Dwellingup can achieve these facilities and improvements, it could rank as a trails centre of national significance. The World Class Trails Hub Strategy for Western Australia surveys produced a Trails Hub Priority List (refer to Appendix 22). Of all the recommendations made in 2012, only a few have occurred, including extended hours of Visitor Centre and DwellingupWa website. Objective 4 Raise the recreational, sport and tourism profile of Western Australian mountain biking. Dwellingup has the potential to grow into a world class mountain bike destination. But it is lacking a Trails Hub, public transport access and Elite and Family trails, as well as many small enhancements and facilities, but does benefit from being close to the large population of Perth. A Google search of 'Dwellingup' immediately brings up that has a tab for Maps and Trails and detailed maps and information on trails. A Google search on WA mountain bike trails brings up a list including Marrinup and Turners Hill. Of all the WA MBT trails, only Albany Downhill and South Shore near Dwellingup are rated as 'difficult'. A marketing strategy is needed to increase the number of trails events held in Dwellingup, including developing and attracting new major events such as UCI sanctioned international and national series and championships, as well as group and individual trail visitations, which will increase returns on infrastructure investments, and provide economic and social benefits for the local community, tourism industry and healthier happier people. Objective 5 Develop a diverse revenue stream to ensure economic sustainability. Anecdotal evidence would suggest that the Blue Wren Cafe and Dwellingup Hotel, and to some extent accommodation providers when major MBT events are held, benefit most from visiting MBT riders. The Trails Hub proposed by this Report, and the possible Murray Valley MBT facility, both intend to have revenue streams to contribute to them being financially self supporting. Trails maintenance is a big challenge, and is addressed in various sections of this Report. Places in New Zealand, Scotland, Wales and Canada are proof that if you get things right, there are significant benefits to be gained from mountain biking, including local community engagement and enjoyment, increased participation in healthy outdoors activity, the creation of business opportunities and employment, growth of the tourism industry, and economic benefits to the local area. 7.2 Existing Trails a) Bibbulmun Track The Bibbulmun Track is one of the world s great long distance walk trails, stretching nearly 1,000 km from the Perth Hills, to Albany on the south coast. The Track is free and passes through the heart of the scenic south west of Australia. Dwellingup is the first Track Town, approximately 12 days walking from the start of the Track in the Perth Hills, and a popular resting spot for those venturing the 6-8 week end-to-end adventure. But Dwellingup is also an ideal place to access the Track for day walks or shorter overnight hikes. Refer to Appendix 8 - Dwellingup Regional Map, for Bibbulmun track through Dwellingup. Concept Plan for Dwellingup Tourism 26

32 b) Munda Biddi Track The Munda Biddi is a world class, nature based, off road cycling experience. This is a unique trail where a 1,000 km track has been built through an undeveloped natural corridor from Mundaring to Albany. The approach to Dwellingup from the north has some picturesque but steep and challenging sections before passing through Dwellingup to the magnificent Lane Poole Reserve. Dwellingup is about 182 kms along the trail from Mundaring. Refer to Appendix 8 - Dwellingup Regional Map, for Munda Biddi track through Dwellingup. c) Marrinup MBT Trail This cross country loop of 8 km is situated on the outskirts of Dwellingup and passes through Jarrah Forest and is mainly flat with a few gradual hills and an IMBA rating of Easy (2 out of 5 on IMBA scale of Difficulty - refer Appendix 9). Refer to Appendix 8 - Dwellingup Regional Map for location. d) Turners Hill MBT Trail An intermediate trail located off Del Park Rd and about 12 kms from Dwellingup, this 11 km loop has numerous steep sections and lots of harder obstacles and an IMBA rating of More Difficult (3 out of 5 on IMBA scale of Difficulty - refer Appendix 9). Refer to Appendix 8 - Dwellingup Regional Map for location. e) Captain Fawcett 4x4 Track This 105 km track starts at Dawn Creek Rd near Dwellingup, and showcases some of WA's best Jarrah forests, historical farm houses, original settler trestle bridges, minor creek crossings and magnificent views. Refer to Appendix 8 - Dwellingup Regional Map for start of Track. f) Les Couzens Endurance Riders A Bridle trail that begins at Dwellingup town oval and is a 24 km loop through Lane Poole Reserve and back to town. Refer to Appendix 8 - Dwellingup Regional Map for Track location. g) South Shore MBT This is a world class free ride area located in the forest between Dwellingup and Waroona. With jumps, see saws and other technical features, this trail is for very experienced riders only. 90% of trail features have no bypass option and high consequence factor if the rider gets it wrong, and an IMBA rating of Very Difficult (5 out of 5 on IMBA scale of Difficulty - refer Appendix 9). h) King Jarrah & lane Poole Walk Trail i) Chuditch Walk Trail j) Xanthorrhoea Walk Trail k) Yarragil to Nanga Bridge - River Trail l) Lane Poole Reserve m) Island Pool Trail n) Nanga Brook Trail (formerly Chudditch trail) o) Holyoake Hike p) Water/Canoe Trails The 2 most challenging mountain bike trails close to Dwellingup would be; South Shore is a free ride area that has been designed for expert riders only! 90% of the trail features have no bypass options and a high consequence factor if rider gets it wrong. It has been designed for all mountain/light free ride bikes with at least 5 inches (125mm) or more of suspension travel. (IMBA Difficulty Rating 5 out of 5). Concept Plan for Dwellingup Tourism 27

33 Turner Hill is a fun, challenging course with plenty of fast, flowing single track, some speedy descents, a long grueling climb and a sequence of log-overs, drops, doubles and jumps. (IMBA Difficulty rating 3 out of 5). 7.3 Existing Nodes Dwellingup already has a range of facilities that appeal to visitors whether they come for passive relaxation, entertainment or more vigorous pursuits Dwellingup Heritage and Visitor Information Centre This facility is operated by the Shire of Murray and opens 7 days a week, providing information on where to stay or eat, wineries, what to see and do, arts and crafts, and local business. There are also displays on some of the major influences of Dwellingup including timber milling, 1961 fire and POW Camp. There are also public computers with internet access, maps, guides, Bibbulmun Track and Munda Biddi sign in books, and weather/terrain conditions/fire alerts info. DHVIC is also home to a historic museum that tells the stories of the early pioneers, the history of the early mill towns, the military connections to the former POW camp at Marrinup, and the extraordinary courage of a town that survived the 1961 bushfire. There is also a fully restored vintage Mack fire truck on display. There are public toilets adjacent to the DHVIC. This facility is proposed for development into a Trails Hub, as detailed in Section Green Precinct, and Appendix 19 - Trails Hub Building Lane Poole Reserve & Trails Lane Poole Reserve covers more than 50,000 hectares and is the largest park in the Northern Jarrah Forest. The Murray River the longest permanent river in the jarrah forest and one of the few major rivers remaining undammed flows through the park. Slow and meandering in spring and summer, people flock there to canoe. In winter, the river rises with white water and fast currents, creating a challenge for more experienced canoeists and kayakers. The Bibbulmun Track passes through the Lane Poole Reserve, as does the Munda Biddi Trail. There are many popular campgrounds in Lane Poole, some specifically designed for large groups and some suited to smaller family groups or individuals. There are about 500 species of native flora in Lane Poole Reserve. There are old growth forests and tall open forests of Jarrah and Marri. Wandoo woodlands occupy the land to the eastern side of the park. The densely vegetated Taxandria swamp thickets provide habitat for quokka and the noisy scrub-bird, and threatened species such as the Woylie, Western Ringtail Possum and Chuditch are found deep within the park. The Lane Poole entry is 7.5 kilometers south of Dwellingup, and provides camping, canoeing, bushwalking, mountain bike riding, fishing and horse riding. The Les Cousins Bridle Trail traverses part of the park. Of the estimated 300,000 visitors to Dwellingup, approximately 200,000 come primarily to Lane Poole Reserve. Not only is this a large number to one destination, but also anecdotally it appears that these people are predominantly staying at Lane Poole and not utilising the other facilities and attractions that Dwellingup provides. There is clear evidence that there is demand from Lane Poole Reserve visitors for an ATM and showers. Refer to Appendix 8 - Dwellingup Regional Map, for relationship of Lane Poole Reserve to Dwellingup Forest Heritage Centre The Forest Heritage Centre (FHC) links Forest to Arts, Environment and Heritage. It offers a hub for artisans to work, school groups to meet curriculum outcomes, and visitors to enjoy the arts and explore the forest. The FHC houses a fine art gallery, retail shop of local artisans work, a forest interpretive centre, walking trails with education signage and a full equipped workshop for hire; Concept Plan for Dwellingup Tourism 28

