Royal Parks Stakeholder Research Programme 2014

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Dale Walker
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1 1 Royal Parks Stakeholder Research Programme 2014 Park profile: Greenwich Park (Waves 1-3) January 2015

2 Technical note 2 This slide deck presents findings from three waves of survey research conducted with visitors to Greenwich Park. It forms part of a wider programme of park visitor surveys conducted by Ipsos MORI across the eight Royal Parks in London. Across the three survey waves, Ipsos MORI spoke to 1,699 visitors across the Royal Parks (c.212 per park), including 199 visitors to Greenwich Park specifically. Wave 1 took place between 08 and 22 August 2013; Wave 2 between 08 and 22 May 2014; and, Wave 3 between 07 and 19 August Interviews were conducted face-to-face, and using a 'random stop' technique using pre-defined interview points. Results are based upon all completed interviews unless otherwise stated. Please treat answers with a base size of less than 100 with caution. Where figures do not add up to 100%, this is the result of computer rounding or multiple responses. An asterisk indicates a score less than 0.5%, but greater than zero. Please note that findings are subject to sampling tolerances, and not all differences in the data will be statistically significant. Please see the guide to statistical significance appended to this slide deck. More detailed results, including results on a 'per wave' basis, are available under separate cover.

3 3 Visitor profile

4 Can you tell me where you normally live from this list of regions? 4 from outside the UK from the rest of England, Wales, Scotland and NI from London Base: All respondents at Greenwich Park (199), 8-22 August 2013, 8-22 May 2014 and 7-19 August 2014

5 What was your main means of transport to the park today? 5 Transport mode Greenwich Park Overall Royal Parks average Car (including taxi, minicab) 37% 22% Walk 25% 37% Public transport (tube, bus, train) 24% 31% Bicycle 3% 7% Coach 1% *% Base: All respondents (199 at Greenwich Park/ 1,699 at all Royal Parks), 8-22 August 2013, 8-22 May 2014 and 7-19 August A single asterisk (*) indicates a score less than 0.5%, but greater than zero.

6 How long did you stay in this park on this visit/ how long do you plan to stay in this park on this visit? 6 Greenwich Park Overall Royal Parks average 30 minutes or less minutes 1-2 hours 2-3 hours 3-4 hours 4-5 hours More than 5 hours Don't know/ not stated 2% 3% 2% 2% 1% 0% 3% 8% 13% 17% 21% 18% 15% 25% 36% 34% Base: All respondents (199 at Greenwich Park/ 1,699 at all Royal Parks), 8-22 August 2013, 8-22 May 2014 and 7-19 August 2014.

7 7 Visitor views and perceptions

8 How would you rate the quality of the park overall? 8 Excellent Good Satisfactory Poor Very poor 0% Poor/ Very poor Greenwich Park 0% 0% Overall Royal Parks average *% Poor/ 0% 0% Very poor 1% 2% 30% 69% 99% Excellent/ Good 34% 64% 98% Excellent/ Good Base: All respondents except Don t know / Not stated (197 at Greenwich Park / 1,682 at all Royal Parks), 8-22 August 2013, 8-22 May 2014 and 7-19 August A single asterisk (*) indicates a score less than 0.5%, but greater than zero.

9 Please could you tell me how you would rate each aspect of Greenwich Park by choosing an answer from this card? 9 Quality of natural environment (198) % Excellent % Good % Satisfactory % Poor % Very poor Overall excellent/ good 99% Upkeep of the park (196) % Ease of access (199) % Tidiness and cleanliness (198) % Peace and quiet (199) % Facilities for children (135) % Information on park features (172) % Base: All respondents at Greenwich Park, except No opinion / not relevant / not stated (base sizes in brackets), 8-22 August 2013, 8-22 May 2014 and 7-19 August 2014.

