CONTEMPORARY ISSUES ON TOURISM DEVELOPMENT IN LANGKAWI

Transcription

1 CONTEMPORARY ISSUES ON TOURISM DEVELOPMENT IN LANGKAWI Edited by: AZIZAN MARZUKI i

2 Published by: LANGKAWI DEVELOPMENT AUTHORITY Kompleks LADA, Peti Surat 60, Jalan Persiaran Putra, Langkawi, Kedah Darul Aman. Tel: Fax: In Collaboration with: Sustainable Tourism Research Cluster Universiti Sains Malaysia, Room 16, Ground Floor, Building H25, Lorong Cahaya, USM, Pulau Pinang. Tel: Fax: First Published 2013 ISBN Perpustakaan Negara Malaysia Contemporary Issues on Tourism Development in Langkawi / Azizan Marzuki All right reserved. Copyright 2013 Langkawi Development Authority, No part of this book may be printed, reproduced or utilised in any form or by any electronic, mechanical or other means, now known or hereafter invented including photocopying and recording or any information storage or retrieval system without permission in writing from the Langkawi Development Authority and Sustainable Tourism Research Cluster, Universiti Sains Malaysia. Cover Design by LADA / STRC The opinions, findings and conclusions expressed in this publication are those of the authors and do not necessarily represent the official position of the Langkawi Development Authority and Sustainable Tourism Research Cluster, Universiti Sains Malaysia. Printed by: Vanda Dynamic Enterprise Head Office: No.723E, 1 st Floor, Yellow House, Vanda Business Park, Jalan Sungai Dua, Pulau Pinang. ii

3 Contents Foreword Preface List of Contributors v ix xiii Chapter 1 LANGKAWI ISLAND GATEWAYS 1 An Assessment of Facilities at Jetty Terminals SHARDY ABDULLAH & ARMAN ABDUL RAZAK Chapter 2 RESPONSIBLE TOURISM 15 Perception Study of Domestic and International Tourists in Langkawi VICKNESWARAN NAIR & LO MAY CHIUN Chapter 3 TOURISM ENTREPRENEURSHIP 35 Empowerment of Rural Economy through Tourism Entrepreneurship KU AZAM TUAN LONIK Chapter 4 RURAL TOURISM 47 Community Involvement in Rural Tourism MASTURA JAAFAR Chapter 5 TOURISM INNOVATION 59 An Overview on Tourism Entrepreneurial Innovation in Langkawi AZMIL MUNIF MOHD BUKHARI & MOHD FAIZ HILMI Chapter 6 TOURISM INFORMATION SYSTEM 69 Graphical User Interface in Tourism Decision Support System TARMIJI MASRON, NORHASIMAH ISMAIL & AZIZAN MARZUKI Chapter 7 TOURISM LIFE CYCLE 83 An Empirical Application of Butler s Tourism Area Life Cycle Model SHIDA IRWANA OMAR, ABDUL GHAPAR OTHMAN & BADARUDDIN MOHAMED Chapter 8 TOURISM INFRASTRUCTURE 97 Physical Infrastructure Evaluation of Seaside Accommodation JAMIL JUSOH, NORKAMALIAH SHAHRIN & AZIZAN MARZUKI Chapter 9 TOURISM CRISIS MANAGEMENT 107 Post-Tsunami Crisis Stage in Island Destinations AHMAD PUAD MAT SOM & ZAHED GHADERI iii

4 Chapter 10 RESIDENTS EMPOWERMENT 119 Residents Involvement in Tourism Development KALSOM KAYAT Chapter 11 ARCHITECTURE OF LANGKAWI 131 Gajah Menyusu House: The Malay Vernacular Architecture AZIZI BAHAUDDIN Chapter 12 KILIM GEOPARK 143 Sustainability Assessment of Geo-Heritage Destination AZIZAN MARZUKI & DIANA MOHAMAD iv

5 CHAPTER 1 LANGKAWI ISLAND GATEWAYS An Assessment of Facilities at Jetty Terminals SHARDY ABDULLAH & ARMAN ABDUL RAZAK 1.1 ABSTRACT Within the tourism sector, numerous support facilities have been provided for by the government in order to increase the levels of attractiveness as well as satisfaction towards tourist destinations. In Langkawi Island, these facilities are placed in various locations, including jetty terminals which act as gateways to this tourist destination. The main objective of this study is to assess satisfaction levels among tourists towards the facilities provided at the three jetty terminals to Langkawi Island selected as the research sites. This study was carried out via survey where questionnaire forms were distributed among tourists who have visited the jetty terminals. 437 sets of duly completed questionnaires were collected and subsequently analyzed using statistical analysis methods. The findings show that the overall satisfaction among tourists towards facilities provided at jetty terminals to be at the less than satisfied level. The study findings have also discovered that the functionality aspect was found to be the most considered aspect among tourists in evaluating their satisfaction levels towards these facilities. Finally, this study revealed that tourist satisfaction levels do not influence tourists decision in making repeat visits to Langkawi Island. KEYWORDS: tourist satisfaction, facilities, jetty terminal, gateways. 1