34 Creative Workshops offer woodworking, painting, felting, ceramics, jewellery making, blacksmithing, and mosaics. Educational courses for schools including Nearer to Nature educational courses run in partnership with DPaW and ALCOA and are directly curriculum linked. Guided Tours for small private groups through to large tour buses, which explore the interpretive centre and the walk trails, learning about wildflowers, animals and resources of the forest. A treetop viewing platform allows visitors to enjoy the bush at canopy height and a handmade timber cutter s hut and campfire area can be reached from one of the bush trails. Tours of the nearby timber mill can also be arranged. Studio and Workshop Lease of well-equipped workshop, machine room and studio spaces on a short or long term basis. The associated Jarrah Forest Lodge provides comfortable backpacker style accommodation for individuals or groups, and conference facilities. Refer to Appendix 1 - Existing Green Precinct for relationship of FHC to Dwellingup North Dandalup Dam Constructed in 1994, this is the newest dam serving Perth. Its attractive setting on the North Dandalup River, excellent recreation and picnic facilities, and coastal views make it a popular destination Marrinup This forested area close to the centre of Dwellingup attracts visitors for its free camping, MBT and POW heritage site and signed walk trail. Marrinup Prisoner of War Camp was the only WW2 POW Camp built in WA although there were also 30 Control Centres. The 16 ha camp held approximately 1,200 mostly German and Italian WW2 prisoners and Australian Army personnel, and operated between Aug 1943 and Apr Prisoners provided farm labour and cut firewood for Perth electricity generating plants. There is a detailed model and other information about the POW camp at DHVIC. The actual campsite is hard to find, in poor condition and has little information available on site about its history. It is a Node that is particularly suitable for utilising the technology described in section Apps & QR Codes. Refer to Appendix 12 - Marrinup POW camp for original camp plan Carriage Driving Club Murray Districts Carriage Driving Club Inc. has its home at the site of the former Dwellingup Golf Club at the end of Bandicoot Road, Dwellingup. The club is a member of the Australian Carriage Driving Society. The club's objectives are to promote the interests of and encourage and educate those who are interested in driving horses and ponies in carriages (or carts). The club conducts competitive carriage driving events and activities. The Club has a large cleared area of land suitable for events and adjacent trails through the forest suitable for obstacle events. The facilities enabled them to host the Australian Championships. They also utilise their open space and location within the forest for some non horse events such as the 24hr and Dawn to Dusk mountain bike events. Concept Plan for Dwellingup Tourism 29

35 Nevertheless, the on site facilities are restrictive with no hot showers, limited toilets, no mains power or town water. They have water tanks and a diesel generator, but these are limiting even for club events let alone larger events. Refer to Appendix 8 - Dwellingup Regional Map, for relationship of Club to Dwellingup Arboretum at Inglehope Trees Adventure The Inglehope Arboretum is located off the Dwellingup-Boddington Road, about 8 kms from Dwellingup. The Arboretum contains over 50 plots of particular tree species planted about 40 years ago, and thought at that time to have potential for timber production, plus a Nature Trail containing specimens of relatively rare and interesting trees like California Redwood. Many of the labels on the Nature Trial specimens are still present. Refer to Appendix 8 - Dwellingup Regional Map, for relationship of Arboretum to Dwellingup, and Appendix 13 - Arboretum. Trees Adventure has recently established a tree top adventure course at Lane Poole Reserve. The courses are built around the pine and jarrah trees of Nanga Mill Campground, providing exhilarating views as participant s flying fox through the treetops, or quickly stop to catch their breath in the middle of one of the suspended bridges. Course sessions run for 2 hours (includes training) and include flying foxes the longest more than 100m, while cargo nets, rope bridges and wooden obstacles offer physical challenges high above the ground. During the tree top adventure, the high ropes courses become increasingly difficult as participants climb higher into the canopy. Tree Adventure has similar facilities in NSW and Victoria. The author of this Report visited a number of very similar facilities called Go Ape located at Trails Heads in Forestry Commission locations in England, Wales and Scotland, and these were successful in adding adventure variety to those locations. Refer to Appendix 8 - Dwellingup Regional Map, for relationship of Trees Adventure to Dwellingup Eating/drinking facilities Considering the large number of visitors to Dwellingup, there are relatively few places for eating and drinking, but existing facilities include; The Wine Tree - local cellar that produces fruit wines and ciders, and provides cellar door sales, and bar service of fruit wines and ciders. Blue Wren - cafe widely known for its home style cooked cakes and meals, and which also provides catering to many private functions held in the region. Dwellingup Hotel - traditional hotel providing home style meals and accommodation. Mteez Fashion and Food Millhouse Diner Restaurant Train - weekend evening service provided by HVTR New Bliss Winery - wine tastings and cellar door sales, homemade light lunches, coffee and cakes Dwellingup Roadhouse - BYO dining room, or take away hot and cold food Dwellingup General Store - groceries, deli and take away food Concept Plan for Dwellingup Tourism 30

36 Hotham Valley Tourist Railway HVTR was formed in 1974 by a group of Pinjarra residents, and the incorporated not for profit has a significant number of rolling stock including steam and diesel engines and passenger carriages. HRTV operates from Dwellingup and also has a large amount of rolling stock, equipment and parts in Pinjarra. HRV intend to consolidate all their activities and assets in Dwellingup within next 2-3 years. HVTR is one of a very small number of regular steam train operations in Australia. HVTR is a significant attraction that brings many visitors to Dwellingup, sometimes only to take the train ride. As well as weekend rides, additional rides operate during school holidays, and a dinner train operates on weekends. HVTR has a number of heritage rolling stock including a very rare locomotive manufactured in England by Metropolitan Vickers. HVTR estimates that about 6,000 of their 15,000 visitors come because of the operating steam trains, and about 500 of the 6,000 visits are very specifically due to the heritage nature of particular engines. HVTR has a strategy to develop a number of facilities at Dwellingup, including; 1. A 'Thomas the Tank Engine' type of train turntable adjacent to the south end of the train platform. Refer to Appendix 18 - Proposed Green Precinct, for turntable proposed location. HVTR already has this turntable in parts at Pinjarra, and foresee watching of trains being rotated as a major draw card for visitors of all ages m x 40m shed to store train parts, including those currently at Pinjarra and unprotected from the weather. Some of this equipment is intended for restoration by future generations of HVTR members. Refer to Appendix 18 - Proposed Green Precinct, for shed proposed location. 3. A 'free range' museum that may not be a building but a guided pathway around the site providing visitors with the opportunity to inspect heritage train items and watch restoration works in progress. This may be based on the Roundhouse of Trainworks at Thirlmere, Picton NSW, which is a modern workshop concept where staff and volunteers work on a variety of locomotives and carriages, and carry out heavy overhauls and restorations as well as the more traditional 'running' maintenance that roundhouses were originally designed for. Visitors can view 'behind the scenes' maintenance and demonstrations of specialist heritage and conservation processes. The HVTR facility in Dwellingup is already a significant reason for people coming to Dwellingup. The developments planned by HVTR will enhance what is already a unique attraction in WA and undoubtedly bring increased numbers of visitors to Dwellingup. The proposed Trails Hub is adjacent to the HVTR site and will both add to, and benefit from, increased visitations to HVTR. Concept Plan for Dwellingup Tourism 31

37 8. Operational Considerations 8.1 Operations & Maintenance Maintenance of facilities such as buildings, infrastructure, and trails is a major issue. Nearly all the facilities, whether it is the Trail Hub or Nodes discussed in this Report, are owned and operated by some form of government entity. Whilst it can be difficult enough to achieve the necessary capital grants to establish facilities, maintaining them usually comes from those organisations operating budgets. 8.2 Trails Hub The existing DHVIC is owned and operated by the Shire of Murray. It is envisaged that the proposed Trails Hub, which is a redevelopment of the DHVIC, will also be owned and operated by the Shire. Currently the operating costs of the DHVIC greatly exceed its income. It is anticipated that income from tenants (cafe, gift shop and bike hire), showers, laundromat and bike wash etc., can meet and then exceed the operating costs. Volunteers have traditionally been a way of providing services with minimal associated costs, but DHVIC currently has no volunteers. Volunteer recruitment is very challenging due to the remote location and the cost incurred by volunteers in travelling to Dwellingup, which requires their own car. 8.3 Trails Trails need regular maintenance, which can be a cost without opportunity for connected income. Alcoa, DPaW, various mountain bike clubs and some organisation that organise events (such as TriEvents), are involved in providing trail maintenance. But there is never enough maintenance, and if the trails network is extended, there will be an even greater shortfall. There is an opportunity for local groups similar to UK based Cognation and Sustrans (refer Section 8.4) to be formed to contribute to this important aspect of making the trails attractive to visitors. 8.4 Advocacy and Care Groups Cognation MTB Trails South Wales ( is all about investing in mountain biking in Wales. They recognise that South Wales is a top destination to ride and their goal is simple; they aim to make it even better. Refer to Appendix 14 for more detail on SUSTRANS. The trail centres that make up Cognation MTB Trails South Wales are Afan Forest Park, Cwmcarn Forest, Brechfa and BikePark Wales. The majority of these trails are looked after by Natural Resources Wales, a Government department similar to DPaW, with the exception of BikePark Wales who have their own trail crew. SUSTRANS is a UK organisation with the vision of a world in which people choose to travel in ways that benefit their health and the environment. To achieve this, they influence and shape policy and practice so everyone can travel by foot, bike or public transport for more of the journeys that they normally make everyday. SUSTRANS calls for UK governments to invest in doubling the number of journeys, less than five miles made by foot, bike and public transport to 4 out of 5 by Their main focus is; Smarter travel Public spaces for all Better public transport Planning for shorter distances Wiser investment A Land Care Group has been proposed by a group of Dwellingup residents, and this may be able to be expanded to include trails advocacy and trails maintenance. In Kind Contributions are well established in Dwellingup with Alcoa and Karnet Prison Farm providing regular maintenance work groups to the Primary School, FHC, RSL and Dwellingup Community Village. The Shire also provides In Kind works on selected community projects. Concept Plan for Dwellingup Tourism 32