10 Please could you tell me how you would rate each aspect of Greenwich Park by choosing an answer from this card? 10 Friendliness of park staff (48) % Excellent % Good % Satisfactory % Poor % Very poor Overall excellent/ good 83% Signposting and maps (156) % Seating (194) % Quality of sports facilities available (107) % Overall quality of toilets (130) % Overall quality of catering facilities (139) % Visibility of park staff (79) % Base: All respondents at Greenwich Park, except No opinion / not relevant / not stated (base sizes in brackets), 8-22 August 2013, 8-22 May 2014 and 7-19 August 2014.

11 Please could you tell me how you would rate each aspect of Greenwich Park by choosing an answer from this card? 11 Comparator figures excellent / good ratings Key measure Greenwich Park Overall Royal Parks average Quality of natural environment (198/ 1,676) 99% 96% Upkeep of the park (196/ 1,649) 99% 93% Ease of access (199/ 1,677) 96% 95% Tidiness and cleanliness (198/ 1,671) 95% 92% Peace and quiet (199/ 1,668) 92% 85% Facilities for children (135/ 910) 91% 79% Information on park features (172/ 1,368) 86% 79% Base: All respondents at Greenwich Park/ all Royal Parks except Don t know / not stated (base sizes for Greenwich Park/ all Royal Parks in brackets), 8-22 August 2013, 8-22 May and 7-19 August 2014.

12 Please could you tell me how you would rate each aspect of Greenwich Park by choosing an answer from this card? 12 Comparator figures excellent / good ratings Key measure Greenwich Park Overall Royal Parks average Friendliness of park staff* (48/ 453 ) 83% 73% Signposting and maps (156/ 1,463) 82% 83% Seating (194/ 1,598) 74% 75% Quality of sports facilities available (107/ 819) 70% 73% Overall quality of toilets (130/ 967) 67% 72% Overall quality of catering facilities (139/ 1,097) 55% 70% Visibility of park staff* (79/ 692) 52% 48% Base: All respondents at Greenwich Park/ all Royal Parks except Don t know / not stated (base sizes for Greenwich Park/ all Royal Parks in brackets), 8-22 August 2013, 8-22 May and 7-19 August * Friendliness of park staff and Visibility of park staff were asked as separate measures in waves two and three 2014; in wave one 2013 (and in 2009), the measure was Visibility and friendliness of park staff. Should be compared with caution.

13 What did you do when you visited this park today/ what do you plan to do during your visit to this park today? [Unprompted] 13 Top mentions Greenwich Park Overall Royal Parks average Walk/ stroll Peace and quiet/ relax Bring the children For fresh air Picnic/ lunch/ refreshments Visiting the playground Walk the dog Meeting friends/ family Just spent the day in the park Visiting café/ restaurant 23% 22% 15% 21% 19% 19% 18% 9% 15% 7% 13% 9% 11% 10% 11% 9% 27% 35% 43% 46% Base: All respondents (199 at Greenwich Park/ 1,699 at all Royal Parks), 8-22 August 2013, 8-22 May 2014 and 7-19 August 2014.

14 What did you do when you visited this park today/ what do you plan to do during your visit to this park today? [Unprompted] 14 Reasons for visiting park (combined net definitions) Greenwich Park Overall Royal Parks average General 63% 76% Exercise/ sport/ hobbies 51% 64% Children s activities 26% 17% Planned events/ activities 15% 11% Nature/ plants/ animals 7% 14% Base: All respondents (199 at Greenwich Park/ 1,699 at all Royal Parks), 8-22 August 2013, 8-22 May 2014 and 7-19 August The activities covered by combined net definitions are provided in the appendices

15 What types of information, activities or facilities, if any, would you like this park to offer? [Unprompted] 15 Top mentions Greenwich Park Overall Royal Parks average Music events and concerts Theatre/ open air theatre Children's events or entertainment Nature events Wet play area/ paddling pool Historical events Guided walks and talks Storytelling More adventure playgrounds/ soft play areas for children Craft fair Notes for children e.g. names of birds 2% 3% 3% 3% 3% 4% 4% 4% 4% 5% 5% 5% 5% 6% 6% 7% 7% 9% 11% 11% 12% 13% Base: All respondents (199 at Greenwich Park/ 1,699 at all Royal Parks), 8-22 August 2013, 8-22 May 2014 and 7-19 August 2014.

