WATERWAYS & WELLBEING Wellbeing on the Doorstep Making Life Better by Water. Heather Clarke Strategy, Engagement & Impact Director 22 nd May 2018
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1 WATERWAYS & WELLBEING Wellbeing on the Doorstep Making Life Better by Water Heather Clarke Strategy, Engagement & Impact Director 22 nd May 2018
2 Our Purpose Waterways and Wellbeing Trust OUR VISION CARING FOR THE WATERWAYS & SECURING THEIR FUTURE Living waterways transform places and enrich lives IMPROVING THE WELLBEING OF THE NATION
3 What does Wellbeing mean for us
4 Health, Wellbeing & Happiness Physical Health Mental Health, Wellbeing & Happiness
5 Engaged People & Cohesive Communities Community Engagement Broadening Opportunities & Inclusivity Community Safety
6 Learning & Enhancing Skills Education Skills & Lifelong Learning
7 Prosperous & Connected Places Economic Growth Regeneration & Development
8 Green & Blue Futures Sustainable Transport Renewable Energy & Water Resourcing
9 Cultural & Environmental Assets Culture & Heritage Biodiversity & Environmental stewardship
10 Waterways and Wellbeing UK Government (ONS) Welsh Government
11 Waterways and Wellbeing Cross-cutting Breadth not depth Waterways have the potential to make people happy, reconnect people with place, and help improve well-being inequalities realising our ambition to make a difference locally, to be inclusive and relevant
12 WELLBEING ON THE DOORSTEP Making Life Better By Water Potential Reach
13 Our Existing Reach
14 Our Potential Reach 28.4mn (50% of population in E & W) people live within 8.5km (5 miles) of our waterways 8mn (15%) people live within 1km of our waterways REACH & IMPACT POTENTIAL Our waterways are on 8 million people s doorstep opportunities to grow our base of regular users
15 15% of population living within 1km of our waterways in England Our Potential Reach 100k 3% 700k (25%) 800k (70%) 1.3m (15%) 1.4m (51%) 8m (15%) WALES GREATER MANCHESTER BLACK COUNTRY GREATER LONDON WEST MIDLANDS ENGLAND
16 19% of population living within 1km of our waterways are from BAME background, significantly higher than national average of 14% in E & W Our Potential Reach 2% (1k) 700k (25%) 3% (27k) opportunities for our waterways become truly inclusive 23% (1.7m) 21% (1.8m) WALES RURAL AREAS URBAN AREAS ENGLAND
17 Our Potential Reach 61% of households within 1km of our waterways are deprived* 61% opportunities for our waterways 700k to help tackle (25%) wellbeing inequalities 68% 69% 70% 71% 72% ENGLAND & WALES * In least on dimension BLACKBURN SANDWELL BIRMINGHAM MANCHESTER BRENT (LONDON)
18 Our Potential Reach Biggest challenge is to engage non-users living within 1km of waterway in metropolitan & urban areas - in terms of their perceptions of value of their local waterway WATERWAY USERS Value Waterways MOST Positively GENERAL PUBLIC AT NATIONAL LEVEL View Waterways as a National Treasure NON-USERS LIVING WITHIN 1KM OF AN URBAN WATERWAY Value Waterways LEAST Positively
19 WELLBEING ON THE DOORSTEP Making Life Better By Water The Challenges
20 Beauty Matters Two barriers cut across all demographics Lack of feeling safe & secure Not a pleasant, appealing environment But familiarity breeds confidence - Image often driven by popular perceptions rather than reality of visit experiences Paramount that we tackle hygiene factors & perceptions of being unsafe, unpleasant environment Broken window syndrome
21 Place Matters 700k (25%) Wellbeing inequalities is driving strong feelings of dissatisfaction, frustration & disconnectedness Place matters to people too many people feel that we are becoming a country of anonymity loss of sense of belonging & local identity Quality of place matters to people - People are proud of what makes their place special & distinctive
22 Beauty Matters Beauty & Local Crime Levels 700k (25%) Quality of place matters to people - People are proud of what makes their place special & distinctive Respondents in more beautiful local areas perceive greater street cleanliness & experience lower crime levels in their locality
23 Beauty Matters Factors considered most important in making a local area more beautiful Less litter & rubbish (1 st place) 700k (25%) Crime, vandalism & graffiti (2 nd place)
24 700k (25%) Beauty Matters
25 Beauty Matters Tackling Broken window" syndrome - cleaning up the visible signs of crime, antisocial behaviour & vandalism - like graffiti, litter, dog fouling, discarded drug paraphernalia, fly tipping 700k (25%)
26 Beauty Matters Our Supporters & Volunteers helping to clean up the visible signs of crime, anti-social behaviour & vandalism - like graffiti, plastic pollution, litter, dog fouling sense of local pride
27 WELLBEING ON THE DOORSTEP Making Life Better By Water The Opportunities
28 Wellbeing on the Doorstep 67% are Everyday & Weekly Users 3.5m people use our waterways for physical activity 20% only take physical exercise because the waterway is there 37% use towpaths to get somewhere else 20+mn people are physically inactive which costs the NHS around 1.2bn p.a Waterways can help in getting people active Motivations - wellbeing is the strongest motivator for visiting waterways: to relax in a peaceful environment to get fresh air to get some physical exercise Local connectivity - using it as a route
29 Wellbeing on the Doorstep Waterways & Happiness Wellbeing valuation work undertaken by Simetrica Spending 1+ hour at a waterway is strongly associated with happiness in the moment The more frequently a person visits one of our waterways, and the longer the duration, the happier they feel/greater level of life satisfaction/more worthwhile they feel
30 Wellbeing on the Doorstep What we can potentially offer local communities is free of charge and open to everyone Beauty on Your Doorstep - happiness Natural Health Service on Your Doorstep physical and mental health & wellbeing therapeutic space - everyone active everyday Safe, healthy and sustainable route on Your Doorstep - local connectivity (car free, cleaner air, etc) Nature on Your Doorstep
31 THANK YOU FOR LISTENING
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