38 Although these works are very appreciated and make a difference, the maintenance works are not coordinated and reflect the internal programs of the supplying organisations. There needs to be Maintenance Programs developed for each trail and the various groups then scheduled to ensure regular trail maintenance. 8.5 Governance and Management Models Section Critical Success Factors, referred to UK facilities that had 4 main management structures as follows; Forestry Commission land, trails and facilities Forestry Commission land, Council owned and operated trails and facilities Forestry Commission land and trails, and Community owned and operated facilities Privately owned and operated land, trails and facilities Consideration was given in this Report to whether it was appropriate to suggest that the Trails Hub be managed by a non-government organisation such as an incorporated not for profit. After speaking with some stakeholders and potential government and corporate funders, this management structure was discarded. It is considered essential that the Shire of Murray undertake the development, operations and maintenance of the Trails Hub. 8.6 Shared Use There has been an increase in the number of people coming to Dwellingup to ride off road motorbikes. There is some resistance to motorbikes due to their noise and their use on walking and MBT tracks. Whilst it is possible at times for walkers, bike riders and horses to share trails, it is better for horses to be on bridle paths and especially motorbikes to have their own dedicated trails. A significant cause of motorbike overlap with other trail users in Dwellingup is that there is no signage indicating allowed and non allowed motor bike trails, so they use what ever trails seem suitable. The picture below is a gated entry point to a trail designed to allow entry to mountain bikes and walkers but prevent motorbikes access. Signage can often be simple coloured graphics. 8.7 Trail Directions There is a significant amount of single track around Dwellingup with Marrinup and Turners Hill being the most popular. Not only is there very little signage that indicates to visitors how to get to these tracks, but there is also little in the way of signage at the trail heads. There is also no signage along the trails indicating direction. This sometimes results in riders meeting face to face and riders becoming lost Concept Plan for Dwellingup Tourism 33

39 8.8 Disabled Access All terrain access wheelchairs and bikes allow community members and tourists with physical and mobility issues to explore the great outdoors and experience parks, reserves, tracks and trails. The Victorian Government Transport Connections Program funds the City of Ballarat to provide TrailRider all terrain wheelchairs at no cost to users (see below left). The Coed y Brenin Trail Centre in North Wales UK offers genuine mountain bike experiences to disabled riders. The aim of the Discover Dolgellau Challenge your Boundaries project is to develop and promote adaptive mountain biking as a sport in the Southern Snowdonia region of Wales, an area with an existing and strong mountain biking pedigree. They aim to show that adaptive mountain biking is a means by which active people with disabilities can regain access to the forest wilderness, or simply experience it for the first time. Refer to Appendix 15 - Disabled Access, for more detail. There are a number of trails in WA, such as Swan Valley Heritage Cycle Trail, who promote that they have Disabled Access, which means that trail has a hardened surface and very gentle grade. Train Trails are particularly suitable to various forms of Disabled Access. 8.9 Electric Vehicles A offroad version of the Segway and electric bikes are available at many of the Trails Hub facilities in the UK. Whilst the Segway seems to be quite popular, some operators and Dafydd Davis in particular, are not keen on any form of motorised 'bikes' as these vehicles tended to cause damage to the trails. Furthermore, these vehicles are not really consistent with the notion of outdoors exercise. The Trevallyn Nature Recreation Area (NRA) is located 4kms from Launceston Tasmania, and has wheelchair accessible trails leading to scenic lookouts, multi-use tracks shared by walkers, mountain bikers, dog walkers, equestrians, orienteers and runners, and a purpose-built mountain bike single track. The Trevallyn NRA offers a network of over 35 km of tracks and trails in a natural bush setting, including over 7 km of purpose built mountain bike single track developed in partnership between the Launceston Mountain Bike Club and the Parks and Wildlife Service. The sometimes rocky and steep terrain provides a physical and technical challenge for even the most experienced riders, with the 'mountain bike preferred' tracks providing well-built single tracks that have the 'flow' that experienced mountain bikers seek. The range of trails provided at NRA is an achievable goal for Dwellingup. Concept Plan for Dwellingup Tourism 34

40 9. Marketing and Promotion 9.1 Peel Regional Investment Blueprint The Peel Development Commission released their Peel Regional Investment Blueprint on 17 December It considers 5 main categories; Thriving Industry Agriculture & Food Innovation Tourism Excellence Capable People Strong & Resilient Communities The Blueprint describes the strategies to be implemented to provide an cumulative effect of an enhanced social fabric that will continue to nurture the distinctive character, colourful atmosphere, unique lifestyle and liveability for which the Peel is renowned. The Tourism Strategy proposes working with key stakeholders, including peak tourism organisations to: Attract public and private investment to establish critical enabling infrastructure to deliver the adventure experience; Build on the strengths of our natural environment in a sustainable manner; Strengthen relationships between tourism related industries to support connectivity and growth; Facilitate identification of opportunities for tourism enterprises to engage with new markets; Ensure tourism adventures across the region are connected and complementary; Develop a high quality, service oriented workforce that responds effectively to consumer needs; and Enable Indigenous leaders and their communities to develop cultural tourism ventures and events. PDC sees potential investment opportunities to be; Adventure event development Alternative accommodation including eco-accommodation, camping facilities and backpacker facilities Hard and soft adventure experiences Industrial and mining tours Peel Hospitality, Tourism and Events Training Centre Peel Regional Mountain Bike/Walking/Horse Trails and Hubs Theme and Water Park Dwellingup already provides experiences in all of these with the exception of industrial and mining tours. The concept of the Trails Hub for Dwellingup includes being able to organise and sell tickets to such experiences as industrial and mining tours, even if they are in other parts of Peel. The clearly stated Blueprint Tourism Objectives are; Grow the Peel tourism economy through infrastructure investment and product diversification. Create a network of diverse adventures that attract visitors and extend their stay. Concept Plan for Dwellingup Tourism 35

41 The Blueprint refers to 7 strategic pillars for tourism growth in The State Government Strategy for Tourism in Western Australia 2020; 1. Brand 2. Infrastructure 3. Business Travel 4. Asian Markets 5. Events 6. Regional Travel 7. Indigenous The Blueprint and its Key Tourism Strategies are directly applicable to Dwellingup, which already addresses the issues raised by both the PDC and State Strategies. Dwellingup and Mandurah are the primary tourist destinations in Peel, and Dwellinup offers experiences not only unique in Peel but in some cases, WA. This will be crucial in Dwellingup gaining support for the funding applications required to develop the projects and initiatives proposed in this Report. 9.2 Where Trails Meet This by line has been adopted by Dwellingup as it reflects both the Bibbulmun and Munda Biddi passing through, as well as there being a wide range of trails in Dwellingup. It is also seen as a way of Dwellingup differentiating itself from other trails towns such as Pemberton. 9.3 Business Development Opportunities Event Potential Weddings at Nanga Bush Camp Car and bike gatherings at 'Town Square' National championships for special interest groups including Carriage Driving, MBT Trails running Arts Events Markets Guided Walking/Bus Tours Website Section Website, provides some of the output available of usage of the website Dwellingupwa.com.au This website is already extensively used, and the website is planned to be enhanced and upgraded shortly, including adding a video of major events held in Dwellingup. This video will include aerial footage captured by flying drones. As major events occur during the year, these are being recorded and edited together before the end of Refer to the video on which was undertaken by a similar flying drone Apps & QR Codes QR Code (Quick Response Code) is a type of matrix barcode (or twodimensional barcode) first designed for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached. A QR Code uses encoding modes to efficiently store data. A QR Code consists of black modules (square dots) arranged in a square grid on a white background, which can be read by an imaging device (such as a camera, scanner, etc.). Typically, a smartphone is used as a QR Code scanner, displaying the code and converting it to some useful form (such as a standard URL for a website, thereby obviating the need for a user to type it into a web browser). QR Codes has become a focus of advertising strategies, since it provides a way to access a brand's website more quickly than by manually entering a URL. Concept Plan for Dwellingup Tourism 36