16 What types of information, activities or facilities, if any, would you like this park to offer? [Unprompted] 16 Suggested activities/ information/ facilities (top six combined net definitions) Greenwich Park Overall Royal Parks average Entertainment 24% 20% Facilities 10% 13% Children s activities 10% 6% Cultural events/ activities 9% 13% Sports/ exercise 9% 10% Arts/ crafts/ educational 7% 9% Don t want to see any 29% 30% Base: All respondents (199 at Greenwich Park/ 1,699 at all Royal Parks), 8-22 August 2013, 8-22 May 2014 and 7-19 August The activities, info, facilities covered by combined net definitions are provided in the appendices

17 Thinking about your visit today, how much do you think you and your group will have spent in total on....? 17 Food and drink Activities (e.g. bicycle hire, rowing boats) Children s Activities Average spend per group: Nothing 49% 91% 97% % 2% 0% % 4% *% % 2% *% 50+ *% 0% 0% Don t know/ prefer not to say 3% 1% 2% Base: All respondents (199 at Greenwich Park/ 1,699 at all Royal Parks), 8-22 August 2013, 8-22 May 2014 and 7-19 August A single asterisk (*) indicates a score less than 0.5%, but greater than zero. SPEND CALCULATIONS ARE ROUGH ESTIMATES ONLY, AND SHOULD BE TREATED AS VERY MUCH INDICATIVE

18 How safe do you feel in this park generally? 18 Very safe Quite safe Not very safe Not at all safe Don t know/ not stated Greenwich Park Overall Royal Parks average *% 0% 1% 1% 1% Not safe 15% Not safe 19% 99% Safe 99% Safe 84% 79% Base: All respondents at Greenwich Park (199), 8-22 August 2013, 8-22 May 2014 and 7-19 August A single asterisk (*) indicates a score less than 0.5%, but greater than zero.

19 Do you know who is responsible for managing this park? [UNPROMPTED] 19 Greenwich Park Overall Royal Parks average The Royal Parks Local authority/council 16% 34% 32% 30% City of London/Corporation Organisation/ body responsible for all parks in London DCMS Other 2% 2% 0% 1% 0% 0% 4% 4% Don't know/not stated 30% 47% Base: All respondents (199 at Greenwich Park/ 1,699 at all Royal Parks), 8-22 August 2013, 8-22 May 2014 and 7-19 August 2014.

20 How much before today would you say you knew about The Royal Parks? 20 A lot A moderate amount A little Nothing at all Don t know/ not stated Greenwich Park 1% 16% 4% 38% A lot/ A moderate amount Overall Royal Parks average 2% 5% 27% A lot/a moderate amount 62% A little/ Nothing at all 34% 71% A little/ Nothing at all 35% 22% 45% 36% Base: All respondents (199 at Greenwich Park/ 1,699 at all Royal Parks), 8-22 August 2013, 8-22 May 2014 and 7-19 August 2014.

21 Before your trip to this park today, did you use any of the following sources to find out information about the park? 21 Net sources Greenwich Park Overall Royal Parks average General (e.g. word of mouth) 35% 49% Printed (e.g. leaflet, newsletter) 13% 11% Online (e.g. TRP website, social networks) Media (e.g. newspaper, magazine, TV) In the community 4% 4% 1% 2% 10% 13% 2% of Greenwich Park visitors use TRP website (Royal Parks average is 5%) Somewhere else 0% 2% None of these 35% 45% Don't know/ not stated 1% 1% Base: All respondents (199 at Greenwich Park/ 1,699 at all Royal Parks), 8-22 August 2013, 8-22 May 2014 and 7-19 August 2014.

