Challenges and Opportunity: cooperation & Development of International Tourism Products

Transcription

1 1000 YEARS ALMATY ON THE SILK ROAD: PROSPECTS FOR TOURISM DEVELOPMENT IN THE REGION Challenges and Opportunity: cooperation & Development of International Tourism Products 跨国丝绸之路旅游产品合作与开发 : 挑战与机遇 ZHANG Chunming Tourism Bureau of Xinjiang Uygur Autonomous Region, China 1

2 Charm and Core Attraction of Tourism Products in Silk Road Historical sites (the uniqueness and long history): world cultural heritage, historical and cultural cities, ancient architecture and cultural relics protection unit Folk culture (cultural diversity and integration): clothing, catering, song and dance, architecture, religion Unique natural landscape (natural landscape diversity): world natural heritage, national parks, nature reserves Economic and resources complementarity (modern commercial and trade): shopping district with national characteristics, handicrafts and native products, dutyfree luxury 2

3 The Core of International Tourism Routes Design and Product Development in Silk Road The characteristic tourism destination taking the tourist city as the core Experiencing the folk culture in a deep way Beautiful and unique natural landscape photography High quality, inexpensive and unique shopping experience The tourism security The opening degree and the convenient and friendly exit-entry procedures Market segmentation and precision marketing 3

4 Spatial Distribution of Tourism Resources in Silk Road Economic Belt 4

5 Tourist Cities and Transportation Corridor in Silk Road Economic Belt 5

6 Challenges Cultural differences in communicating and understanding The stability society and security situation Strict imigration procedures and the gray clearance The changeable policy and the imperfect legal system The low-level and insufficient tourism facilities The poor quality of tourism service The backward managerial concept 6

7 Accessibility of Direct Flights Between main tourist Cities City Almaty Astana Bishke k Tashk ent Dusha nbe Mosco w Istanb ul Frankf urt Novosi birsk St.Pet ersbur g Beijing Tehera n Seoul Tokyo Total Almaty /21 Astana /13 Urumqi /10 Data is calculated by Ticket sales in Ctrip(a famous website in China) 7

8 Online Hotel Sales of Part Cities in Silk Road Economic Belt City OTA Almaty Astana Bishke k Tashke nt Dusha nbe karaku l Mosco w Istanb ul Novosi birsk St.Pete rsburg Beijing Teher an Urumqi Kashi Yining bookin g.com Ctrip.c om Compr ehensi ve rankin g

9 Opportunity The development strategy implementation of "The Belt and Road" (which should be jointly built through consultation to meet the interests of all and gradually realize the "five links") The continuing improving of the tourism infrastructure conditions (constructing the airport and increasing flight; constructing the high-speed railway and high grade highway) The tourism cooperation platform which should be jointly built through consultation (Hold exhibition forum such as the China-Eurasia Expo, the World Heritage Convention, China-Kazakhstan Tourism year, World Expo) 9

10 Opportunity The high speed growth of the Bilateral import and export trade (the second largest trading country and investment country) The coming of national tourism era in the world and the status promotion of tourism industry The establishment of multilateral anti-terrorism cooperation mechanism The training and communicating of tourism talents 10

11 The Key Tourist Routes in cooperation between China and Kazakhstan 1. Self-driving travelling route in world heritage of silk road Urumqi----Khorgos------Almaty-----Bishkek-----karakul------Nallen-----Kashi 2. Grassland cultural tourist route in silk road Beijing( Shanghai or Guangzhou) Urumqi Almaty Astana Moscow St.Petersburg 3. Cultural tourist route of core Asia Beijing( Shanghai or Guangzhou) Urumqi Almaty Bishkek----Istanbul 4. Ancient civilization tourist route Beijing( Shanghai or Guangzhou) Urumqi Almaty Astana----Istanbul Tehran 11

12 12 Cooperation Proposals in Tourism between China and Kazakhstan Organizing a series of activities in China-Kazakhstan Tourism year Carrying out the media publicity and marketing activities of World Heritage self-driving tours on the Silk Road Holding World Heritage Tourism Development Summit on the Belt and Road in Urumqi Introducing the world heritage tourism products in the main tourist source of China Promoting traditional Xinjiang(China) medicine healthy tourism products in Kazakhstan Negotiating to open the tourism special train between China and Kazakhstan & developing the tourism products of Kazakhstan railway(urumqi Khorgos- Almaty- Astana- Alataw Pass- Urumqi) Consulting the transnational barrier-free tourism policies of China, Kazakhstan, Kirgizstan and Uzbekistan

13 THANK YOU FOR ATTENTION! 13