42 Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the telephone's browser. QR Codes provide the opportunity for visitors at a particular location to scan a matrix barcode that then downloads specific information for that location including maps, photos and text. This requires a smart phone with an appropriate App and preferably mobile reception. By having the reference information in a 'cloud' database, it can be easily updated rather than visitors needed to download an App again to get information updates. An example would be that visitors walking around the POW Camp could scan matrix barcodes at different parts of the site, which then provides them with photos and information on the original buildings Better Maps Many of the signage, brochures and maps available of Dwellingup are of bad quality in terms of resolution, accuracy and information available. Changes to the Bibbulmun and Munda Biddi trails have resulted in some of their maps being obsolete, although they are in the process of upgrading them at the moment Special Events Pumpkin Festival - a one day event hosted by the Dwellingup Primary School which attracted over 3,000 visitors to the school grounds in Dwellingup attracts over 1,000 competitors each year for 4 events held on the same day (14kms, 40kms, 64kms and 100kms). There are also a significant number of friends and family at the start/finish line. This year, the Dwellingup 100 was one of 5 events across Australia that earns points towards the Australian Championship, and consequently the event attracted elite professional riders from all over Australia. There are also Dawn to Dusk (12hr) and 24hr mountain bike races held at Dwellingup. The great majority of competitors in the Dwellingup 100 come from within 200kms, so tend to just come for the race then return home. Dwellingup is starting to entice more of these people to stay the night and this year there was an Op Shop Ball held the Saturday night of the event, and the Dwellingup Hotel hosted a special dinner. TriEvents who organise the Dwellingup 100 ensured that there was considerable engagement with Dwellingup organisations, and the RSL and Primary School generated income on race day by providing services to competitors and friends. The Six Inch Trail Marathon had 320 competitors in 2015 for 46 km event held on the Munda Biddi track from North Dandalup to Dwellingup, and 100 for half event. The event finished in Banksiadale Park near the existing BBQ. There are also a significant number of friends and family who accompany competitors. Dwellingup has the ability to host Australian standard events such as the Dwellingup 100 and the Carriage Drivers Championship, and some of the facilities and developments proposed in this report would definitely make Dwellingup more appealing, and keep people in Dwellingup longer than occurs currently. Many of the events held in Dwellingup do not seem to engage with local organisations and businesses to the extent of TriEvents. Dwellingup could organise an 'Events Ambassador' position where local volunteers roster to attend every event held in Dwellingup, to promote Dwellingup and provide information on accommodation, cafes etc. This would be most effective when there has been liaison between Dwellingup Visitor Centre and Event organisers prior to the event. The benefit to the Dwellingup community from the Dwellingup 100 occurs because of the considerable communication between TriEvents and the community prior to the event Retail & Services Slightly more economic activity would provide basis for a range of facilities and services including a Bakery, expanded Monthly Markets, broader range in General Store etc. Concept Plan for Dwellingup Tourism 37

43 10. Development Vision Dwellingup already has a number of significant attractions for both active and passive participants, and considerable tourist visitations. The challenge is to increase those visitations in a manner that does not strain the resources of Dwellingup, sustain that growth by providing a variety of experiences, and for tourism to benefit the Dwellingup community in a social, environmental and financial sense. This is sometimes referred to as a triple bottom line. These three divisions are also called the three Ps: people, planet and profit, or the "three pillars of sustainability". a) Vision Develop the facilities and features of Dwellingup to enhance visitor experiences and provide a sustainable social, environmental and financial context for the community. b) Key Objectives Create an enhanced visitor experience and improve visitor and community facilities. Expand Dwellingup's destination marketing in cooperation with MAPTO and other organisations, to reach greater target audiences. Increase the total number of day trip visits per annum. Develop current tourism visitations to incorporate the international market. Provide new employment opportunities and economic generation within the local region. Decide a priority for developing the Nodes, linkages and services outlined in this Report. Form strategic partnerships with government and corporate entities to enable specific projects to be undertaken. Develop a concept of a central Trails Hub with linkages to out lying Nodes. Complete several separate small current projects. c) Components The focus of this study and report is the Green Precinct bordered by Newton St, Banksiadale Rd, town oval and Marrinup St. Consequently more detail has been given to how that zone can be developed and utilised. Nevertheless, it became apparent during the progress of this study that the development and linkages to what is being referred to as Nodes (features outside the Green precinct) are also crucial in the overall success of the strategy to enhance visitor experiences and provide a sustainable social, environmental and financial context for the community. This Vision considers a number of components that are expanded on in this Section 10; 1. Current Projects - small projects in various stages of being implemented. 2. Green Precinct Trails Hub and Related Infrastructure - development of existing DHVIC and toilet block into a comprehensive services centre. Visitor Facilities and Services including vehicle parking. Town Square being the grassed area of the Log Chop, and across to the hotel Banksiadale Park being the park between the rail line and Banksiadale Rd, and between Newton St and the house on Banksiadale Rd being utilised by HVTR. Oval Precinct Hotham Valley Tourist Railway 3. New & Enhanced Nodes 4. Signage 5. Linkages Concept Plan for Dwellingup Tourism 38

44 10.1 Current Projects Street Art Banners The Compact are undertaking the design, fabrication and installation of 10 steel posts, each 5.6m high with an aluminium 1.5m diameter disc plate reflecting Dwellingup's timber milling legacy, and etched with motifs of local activities and attractions. Each post also has a 2.4m x 1.1m corflut Banner, flat bed printed on both sides with graphics and signage of specific events such as monthly markets, mountain bike races, log chop etc. Event Banners can be changed with generic banners for local attractions such as the Forest heritage Centre and Hotham Valley Train etc. The Peel s Blueprint Vision 2050 has Tourism Excellence as one of its 5 main categories. Dwellingup is one of the main tourist destinations in Peel due to Lane Poole Reserve, the scenic drive and town attractions. This indicates great opportunity for Dwellingup to capitalise on adventure sports, arts and environmental tourism. Dwellingup is also a regular stopping point for the Munda Biddi Trail and Bibbulmun Track and over 200 schools annually use the Lane Poole Reserve. There is a need to value add to this experience with increased diversity in visitor experiences and visitor expenditure. Dwellingup wants to attract a greater range and number of visitors, and support local accommodation and food and beverage businesses. Dwellingup has developed a reputation and following for specific events such as the Dwellingup100 MBT races, annual wood chop, car club days, motor bike groups, schools for mountain biking and kayaking, as well as individuals and groups coming for outdoor activities, music festivals, patchwork quilting and a wide range of events. The Hotham Valley Railway operates nearly year round with tourist trips and evening dinner services. Dwellingup is looking to promote its activities so that its facilities and resources can be more widely utilised not only on the weekends, but also mid week when traditionally visitations are lower. The Street Art Signage will make a valuable contribution to promoting Dwellingup to visitors, encouraging them to avail of existing attractions during their visit, and to return again to Dwellingup. The current status of this project is; Steel post and brackets designed and Engineer certified Quotes received for fabrication and installation of Street Art Signage Quotes received for core flut replaceable signs Approval in principle from Dept. of Main Roads and Western Power, subject to overhead cable sag test by Engineering Consultant. A preliminary site measure indicates that sag should not be a problem. Dwellingup Compact has raised $31,590 of the total $38,560 necessary to complete 10 signs and banners Showers There is an existing shower in each of the male and female toilets adjacent to the Visitors Centre. The previous hot water systems were vandalised. It is proposed to install instantaneous hot water systems and new shower heads to these showers, with the HWS units located in the existing services duct separating the male and female areas, to reduce vandalism. Electrically operated HWS are preferred but the building appears to be at electrical capacity. An electrical load evaluation needs to be undertaken before it is decided to proceed with electrical or gas. SoM believes there is sufficient 3-phase power in the adjacent Marrinup Rd, but for the proposed redevelopment of the Trails Hub facility to occur, a substation may be required. The Dwellingup community organised an Op Shop Ball on 5 Sep 2015 that raised $2,819 to fund the purchase of an instantaneous HWS. Local qualified companies have committed to install the HWS. Concept Plan for Dwellingup Tourism 39