4% 5% 3% 8% 73% 63% Visitors 40% to of Greenwich Park are significantly Park visitors less likely would to use the TRP website prefer than to use visitors TRP to the parks website overall

22 And how would you prefer to find out information about the park? 22 Net sources Greenwich Park Overall Royal Parks average Online (e.g. TRP website, social networks) Printed (e.g. leaflet, newsletter) Media (e.g. newspaper, magazine, TV) Somewhere else General (e.g. word of mouth) In the community Don't want/ need any other information Don't know/ not stated 14% 15% 14% 14% 14% 12% 10% 5% 4% 6% 4% 5% 3% 8% 73% 63% Visitors 40% to of Greenwich Park are significantly Park visitors less likely would to use the TRP website prefer than to use visitors TRP to the parks website overall (Royal (1% Parks vs. 5%) average is 36%) Base: All respondents (199 at Greenwich Park/ 1,699 at all Royal Parks), 8-22 August 2013, 8-22 May 2014 and 7-19 August 2014.

23 To what extent do you agree or disagree with the following statements? 23 Greenwich Park % Strongly agree % Tend to agree % Neither/ nor % Tend to disagree % Strongly disagree % Don't know Greenwich Park % agree Overall Royal Parks average % agree I would like to know more about how The Royal Parks are funded % 32% I do not support the idea of paid ticketed events being held in this park % 13% I would be happy for a limited number of paid ticketed events to be held in this park if I knew the money generated would be used to help maintain the park and other Royal Parks % 68% Base: All respondents (199 at Greenwich Park/ 1,699 at all Royal Parks), 8-22 August 2013, 8-22 May 2014 and 7-19 August 2014.

24 24 Appendices

25 Demographic profile of respondents interviewed in Greenwich Park: age, gender and disability 25 Age % 25% Weighted % of respondents interviewed, Waves 1-3 combined % % % % 7% Gender Male 42% Female 58% Disability Yes 5% No 95% Base: All respondents at Greenwich Park (199), 8-22 August 2013, 8-22 May 2014 and 7-19 August 2014.

26 Demographic profile of respondents interviewed in Greenwich Park: group size 26 Group size 1 adult, no child(ren) 2 adults, no child(ren) 22% 37% Weighted % of respondents interviewed, Waves 1-3 combined 3-4 adults, no child(ren) 5+ adults, no child(ren) 3% 2% Adult-only party 63% With child(ren) 0-5 With child(ren) % 27% With child(ren) % With child(ren) party 37% Base: All respondents at Greenwich Park (199), 8-22 August 2013, 8-22 May 2014 and 7-19 August 2014.

27 Demographic profile of respondents interviewed in Greenwich Park: group size 27 Distance from the park: visitors living in London or the South East Within half a mile 3% Weighted % of respondents interviewed, Wave 3 only Within 1 mile 5% Within 2 to 3 miles 9% Within 4 to 5 miles Over 5 miles away 3% 12% Not stated 68% Within 1 mile 8% Further than 1 mile 24% Base: All respondents at Greenwich Park who live in London or the South East (Wave 3 only): 157 respondents.

28 Guide to statistical reliability (1) 28 Those who took part in the survey are only a sample of the total population of visitors to the park, so we cannot be certain that the figures obtained are exactly those that would have been reached if everyone had responded (the "true" values). We can, however, predict the variation between the sample results and the "true" values from knowledge of the size of the samples on which the results to each question is based, and the number of times a particular answer is given. The confidence with which we can make this prediction is usually chosen to be 95% - that is, the chances are 95 in 100 that the "true" value will fall within a specified range. The following illustrates the predicted ranges for different sample sizes and percentage results at the "95% confidence interval": Size of sample on which survey result is based Approximate sampling tolerances applicable to percentages at or near these levels 10% or 90% + 30% or 70% + 50% responses responses (Greenwich Park visitors) responses ,699 responses (Royal Parks visitors overall) For example, with a sample size of 199 where 70% give a particular answer, the chances are, 19 in 20 that the "true" value (i.e. the one which would have been obtained if all park visitors had been interviewed) will fall within the range of ±6 percentage points from the survey result (i.e. between 64% and 76%). NB: Strictly speaking the tolerances shown here apply only to pure random samples so should be treated as indicative only.