45 Signage The Street Banners referred to above will allow Dwellingup to promote upcoming events to passing vehicles. This should encourage more tourists and enhance their visit, which may lead to repeat visits and publicity via word of mouth. Signage is often undertaken in a piecemeal fashion. The recent signage installed outside the Blue Wren Cafe was a consolidation and update of previous signs, but still has no direction to the Murray River. A signage strategy should be developed that determines the best signs and locations for providing tourists with all the information that they need. This would include but not be limited to; Street Art Banners with removable panels allowing a range of events to be promoted Typical arrow type signs pointing to specific sites such as caravan park Large billboard style sign showing all nearby destinations within 10kms of Dwellingup. This might be located at the Trails Hub. A Brown Tourism sign on entry listing local attractions would also work well ATM Both the Dwellingup Post Office and Hotel have small kiosk type ATM's. Nevertheless, public access to cash is still a problem. Both the Post Office and Hotel are only open certain hours. Perhaps even more significantly, the operators of the Post Office and Hotel are required to replenish their ATM's with their own cash. Typically they do not have enough cash from their operations to ensure the ATM's always have cash to disperse. The Dwellingup Compact approached the Pinjarra branch of Bank of Bendigo requesting them to evaluate installing an ATM in Dwellingup. A number of meetings led to the Compact and CEO of Shire of Murray making a joint presentation to the Board of Pinjarra Bank of Bendigo on 25 Aug The presentation was well received and the Compact was asked to prepare a Business Case for submission to the Bank of Bendigo. This is to be undertaken once this Report is completed, so that the research undertaken for the Report including tourist visitations can be included. The proposal is; Locate 24/7 ATM in the external wall of the Dwellingup Visitor Centre. Utilise the standard Bank of Bendigo procedure to contract a security company to restock the ATM with cash. The Bank organises and funds the total cost of ATM installation. Shire of Murray as operator of Visitor Centre/Trails Hub to enter into a lease agreement with Bank of Bendigo that is more attractive to the Bank than traditional shopping centre ATM leases. The Shire is prepared for the focus of the ATM to be a community and tourist benefit rather than income generating opportunity. In the event that the Bank of Bendigo does not proceed, alternative banks can be approached for a similar arrangement Green Precinct Trails Hub and Related Infrastructure A hub can be described as a literal or figurative central structure connecting to a periphery of nodes. It is proposed that a Trails Hub building be developed that utilises the existing DHVIC and toilet block, by constructing an infill building between the 2 existing buildings, and extending the existing toilets to incorporate additional facilities. The Trails Hub would be linked to Nodes as described in section Existing Nodes, and section New & Enhanced Nodes. The Trails Hub would comprise 3 main components; Core Building Museum and Interpretive Centre (previously the Visitor Centre) Wet Block (extended and remodelled toilet block) Concept Plan for Dwellingup Tourism 40

46 Appendix 19 has a concept design for a Trails Hub that has been developed to demonstrate how the existing buildings could be modified, and to determine a construction budget. Ongoing operating costs including staff are always an issue with these types of service centres. It may be possible to operate the Trails Hub with 2 people per shift by designing the Core so that the information, cafe and gift functions are shared. There is also potential for Trail Heads to be located at some Nodes, particularly the proposed Murray Valley facility at Lane Poole Reserve. The existing DHVIC and toilet block are not attractive or particularly effective buildings. The new Trails Hub complex needs to be appealing to passing visitors and not only encourage them to come in, but be something that they talk about to others. Word of mouth is one of the best forms of promotion. The Trails Hub facility in the Green Precinct could incorporate; Timber to reflect area heritage Local products in Gift Shop Art in building construction and signage WA Department of Culture and the Arts, Arts and Culture Monitor 2015 reported from a survey; 95% of people consider it important for children to access arts and cultural activities as part of their education. 62% of people consider the contribution of arts and culture valuable to their sense of community. With the number and range of artists in the local community, there is a real opportunity to involve some of these artists in the look and feel of the Trails Hub. There are several examples where local artists have been involved in art and sculptures at the Forest Heritage Centre and public places in Dwellingup. Art should be part of the fabric of society and not just objects in galleries. Refer to Appendix 19 for a drawing of the Trails Hub. This is intended as a proof of concept rather than a definitive design, to indicate main components and as a basis for budgeting. Specific funding opportunities are available for visitor centres and museums, and these should be pursued. DHVIC recently received $13, in the first round of the Regional Visitor Centre Sustainability Grant Program. The funds received will go towards a range of technical and aesthetic improvements at the DHVIC, including a public WIFI service, mobile device charging stations, new point of sale equipment and enhanced fixtures and furniture. The Regional Visitor Centre Sustainability Grant Program is supported through the Royalties for Regions funding program. This Report proposes preparing a Business Plan to facilitate DHVIC applying for Round Two of Regional Visitor Centre Sustainability Grant Program. Applications open in March 2016 for between $10,000 and $100,000, with all applications for over $40,000 requiring a business plan and matching funding in either cash or In Kind. a) Core Building The new infill building of approx. 230m2 would be positioned between the existing DHVIC and toilet buildings and contain several elements. The main entry to this building would be from the car park adjacent to Marrinup St. The Core Building would include an information centre, office for HVTR, small cafe and gift shop, and bike hire. A paved area on the north side between the core building and rail line would allow people to sit outside having a coffee and snack, and take in the action of the trains. HVTR patrons could also enter the building from the car park to buy or pickup tickets before walking across the paved area to the train. Concept Plan for Dwellingup Tourism 41

47 The main uses of this building would be; i) Information & Services Centre The current DHVIC provides a range of tourist information by means of trained staff and a wide variety of brochures. Tourist related information is increasingly being made available in digital format, which not only reduces costs to producers, but also allows easier updates than is possible with hard copy. The new Information Centre will feature large touch screens that allow ready access to the DwellingupWA website and a range of other tourist related matter. There are also income generating opportunities that would contribute to the long term sustainability of the Trails Hub, such as paid poster display spaces (internal and external), and temporary exhibition space. This building should create an iconic feature or photo opportunity, such as the Mac truck or interactive floor map, etc. Several sections of this Report address problems such as trail maintenance. There has been some discussion about forming a Land Care Group in Dwellingup. Advocacy groups in the UK such as Sustrans and Cognation have contributed to increasing bike and walker awareness. Dwellingup is also home to a handful of male and female mountain bike riders who achieved national rankings and in some cases competed overseas. These riders could be the nucleus of a Dwellingup Bike Club and be important mentors for both younger riders and those new to mountain bike riding. A mountain bike riders group was formed at the Dwellingup Primary School during 2015, with up to about 18 kids aged 6-11 riding each week. About 12 of the kids competed in a team riding the 14km Marrinup Trail event of the Dwellingup 100 on 5th Sep There is an opportunity to develop a Dwellingup Bike Club and Advocacy/Trail Care group, which could work with the other stakeholders involved with trails maintenance, and for these groups to be based at the Trails Hub. ii) Cafe The cafe would be intended to provide a limited range of food (cakes and cold rolls) and include coffee machine, fridge, display cabinet, sink and dish washer. Although there are 2 cafes in town and several other places where people can get a coffee and hot and cold food, the primary purpose of this cafe is to attract people who into Trails Hub, to encourage them to loiter and peruse the gift shop and visit the Interpretive Centre. Also people who using the car park as a starting point for rides or walks, and those waiting to go on the train, would also likely buy a coffee and snack. Essentially, the cafe acts as a reason to get people to browse and use the services that the Trails Hub has to offer. iii) Hotham Valley Railway Office HVR currently have a ticket office and kiosk on the station platform. HVR are interested in having an office in the core building. There would be some operational issues to be resolved for this to work effectively as although current DHVIC is open 7 days a week, their hours are 10am till 3pm. If the facility offers more services than currently, it may be viable that they open 9am to 5pm. HVTR would still maintain their existing station ticket office for the night Dinner Train. iv) Bike shop/hire Many Trails Hubs are located in remote areas and have significant bike hire, repair and retail facilities. The Dwellingup Trails Hub is in the middle of town and close to bike hire and other retail outlets. The intention here is more like the Ballarat Tourist Centre in Victoria that displays a standard mountain bike and All Terrain Access wheelchairs and bikes. Visitors can see that these types of bikes are available for rent and they are directed to nearby bike hire shops. Concept Plan for Dwellingup Tourism 42

48 v) Gift Shop featuring local products and artists Many of the Trails Hubs in the UK have small gift shops. They seek to have a point of difference that will appeal to their visitors. Usually they feature local artists and items that relate to active outdoors people. Dwellingup is fortunate in having a number of well known and lesser known artists who produce very high standard works, including wood items. This Gift Shop should feature these artists and also celebrate Dwellingups timber heritage with timber art pieces. DHVIC s gift shop is currently the main source of revenue that supports the service. The trails hub gift shop would need to be an enhancement/extension of current gift shop. Building works for the Core Building would include; Remove tree stump and soak pit connected to DHVIC sink. New polished concrete slab of approximately 230m2. Slab set at same datum as existing DHVIC, which is about 1m higher than existing toilet block. Create internal building height of about 5m with new insulated skillion roof with 10 degrees downward pitch towards north (railway side). Core Building roof would be about 2m higher than adjacent new roofs over Interpretive Centre and Wet Block. Roof to project over entry and rear access points to provide weather protection. Utilise existing western wall of existing DHVIC and eastern wall of toilets. Core to have its own structure and not rely structurally on existing DHVIC and toilet walls. 130m2 external hard paved area on north side of building for cafe seating. Glazed walling to north and south sides of building (approximately 175m2 total). New opening into Interpretive Centre from Core. Core fit out including shelving, information counter, cafe counter, food display, fridges, digital displays, WIFI etc. Relocate MACK fire truck to prominent location in Core Building. Solar panels on new roof. A 10kW system would occupy less than half the roof. Check electrical requirements and upgrade if necessary. Provide ceiling fans & reverse cycle air conditioning for peak conditions. Typical bike shop and retail Typical gift shop b) Museum & Interpretive Centre The existing DHVIC building to be a Museum and Interpretive Centre. Sort items to tell local stories and create better interpretation. Entry to this building would be directly from the Core Building. i) 24/7 ATM to be installed in external brick wall of existing DHVIC, adjacent to car park allowing easy recognition and access, and provision to cash 24 hrs. a day. ii) Meeting Room to be added to east end of museum area (perhaps a concertina folding door system so this area can be open if not in use). This area could also be for visitor viewing the AV about the fires when not used for meetings. Provision for seating and AV/technical equipment for presentations by Bib Track, PDC, MAPTO etc. Concept Plan for Dwellingup Tourism 43

49 iii) Storage needed for shop stock and printed material and museum storage space. Provision for staff kitchen and cleaning cupboard plus space for photocopier/printer. iv) Expansion Capacity for extra staff in the long term (currently only one staff member on duty at any time). Expectation is that DHVIC will need more computers down the track for systems such as Book Easy for a tours/accommodation booking service. Provision should also be made for a back office space for a supervisor. Building works for the Museum & Interpretive Centre would include; Replace existing roof with new insulated skillion roof. ATM to be located in external brick wall to left of existing entry doors. Remove front glass entry doors and replace with timber goods access doors. Provide opening in west brick wall to connect Core Building into Museum. Provide concertina wall for meeting room Provide enclosing walls for staff and storage areas Provide ceiling fans & reverse cycle air conditioning for peak conditions. c) Wet Block The existing toilet block would be expanded and developed to provide a range of facilities. i) Bike wash Bike washes were a standard feature of most of the Trails Hubs visited during the undertaking of this Report. Enthusiast and Elite riders typically spend between $1,000 and $5,000 on a bike, with the average being about $3,000. A competition bike as ridden by lead riders in the Dwellingup 100 costs about $15,000. These riders care about their bikes and would use a bike wash. Even family or beginners would not want to put a muddy bike back in their car. Due to the volume of water that could be used, and the consequent issues for a septic system, it is proposed to install a recycled water system. This system would also be utilised by the laundromat for the same reasons. Bike Wash to be located on western end of Wet Block, adjacent to car park. ii) Services Core Storage accessible from Core shop stock, printed materials/brochures. Café stock and food prep area accessible from Core. Rubbish skip in roller grill enclosure at western end of Wet Block, accessible from car park. Storage room for Green Precinct special event items etc. ii) Toilets and Showers The existing number of toilets is probably adequate, but a total of 6 hot showers (coin operated) are proposed. Access to be from car park side of building for prominence and safety. iii) Laundry incl Washing Machines and Dryers A laundromat with 2 commercial washers and driers (about 9kg capacity) and 1 large commercial washer and drier (14kg) is proposed, with large washer/drier for large items such as donna's. Access to be from car park side of building for prominence and safety. iv) Bike racks & Lockers Bike racks and lockers would be provided close to the Core Building and bike racks also near the bike wash and toilets / showers. Concept Plan for Dwellingup Tourism 44

50 Building works for the Wet Block would include; Utilise existing slab and walls in new building where possible. Existing building is approximately 80m2 and proposed extended building would be approximately 200m2. Replace existing roof with new insulated skillion roof. Disconnect existing toilets from septic tank and leach drains. Remove existing leach drains from north side of building. Install new septic system similar to Fuji Clean waste water treatment system, and run new grey water pipes from new septic system parallel to rail easement towards Newton St. These types of systems allow 25mm plastic pipes on top of the ground (covered by layer of wood chips etc.) to distribute grey water to planting (subject to authority approval). Laundromat with water recycle system. Ice machine. Small store and food preparation and sink, with access from Core Building, to service cafe Core Store, Green Precinct Store and rubbish skip enclosure Visitor Facilities and Services a) Covered area for people and unloading bikes Roofed open structure of approx. 15m x 12m with some fixed tables and benches and bike racks. b) Bike assemble/repair area This would be a roofed and open sided area adjacent to the car parking. c) Parking for coaches, cars, and cars with trailers Car parking is currently provided opposite the hotel and adjacent to the DHVIC that is adequate for normal occasions. It is only large events such as the Log Chop where parking is inadequate. It is not proposed to provide parking for every occasion but rather structure the existing parking to be more efficient; i) Close entry to hotel car park from Newton St (next to giant log). ii) Provide angled car parking along edge of Newton St abutting existing hotel car park (car parking to be between railway line and Marrinup St). iii) Replace existing car park opposite hotel with grassed area. Combined this area with the existing Wood Chop grassed area. This would be the main area referred to in this Report as the Town Square. iv) Provide angled car parking along the north edge of Marrinup St (opposite hotel). v) Seal existing gravel car park area to west of toilet block vi) Rationalise parking area to east of DHVIC and adjacent to Railway Station. vii) Place line marking on car parking area. The existing parking is very inefficient as there is no obvious parking layout. Designated bays to be provided for normal cars, buses and vehicles towing trailers. Parking layout should also allow for vehicle access to Dump Point, Campers Water and rubbish skip at Wet Block. d) Recreational Vehicle Dump Point to sewer More than 300 public dump points have been installed throughout Australia under the CMCA / KEA Campers Dump Point Subsidy program. The provision of easily accessible dump points encourages more self-contained tourism throughout Australia, benefiting both regional and rural centres, and the environment. Towns that install dump points benefit from the increased visitation to their communities by RV tourists, while the environment also benefits from responsible wastewater disposal. Dump points need to be installed as low to the ground as possible to allow discharge from a vehicle by gravity. Motorhome waste tanks discharge from underneath the tank, which is normally located midway between the front and rear axles. They also need to be placed in a position that allows access to large vehicles up to 19.5 metres in length. Concept Plan for Dwellingup Tourism 45

51 Vehicles may include a motorhome or bus up to 12 metres in length, and this vehicle may be towing a car or trailer. e) Electric vehicle recharge station Whilst it is slightly premature to be installing an electric vehicle recharge station in the centre of Dwellingup, a suitable location should be determined as it is very likely that there will be sufficient demand for these facilities in the near future. As with the other facilities planned for the Trails Hub, the electric vehicle recharge station will provide a reason for visitors to come to the Trails Hub precinct. f) Campers Water A fresh water point (as above) allows camping vans to connect a hose to refill their water tanks Town Square There is no current concept of a town square in Dwellingup. Traditionally, a town square was an open plaza in the centre of town and adjacent to the town hall and church. Currently, the centre of town is probably considered to be the intersection of McLarty St and Newton St, where the Blue Wren Cafe is located. Depending on the circumstances, gatherings are usually held at the Town Hall, Oval or what is referred to as the Log Chop area opposite the Dwellingup Hotel. This Report considers an upgrade of the Green Precinct that could result in the area between Banksiadale Rd and Marrinup St being considered the centre of town. In particular, the term Town Square is being applied in this Report to the area between the railway line, Newton St, Marrinup St and the Railway Station. This area has the Trails Hub and HVTR Station and their associated parking at the northeast end, and a grassed zone and some hotel parking at the Newton St end. Works would include: Angled car parking along Newton St adjacent to wood chop area Angled car parking along park side of Marrinup St. Intention is to not reduce the total parking available to hotel, but rather encourage patrons to park in Newton and Marrinup Streets so as to allow the grassed wood chop area to be expanded towards Marrinup St. Consideration needs to be given to providing suitable space to allow events such as car club display meetings and whether properly prepared grass areas are suitable. Removable bollards to Marrinup and Newton St intersection to enable Marrinup Street in front of the hotel to become a pedestrian precinct for special events. Replace existing woodchop shelter with a new shelter including power and lights that would provide music bands and other users with suitable facilities. Concept Plan for Dwellingup Tourism 46