29 Guide to statistical reliability (2) 29 When results are compared between separate groups within a sample (e.g. Greenwich Park vs. the overall Royal Parks average), different results may be obtained. The difference may be "real," or it may occur by chance (because not everyone in the population has been interviewed). To test if the difference is a real one - i.e. if it is "statistically significant" - we again have to know the size of the samples, the percentage giving a certain answer and the degree of confidence chosen. If we once again assume a "95% confidence interval", the differences between the results of two separate groups must be greater than the values given in the following table: Size of sample on which survey result is based Differences required for significance at or near these percentage levels 10% or 90% + 30% or 70% vs vs vs vs. 1,699 (Greenwich Park vs. The Royal Parks overall, 2013/14) % +

30 What did you do when you visited this park today/ what do you plan to do during your visit to this park today? [Unprompted] 30 Reasons for visiting park (combined net definitions) General Exercise/ sport/ hobbies Nature/ plants/ animals Children s activities Planned events/ activities Activities covered under combined net definitions Peace and quiet/ relax; for fresh air; picnic/ lunch/ refreshments; just spent the day in the park; visiting café/ restaurant; meeting friends/ family; a short cut/ on way elsewhere; to read; to use toilets; to sunbathe Walk/ stroll; cycling; walk the dog; exercise (not sports)/ informal games; running; photography; boating/ pedalo; rollerblading/ skating; kite flying; formal/ organised sports; model boating; horse riding; other sporting mentions See the trees, plants and flowers; see the animals (other than resident or migrant animals); bird watching; feed the animals; fishing Bring the children/ visiting the playground Part of a day s sightseeing; on the way to a visitor attraction; sightseeing in the park specifically; to visit Buckingham palace; to go to a concert, music or special event; to visit Kensington Palace; to visit the Bomber Command Memorial; to visit the Observatory/ museum(s) in Greenwich Park; Ceremonial events (e.g. Queen s Birthday Parade); to visit the zoo; to visit the Mall; to visit the Albert Memorial; to visit the Serpentine Gallery; to visit the Diana memorial/ playground; to take part in an educational activity; to visit Primrose Hill festival

31 What types of information, activities or facilities, if any, would you like this park to offer? [Unprompted] 31 Suggested activities/ information/ facilities (combined net definitions) Entertainment Facilities Cultural events/ activities Arts/ crafts/ educational Food Sports/ exercise Children/ family Natural environment Rides/ experiences Suggested activities/ information/ facilities covered under combined net definitions Music events and concerts; theatre/ open air theatre; children s events or entertainment; open air film screenings; storytelling More seats/ benches; more/ better signs/ directions/ maps/ information; more/ better toilets/ baby facilities; covered areas/ shelter from elements; more car parking; more bins/ dog waste bins; more staff/ wardens; water/ drinking fountain(s); wifi Nature events; guided walks and talks; historical events; gardening/ horticultural events; historical information Plant/ nature information; notes for children (e.g. bird names); craft; educational activities; sculpture garden More cafes/ food variety; farmers market; picnic/ BBQ area; beer/ festival outlets Sports events; cycle hire; cycle/ mountain bike facilities/ paths; swimming pool/ lido; outdoor gym equipment; other sporting activities (e.g. skateboarding) More adventure playgrounds/ soft play area; wet play area/ paddling pool More flowers/ wildlife; more birds/ animals/ pond/ wild/ garden/ areas Big wheel/ observation wheel; tethered balloon rides

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