52 Banksiadale Park a) Additional Gas BBQ There is a single existing BBQ, but there is clear demand for additional BBQ's, and covered picnic facilities as indicated by the Survey referred to in Section 4.1 b) Rail Underpass The HVTR rail line divides the Green Precinct zone. A pedestrian and bike underpass similar to below left, is proposed to link the park facilities on the north side of the rail line (alongside Banksiadale Rd), to the Town Square and Trails Hub facilities on the south side (alongside Marrinup St). This not only resolves OH&S concerns of HVTR of people crossing the train lines, it also facilitates the Emu Trail connection between Trails Hub and FHC, and encourages easier access between facilities on each side of rail line. c) Pump Park A Pump Park similar to above right, is proposed in the park at the corner of Newton St and Banksiadale Rd (opposite DPaW office). Pump Parks are a recent evolution of skate parks. There is a skate park facility between Moore St and the town oval. This facility is in poor condition. It is proposed to construct a new Pump Park that will provide several advantages over an upgrade of the existing skate park; Uneven ground surface near corner provides opportunity for sloping surfaces without major earth works. Location is prominent to visitors coming into Dwellingup along Del Park Rd from Perth. Facility will mostly appeal to kids in the 5-15 age group, and be adjacent to the picnic area where their parents might be. A key intent of this Report is to have a series of reasons for people to come to the Green Precinct. Activity tends to attract more people, and there is an opportunity for the Green Precinct facilities to reinforce each other. Concept Plan for Dwellingup Tourism 47

53 d) Water Feature Many modern play areas have interactive features to engage children. The Nature Play Area mentioned below is such an interpretation of traditional play areas. Water Features have moving parts and pumps recirculating water. For long hot periods in Dwellingup, this would be a great attraction for children to bring them and their parents to the Green Precinct. A good location would be near the shaded play area and nature Play Area in Banksiadale Park. e) Nature Play Area To be positioned in the park near the corner of Newton St and Banksiadale Rd (opposite DPaW office). There are 3 different forms of Nature Play Areas being planned for Dwellingup, to be located at the Primary School, Forest Heritage Centre and the park adjacent to Banksiadale Rd, which could constitute a designated sign posted trail between the 3 locations that enable and encourage people to visit and experience the 3 different Nature Play Areas. f) Emu Trail This pathway would start at the north side of Trails Hub, go through Underpass under rail line, wind up through the Banksiadale Park to Banksiadale Rd, along Acacia Rd, then through the bush to the north of Acacia Rd to the front entry of FHC. Art inspired signage and sculptures along the path would contribute to it being a 'path of discovery' Oval Precinct Dwellingup is fortunate to have a high quality oval that receives good regular maintenance from the Shire of Murray. The Community Workshop indicated that the area immediately around the oval would benefit from some upgrade works. Works could include; a) Shade sails over existing playground adjacent to Moore St. b) Tennis Courts need attention to surface and new line marking. c) Leaking roof of shelter to north of Oval Pavilion repaired. d) Improved maintenance to park area around oval, and verges Hotham Valley Tourist Railway HVTR has plans for the area immediately around Dwellingup station, including a train turntable, storage shed and ultimately a Rail Museum. Section has further detail on the works proposed by HVTR. HVTR is a key partner in any development in the Green Precinct New and Enhanced Nodes Murray Valley MBT facility 3 major downhill events are held each year in WA; Goat Farm, Great Eastern Highway, Greenmount National Park, 5 kms east of Midland, Wellington Mills, Bunbury and Albany. The proposed Murray Valley facility at Lane Poole Reserve could potentially host all events currently being held at the 3 downhill facilities mentioned above. Concept Plan for Dwellingup Tourism 48

54 DPaW, PDMBC and WAMBA have partnered to undertake concept planning for a future network of mountain bike trails within the Lane Poole Reserve. While still in early development and unfunded, the concept plan is aiming towards 20km of mountain bike trails, linking existing day use and camping sites within the reserve to provide additional opportunities for visitors. The trails would connect to the existing Munda Biddi Trail and cater for a range of riders from beginners to advanced, through a range of cross country and downhill style trails. A primary trailhead would be located in the main car park and a secondary positioned at the top of the downhill trails, with the primary trailhead and the secondary trailhead to be linked by a shuttle road. Consideration would be made toward trails being available for use whilst events are underway on other trails. For example, whilst a downhill event is taking place, the cross country trails would be open to other riders. The proposed trails development could involve a bike/pedestrian bridge across the Murray River. This is a very exciting prospect for Dwellingup, with the final development intended to be as good as the best available in Australia Toms Crossing MBT This project plans to reinstate mountain bike trails in the Tom s Crossing area, 6km south of Dwellingup. Trails in this location were originally considered for inclusion in the Murray Valley Trail Centre proposal, however due to logging not being completed in the area, Tom s Crossing was subsequently withdrawn from the Murray Valley Concept Plan. Previous trails at Tom s Crossing were removed during logging operations in December 2011 and February DPaW endorsed these trails, and the previous trail network (along with the logged trails at Murray Valley) made up the only legal downhill trails with an uplift road in the Greater Perth area. The nearest legal shuttle-able downhill trails are currently at Wellington Mills, approximately 200km from Perth. The Steering Committee formed to oversee the development of the Murray Valley Trail Centre includes representation from DPaW, PDMBC and WAMBA, who with support from WestCycle, plan to produce a concept plan and detailed design that can be used to guide the reinstatement of a network of high quality, sustainable mountain bike trails in the Toms Crossing area. PDMBC believe that if the design is approved, the club largely with In Kind support and little cash funding could undertake several downhill trails at Toms Crossing. This would reinstate Downhill MBT to the Dwellingup area as a prelude to Murray Valley proceeding later Carriage Drivers Club Dwellingup is the only carriage driving centre in WA that can provide dressage, a precision driving cones course, and marathon obstacles (MO) courses. The carriage club would like to enhance its current facilities so as to provide more spectator friendly facilities, parking and easy access to MO. They currently have diesel generator power, water tanks, 3 toilets and two cold showers. Large club events and non bridle events such as MBT are handicapped by the existing facilities. People attending club events over several days, need to stay on site to be with their horses. Proposed works include; New insulated roof with solar panels to existing clubhouse New Bore Water system New showers and toilets Dwellingup to Inglehope Walking/Riding Track of 14km providing easy near flat route adjacent to existing rail line, suitable for Families, Beginners and Disabled. Concept Plan for Dwellingup Tourism 49

55 Boddington Trail The design of railway tracks makes them ideal for conversion to recreational trails. For trains to be able to use railway lines, they needed to have easy gradients, study bridges and wide curves as well as ample clearance from trees and other materials on each side of the tracks. Once the sleepers and rails have been removed from the railway line, the surface left behind is generally flat and wide, making it ideal for activities such as walking, cycling and horse riding. In addition, the countryside that many of the railway lines ran through previously, now makes for spectacular scenery for trail users today. Development of Rail Trails around the world began in the 1960's, however in Australia the conversion of unused lines into recreational rail trails did not begin until recently in the 1990's. The Boddington Trail project originated from a small enthusiastic group of Dwellingup residents, some of whom also form part of the Friends of Inglehope Arboretum. The Peel Trails Group has agreed to support and lead this working group. It is proposed to ultimately develop a 50 km multi-user off-road cycle trail from Dwellingup to Boddington allowing access in five stages. This trail will connect the towns of Dwellingup and Boddington, and it has considerable support from the Shire of Boddington. The trail will wind its way through jarrah forest on dual use tracks and a trail based on the old rail formation. From the forests in the west, the trail will lead east into farmland and mining areas before crossing the Tullis Bridge over the Hotham River and then into Boddington. The 5 logical stages are; Stage 1-9.5km Dwellingup to Etmylin - rail line used by HVTR Stage 2-5km Etmylin to Inglehope - HVTR interested in extending to Arboretum at Inglehope Stage 3-6km Inglehope to Chadoora Stage 4-21km Chadoora to Tullis Bridge Stage 5-8.5km Tullis Bridge to Boddington existing rail trail There are a number of situations in the UK where a lease for major excavation provided for the disturbed land to be converted into MBT and walking trails at the end of the lease (such as Lee Quarry in Yorkshire). It is likely that Alcoa will mine across the existing rail easement between Dwellingup and Boddington. Rather than just replant the land where the rail line was, Alcoa could potentially create an MBT/pedestrian trail that contributes ultimately to linking Dwellingup to Boddington. A local precedent is Langford Park at Jarrahdale where an Alcoa mined area was rehabilitated as a popular picnic spot with BBQs, mountain bike and bridle trails Recreational Fishing along Murray River Walking Trail along Murray River, 20m setbacks from river under new title 10.4 Signage A trail is defined as a corridor, route or pathway that will have strong linkages with the natural environment, open space networks and cultural heritage. Land based trails typically have a trail corridor that is distinguishable from the surrounding landscape. There is normally a visible trail surface, pathway or a series of signs, trail markers or landmarks. Regular use of the trails will often ensure the trail retains a visible difference from the adjacent environment. Concept Plan for Dwellingup Tourism 50

56 Self-guided trails and signs are a popular means of promoting recreation opportunities. Trail signage can: Provide a recreational and educational experience; Improve recreational access and responsible visitor behaviour; Increase visitors understanding of the local environment; Promote an area s history and heritage; Add to an area s tourism potential; and Decrease risk to visitors. Dwellingup would greatly benefit from improved signage, including; 1. Street Banners - refer to Section Street Banners 2. Green Precinct Large sign board depicting Dwellingup region, special features and linkages to Nodes. Signage leading to Nodes 3. Nodes Board showing track at start of trails such as Marrinup and Turners Hill MBT. Direction signs along trail 10.5 Linkages Whilst this Report is proposing a concentration of facilities centrally located around the existing Visitor Centre, a clear aspect of the strategy is to provide connections between the Trails Hub and Nodes. Some Nodes such as the Arboretum are 8km from Trails Hub, are only accessible by road and have poor signage. Turners Hill is also about 10km from Trails Hub and has poor signage. The preference is to have walking or riding linkages to all Nodes, and in some cases provide linkages between Nodes. In most cases, Linkages will be physical 'pathways' but Linkages can also be considered as 'connections'. Information is also important and Section 9.3 refers to QR Codes. Concept Plan for Dwellingup Tourism 51

57 11. Other Opportunities 11.1 Aboriginal Tourism In early 2015, a group from Murdoch University undertook a study and report titled Aboriginal Tourism Development Analysis. They concluded, amongst other things, that there was only a very small number of existing Aboriginal tourism experiences in the Shire of Murray, as outlined in the Western Australian Indigenous Tourism Operators Council (WAITOC) Map, which displayed the gap in Aboriginal tourism experiences over the Murray area. But the potential for tourism in the southwest of Western Australia was considered huge. Compared to many other parts of Australia, the report said that the southwest is still quite an untapped resource when it comes to Aboriginal tourism, and that 80% of tourists coming to Australia want an indigenous experience of some sort, but 60% of people who are coming to Australia are not getting an indigenous tourism experience. This shows the huge potential to entice the domestic and international tourism market through the establishment of new Aboriginal tourism experiences in the Shire of Murray area. Currently there is no Strategic Plan for Aboriginal Tourism in the Shire of Murray nor has it been incorporated in previous Strategic Tourism Plans for the area. Two existing tourism sites in the Shire that are Aboriginal focussed are the Pinjarra Massacre site and the Aboriginal Flora Walking Trail, which is a part of the Forest Heritage Trail in Dwellingup. Both of these sites have great potential to play a bigger part in the Aboriginal Tourism sector. However, these sites need to be revised and revamped through some funding and support in order for them to be viable attractions long term. At the Pinjarra Massacre site, the signage and the information available to tourists regarding the site is not as effective as it could be. This makes it difficult for potential tourists to locate the site from the main road. Initially the plan was to establish an Aboriginal Tourism Strategic Plan for the Shire of Murray and include suggestions for potential new Aboriginal tourism projects. However, during the research stages of the Murdoch University study, they concluded that it would not be appropriate to establish an Aboriginal Tourism Strategic Plan at this time. There are various benefits for the Shire of Murray and the Aboriginal and non-aboriginal community in establishing new Aboriginal tourism enterprises in the area. Tourism gives the Nyungar people of the Southwest the opportunity to share their own cultures through their eyes and oral histories by working together with a range of industries and professionals. The local Aboriginal community has identified two initiatives of interest to them Aboriginal bus tours and the establishment of a Cultural / Interpretative Centre. These initiatives would be owned, operated and managed where possible by the Aboriginal community, delivering employment and training opportunities Arts & Culture The recently released Peel Region Arts & Culture Strategy has four key objectives. Creative People: To increase access for regional artists and arts and cultural workers to resources, professional development opportunities, networking opportunities and the ability to capitalise on new technologies. Creative Communities: By assisting communities to form partnerships with the non-arts sector, broaden the creation and delivery of culture and arts experiences, and to increase sustainability. Creative Economics: For regional communities and other key stakeholders to set arts and cultural priorities for their region, including appropriate arts and cultural infrastructure. Creative Environments: To encourage regional arts and cultural organisations to build hubs of creative activity, to engage in research and provide ideas that contributes to the creative economy of a region. There are a number of prominent artists who live in or regularly visit Dwellingup. Already, some of these artists have had an impact of Dwellingup by contributing to town sculptures, artworks at Forest Heritage Centre, art galleries and monthly markets. Concept Plan for Dwellingup Tourism 52

58 There is a significant opportunity for local artists to contribute to a number of projects outlined in this Report; a) Trails Hub facility building b) Street Art c) Trails Hub gift shop local content d) Dwellingup Monthly Markets e) Trails signage and sculptures f) Short courses conducted by Forest Heritage Centre 11.3 Transport Dwellingup lacks public transport access. There are several initiatives that could improve this; a) Peel Bus Loop It is recommended that a bus circle loop be created with a service that runs frequently and operates daily - including weekends and public holidays. The service could be subsidised and offer discounted entry to tourist attractions on the route as an incentive for tourists to visit. Packaging transport tickets with a tourist destination have been shown to significantly increase tourist numbers. The buses should have the capacity to hold luggage and sporting equipment such as bicycles to encourage overnight stays. Also, the route should include all major tourist destinations within the area, the main accommodation and dining destinations, as well as train station hubs. The Shire of Murray is considering how a bus service that loops around the Shire, including Dwellingup, could be implemented. b) School Buses There are existing school buses that either come empty from Pinjarra to Dwellingup or go empty from Dwellingup to Pinjarra. A minor change to the operators contract would allow other students such university and TAFE to utilise this service, and ideally also the general public. c) Transwa Transwa operate coach services between Perth and Albany via Williams or Pemberton. A possibility would be to alter the routing of the Perth/Williams/Albany GS1 service that currently operates every day for a total of 8 trips each way. Currently the service starts at East Perth then stops at Armadale, North Bannister, Crossman then Williams and onto Albany. Perhaps a number of these services could be altered to be East Perth, Mandurah, Pinjarra, Dwellingup, Boddington, Williams and onto Albany (and return). This alteration would add approximately 57kms to the existing GS1 route. Alternatively, the Transwa GS3 service would only miss Cockburn Central if it went East Perth, Boddington, Dwellingup, Pinjarra, and Mandurah then continued on its normal route south to Albany. A Transwa coach service linking Perth and Dwellingup 3 times a week would enable international tourists direct regular access to Dwellingup. Based on phone calls to their office, HVTR estimates that they lose at least 1,000 international customers each year due to them not being able to get to Dwellingup by public transport. Concept Plan for Dwellingup Tourism 53

59 d) Australind The Australind train that connects Bunbury to Perth through Pinjarra provides limited bike access. Bikes can only be taken on the Australind when travelling the full length of the journey, i.e. get on at Perth and get off at Bunbury. Bikes are put in carriages, and boxed in with other freight, which is only then removed at the terminus. Bikes must be pre-booked in advance. Many Australian metropolitan and country train services allow bikes in carriages, and the Australind also providing such a service would greatly assist Munda Biddi riders, and others wanting to ride to and from train stations. Bikes are allowed on Sydney metropolitan trains at all times outside morning and evening peak periods Accreditation Accreditation is used in many industries and can be a way of assuring consumers that the product they are getting is of a high standard and follows certain guidelines. There are many different types of accreditation and Trails WA has introduced a system for cafes and accommodation to be certified as 'Trails Friendly'. For the Shire to be perceived as a tourist destination where Ecotourism and Sustainability are core objectives, it should support the operators within the region, financially and through marketing, to gain and endorse these accreditations. Tourism WA has an opportunity for regions to promote sustainability with grants available between $10,000 and $100,000 to assist regional visitor centres in becoming sustainable (Tourism Western Australia, 2015). Larger grants are available for those who are accredited, with smaller grants also available for those who aren't, as long as they are working towards an application Packaging It is clear that Dwellingup needs to be treated as a destination and offer a range of experiences for visitors. Whilst some visitors will come to Dwellingup for a single purpose, such as to mountain bike in Marrinup or take the Hotham Valley Dinner Train and then return directly home again, the majority of visitors want to group several experiences together when they come to Dwellingup. Broad categories suitable for combining include; Active adventure Food and drink Accommodation Arts and culture Each of these categories can be further considered in terms of kids and adults. There is little evidence of much recent combining of experiences, although there has been some uptake of accommodation with the HVR Dinner Train. Both MAPTO and RAC have been putting together tourism packages that include Pinjarra. Options such as people riding bikes to the Arboretum then taking train back to Dwellingup could be possible in the future. Combining an experience with food and accommodation is seemingly not difficult, but packaging it professionally at the right price and marketing it successfully is the challenge. It is very important that professional tourist packages for Dwellingup are developed and marketed to travel and tourism operators. Concept Plan for Dwellingup Tourism 54